Feature: Groupe JOA
A 33rd Casino for the JOA Group in the Heart of Haut-Jura Laurent Lassiaz, CEO, and Pauline Boyer Martin, Operations and Marketing Director of JOA discuss the Group’s latest ‘new generation’ casino with Damien Connelly.
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n Wednesday 19th May, 2021, after 17 months of work, 8.5 million euros of investment, and five long months of waiting linked to the pandemic, JOA Group, the 2nd gaming and leisure operator in France with 33 venues and a sports betting website www.joabet. fr, was finally able to open its new casino in the Jura mountains: in Saint-Laurent-en-Grandvaux. This 33rd establishment strengthens the Group’s presence in the eastern region of France, where seven JOA casinos are already located: Lons-le-Saunier, Bourbonne-les-Bains, Lac du Der, Luxeuil, Gérardmer, Besançon, and Santenay.
What can you tell us about this “new generation” casino in Saint-Laurent-en-Grandvaux? This is the 4th JOA casino, after La Seyne-sur-Mer, Montrondles-Bains, and Le Lac du Der that is built in line with our “new generation” development strategy. It perfectly embodies our brand’s ambition to change the way people see the world of casinos and make our venues into true outing destinations. We thought of it as a real leisure center in the heart of nature. Out of the 2,000m2, 50% is dedicated to non-gaming activities. It brings together, in the same place, gambling, catering, and entertainment. This casino is dedicated to all those looking for an hospitably designed and friendly place to have some good times – either alone or with family and friends – to eat, have a drink on the terrace facing the Jura mountains, dance, entertain, and...why not...play! Volume 17: Issue 145
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