125 YEARS STRONG
The Hippodrome Casino is a London mainstay
CASINO
Welcome... When Shareholders Attack
Publisher: Peter White
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Editorial:
Editor in Chief : David McKee dmckee@huntingtonpress.com
Editor EMEA: Damien Connelly damien@outsourcedigitalmedia.com
Columnist: Raymond Chan ymrchan@hotmail.com
Victor H. Royer
International Features Editor victor@outsourcedigitalmedia.com
Associate Editor EMEA: Andrew Behan a.behan@librasgroup.com
Las Vegas Correspondent: Ryan Slattery RyanSlats@gmail.com
International Correspondent: Lyudmyla Kyrychenko lyudmyla.kyrychenko@outsource digitalmedia.com
Production:
Designer: Stewart Hyde stewart@de5ign.co.uk www.de5ign.co.uk
Accounts: Helen Holmes accounts@outsourcedigitalmedia.com
IT Director: Pasha Kuzminskiy pasha@outsourcedigitalmedia.com
t sounds like the title of a Fox Corp. reality show: See what happens when ordinary shareholders are let loose in the boardroom! Well, it’s reality all right and it came to a webcast near you.
ICentury Casinos was just minding its own business, rolling out its fourthquarter earnings (which admittely weren’t much) when two shareholders crashed the party. The first one, “Mike,” was downright angry. He wanted to know why his stock kept going down and what Century leadership was doing to change that.
Mike’s comments had pretty strong xenophobic overtones – touchy for a company that is run internationally. He demanded that Century get out of Canada, Poland “and all this other nonsense,” and be a purely United States concern. Never mind that Century’s Canadian casinos were its only profitable ones last quarter – and that it lost by far the most money in the U.S., due to a one-time writeoff in Nevada.
The jingoistic caller also wanted co-CEOs Peter Hoetzinger and Erwin Haitzmann to fall on their swords. Mike called for a CEO “who knows the American market,” an unsubtle jab at Hoetzinger’s and Haitzmann’s ethnicity. The two gentlemen were obviously taken aback by the verbal assault and shocked by its vehemence. They defended themselves as best they could.
The next investor, “J.T.", was more polite. But he was direct and wanted to know why Haitzmann and Hoetzinger hadn’t increased their ownership stakes in Century, as a confidence-building measure. Haitzmann tactfully explained that it was a good idea “but we are pretty much restricted the insider laws and rules.”
Wow. You rarely hear such candid give-and-take on quarterly earnings calls, which are usually the exclusive province of Wall Street stock analysts and can be suffocatingly entre nous. Kudos to Century for letting Average Joe stockholders weigh in and for facing the music in the manner its coCEOs did.
It was a blast of fresh air, albeit a chilly one. Hoetzinger, we can say from personal experience, is a straight shooter who doesn’t dodge tough questions but answers them head-on. Century may have deserved better, even if it’s stock price is in the doghouse and doesn’t merit being there. It has dramatically reversed the fortunes of its Caruthersville and Cape Girardeau casinos (both in Missouri), to the point where they’re some of the Show-Me State’s strongest performers.
Century also appeared to be turning the corner of its Rocky Gap Resort in Maryland. That was before a new government managed to crater the U.S. economy, as casino performance entered a February freeze. Century management really appears to be trying harder … and we could think of some companies that conspicuously don’t.
If Mike and J.T. want to strike another blow for corporate transparency, we’d be happy to steer them toward someplace where’s it’s really needed. Sorry, Century.
David McKee Editor
Risk and Reward
Pioneering in emerging casino markets in Latin America. By Clive Tilley
For over three decades I have navigated the complexities of emerging markets, such as, Russia, Africa, and Latin America, witnessing firsthand the immense opportunities and challenges of pioneering in the casino gaming industry. Latin America, in particular, has evolved into a dynamic region where established markets like Mexico, Colombia, Peru and Argentina provide a solid foundation.
Meanwhile Venezuela’s reopening and Brazil’s massive potential signal new frontiers for investment. The rise of online gambling, sports betting, and emerging technologies is further transforming the industry, offering both significant rewards and potential risks for operators and investors alike.
The rewards: Market growth and expansion opportunities
Latin America’s appeal lies in its large, passionate gaming audience and evolving regulatory frameworks, which continue to attract major operators. Markets such as Mexico and Colombia have set the standard with structured licensing systems and strong regulatory oversight, making them investment-friendly destinations.
• Mexico remains one of the largest gaming markets in the region, with a mix of land-based casinos, online gaming and a rapidly growing sports betting sector.
• Colombia became a leader in online gaming regulation in 2016, creating a thriving digital market and a model for other countries. Coljuegos, the regulatory body, has become a benchmark for the region.
• Peru and Argentina have followed suit, offering stable gaming environments, as well as expanding online betting markets.
• Venezuela, despite economic instability, has reopened its gaming industry, providing an firstmover advantage for those willing to navigate its challenges.
• Brazil is the game-changer. The recent legalization of sports betting and pending regulation of online casinos makes Brazil the single biggest opportunity in Latin America. With a population of over 200 million, a deep-rooted sports culture and high mobile penetration, Brazil is poised to become one of the world’s largest betting markets. However, tax structures and licensing frameworks are still evolving, requiring strategic foresight.
Clive Tilley
The rapid expansion of online gambling and sports betting is further fueling Latin America’s gaming boom. Fintech innovations, blockchain for secure transactions, AI-driven customer engagement and mobile gaming platforms are revolutionizing how operators reach consumers.
The risks: Regulatory uncertainty and market volatility
Despite its promise, Latin America’s gaming sector presents significant risks that demand careful navigation. Regulatory uncertainty remains a key challenge – tax policies, licensing requirements and responsible-gaming regulations frequently shift, making long-term planning complex.
In markets like Argentina, fragmented provincial regulations create operational hurdles, while Venezuela’s economic instability adds unpredictability. Even in Brazil, where sports betting legalization is a game-changer, there is still uncertainty around taxation and enforcement, which could impact profitability. Additionally, competition from unlicensed operators remains a threat, as offshore platforms often attract players away from regulated markets, challenging the sustainability of legal operators.
Navigating the future
Being a pioneer in Latin America’s gaming industry requires deep market expertise, regulatory agility and a commitment to technological innovation. While Mexico, Colombia, Peru and Argentina offer proven pathways to success, Venezuela presents a high-risk, high-reward frontier, and Brazil stands as the next major global gaming powerhouse. The opportunities are vast but only those with strategic vision, adaptability and compliance-focused execution will thrive in this everevolving landscape.
Despite the challenges of reentering the Venezuelan market, I remain highly optimistic for the potential of our new Paradiso Casino in Caracas. The demand for regulated gaming, the growing interest in sports betting and advancements in online technology create a compelling opportunity. Given our strategic approach – with a focus on compliance, security and delivering innovative customer experiences – I believe our casino can thrive, setting the stage for long-term success in this exciting and reemerging market.
To be a pioneer in emerging markets can bring excitement, reward and immense satisfaction. However, it is not for the faint of heart!
連接亞洲娛樂行業 與驅動業務的樞紐
The Art of Live Gaming
Murat Salih’s journey at the Hippodrome Casino. By Peter White
London’s iconic Hippodrome is no stranger to reinvention. Sited at the ‘busy corner’ of Leicester Square – in summer more than 250,000 pass its front door every single day – it has been something of an ever-evolving entertainment enfant terrible throughout its 125-year history. In its latest reinvention as the country’s most popular casino and entertainment venue, the Hippodrome Casino, nothing has changed.
The Hippodrome started life in 1900 presenting circus and water spectacles, and gained a worldwide
reputation for its groundbreaking amusements for the next 100-plus years as one of London’s most iconic theaters. It pushed boundaries, redefined tastes and presented the next big thing.
Since opening in 2012 as the Hippodrome Casino –London Mayor Boris Johnson spun the first wheel – it is famous for having set the standard for sector innovation. It is also widely recognised as a key player in what has become known as the “fun economy” – a sector where hospitality, entertainment and social experiences merge to attract a broader, more diverse audience.
Murat “Mo” Salih, the Hippodrome’s director of live table gaming
Murat “Mo” Salih, the Hippodrome’s director of live table gaming has more than 25 years in the industry. He has witnessed first-hand the evolution of the UK gaming sector, from the rise of electronic tables to the growing demand for immersive, experienceled entertainment. In this interview, he shares his career journey, the challenges and innovations shaping the live gaming floor, and how the Hippodrome remains at the forefront of a rapidly evolving industry.
Why casinos? What led you to a career in leisure, entertainment and gaming?
