Shades of Green Network
Marketing Portfolio for JLI Teens 5.10.10
www.shadesofgreennetwork.com info@shadesofgreennetwork.com p 201.984.3413
get seen (and heard)
5
Media and Promotion This marketing portfolio is an abbreviated “snap shot� of example projects we deem relevant for the JLI Teens program.
www.shadesofgreennetwork.com info@shadesofgreennetwork.com 201.984.3413
5 Steps to Marketing Success
1 Innovation Consulting
Develop ideas that succeed.
3 Organizational Architecture
See the “big picture� before you start your journey.
Take your ideas to the next level.
4 Project Management
Our network has the people and skills to manage projects of any size.
2 Branding
You rock! We can help you let the world know it too.
5 Media and Promotion Impact your market with affordable and effective communication.
Marketing & Promotion Portfolio
5.1
The Destiny Foundation - Heralds of Destiny Promotional work. Video Marketing and “Direct Community Fundraising� to diverse Jewish for RASHI: A LIGHT AFTER THE DARK AGES, a one-hour animated historical drama, set in 11th century France about Rashi, a Medieval Rabbi and scholar who lived just before the Crusades reign of terror. This effort was focused on educating Jewish youth about the importance of the great heros of Jewish history.
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5.2
Isabella Freedman Jewish Retreat center & ADAMAH: The Jewish Environmental Fellowship Peter van Geldern and environmental architect, Darek Shapiro worked to develop a jewish youth “green� dorm and education center within the Isebella Freedman camp grounds. This design had a strong marketing element attached to the project.
Recognizing that environmental stewardship is a core Jewish value, Isabella Freedman is committed to operating our facility in ways that minimize our impact on the natural environment.
ADAMAH connects people to their roots: to the land, to community, to Judaism, and to themselves by providing educational programs and products in order to build a more sustainable world.
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Marketing & Promotion Portfolio
5.3
Service for Peace™ Connecting People to Peace through Service - Service For Peace is an independent nonprofit organization providing service and learning opportunities through community projects which promote transformational and sustainable personal and community development around the world. Peter van Geldern worked with Service for Peace™ in their early stages of design, branding, marketing and development.
UN International Volunteer Day (IVD) 2007 in Israel
NJ “Green” Synagogue Project
5.4
Green Synagogue Project proposal SGN™ worked with Temple Sinai Synagogue to design and promote a “greener” Jewish community building and mind set. We always strive to market and publicize the great work of our clients to help them leverage the maximum PR value from their efforts.
See our sample project management proposal
www.shadesofgreennetwork.com info@shadesofgreennetwork.com 201.984.3413
NJ “green” Synagogue Press Release
5.4 FOR RELEASE: Upon Receipt CONTACT: David L. Marks david@shadesofgreennetwork.com; 201.984.3413
Orthodox Synagogue and Reform Temple in Bergen County Join Together to Inaugurate Green Energy Fair “Go Green – Save Green” — Aimed at Helping Northern NJ Community Protect the Environment, Green Homes and Save Money — Takes Place December 14, 2008 Tenafly, NJ, December 1, 2008 — Kehilat Kesher Community Synagogue, an Orthodox congregation in Englewood, and Temple Sinai, a Reform congregation in Tenafly, are joining together to sponsor “Go Green-Save Green” to help the Northern NJ community protect the environment, green homes and save money. The green energy fair will take place Sunday, December 14, 9:15 am – 1:00 pm at Temple Sinai, One Engle Street, Tenafly, NJ. “This is a perfect time for an event that helps people green their lives and save money,” said David Marks, leader of the joint effort and chair, Green Synagogue Committee at Kehilat Kesher Community Synagogue. “The economy is in a severe downturn, we’ve experienced spiraling energy costs and the effects of global warming are becoming more evident every day.” The half-day event, hosted by Rabbis Jordan Millstein and Jeffrey Fox, will provide Northern NJ residents with information on how they can save energy, protect the environment and save money in the process. Green educators and exhibitors will provide tips on reducing energy expenses including building/retrofitting homes, reducing business energy consumption and qualifying for NJ financial incentives to homeowners with solar and geothermal systems. Industry speakers include:
Prof. Anthony J. Broccoli, Rutgers University Frank E. DeWitt, Alternative Energy Associates Robert Politzer, Green Street Construction
Exhibitors include Alternative Energy Associates, Benzel Busch – Smart Car, Commercial Thermal Solutions, Flat Rock Nature Center, GeoGenix, Green Apple Cleaners, Green Energy Act, Green Faith, Green Living Solutions, Green Street Construction, Hackensack Riverkeeper, Deidre Imus Environmental Center, Jewish National Fund, Lutron Electronics, Miuccio, LLC., Staples of Englewood, Tenafly Nature Center, Tiger Foam Insulation, Whole Foods Market Edgewater and Joshua Zinder Architect AIA, LEED AP. An RCBC-approved kosher bagel buffet breakfast will be served. Children’s programming will be available. The event is open to the public at no cost. Donations, to help defray the costs of “Go Green-Save Green,” are welcome. For more information, email: gogreensavegreenfair@gmail.com.
