Feature: Prolitec
Ambient Scent
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Is Ambient Scent What Casinos Need Moving into a Post-Pandemic World? Research Says Yes. By Damien Connelly
t’s a good bet that people are going to be more concerned with cleanliness and air quality as we emerge from COVID-19. The global gambling market is expected to rally back from $465.76 billion in 2020 to $516.03 billion in 2021 and while players coming back to brickand-mortar casinos means big dollars, it also means the return of stubborn, high-traffic odor issues. So how are casino managers alleviating guests’ anxiety and reassuring returning players as lockdown restrictions lift? Studies show that 63 percent of people are looking for fresh, clean-smelling atmospheres and casino managers are listening. More and more gaming facilities are turning to ambient-scent providers to target their biggest odor challenges – restrooms and cigarettes – and bring a breath of fresh air to the gaming experience. Volume 17: Issue 145
Improving the Go
Restrooms are one of the most obvious high-traffic spaces that need the ‘scents of clean.’ Research shows that 94 percent of adults believe odor contributes to a restroom’s dirtiness and nearly one in three customers won’t return to a business with dirty bathrooms. And if losing a customer isn’t bad enough, casinos are at higher risk of damaging their reputation in the process. When customers have a negative experience with a bathroom, including bad odors, 50 percent tell it to their friends. But eliminating stubborn restroom odors is not as easy as just pumping out scent. Today’s sophisticated ambient-scent providers use highly specialized, proprietary technology that neutralize unwanted odors on the molecular level. Leading scent providers Prolitec and Ambius, explained how new technology is having an impact on casinos’ guest experience. Prolitec provides 41
