Feature: Alphaslot
Deconstructing the Millennial Generation
M
illennials are the generation born between 1981 and 1996. Gaming companies today are learning that if we want a sustainable growth, we’d better pay attention to the millennials. They make up 31.5% of the global population and that amounts to some serious purchasing power…they already spend about $200 billion a year on goods and services, according to the U.S. Chamber of Commerce Foundation. Clearly, understanding them is very important for our business and here are some basic common facts we know for the millennials: • a strong understanding of self, expression and morality; and • are comparatively more focused on
connecting and engaging with those who share their personal and ethical values like people, band, or celebrities. • they have huge buying power! • The way they learn about products and services is radically different from the advertising-focused marketing of earlier generations. • The group overall is tech-savvy and social media-driven.
Raymond Chan, Managing Partner, Alphaslot
How to connect millennial market with Gaming? We know millennials derive pleasure from engaging with like-minded people. We know they derive more value from experiences than objects. But what are these experiences? What is the means through which they achieve this? We are trying to give the answer here. 42
Peer Influence In one survey, a mere 1% of Millennials said their trust in a brand is increased by its advertising. They’re actually turning to friends, family members, and online reviews for reference. For decades, major brands spent money on TV and print ads to get the more market share. Now we should think different, to spend more effort and investment on IP and KOL (key opinion leader) influence. www.casinolifemagazine.com
