G2E Asia 2023 Singapore Preview

Yip Je Choong, managing director for Singapore & Indonesia and senior vice president Commercial APAC, RX (Reed Exhibitions) chats with Casino Life by Damien Connelly

G2E Asia is the international gaming trade show and conference for the Asian gaming industry. Organized by the American Gaming Association (AGA) and Reed Exhibitions (RX), G2E Asia made its debut in 2007, defining itself as the preeminent show for the Asian gaming-entertainment industry.

The AGA fosters a policy and business environment where legal, regulated gaming thrives. The AGA’s diverse membership includes commercial and tribal casino operators, as well as sports betting and iGaming companies, gaming suppliers, consultants and advisors, and more.

RX is in the business of building businesses for individuals, communities and organizations. The company elevates the power of face-to-face activities across more than 400 events in 22 countries and 43 industries. RX is passionate about making a positive impact on society.

With 25 years of experience in the commercial realm, Yip Je Choong has led numerous transformational projects across Asia Pacific, where he helped organizations achieve higher sustainable growth and profit margins. Je Choong has also driven change within teams, encouraging the adoption of ‘customer value led’ approaches through his coaching and knowledge-sharing techniques.

Je Choong carried with him a vast experience spanning the express logistics, manufacturing, advertising and education industries before joining RX in 2014 as its APAC revenue management director.

Je Choong is currently the senior vice president commercial APAC where he’s responsible for mergers and acquisitions, and commercial-excellence programmes. He also oversees the RX business in Singapore, Indonesia, Thailand and Vietnam. Je Choong’s passion is in data analytics, which he frequently uses to tell stories and solve business challenges.

G2E Asia has grown and expanded, and now has two shows – one in Singapore, and one in Macau. G2E Asia 2023 Special Edition: Singapore runs May 30 through June 1, 2023 in Marina Bay Sands, Singapore.

Thank you for your time, JC. In your own words, how will you and your team elevate the power of face-to-face activities during G2E Asia 2023 Special Edition: Singapore?

We welcomed nearly 6,000 visitors, reuniting the Asian gaming community in-person for the first time since 2019. It marks a milestone for G2E Asia, which serves to connect thousands of gaming’s leading suppliers and operators with visitors of the most important gaming and entertainment countries in Asia. The Singapore event in May falls nicely in the global gaming-event calendar and allows our customers to go back to their normal routine of attending at all the major global gaming events. We look forward to sharing details for next year’s G2E Asia as they become available.

Conferences, exhibitions and in-person events have recovered very strongly since the challenging ‘lockdown years.’ Why do you think that is?

G2E Asia has always reflected the industry that we serve by identifying the trends, leaders and products that are driving the Asian gaming community forward. This year is no different whether in Singapore or Macau. Specific to the special edition in Singapore, our content lineup will deliver the insights attendees need to inform today’s business.

Why should gaming industry professionals attend G2E Asia 2023 Special Edition: Singapore at Marina Bay Sands, May 30 through June 1?

We will feature content on the latest innovative products, market trends, regulatory requirements and networking with technology specialists, regulators, and top leaders in the field. It will feature a show floor across 20,000 square meters to accommodate the projected 6,000 visitors from Asia and abroad, showcasing more than 100 exhibiting companies and their most cutting-edge products, solutions and technologies.

G2E Asia 2023 Special Edition: Singapore has all the activities – networking luncheons and events, a multi-day conference with world renowned speakers, an exhibition hall with the industry’s best suppliers, etc. Is there a typical profile for an attendee or for an exhibiting supplier?

The G2E Asia Conference Program in Singapore returns for three content-rich days of sessions and forums led by high-level industry leaders, influencers, and experts.

• An in-depth look at the financial outlook for Asian gaming markets

• Two panels dedicated to mmerging markets as well as spotlights on Thailand and Japan

• An insightful panel discussion on optimizing customer experiences

• Learn from some of the sharpest minds in the Esports industry to get valuable insights from the sessions of “Leveraging the Global Esports Industry”

• IAGA Best Practices Institute will examine compliance and regulation challenges, and issues in Asia, key considerations for new and expanding markets, and the latest advancements in combating financial crime.

G2E Asia 2023 Special Edition: Singapore will provide a treasure trove of diverse and targeted onsite activities for conducting business and making new connections. Visitors can choose from a welcome reception and a variety of segmented industry cocktail events, including the Table Games Networking Cocktail, Slots Networking Cocktail, and Esports Networking Cocktail.

There are significant growth jurisdictions in the Asian market, including Japan and Thailand. Will G2E Asia 2023 Special Edition: Singapore address these opportunities?

Day 1 Conference | May 30 14:45 – 15:35

Topic: Emerging Markets Roundtable (Thailand, Japan, Vietnam, Philippines, India)

Asia continues to be an attractive location for increased IRs, sports betting and online gaming. While Macau and Singapore are now sophisticated and mature markets there are a number of emerging jurisdictions. This session will address a variety of gaming development and operational issues in emerging markets including Thailand, the Philippines, Japan and Vietnam. Each country is facing somewhat similar but also country-specific issues as they seek to legalize gaming or enhance existing gaming. Strategic planning, understanding the market segments in the current environment, VIP play, travel from China to Southeast Asia and regulatory issues will be addressed in this session. Our panelists are veteran Asian hands in multiple jurisdictions who offer decades of experience in Asian gaming.

What are you most looking forward to during G2E Asia 2023 Special Edition: Singapore?

We look forward to welcoming a projected 6,000 visitors and more than 100 exhibiting companies across 20,000 square meters of exhibition space. Whether content, networking or exhibition, G2E Asia continues to meet the moment as our industry resurges from the pandemic.