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NJ “green” Synagogue Project Poster
5.4
"Go Green - $ave Green" A Green Fair to save the environment and YOUR MONEY!
Sunday, Dec. 14th Open to the Community Come learn how you can save 30% or more on your heating bills 9:15 am to 1:00 pm Temple Sinai 1 Engle Street, Tenafly Rabinical and Industry Speakers:
From 10:00 am to 11:30am followed by Q&A Hosts: Rabbi Jordan Millstein and Rabbi Jeffrey Fox
Prof. Anthony J. Broccoli
Frank E. DeWitt
Robert Politzer
Families Welcome RCBC Kosher Breakfast Kids Program Available Exhibitors:
Alternative Energy Associates Benzel Busch – Smart Car Commercial Thermal Solutions, Inc. Flat Rock Nature Center GeoGenix Green Apple Cleaners Green Energy Act Green Faith Green Living Solutions Green Street Construction Hackensack Riverkeeper Deidre Imus Environmental Center Jewish National Fund Lutron Electronics Miuccio, LLC Staples of Englewood Tenafly Nature Center Tiger Foam Insulation Whole Foods Market Edgewater Joshua Zinder Architect AIA, LEED AP
ormation
Brought to you by: the Kesher/Sinai Green Team and the Brotherhood of Temple Sinai
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Temple Sinai & of Bergen County
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For more information or to make a tax deductible donation e-mail: gogreensavegreenfair@gmail.com or call: 201-227-1117 or 201-568-3035
www.shadesofgreennetwork.com info@shadesofgreennetwork.com 201.984.3413
5.5 Peace University Sample Marketing & Promotions Peace University and Affiliates
Peace University Promotion & Products
Mobile University Prototype Mobile Billboard Prototype
Clothing with Brand
University Hat Design Ipod University Fundraising Water Product.
5.6
Event Design & Promotion
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Friar’s Club, NYC, April
5.6
Click this Event Promotion link to see this online program made for the GOtham GREEN business networking group.
5.7
e.publishing & Promotion Samples
By the way: You are now looking at an example of e.publishing.
Sales Approach Book
Event Promotion
s k linles. e es mp h t xa k c i ee e l C os t
Company Brochure Marketing eMagazine
www.shadesofgreennetwork.com info@shadesofgreennetwork.com 201.984.3413
5.8
Sample Websites
Take a look at princetongreen.org >
Web Design Work with us to help you realize your vision for your website.
www.shadesofgreennetwork.com info@shadesofgreennetwork.com 201.984.3413
Concept Development Services
Concept Development Concept development is a great way to sharpen up you core business concept to give your business better traction in its early stages of growth.
Open Peer Review Peer review is the process of subjecting your venture to the scrutiny of others who are experts or peers in the same field. Peer reviews require those qualified and able to perform impartial reviews.
Integrated Design Integrated design is a process that brings all core participants (stake holders) in your project together in an open meeting format to better design and anticipate issues and details, delivering a much better finished product.
Think Tanks Kick it, shape it, throw it around with a group of bright minds and what comes out can be surprisingly better and sometimes awe-inspiring.
www.shadesofgreennetwork.com info@shadesofgreennetwork.com 201.984.3413
Communication & PR Services have a listen Click here
Sound Production and Voice-Overs We will help your message rise to new heights wit top of the line sound recordings. Great for company videos and radio spots.
Radio Broadcast Promotion SGN hosts a 1 hr radio show every Monday at 2:00 pm interviewing the movers and shakers of the green economy.