Like many in this fascinating and ever-evolving sector, I didn’t originally set out to work in casinos but I quickly found it was a sector that suited me. The combination of fast-paced decision-making, customer interaction and the strategic nature of the games appealed to me.
I developed a real passion for the industry – not just the gaming aspect but the way casinos operate as entertainment venues and how the many parts work together to provide the very best customer experience. It’s become an exciting, people-focused environment where no two days are the same and that’s what has kept me engaged for 25 years. At a venue like the Hippodrome, which has led from the front to create something totally new – a true participant in the night-time economy – there’s a unique energy. You’re part of something much larger – a cultural landmark that welcomes everyone from casual visitors to committed Hippodrome regulars.
Is this a career for anyone or are certain personality traits better suited to it?
There used to be, very definitely, a ‘type.’ But as the industry has matured, innovated, branched out, there are so many more avenues of expertise required. Core gaming can integrate with other key disciplines and services. In terms of gaming, yes, of course most people can train to work on the gaming floor. But there are personality traits that make a real difference and those are what we look for. Being personable, adaptable and able to think on your feet is invaluable. You need patience, attention to detail and the ability to remain professional under pressure. And to deliver the very best customer service; there are plenty of other casinos out there and you want your customers to return.
Casinos are dynamic environments – particularly at the Hippodrome, where we operate across seven floors and cater to a highly diverse customer base. Resilience and a sense of humour help, too. If you thrive in a fast-moving social setting and enjoy working as part of a team, it can be the most rewarding career.
What is the Hippodrome’s approach to training and recruitment?
The Hippodrome, we’re always looking for enthusiastic
individuals to join our team, particularly as trainee croupiers. We offer a structured training program, giving people with no prior experience the skills to become professional dealers.
What sets us apart is our emphasis on both technical skills and customer engagement. A croupier isn’t just someone who deals cards – they’re part of the entertainment experience. Our goal is to develop individuals who can create a welcoming atmosphere while maintaining the precision and professionalism that live gaming demands.
How would you describe your work and your position within the Hippodrome?
As Director of Live Table Gaming, I oversee all aspects of the live-gaming operation – ensuring it runs efficiently, delivers exceptional customer experiences and remains commercially competitive. My role involves managing a large team, implementing new game ideas, overseeing training, and maintaining the highest standards of game integrity and customer safety. It’s a mix of operational leadership, strategic planning and hands-on decision-making, which keeps things interesting.
The Hippodrome is known for pushing boundaries – whether through new game formats or expanding
entertainment offerings. It’s no secret the owner, founder and executive chairman, Simon Thomas, is fast becoming a legend in the sector for reframing exactly what a British casino can be. There’s no one area in the business that operates or looks the same since he opened the Hippodrome in 2012; we’re on a journey of trial, reinvention, and discovery, with the customer experience at the heart of everything we do.
As trends develop, new audiences enter the building, technology breaks new boundaries, then customer needs expand. So we embrace change and innovate to stay ahead. My job is to ensure that our live-gaming experience reflects that ethos while maintaining the trust and loyalty of our customers.
When people ask you what you do for a living, how do you reply?
I usually say “I run the live-gaming operation at London’s busiest casino.” That tends to spark curiosity, and the follow-up questions come thick and fast.
Most people don’t realize how much goes into running a successful casino. It’s not just about dealing cards – it’s about delivering an experience. The ‘Hippodrome experience.’ People visit us not just to play but to enjoy everything from an all-female poker
tournament, world-class dining, award-winning cocktails, a night out at Magic Mike Live or a party on our roof terrace. There’s a reason we’re known as London’s “biggest night out.”
How have electronic table games evolved over the last 25 years?
ETGs have evolved dramatically. When I started, they were basic and often viewed with skepticism. Now they’re an integral part of the modern casino floor.
The technology has improved to offer an immersive experience, combining live dealer integration with multi-game functionality. ETGs provide a great option for customers who want to engage with live gaming but prefer a lower-stakes environment or more autonomy. At the Hippodrome, they complement our traditional tables by offering new ways to play. Customers also have the opportunity to “learn to play” a new card game without leaving the machine, which is fantastic.
What have been the key milestones in your career?
Helping to establish the Hippodrome as a market leader in live gaming is a major milestone. We’ve built a team that not only excels in delivering first-class customer experiences but also contributes to the industry’s growth through initiatives like the UK and European Dealer Championships, in which I have been heavily involved.
Seeing croupiers I’ve trained progress into management roles is also incredibly rewarding. Every decision we make to improve the player experience – whether through game innovation or customer service – feels like a milestone in its own right.
What role do you play in the UK and European Dealer Championships?
I’m privileged to be the director of the UK event and sit on the organizing committee of the European Dealer Championships. These events showcase the best talent in the industry, celebrating skill and professionalism while encouraging career development. It’s satisfying to see the best croupiers compete on an international stage and to know that we play a part in elevating the industry’s standards.
What advice would you give to someone considering a career in the casino industry?
Don’t overthink it – just take the first step. This is an industry where you can start with no prior experience and build a successful career. If you enjoy working with people, learning new skills, and thrive in a dynamic environment, you’ll do well.
Casinos open doors to global opportunities – and the Hippodrome, as a venue at the forefront of the UK gaming scene, is a fantastic place to begin that journey.
How do the changing Gambling Act regulations impact live gaming?
The imminent changes to the regulations will have a very positive impact. Being able to better meet our customer’s demand for gaming machines will be most welcome – we have queues every day. For most casinos, they may have to have more live-gaming tables, as there is a ratio between live tables and gaming machines, so it is good for both.
Being allowed to offer a sports book is another great development – I have lost count of the
number of times I have been asked why we can’t offer sports betting.
The combination of these changes is leading to a big investment in the Hippodrome, the creation of a fabulous new sports arena and casino in Lola’s underground, and this will make us even more attractive! And many other casinos will invest likewise benefitting the whole sector.
The Hippodrome and the ‘fun economy’ – tell us about that.
The ‘fun economy’ is huge. Fourteen percent of world’s GDP is now sports, tourism and entertainment, and the Hippodrome is at its center. We’re more than just a casino – we’re an entertainment destination offering, casino gambling, poker, dining, bars, live performances, and social experiences, all under one roof and people travel widely to experience it.
This broader approach reflects changing consumer preferences. People want immersive experiences and we’re constantly evolving to meet that demand. Whether it’s new game formats, innovative bars and restaurants or unique entertainment offerings, we’re shaping the future of leisure in London.
Hopefully this is just the start and the rest of the sector will embrace the opportunities through investment once the introduction of the new regulatory changes are done.
What aspects of your career do you enjoy the most?
The people. Whether it’s mentoring staff, interacting with customers, or collaborating with industry peers, the human element makes this career fulfilling.
I also love the problem-solving side – figuring out how to enhance the gaming experience and stay ahead in a constantly evolving industry. At the end of the day, creating memorable experiences for our guests is what drives me.
Dazzling Diamond
The latest Tohono O’odham-owned casino has opened in Arizona. By Ryan Slattery
Once again, the Tohono O’odham Nation has expanded its casino empire in Arizona. In December, the tribe opened Desert Diamond Casino White Tanks, located near the Northern Parkway and Loop 303, west of Glendale, Arizona. It’s the Nation’s fifth casino operation in the state.
From groundbreaking to opening, the $450 million project took just 19 months to complete, creating more than 5,500 construction jobs along the way. White Tanks features a 184,000-square-foot casino floor with 900 slot machines, a poker room, sports book, and two separate, high-limit areas for slot players and table games. In addition, there are several restaurants on the property, including a Morton’s Steakhouse.
While the casino is open, there is still more to be done. An expansion is already in the works. Mike Bean, until recently the CEO of Tohono O’odham Gaming Enterprise, says White Tanks will expand to include a 350-room hotel with a spa and outdoor
pool, a conference center, retail, and an entertainment district with an amphitheater. Casino Life caught up with Bean, who discussed the property and expansion plans.
How did you celebrate the grand opening?
We had an invitation-only ribbon-cutting ceremony. The first portion of the day was exclusive to members of the Tohono O’odham Nation, along with some local dignitaries, so they could get a preview and be the first to see the facility before it opened to the public.
How long was this property in the works?
It was pretty quick, a little over a year and a half. That being said, we started with our initial research on the size and scope to determine what it should look like, based on demand and to work out what the gaming and non-gaming amenities would be. Then we came up with an estimated cost, asked the architects to bring that to life and took it to the builders to start construction. That took about nine to 12 months
before groundbreaking. We needed to prepare to make sure that the building was right. That it’s appropriate for the site and for the market. We believe that the area is going to grow, so we had to mix getting it right for today but planning for tomorrow.
