Feature: Oleg Usenko - Report Ghana
Ghana’s Gaming Market SWOP/PEST/Competition and legislation analysis 2021
F
irst of all, I would like to comment on the current situation in the world (COVID-19 crisis) and how it will affect the economy of the African continent as a whole. Despite the crisis related to Covid, the economies of China, the United States and Europe quickly recovered, the S&P 500 index hits growth records every day and Chinese exports to Europe have grown. But in this regard competition is growing in the developed markets. Businesses have long been looking at alternative emerging markets such as India, Latin America and Africa. Chinese business has long since started this expansion, especially in the African market. The gaming market was also not deprived of the attention of investors. Not all investors are ready to invest in the countries such as Somalia with ongoing military conflicts, Zimbabwe after the rule of Mugabe or Libya after the civil war. Therefore, countries with a stable political environment come to the fore. Today we will focus on the gaming market in Ghana. One of the most active investing programs in China was associated with
Oleg Usenko
expansion into Africa, which will be reflected in this investigation. Accordingly, Africa is one of the most promising markets in the world, since consumption has not developed at the level of Europe or the USA with a constantly growing population and the youngest continent of the world (the average age of the population is less than 25 years). This potential won’t disappear anywhere, unlike developed countries, where it will decline in the short and medium perspective. In this regard, competition in developed markets will be tightened, and investors will look for new markets and investment. For your attention I will present the analysis of the gaming market in Africa and one of the countries of the continent – Ghana. Separately, upon Issue 05
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