fixing the gap

visual

Gap in the market

Generation Beta marks the demographic born between 2025 and 2039. The youngest individuals belonging to this peer group are going to turn 20 in 2045, 23 years from now. Children of mostly Generation Z individuals, they are predicted to be real changemakers, disrupting industries and reshaping our world as we know it with their optimistic vision for the future. Despite their crucial importance to the future of business, the analysis of Betas’ traits and habits have not been completed yet with the most far-reaching reports covering only their predecessors, Generation Alpha. Discussing this target market will allow employers to gain an understanding of my future forward thinking as well as my ability to collect and interrogate data in a multitude of different ways. On the corresponding page you will find the visualization of my 10x10x10 research, in which I have established some of the key characteristics of Betas.