When you say appropriate for the site, what do you mean?
We have a site locals know as Northern Avenue and 303. So we were making sure we had it situated in the right spot but also the right size and scope. For example, do we build a two million-square-foot facility or do we build a 500,000-square-foot facility? We studied the market to figure out what it needed to look like, based upon today’s demand and how we think the area is going to grow.
This is the fifth property for the Tohono O’odham Nation, correct?
Yes, this is our fifth. With Phoenix being the fifthlargest city from a population standpoint in the United States, we have two in the market there. We also have two in the Tucson area and the fifth casino is west of Tucson in southern Arizona.
For those who aren’t familiar with the Desert Diamond brand, tell us what they’re all about. We look at trying to get our guests in Arizona to have an opportunity to game at all or any of our properties as they deem appropriate. We have a single-card loyalty program so you can use your loyalty card at any of our casinos and earn points, earn rewards at any of them, and redeem at any other casino. Our goal is to keep our loyal guests loyal, and provide them with individual service where we know their name and they’re familiar with our properties, regardless of which one they’re at.
This property is in an area called White Tanks. How important is that region to the Nation?
Well the Nation has ancestral roots and connections with the White Tank Mountains. As you travel from our West Valley property, you take one route – which is Northern Avenue straight out – and as you get closer, you see the casino and the White Tank Mountains clearly in the background. It’s not only the ancestral roots associated with the Tohono O’odham Nation, but also White Tanks is a locator – people have a general idea where the casino is, based on the name.
You’ve referred to White Tanks as an economic engine for the area. What do you mean by that? Jobs are always a big thing. We created a thousand new jobs for White Tanks. As an organization, we’re a little bit under 4,000 total jobs. Also, during the construction process we created about 5,500 construction jobs, so that is something that helps stimulate that part of the West Valley.
Let’s talk about the property and start on the gaming side. How large is the casino and what type of slots or table games do you have?
We have 900 slot machines and that’s the maximum we can have under the compact with the state of Arizona. It’s a very nice and spacious floor. We have 30 table games with six more table games in a very beautiful, high-limit room and we have a poker room on top of that. But we have all the traditional table games: blackjack, roulette, craps – all the popular ones. We also have a very nice high-limit slots and table games rooms behind a VIP lounge. Both the slots side and the table game side have separate entrances into the VIP lounge. From a gaming standpoint, it’s light and airy. All of our a la
carte restaurants have indoor/outdoor seating with collapsible glass to take advantage of the oftenvery-nice Arizona weather. We have both misters and heaters out there as well, if we need to tweak the temperature a little bit.
There are several restaurants on the property. Can you walk through all the dining options?
Absolutely. As you enter the casino, we have an elevated, center bar where you can enjoy gaming or just have a cocktail with friends. From here you can see 360 degrees around the casino and figure out, ‘Okay, where do I want to go next?’ That could be Pub Stop, which we run ourselves. It’s our mid-rangepriced, high-energy, large bar, entertainment-onthe-weekend place that opens up to the outdoors where there’s an area where we can have more entertainment. We also have Morton’s Steakhouse. It’s their latest and greatest. The sports book bar has massive TV screens and we have a five-venue Food Hall, where we have four eateries, one being Deli-sh, which is a deli but also serves pizza. We have a venue called Taqueria Ville for Mexican food, Chuck’s is our burger place and Spitfire has rotisserie chicken. And then we have Libations, which is a bar within the food court that serves both alcoholic drinks and made-toorder juice drinks.
Mike Bean, former CEO of Desert Diamond White Tanks
7-10 APR 2025, SÃO PAULO
Gaming’s pulse in The starts! future
São Paulo
Is Pub Stop a sports bar?
It’s a hybrid. If you want to see any game, you’re likely to be able to find it at the sports bar, but it’s more like a pub where we have sports playing. We don’t have as many TVs as the sports book but it is certainly a large bar .
How big is the sports book? It’s about 10,000 square feet.
Do you have a partner to help run operations? No, throughout the existence of sports betting in Arizona – which hasn’t been terribly long compared to other parts of the country – we have maintained sports betting under our own brand so our customers can earn points on sports bets, much like betting slots or table games.
Why was it important to bring in a well-known anchor restaurant like Morton’s Steakhouse? We always like to have a nice mix between branded and self-run restaurants. Within the high-end steak category, we believe Morton’s is among the most well-regarded brands. Our guests generally come in groups and there’s always a decision-making process to say ‘Where do we want to go?’ We always want
to be on that list of choices. So when someone says, ‘Let’s go to Desert Diamond,’ we want there to be something for everyone. Morton’s fits into that. We want to have everyone say ‘I'll go there because there’s something for me.’ Not everyone is into gaming but they might come to have a glass of wine at Morton’s while their friends play. We want to avoid the veto vote where someone says, ‘I don’t want to go, there's nothing there for me.’ Morton’s is one additional thing that provides, not only an elevated experience, but helps with the decision-making process to get people to come more often and stay longer.
Mike Bean (second from right) with members of the Tohono O’odham Nation
There’s already an expansion in the works? We look toward growth to continue to drive revenue and returns to the Tohono O’odham Nation, which is one of the two main purposes of the gaming enterprise. One is to optimize returns to the Nation and the other is to provide jobs to Nation members. But with regard to driving revenue, growth matters. We looked at how we could execute our long-range vision to get more people from further distances to visit us more often and stay longer. What we can do about that from a development standpoint is add a hotel or hotels to our casinos. That provides us with that ability to get those people from further distances to visit and stay overnight, so we can grow our market geographically.
In terms of growth, the next sequence will be a 450-room hotel at our West Valley property, which is not the newest property [White Tanks] we have been talking about, but it is our flagship property. There will be a 450-room hotel with three pools, a beautiful spa overlooking the pool, at least 30,000 square feet of meeting-and-convention space, additional retail, a rooftop bar and restaurant on the nineteenth floor. You’ll be able to see downtown Phoenix from there. And there will be two additional food outlets. We believe that’s an appropriate size for an addition. We don’t have the timing yet but that’s something on our radar.
At the White Tanks property, we have programmed a 350-room hotel addition, with similar amenities as I described for West Valley. We do have some land at the White Tanks property that would allow for an entertainment district, which we are looking into as well.
Reliable Narrator
Interior Image Group founder and CEO Patti Tritschler’s firm creates spaces that fuel discovery. By Peter White
Caesars Hotel & Casino, New Orleans, LA
Caesars Hotel & Casino, New Orleans, LA
Caesars Hotel & Casino, Atlantic City, NJ
Please could you begin by telling us a little about Interior Image Group (IIG) and yourself?
At Interior Image Group we believe every space has a story to share and, as an award-winning design firm, we are equipped to tell those stories in a truly captivating, artistic way. We design with thoughtfulness and intuition. Trusting a space to IIG means trusting someone with your story, and all of the reasons that people will feel moved by your brand and in awe of the space it sits in.
For the past 20 years, we have excelled in design-and-procurement services for the hospitality industry. I launched the company with a progressive and growth-minded strategy that has ultimately fueled the development of our IIG team. Our design portfolio that now features prestigious hotel brands like Marriott, Hilton, IHG and, of course, Caesars Entertainment. Working with these brands and independent clients, we curate a journey through touchstone moments, fueling discovery, function and a special type of storytelling that requires an unmatched level of ownership over a project.
That story-driven approach has led to multiple award recognitions within the hospitality design industry. This includes being named one of the 2024 Hospitality Giants of Design and 2024 Rising Giants of Design by Interior Design magazine.
Experiencing exceptional growth has allowed IIG to expand and establish distinguished divisions to highlight our areas of expertise. Now a full collective, IIG offers interior-design services for full-service and lifestyle-hospitality projects, casino hotels, restaurants and bars, and multi-family and commercial spaces. Similarly, IIG Select offers interior-design services for new construction, and renovations for select-service and extended-stay properties. Our procurement division, Throughline by IIG, is a partner in procurement, ensuring projects stay on track and within budget. From start to finish, the IIG collective has the expertise to see projects from concept to completion, while crafting unforgettable environments and sensory experiences for guests. Throughout my career, I’ve understood the value and importance of relationships and continually strive to build a lasting connection with each and every IIG client.
Patti Tritschler, CEO and founder of IIG
What notable projects has Interior Image Group been involved with recently?