Email Campaigns and List Sharing Make it beautiful and effective. Work together with SGN and our affiliates to share our lists without polluting your trusted list. List sharing is the future of email marketing, and we are right on the cutting-edge.
SEO Get your traffic up without breaking the bank. We can help.
Press Releases Tell the world with Press releases. g arketin Email M
Social Media We rock at social media campaigns.
www.shadesofgreennetwork.com info@shadesofgreennetwork.com 201.984.3413
About Shades of Green Network™
Our Mission
The Shades of Green Network™ mission is to stimulate the growing green economy.
What We Do
The network provides comprehensive business services, funding source options, deal flow, and top talent.
Overview of SGN Services: Green Business Support Community
Every thing you need to succeed in the new green economy. Innovation Consulting Concept development, integrated design and think tanks are core services SGN employs to develop break-through innovations for our clients and for internal projects. Branding and Web development Organizational Architecture SGN provides green businesses with structure and concept support creating clarity in your overall business and market vision. Business Plan and Plan Presentation Development SGN offers full-service business plan review, analysis, structuring and presentation in preparation for investor funding and strategic alliance promotion. Project Management and Social-Consulting™ SGN™ and its Producers manage each project from start to finish. Our Producers work as the owner’s representative, always considering the best interests of the client first. Social-Consulting™ Social-Consulting™ is the process of accessing one's social / business network to create teams that work together in an open format to advise and incubate businesses or nonprofits. Shades of Green Network™ builds teams from our network of highly-skilled and experienced professionals to work on each client project to ensure success. Business Promotion Shades of Green Network™ offers marketing, public relations, social media, social networking, radio or video production, press and news releases, and strategic online marketing, to help clients play their desired role in the new green economy.
Funding Preparation Services
Business Plan and Plan Presentation Development SGN offers full-service business plan review, analysis, structuring and presentation in preparation for investor funding and strategic alliance promotion. Shades of Green Network™ Mentoring Program SGN Mentoring Program connects green start-ups and companies with experienced professionals from our network to help and mentor companies through their development milestones. Shades of Green™ Funding and investment network Shades of Green Network™ has developed a sub-network called “Shades of Green Network™ Finance” (SGNF) which consists of individual / angel investors, venture capital firms, banks, social lenders, micro investment companies, and mutual fund / hedge fund managers from the U.S. and international markets who seek opportunities in the green and alternative energy sectors. SGN works with members of SGNF to review business plans and provide mentoring and advisory services in order to make the plan appealing to prospective investors. Disclaimer: These investors have no financial relationship with SGN for sharing profits or commissions, nor does SGN collect or accept any success-based compensation from investors.
Employment/Work Flow Opportunities
Shades of Green Network™ Jobs & HR SGN consists of a large pool of experienced professionals, many of whom are in the market seeking work and opportunities for employment. As our clients’ businesses grow and prosper, their need for human resources grows. Shades of Green Network™ helps connect growing companies with top talent, to create a win-win solution with our affiliate partners in the HR world. Shades of Green Network™ Affiliate Programs SGN affiliate programs are available to the professional network and the clients for the purpose of new business development and co-branding. If you are interest in becoming a Shades of Green Network™ Affiliate, please send an email to: info@shadesofgreennetwork.com with "affiliate inquiry" in the subject. We'll get back to you right away.
Green Start-Up Opportunities
Don’t start from scratch. SGN wants to make it easy to get started in the green economy. We are working with princetongreen.org who is building a national sales force of Energy Advisors and partners in order to help clients simply saving energy. every day. Go to the website to find out more. Call for pricing 201.984.3413
Shades of Green Network™ Founders
David L. Marks, Co-Founder As a thought leader in the green space and growing social networking movement, Mr. Marks’ mission is to help stimulate the green economy, get people back to work in the new sustainable business sector, better preserve the health of humanity, and protect the planet for his family, his community, and for all future generations. David's Linkedin® profile
Peter van Geldern, Co-Founder With over 25 years in the field of architecture, Peter is also a serial entrepreneur and a green visionary. Peter has been inspired to lead the charge in transitioning our post consumer society towards a more just and sustainable one. Peter's Linkedin® Profile
shades of green network
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the green economy network
www.shadesofgreennetwork.com info@shadesofgreennetwork.com 201.984.3413