Feature: Alphaslot
Post-COVID: the era for Digital Transformation
D
igital transformation is a change in how an organization delivers value to its customers. As said by George Westerman, MIT principal research scientist, “Digital transformation marks a radical rethinking of how an organization uses technology, people and processes to fundamentally change business performance.” The world is starting to show signs of recovery from its own coronavirus lockdown period, and digital transformations have sprung up on a wide variety of business. The coronavirus lockdown was effective at getting some of the business’ that weren’t willing to go outside of the box before to do so now, and “Going Digital” is one sure thing we know for the post-COVID era while the rest of the future are still uncertain. However, transformations are hard, and digital ones are harder even we know it will derive new value to its customers and help us winning new and recurring businesses in the post-COVID time. What are the means through which we can achieve this? How to accelerate our digital transformation?
Focus on Customer Interest A deep understanding of the customer needs is the most important starting point in understanding how to lead digital transformations. We should put customers at the center of our endeavors but not to focus on creating operational efficiencies and reduce costs. Our goal is to create a competitive experience to differentiated gaming experience with all other entertainments values that is competing to attracts new customers and keeps them coming back. Finding the customer interest can be challenging, and I learn from my experience that follow the “Design Thinking” steps can make things easier: • Empathise with your users • Define – your users’ needs, their problem, and your insights 46
Raymond Chan, Managing Partner, Alphaslot
• Ideate – by challenging assumptions and creating ideas for innovative solutions • Prototype – to start creating solutions • Test – solutions www.casinolifemagazine.com