Our most recent casino-hotel project is the new Caesars Hotel & Casino New Orleans. It was recently welcoming guests as the host hotel for Super Bowl LIX and for Mardi Gras celebrations. IIG’s designs included the hotel’s public spaces, and suites and guestrooms, all part of a $435 million renovation of the former Harrah’s Casino & Hotel. IIG designed the hotel lobby, lobby bar, public areas, elevators and lobbies, and the 286 guestrooms, and the Grand Suite in the newly constructed Caesars Tower.
How did you begin working with Caesars Entertainment?
The IIG design team was invited to conceptualize a new guestroom design for Caesars Entertainment, something innovative and versatile for their different markets and brands. As a result of that work, IIG is now recognized as a preferred hospitality-design firm for Caesars Entertainment. The opportunity to represent the legendary Caesars Entertainment brand has been an incredible experience. Our design team fully embraced that original challenge of blending modern-yet-timeless style with rich, historic influences to create a truly memorable hospitality experience.
Completing the Ocean and Centurion Towers of Caesars Hotel in Atlantic City in 2022 – with more than 2,200 guestrooms, guest corridors, elevators and lobbies – was a project that will stand as a hallmark of our collaboration with Caesars Entertainment, one that set a new benchmark in our partnership. We are immensely proud of the recognition it has received – including a MUSE Design Gold Award in 2023 – and it marked the beginning of a series of transformative decisions that will redefine hospitality experiences across Caesars properties.
We also just completed the Caesars Virginia Hotel in Danville, Virginia, a 320-room, new-construction hotel tower, and we are working on a host of additional casino hotel renovation projects around the country for Caesars Entertainment. IIG is also designing a number of branded, independent, and boutique hotel properties in the lifestyle, full-service and select-service hotel markets.
Tell us more about the Caesars New Orleans project, especially with regard to its various development phases and what they involved. IIG was involved in the new guestroom and suites tower, and the hotel lobby and bar spaces. We had
Harrah's Hotel & Casino, Atrium Tower, Atlantic City, NJ
the opportunity to spend a significant amount of time on-site working directly with the contractors and client to ensure the execution was carried out true to our design vision. As a result of that face-to-face interaction, those spaces visually reflect the sense of luxury the design team intended.
Inspired by the culture of Roman baths and lush gardens, the spaces embody indulgence, community, and beauty to create an uplifting and elegant space. The lobby exudes ethereal elegance, harmonizing lightness and reflection with natural materials, refined details, and a fresh, clean palette that beautifully complements rich wood tones and soft metal accents.
Overlooking the river, the double-volume bar and lounge is punctuated by an expansive chandelier, abstracted in the form of a golden laurel-leaf crown. It casts a soft radiance over the space while a sparkling, crystal art installation adorns either wall, adding layers of sophistication and texture.
Throughout the public spaces and continuing into the suites and guestrooms, the interplay of natural light, material textures, and intricate craftsmanship elevates the design, blending indulgence with contemporary elegance. Together, these spaces offer an understated luxury that celebrates architectural wonder, social energy and a profound sense of place.
The Grand Suite on the fifteenth floor showcases that refreshed-Roman atmosphere with subtle,
modernized style beginning with a color palette of cool blues, soft wood tones and stone and brass accents. From elevated finishes of richly stained wood, elegant stone, glass tiles, and bold metals to the tailored luxury of the fireplace lounge furniture, the suite evokes tranquility and elegance. Guestrooms feature soft, flowing blue textiles, gold lighting fixtures, encompassing headboards, and custom graphics for a signature headboard treatment.
How does Interior Image Group expertise apply to the casino-resort environment?
IIG’s design philosophy is rooted in creativity and storytelling, and we lead with the mantra of creating memorable environments for people to enjoy. Our hospitality expertise in unique destinations lends itself very well to the resort casino environment.
What would you like to see in the future from the Interior Image Group? Are there any dream collaborations, projects or ideas that haven’t come to life as yet?
We are very fortunate to have worked on the type of projects we’ve done to date. But we’re always excited to continue expanding in primary markets like Las Vegas and anywhere that we can be a part of creating design-forward spaces that are memorable to the people who visit.
Harrah's Hotel & Casino, Waterfront Tower, Atlantic City, NJ
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With so many design agencies, how does Interior Image Group plan to stand out?
We’re not only experts in creative hospitality environments, we are a firm led by passionate designers who leave ego at the door. They work very hard to provide concierge-level service to our clients, so they are happy with the experience of working with a team that cares about a quality design and meeting the needs of the project, budget, and schedules.
You’ve had a couple of incredibly busy years. What can we expect next from Interior Image Group? What projects have you for 2025?
We are staying busy with a number of other fullservice projects, some of which are set to open in late 2025 or the beginning of 2026. Two of those include the renovation of a hotel in Park City, Utah, and the transformation of an old textile mill into a hotel in Mount Airy, North Carolina. Both of these properties are rich in storytelling opportunities.
No matter what the project, a casino-hotel, boutique or full-service lifestyle project, we will continue to innovate and bring forward our design vision. We look forward to many more opportunities to elevate the guest experience and create iconic spaces that resonate with their unique locales.
Horseshoe Hotel & Casino; Lake Chales
Horseshoe Hotel & Casino Lake Chales, LA
If I Could Give You One Bit of Advice …
A veteran dealer shares some hard truths. By Al O’Grady
s a dealer, I have seen so many different types of players come and go: from the advanced, semi-professional type to the casual Saturday night player to the complete novice. But if I could give just one bit of advice to all of them, it is simply this. Learn basic strategy. That is it. Learn basic strategy completely and I am not talking about 90-95 percent accuracy. I am talking about knowing 100 percent basic strategy. Knowing what to do in every situation and playing it all the time. No exceptions.
AIt sounds like such a simple thing but it is amazing the number of players that do not know this. I am not exaggerating with this statement but, of the players that I encounter (including high rollers), less than two percent play 100 percent perfect strategy all the time.
I am not kidding. Ninety-eight percent of you do not play 100 percent perfect strategy all the time. Is it any wonder that casinos are a license to print money? Winners will credit their good luck when luck had nothing to do with it. Losers will blame their bad luck. Again, luck had nothing to do with it. When someone walks away after I have taken their chips, I hear them
whining about their luck, how another player screwed up the hand when he took a card when he should not have or any other lame excuse like the weather, the fix was in or it was the dealer’s fault.
The dealer’s fault?
That last one is comical. Do you honestly believe the dealer has some sort of magical power to control the cards that come out of the shoe? Do you really believe that? If so, you deserve to lose for your ignorance. If dealers truly had this magical power, we would not be dealing. We would be playing and using our superhuman power to bleed the casino dry.
The bottom line is this: Before you blame anything or anyone, look at yourself in the mirror. I know it is a blow to your pride or ego, but you cannot expect to win on a consistent basis if you are not playing correctly.
Many people have the mindset of “It is my money and I will play any way I damn well feel.” That is true. It is your money and this is a free country. But your ignorance and arrogance are costing you money. Good luck with that.
Einstein’s definition of insanity is doing the same thing over and over again hoping for a different result. Do what you have always done and you will get what you have always gotten. A fool and his money are easily parted. Please stop me before I use another cliché but you get the picture. If you are constantly losing, examine your play. If you are not playing perfect strategy, try it. You might like it.
Finding perfect strategy is easy and free. Simply go on the Internet and do a Google search for ‘perfect blackjack strategy.’ The information is there. Find a chart and print it. Believe it or not, but you can take it with you to the casino just so long as it is not stored on an electronic device. If you do not do that, many casinos offer strategy cards. Just ask for one. As a last resort, if you have an experienced dealer, ask the dealer the correct play. We will tell you, because we want your tips. The information is there. It is up to you if you choose to use it. You can lead a horse to water. Sorry, another cliché.
Logic vs. superstition
The kind of player that really baffles me is the semiregular who is familiar with basic strategy – but not completely – and his reasons for not playing perfectly are puzzling. I have heard many of them say that the casino industry has written “The Book” to put the game in its favor. This is simply not true. Again, go on the Internet to do some basic research about the history of blackjack strategy. It got its start in the 1950s from four guys in the U.S. Army that went on to do post-graduate work in mathematics or statistics. The casino had nothing to do with it.
The casino wants you to play perfect strategy. Why? Blackjack has one of the best odds for the players; however, there is still a house edge. It is a 51-49/52-48 game in favor of the house, assuming you play perfect strategy. The casino is playing the long game. It operates 24-7, 365 days a year so it will profit over the long haul even with that slim edge. If you are playing perfectly, your chances of winning will increase and it will be an enjoyable experience. You will stay longer or, if you win, you will return only to give your winnings back to the casino. The casino profits from human nature. What’s bewildering is how people pick and choose certain elements of perfect strategy. Some players will say “I never win when I double down against a 10,” or “I never hit 16,” or “I never win when I split eights against an ace so I will not do it.”
Whenever they say, “I never win when I double down against a 10,” I guarantee you that that statement is simply not true. It is the law of probability. There are times when you will win. They are in denial. They remember the handful of times when it did not work out for them and it completely overshadows the times they did win. For those, the pain of losing is greater than the joy of winning in that given circumstance.
The same is true for those that never hit on 16. Yes, you will go over a significant number of times but the only way you win on 16 is if the dealer busts. Yes, it is correct to stand on 16 against a dealer’s two-six, but if the dealer is showing a seven or greater, you must hit. If the dealer is showing a seven or greater and his down card is a 10, you have nothing to lose by hitting even if you go over.
The moral
There are plenty of examples where players take exception with basic strategy and play their own hunches or biases however misguided they may be. They remember the times where they went against “The Book” and won. This by no means is scientific research. This is confirmation bias. Basic strategy is a percentage play. It has undergone millions of hands of computer simulation to give you the best chance of winning.
Just because you won a hand does not mean that you played it right, and, conversely, just because you lost a hand does not mean that you played it wrong. After all, it is called gambling. The question is, do you want to be a smart gambler playing the percentages in the long run or do you want to go with hunches and gut checks that do not stand up to scrutiny? The choice is yours. Good luck at the tables and do not forget to tip the dealer.
Al O'Grady
“Mo” Salih, the Hippodrome’s director of live table gaming
The Turn of a Card
A short history of baccarat. By Edwin Ford
accarat, one of the most glamorous and widely recognized casinos games, boasts a rich history steeped in intrigue and evolution. From its origins in medieval Italy to its transformation into a staple of modern gaming floors worldwide, the story of baccarat and its variations is one of cultural exchange, refinement and adaptation.
BThe
origins
of baccarat
Baccarat’s journey begins in 15th century Italy, where the game was initially conceived under the name “baccara,” meaning “zero” in Italian. This name was chosen due to the zero-value assigned to face cards and 10s.
The game is often credited to Felix Falguiere, an
Murat
Italian gambler who derived inspiration from an ancient Etruscan ritual. In this ritual, a virgin would cast a nine-sided die to determine her fate, with the highest number signaling a divine blessing. This symbolic association with the number nine became central to the game’s design, as nine remains the highest possible hand value in baccarat.
From Italy, baccarat migrated to France during the reign of Charles VIII in the late 15th century. Known as "Chemin de Fer" in French casinos, the game gained popularity among the aristocracy, who appreciated its elegance and simplicity. For centuries, it remained a pastime of the elite, often played behind closed doors.
Baccarat's evolution
As the game spread across Europe, variations began to emerge. The French adaptation, Chemin de Fer, introduced players as active participants in dealing the cards, adding a layer of strategy and decision-making. Another variant, “Punto Banco,” gained traction in Latin America and the Caribbean, simplifying the rules and placing all decision-making in the hands of the house. This version laid the groundwork for the baccarat commonly found in modern casinos.
In the 20th century, baccarat made its way to the United States, where it initially struggled to gain traction. However, casinos in Las Vegas recognized its potential appeal to high rollers. To cater to this audience, they introduced luxurious baccarat rooms, complete with high stakes and exclusive atmospheres. Over time, Punto Banco became the dominant variant in North America, thanks to its straightforward game play and ability to accommodate large wagers.
The variations of baccarat
Today baccarat exists in several distinct forms, each tailored to different player preferences and regional cultures:
Punto Banco: The most widely played version globally, Punto Banco is entirely a game of chance. Players bet on whether the “Player” or “Banker” hand will win or if the result will be a tie. The casino handles all dealing, making it accessible to newcomers.
• The drawing rules for Punto Banco, often referred to as the tableau, dictate when the Player and Banker must draw or stand. These rules are preset, ensuring the game’s pace and fairness. For example, the Player draws a third card if their initial total is zero-five, while the Banker’s actions depend on the Player’s third card and the Banker’s total. These fixed rules also influence the odds, as the Banker bet has a slightly lower house edge (around 1.06 percent) compared to the Player bet (approximately 1.24 percent), while the Tie bet, despite offering higher payouts, carries a significant house edge of over 14 percent.
• The payout structure in baccarat reflects these odds. The Player bet offers even-money payouts, while the Banker bet, although more statistically favorable, is subject to a five percent commission
(effectively 19:20) to offset its advantage. The Tie bet, with its high payout of 8:1, is riskier, as ties occur only about 9.5 percent of the time. This balance ensures the house maintains its edge while providing players with varied betting options.
• Casinos meticulously record the results of each coup in a shoe. This practice serves both practical and psychological purposes. It allows players to observe trends, such as streaks of Banker or Player wins, and fuels a belief in patterns, even though each coup remains statistically independent. Additionally, baccarat games typically use eight decks of cards shuffled together, which increases variability and further complicates card-counting strategies.
• The differential between Banker and Player outcomes often determines the frequency of egalité (tie) results. With eight decks in play, the intricate interplay of probabilities ensures that while Banker wins slightly more often, the tie bet remains a rare yet enticing option for players seeking high payouts.
• The concept of vigorish, or “the vig,” refers to the five percent commission on winning Banker bets. This small fee ensures the casino maintains its edge, even though the Banker bet statistically offers the most favorable odds for players. Without this commission, the house would lose its built-in advantage on the Banker bet. Interestingly, some players choose to bet the equivalent of the vig amount on the Banker bet, believing this covers their commission while maintaining their betting balance. This practice adds another layer of strategy and superstition to the game.
• Modern baccarat tables often introduce side bets to add excitement. Common side bets include “Player Pair” or “Banker Pair,” which pay out if the first two cards form a pair. Other side bets, like “Big” or “Small,” relate to the total number of cards dealt in a round. Additional bets such as “Dragon Bonus,” which rewards players for significant wins, and “Lucky Six,” where payouts depend on specific winning conditions, have been introduced. These side bets, though offering higher payouts, often come with a significantly higher house edge.
• The introduction of Super Pan 9 attempted to modernize the game by using a stripped deck of 36 cards, removing sevens, eights, nines and 10s. Players and the dealer were dealt three cards initially, with the option to draw a fourth. Despite its innovative structure, Super Pan 9 failed to capture widespread interest, as players preferred the simplicity and elegance of traditional baccarat.
Chemin de Fer: Still popular in Europe, particularly in France, this version allows players to take turns acting as the banker. It offers more interaction and strategy, as participants can decide whether to draw additional cards.
Baccarat Banque: Similar to Chemin de Fer, this version designates a single player as the banker for the duration of the shoe. It’s a more structured game with fewer participants but retains the strategic elements of its French counterpart.
Edwin Ford
Mini-Baccarat: A smaller, faster-paced version of Punto Banco, Mini-Baccarat features lower stakes and simplified rules. It’s a favorite among casual players and is often found on mass-market gaming floors.
Online and Live-Dealer Baccarat: The advent of online casinos brought baccarat to a global audience. Live-dealer games replicate the elegance of traditional baccarat tables, complete with real-time streaming and interaction. Many online platforms now incorporate electronic terminals, allowing for faster game play and lower operating costs.
• Some modern baccarat games, particularly in Asian markets, introduce the ritual of “burning cards.” At the start of each shoe, a set number of cards is discarded face-down to ensure randomness and thwart potential card counting.
Electronic Terminal Baccarat: Many casinos now feature electronic terminals where multiple players can participate in baccarat simultaneously. These setups blend the traditional charm of the game with modern convenience, offering quick betting and automated payouts.
Baccarat in popular culture
Baccarat’s allure has been immortalized in literature and film, most notably in Ian Fleming’s James Bond novels. The suave spy’s preference for baccarat, particularly in Casino Royale, cemented the game’s association with sophistication and high stakes.
The Enduring Legacy of Baccarat
Despite its evolution and adaptation, baccarat has retained its core appeal: elegance, simplicity and the thrill of chance. Whether played in the opulent salons of Monte Carlo, the bustling casinos of Macao or the digital realm of online platforms, baccarat continues to captivate players worldwide. Its variations ensure that the game remains accessible and exciting, offering something for everyone, from seasoned gamblers to curious newcomers.
Sean Connery in 1965 playing baccarat as James Bond in Thunderball
Crowning the Winners I
Find out the results of the big IPL survey from 1xBet
nternational brand 1xBet has conducted a study that most accurately reflects the fans’ mood less than a month before the start of the next IPL season. The main goal was to find out which players and teams are the favorites in the IPL 2025. However, the research delves deeper into the process, as almost 3,500 respondents shared not only their preferences but also the reasons for their sympathies. There is also a breakdown, adjusted for the fans’ age category and the regions they represent.
Virat Kohli and others: Who the fans like best
The survey results brought a convincing victory to a real legend.
1. Virat Kohli (27.4 percent)
2. Rohit Sharma and MS Dhoni (12.4 percent each)
3. Abhishek Sharma (11.1 percent)
4. Jasprit Bumrah (4.3 percent)
5. Yashasvi Jaiswal (4.2 percent)
6. Hardik Pandya (Four percent)
7. Rishabh Pant (2.9 percent)
8. KL Rahul (2.5 percent)
9. Heinrich Klaasen and Suryakumar Yadav (2.4 percent)
10. Sanju Samson and Shubman Gill (2.3 percent)
Virat Kohli’s popularity is easy to explain. This player, who currently performs for Royal Challengers Bengaluru, has the status of a legend and a GOAT.
Fans have noted four main qualities of the IPL 2024 top scorer and former India captain:
• Perfect technique
• Unique, aggressive playstyle
• Charisma
• Winner’s mentality
These factors again prove that Virat Kohli's game is a true art. If he were an artist, his paintings would be priceless. Virat Kohli received the most support from
two age groups: 25-34 (46.8 percent) and 20-24 (33.1 percent). You would think that fans aged 60 and above are not fascinated by the legend's achievementsonly 0.6 percent of these respondents voted for him. However, among the players who made it into the top 13 of the study, the older generation noted only Virat Kohli.
Kohli’s popularity is pretty even across regions: 12 percent in Karnataka, 11.3 percent in Andhra Pradesh, 11 percent in Uttar Pradesh, 9.7 percent in Telangana and 7.2 percent in Maharashtra.
What about the competitors?
Rohit Sharma fell short of the clear second place in the poll. Still, that doesn’t diminish the Hitman’s achievements – he has won five IPL trophies with Mumbai Indians and a T20 World Cup title with the national team, all as captain. The public loves Rohit Sharma for his elegance, strength and leadership qualities. He even beat Virat Kohli in terms of popularity in the 25-34 age group (48.9 percent). Sharma is also appreciated by people aged 20-24 – 29.4 percent support him. Hitman has the highest fan recognition in Maharashtra (12.9 percent), followed by Karnataka (nine percent), Uttar Pradesh (nine percent), Andhra Pradesh (8.6 percent), Bihar (8.2 percent) and Telangana (7.3 percent).
Mahendra Singh Dhoni is considered a generational icon and the best captain in cricket history, having led the India national team and Chennai Super Kings to many victories. Dhoni has captivated the audience with
his game intelligence, composure, leadership and, of course, results. The Thala is particularly popular among the two most active age groups: 25-34 (45.2 percent) and 20-24 (35.7 percent). Dhoni has the most extensive fan base in Andhra Pradesh (16 percent) and slightly more support than Virat Kohli in the regions of Uttar Pradesh (11.8 percent) and Telangana (10.9 percent).
Abhishek Sharma has scored highly in the poll and is a clear contender for the future support of those who voted for the legends above him. The 24-yearold Sunrisers Hyderabad player is set to have a breakout season in IPL 2025. The rising cricket star has already earned much fame due to his relentless aggression in attack, technical prowess and terrific form. Abhishek Sharma has massive support among the 25-34 age group (57.8 percent). The future legend has the greatest fan base in Telangana (13.7 percent), Maharashtra (12 percent) and Andhra Pradesh (10.6 percent).
Jasprit Bumrah is a living legend and the best bowler, one who has shaped the modern cricket style. The public loves him for his accuracy, indomitable nature and ability to change the course of a match in just a few balls. Bumrah received 63 percent of the votes among those aged 25-34, with the largest number of fans residing in Karnataka (12 percent), Maharashtra (11 percent), Uttar Pradesh (11 percent) and West Bengal (9.2 percent).
Hardik Pandya is associated with great skill and versatility. He received almost 60 percent of the votes in the 25-34 age group. He has the most extensive fan base in Uttar Pradesh (14.5 percent), Andhra Pradesh (12.7 percent), West Bengal (12.7 percent), Maharashtra (10 percent) and Rajasthan (10 percent).
Yashasvi Jaiswal is a player expected to become a leader for Team India in the future, thanks to his discipline, attacking style and adaptability. That’s what the fans think. Jaiswal has received the most votes from fans in Andhra Pradesh (20 percent), followed by Rajasthan (15 percent) and Uttar Pradesh (15 percent). Logically, the young cricketer has the biggest support among people aged 25-34 (52.7 percent).
Rishabh Pant not only returned to the game after a horrific accident but also became the most expensive player in IPL history – the Lucknow Super Giants paid ₹27.00 crore for him! Pant has received the most votes in the West Bengal region (12 percent) and has a significant audience in the 25-34 age group (60 percent).
KL Rahul expects more freedom to express himself after joining Delhi Capitals. Fans are confident that he will fulfill his obvious potential. Rahul has a supreme technique, unique style and incredible composure in the game’s most crucial moments. KL is popular in the 25-34 (43.5 percent) and 20-24 (24 percent) age groups and, unlike other athletes, has many fans among the 45-59 audience (4.4 percent).
The top five most-popular teams in IPL 2025
In this ranking, the winner’s lead over its competitors was not as significant as in the players poll. However, Virat Kohli’s popularity came into play again.
1. Royal Challengers Bengaluru (28.5 percent)
Can Kohli lead the team to its first title in history? It is the question being asked by the team’s most extensive fan base, which creates a fantastic atmosphere in home matches.
2. Mumbai Indians (21.6 percent)
The five-time IPL champions are known for their victories and a core of legendary players. Rohit Sharma will do everything to win another title.
3. Chennai Super Kings (20.4 percent)
Consistency of results, a champion mentality and opportunities for young players are what fans love about this team. However, the cult of MS Dhoni has contributed as much to the Chennai Super Kings’ popularity as all other factors combined.
4. Sunrisers Hyderabad (10.3 percent)
Fans are confident that top captain Pat Cummins, the balance of youth and experience in the squad, an aggressive style of play, and a well-thought-out strategy will lead the team to victory in IPL 2025, which disappointingly eluded the Sunrisers last season.
5. Kolkata Knight Riders (6.4 percent)
Fans cannot help but appreciate the efforts of owner Shah Rukh Khan, the King of Bollywood, who has put his heart into the team. The Knight Riders are not only champions on the pitch. Their performances in the stands and social media activity will surely increase the squad’s audience.
2 - 3 JULY 2025
King of the Fools
Dave Portnoy’s improbable middle class-to-riches saga is the subject of a new biography. By David McKee
"You don’t sell the dream of a lifetime.” –The Man with the Harmonica (Charles Bronson), in Sergio Leone’s “Once Upon a Time in the West.”
But Barstool Sports founder Dave Portnoy did, twice, and bought it back once for a mere dollar. So maybe there are lessons to be gleaned from Charlie Stanton’s new Portnoy biography, How the Jester Became King (Post Hill Press).
Forty chapters and 374 pages later, the foremost lesson learned is an old one, courtesy of P.T. Barnum: “Nobody ever lost a dollar underestimating the taste of the American public.” Portnoy aimed low and consequently soared high, the object of adulation by millions of that species of American known as douchebags, unshaven louts like Portnoy himself, but far less intelligent.
Portnoy’s Horatio Alger saga starts in Massachusetts in 2003 with $25,000 borrowed from his lawyer father to start a sports-talk newspaper. A literally tireless hustler, Portnoy pushed papers around the clock, year after year. Gradually his unkempt empire spread to the Internet, where it metastasized into blogging, podcasting and talk radio. (TV is the one frontier that steadily defies Portnoy.)
Fueled by undeniable business savvy, a bottomless sense of grievance and no small amount of pure luck, Portnoy turned the massive chip on his Bostonian shoulder into a fungible asset worth hundreds of millions of dollars. His Barstool brand eventually encompassed sports bars, apparel and even a Walmart-peddled line of pizzas.
Nothing Succeeds like Excess
Practically born bearing a grudge, in 1977, Portnoy would later say, “I’ve been a degenerate gambler my whole life.” In a manner that would do credit to the Mafia, he used his media assets like a protection racket, declaring, “If you won’t play ball, prepare to get
Charlie Stanton, author
bashed.” And he made good on the threat, as NFL Commissioner Roger Goodell can attest.
From the start, Barstool Sports was openly sexist in its appeal, prominently featuring photos of scantily clad women – not infrequently without their permission. Portnoy’s own credo can be found on p. 59, where he says, “Bottom line is that chicks that aren’t prepared to be sexually assaulted just a little bit shouldn’t go on pub crawls to begin with.”
Similar comments would eventually help undo Portnoy’s Penn Entertainment bid for respectability … but we’re getting ahead of ourselves.
Like someone who compulsively yells “Fire!” in crowded rooms, Portnoy reveled in the role of irresponsible provocateur. We find him, in September 2010, inciting a riot on a University of Massachusetts campus.
Of course, such events wouldn’t be possible without Portnoy’s growing and uncouth army of followers. As Stanton puts it aptly, “He cornered the market on white privileged male humor.” That “privileged” is a key distinction: Like the country club wannabe he was (but is no longer), Portnoy specialized in punching down, taking merciless aim at the unfortunate, the handicapped and the underrepresented.
True, Portnoy could be a leading fundraiser for charitable causes, especially during the Covid pandemic. But such excursions into philanthropy were largely out of character.
Fortune smiled on his misbehavior, even when Portnoy threatened – as was so often the case – to be his own worst enemy. Such as the case with the Barstool Blackout Tour, which began as a disastrous series of Portnoy-sponsored drinking parties but which became an important branding exercise.
Portnoy’s dismissive attitude extended to his hardscrabble business, which evolved from a series of warrens in the greater Boston area where Barstool employees worked without air conditioning – and not infrequently without pay. If you think this would spark resentment, you would be wrong.
Although Portnoy was incredibly insensitive to the needs of his underpaid underlings, it perversely worked to his benefit. His abusive managerial style and slavery-like working conditions created a Stockholm Syndrome-like sense of loyalty among the inner core of “Stoolies.”
Every Man for Himself
It couldn’t have worked out better for Portnoy if he had designed it that way. “Alpha males take what they want,” was one of his mottos and it became the lodestar for a wholly unfortunate twist in the American psyche, with selfishness to the fore. Portnoy didn’t create this problem but he certainly continues to exploit it to the maximum.
By the way, that’s “selfishness” spelled with many an $. For instance, Hulu founder Peter Chernin saw value and online sports betting potential in Barstool (whose hosts babbled incessantly about their gambling habits). He would buy it in 2016 for $12.5 million.
Teaming with a former Fox Network boss (Chernin) suited Portnoy’s grandiose ambitions. He aimed to make Barstool “this generation’s SNL.” However, his generation already had Saturday Night Live (still does) and Portnoy’s complaints would never become mainstream consumption.
Which is not that Barstool didn’t flourish under the aegis of The Chernin Group. It would eventually realize a valuation of $100 million, somewhat in spite of itself. Portnoy and his bumbling cast of sidekicks could never manage to produce polished content, which Stoolies brandished as a shibboleth of authenticity. Paradoxically, the perpetual ineptitude of Barstool’s content would be intrinsic to its business success.
That reclamé would be heightened when Portnoy found a female kindred spirit in CEO-to-be Erika Nardini. She would come up with new and lucrative ways of monetizing the Barstool brand. After Nardini came onboard, Barstool went from eight million online visits per month (in 2017) to 66 million per month in 2020.
Nardini was almost as hard-edged a character as Portnoy himself, which was a useful attribute. The latter comes across in Stanton’s pages as a vile sexist, as witnessed by his unprintable attacks on then-ESPN anchor Sam Ponder.
Ironically, ESPN would try to co-opt the Barstool brand and a watered-down version of its psyche, to provide overnight programming. It was a move that backfired, partly due to the anodyne content and partly due to Portnoy’s big, foul mouth, which he tended to shoot off at the most inopportune junctures.
Despite such missteps, Barstool continued to burgeon, picking up even more steam in 2008 when the U.S. Supreme Court nixed the Professional &
Amateur Sports Protection Act. This opened the floodgates to sports betting outside of Nevada, a Portnoy godsend.
Betting content moved front and center on Barstool. Portnoy’s endgame became to sell out to FanDuel or DraftKings for a massive payday. However, nobody wanted to touch Barstool … until Penn Entertainment came along.
A Fool and his Money
Penn was – and is – steered by Jay Snowden, a CEO that Stanton describes as “a chiseled former Harvard quarterback.” The ex-footballer and the jockstrapsniffing Portnoy were a marriage made in Hell. For his part, Snowden saw in Barstool a potential marketing arm and mouthpiece for Penn. He would get more than that for which he bargained. And a strange bargain it was, as Snowden paid $450 million for Barstool, 4.5 times its Chernin Group valuation.
Portnoy’s racism immediately created public relations headaches for Penn. Not coincidentally, Portnoy began to be pulled into the orbit of President Donald Trump and his clan. He also became a fixture on right-wing broadcast outlets like Fox News.
It was at this time that Portnoy also began an on-again/off-again dalliance with cryptocurrency. He was wise to the fraudulence of Sam Bankman-Fried but wasn’t above some questionable cryptocurrency dabbling of his own.
The bloom started to come off the Penn rose in April 2021, when a Portnoy sex tape surfaced, becoming a drag on PENN shares. Seven months later, Portnoy’s sexually abusive past went viral, sending Penn stock into a 21 percent tailspin.
And yet no Portnoy misadventure was too seamy for Snowden, who liked to sport Barstool apparel around the office. His misguided ‘bromance’ with Portnoy will be fodder for amateur psychologists for years to come, as the CEO seemed to crave the shock jock’s approval. Sticking to his new pal like glue, Snowden even had Penn underwrite a Chicago office for Barstool to the tune of $20 million.
It was an asymmetrical relationship, one that was very good for Barstool (whose monetization exploded) but not so much for Penn. The latter’s sports book applications couldn’t make it out of seventh place in the market, with a three percent share – half of what had been desired.
In addition to not moving the Penn needle, Portnoy was a regulatory liability, costing the company hefty fines in the Midwest with Barstool’s indiscreet pronouncements on sports betting. Snowden may have wanted to push the sports book envelope but Portnoy and his gaggle of podcasters tended to tear it instead.
The final straw was broken in May 2023. That’s when Portnoy ripped Penn on air, causing the company to lose $633 million in market capitalization in one day, in a sudden sell-off of stock. Contrary to what Snowden may have thought, the Barstool rabble could not be controlled and could even be his company’s worst enemy.
By August it was all over. Snowden cut a secret deal with Barstool’s old nemesis, ESPN, and Portnoy was suddenly out in the cold. But not poor. That $450 million deal with Penn (which would ultimately cost the casino company at least $551 million – some estimates place it closer to $800 million) made him a very rich and respectable man.
For his part, Snowden – who sold Barstool back to Portnoy for all of $1 – could literally say he paid a half-billion dollars for Barstool and all he got was this lousy T-shirt. Amazingly, he kept his job, even as the $1.5 billion ESPN arrangement went south and now appears likely to sunset in 2026.
King in Exile
As of this writing, Portnoy is crying all the way to the bank, even if his empire has arguably plateaued. He subsequently made an arrangement to be an advertising partner of (much larger and better known) DraftKings. But it’s nothing like his Penn predominance and DraftKings keeps Barstool at a safe arm’s length.
Most of this is related by Stanton in a breezy and engaging style that reads well and quickly. It’s a hard book to put down. Lacking any sort of cooperation from Portnoy, Stanton has had to cobble his narrative from a plethora of secondary sources. Foremost among these are “hundreds of blog posts, podcasts, videos, news articles, newspaper articles, Tweets, and interviews Portnoy and others have given to tell his story.”
Listening to hours upon hours of Portnoy profanity sounds like a sojourn in Hades and 55 pages of endnotes testify to Stanton’s ordeal. Along the way, he seems to have become co-opted by the Portnoy worldview, as when he refers to state regulators as “obtuse” for not engaging in the byzantine contextualization necessary to render Portnoy’s obscene screeds socially acceptable.
When Barstool tries to enter the world of sports betting and finds little regulatory sympathy, Stanton scolds regulators as “out of touch … with the world Barstool operated in.” Isn’t it the other way around? And didn’t Portnoy’s congenital inability to play well with others ensure his doom as a would-be player in sports betting?
In the end, Portnoy is counting his millions and we are left shaking our heads. If such a loathsome character can succeed almost beyond his wildest dreams, are the rest of us just rule-abiding schmucks? Portnoy has ridden a wave of #MeFirst in America, a phenomenon which has enriched him and left all of us the poorer. Read his story, if you can bear it.
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Update Report on Gaming Legislation in Peru, Colombia, and Venezuela
Peru
While games of chance have existed in Peru for a long time with the first legislation being introduced as early as in the 1920s, modern and comprehensive regulation has evolved primarily over the past two decades. Notable milestones were in 2001 (the first comprehensive act) and 2019 (the regulation of online games of chance), with continuing development in 2024. Peru offers a range of gambling activities including casinos, slot machines, sports betting, online gambling, lotteries and traditional games like bullfight betting.
Most recent and key regulations refer to Law No. 31557 from 2022, which legalized online gaming and sports betting, requiring all operators to obtain a license from the Ministry of Foreign Trade & Tourism (MINCETUR). It also introduced a 12 percent tax on gross gaming revenue (GGR), with revenues allocated to tourism, infrastructure, sports and mental health programs. The latest legislative decree, No. 1644, enacted in September 2024, introduced an additional one percent excise tax on online gaming and sports betting, effective from January 1, 2025.
As of April 2024, all companies operating in the Peruvian online-gaming market must have a valid gambling license from the Directorate General of Casino Games & Slot Machines (DGJCMT). The initial licensing process was open during February
and March 2024. During that period 145 license applications were received from both domestic and international operators. This number alone stands for the level of market development in Peru — especially bearing in mind that the country’s population exceeds 30 million people. In the meantime, the deadline was extended until December 31, 2024.
With regard to the licensing process, it includes background checks, financial audits and compliance with taxation laws. In general, licenses are issued for a five-year term with a possibility of renewal.
The new Peruvian regulations promote responsible-gaming practices by encouraging operators to implement self-exclusion tools and support programs for players struggling with problem gambling. Challenges remain in combating unlicensed, offshore betting sites targeting Peruvian players, even though monitoring of all online gaming transactions was formally introduced more than a decade ago.
Colombia
In Colombia, games of chance — including both land-based and online gambling — are regulated by number of laws to ensure a safe, transparent, and legal environment for both operators and players. In the 1990s, the constitution of Colombia made all games of chance a state monopoly, which has changed over time.
The foundational law regulating gambling in Colombia is Act 643 from 2001. It established the framework for both land-based and online gambling in the country. Additional updates to this act occurred in 2015 and 2016, when further upgrades involving the licensing regime and online gambling were introduced. It is worth mentioning that Colombia was the first country in Latin America to regulate onlinegambling activities, while at the same time random number generators were permitted only this year.
The primary regulatory authority overseeing gambling activities in Colombia is the Colombian Gaming Regulation & Control Board (Coljuegos). Coljuegos is responsible for issuing licenses, regulating operations and ensuring that the gambling sector adheres to its legal, social, and financial requirements.
Once a gambling license is obtained, it is typically valid for a period of five years. After this initial period,
the operator must apply for a license renewal. Currently there are 16 regulated, online operators in Colombia.
Recent amendments have been made to Colombia’s gambling laws (due to a “state of emergency”), notably affecting online-gambling taxation. On February 14, 2025, the Colombian government issued Decree No. 0175, which temporarily removes the VAT exemption for online gambling operators. This decree imposes a 19 percent value-added tax on player deposits. It is applicable to various payment methods, including cash, bank transfers and cryptocurrencies (despite their non-legal tender status in Colombia). The VAT is set to remain in effect until December 31, 2025.
Additionally, this decree allows Coljuegos to request that Internet service providers block illegal gambling sites, aiming to protect consumers from unauthorized operations. In its latest black-market crackdown, in February 2025, Coljuegos has blocked 10,000 Web sites and social-media profiles that were offering illegal betting. Notwithstanding this and bearing in mind the newly introduced (hopefully temporarily) tax burden, it can be expected that a number of players will turn to the black market and unlicensed operators in the territory.
Venezuela
In Venezuela, the regulation of games of chance, including both land-based and online gambling, is governed by a combination of laws, decrees, and governmental bodies. The Law on Activities Related to Games of Chance of 1997 and the Casino Law represent the primary pieces of legislation governing gambling activities in the country. These regulate both land-based and online gambling, and include provisions for licensing, taxation and operation of gambling establishments.
Furthermore, the gambling industry in Venezuela has faced many challenges due to the country’s political and economic situation. But there are still some key regulations in place for the operation of gambling activities. Since the existing laws are quite outdated (with the main act having been adopted in 1997), the Venezuelan government often issues decrees or presidential orders related to the gambling industry — especially when changes are needed to align with economic conditions or political decisions.
The primary regulatory body overseeing gambling activities in Venezuela is the National Gambling Commission. It is responsible for overseeing the operations of land-based casinos, bingo halls
and other games of chance. However the overall political situation in the country has affected the full effectiveness of its regulatory systems.
Land-based casinos and other traditional gambling activities are regulated, but online gambling remains largely unregulated and often operates in a legal gray area. Moreover, while online gambling platforms are technically illegal under existing Venezuelan laws (no update to these occurred in the last 30 years), some operators still run online casinos and sports betting sites targeting Venezuelan players. The enforcement of online-gambling regulations in Venezuela has been inconsistent, partly due to the country’s economic and political challenges.
In addition, Venezuela is subject to a series of international sanctions, which further complicate the legal landscape for both domestic and foreign gambling operators. Besides, sanctions have affected financial transactions and the ability to process payments for gambling-related activities.
To conclude, the lack of consistent enforcement, combined with economic difficulties and political instability, has created challenges for both operators and consumers in the Venezuelan gambling market.
DISCLAIMER: Law Firm Siketić & Tomić d.o.o. wish to avoid inaccuracies and, whilst every precaution has been taken to ensure that information contained in this report is accurate, no liability is accepted for errors or omissions, however caused.
Reimagining Tomorrow
The true power of AI lies in its ability to elevate traditional industries, making existing processes more efficient and innovative. Unlike the Internet, which introduced entirely new markets, AI is serving as an exponential force that enhances the capabilities of established sectors. By positioning AI as an exponent in the equation, we can better understand its transformative role — not just as a tool but as a driving force that can fundamentally alter the fabric of industries.
AI's disruption
Take education, for instance. The integration of AI into educational systems prompts us to rethink core issues, shifting focus from mere efficiency to the essence of what and how we teach. This paradigm shift challenges educators to consider the real value of educational content and processes, moving beyond superficial changes to a more profound reimagining of learning. By leveraging AI, we can explore not only what should be taught, but also what should no longer be part of the curriculum. This systemic transformation heralds a new era of education, one that prioritizes genuine understanding and value over rote memorization.
The scientific community is also witnessing a significant paradigm shift. The recent discussions surrounding the Nobel prizes in physics and chemistry reflect a broader transformation in fundamental research methodologies. AI is not merely an enhancement tool for scientific research, but a revolutionary force that compels us to redefine foundational concepts in the sciences. This new perspective urges us to reassess what it means to pursue knowledge in a world increasingly dominated by AI.
In the film industry, the integration of AI introduces distinct implications depending on how we frame it. When viewed as AI plus Movie, the focus remains on optimizing current practices. However, when conceptualizing it as Movie powered by AI, we open the door to a redefinition of the cinematic experience itself. This evolution could rival the initial advent of cinema in its ability to reshape storytelling and audience engagement.
Artificial intelligence as exponent. By Raymond Chan
Raymond Chan
The urgency of organizational change
At the heart of this transformation are individuals within specific industries. These change agents possess the creativity and agency necessary to harness AI’s potential. By actively engaging with AI and integrating it into their workflows, they can drive meaningful change. This proactive approach enables organizations to shift from merely reacting to technological advancements to becoming pioneers of innovation.
Looking ahead: The future of AI integration
As we envision the future, it becomes clear that AI will increasingly recede into the background of our daily operations, seamlessly integrated into the fabric of our lives. By understanding the profound implications of AI and actively engaging with its capabilities, organizations can foster a culture of innovation that transcends traditional boundaries. As we embark on this journey, we must embrace the opportunities that AI presents, recognizing its potential to transform not just industries but the very essence of how we work, learn and create. 7,435
ABOUT RAYMOND CHAN
Raymond is a software engineer by profession with a track record in corporate innovation and entrepreneurship. He co-founded two prosperous startups, TGG Interactive and Global Gaming Group in USA and Asia respectively, where he served as director and CEO to lead the electronic gaming businesses from 2007 to 2018. Earlier in his career, Raymond was a founding member of the business intelligence team at ETRADE from Morgan Stanley and played a pivotal role in designing the TiVo customer intelligence system in Silicon Valley.
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SPORTS BETTING OPERATOR
Sports Betting Operator provides technology features, news and new product information, keeping online gambling companies up to date with the fastest growing gambling sector in the world
A highly regarded team of Internationally experienced journalists, all of whom have a wealth of knowledge in online and land-based gaming involving, legislation, e-commerce, responsible gambling along with the latest online operating systems and solutions.
