INNOVATIVE OPTION

Bill Healey chats with Marvin Sanderson, CEO and Co-Founder of Xpoint

ould we start with a brief

Cdescription of XPoint? Xpoint is a geolocation technology business, specializing in the sports betting, iGaming and DFS industries. We bring innovative new thinking to a market that has, to date, been dominated by one company, so we are being warmly welcomed as a transformative alternative that brings better value, a partner-focused approach, and real innovation at the heart of our business.

What have been the key milestones achieved so far? That’s a question that we have to update almost every day now as we are growing so rapidly.

We first unveiled Xpoint formally at G2E in 2021, an event we will be back at in 2022 with more exciting news to share.

Since then we have grown rapidly. In the last three months we have announced that we have partners live in Ontario, in New Jersey (where we are one of only two geolocation providers to be licensed), and across the United States.

We have announced major funding investments – from Bettor Capital and Courtside Ventures, and recently with Acies Investments, The Raine Group and SuRo Capital.

Those are the really big milestones – being licensed to operate in key locations and states in North America, and being live with partners, helping them engage safely securely and free from fraud with their consumers.

We also just hit our first millionlocation checks mark, another piece of big news for us, and one that spurs us on to hit our first 10 million, 100 million and so on.

What plans and aspirations do you have for XPoint? We have incredibly ambitious growth plans for Xpoint. As I mentioned earlier, there has been one main player in the geolocation technology industry in North America, and we know that the market wants an alternative. Our industry has a multi-billion dollar growth potential, and we want to be the geolocation technology partner of choice for both established brands, and those coming into the market as new players. We know that’s achievable, because the reception has been so positive to our business model, so we believe we can achieve our goals.

How efficient and Versatile is the XPoint Platform? We currently offer two geolocation products – Xpoint Verify and Xpoint Lite.

Xpoint Verify is our real-money gaming platform, for sports betting and iGaming operators. Verify is a Software Development Kit (SDK) that operates on web or app platforms, and is incredibly versatile. It is highly efficient, offers enhanced value for money, and provides peace of mind for our partners that their consumers can use their products safely and securely.

Xpoint Lite is our DFS product, similar to Xpoint Verify in that it’s an SDK that works on both web or apps, but specifically designed for fantasy sports operators. It too is highly efficient, sharing the same technical traits as Verify, and is proving highly popular with the DFS market which, as we all know, is expanding rapidly throughout the country. Can you explain XPoint’s Fraud protection with checks and detection? Both Xpoint Verify and Xpoint Lite offer our partners the knowledge that they and their consumers are protected from fraud. Our technology is specifically tailored to arm providers with the tools needed to verify player locations accurately within their applications, using GPS, IP, and cellular data points to prevent a wide range of non-compliant location and other fraudulent activities. For example, we check location jumping, account sharing, and device sharing - if any of these three rules fail, they are denied access.

ABOVE: Marvin Sanderson, CEO and Co-Founder of Xpoint

Can you tell us about the recent news that Xpoint has been appointed as the official geolocation partner for GridRival whom are the only multiseries sports betting and fantasy gaming brand catering to the global motorsport market.

GridRival is an exciting brand, one of many we are very proud to work with. Ross (Fruin, CEO and Founder), has a unique product, tailored specifically for the motorsport audience which, as we know well, is growing rapidly, in particular in the USA. We’re their geolocation tech partners, and will soon be live with them as they bring their awesome product to market.

Tell us about some of XPoint’s other project’s and what they have involved? In addition to GridRival, our focus has been helping our other partners launch, as well as starting work with a number of already established brands, about which we’ll be announcing more news soon.

As I mentioned earlier, we’re now live with SkillOnNet in Canada, and SportTrade in the USA. Both companies are highly innovative, game-changing brands, bringing new concepts and ideas to the market – we see that very much as a mirror to us, so we’re working with like-minded people with whom we have shared goals.

We’ve also been working on a brand refresh, more of which we’ll unveil at G2E, and our 2023 plans, which are incredibly exciting.

Where do you see the future of Sport Betting Operators based on this current level business particularly in the US? I think it’s safe to say that the market will continue to grow. There are some very large numbers predicted for that growth, and while that’s exciting, I think we always have to temper the “what is possible” with “what is realistic”. The fact is that there is demand for high quality sports betting, iGaming and DFS options for consumers. The operators of those platforms are finding more innovative, better value ways to integrate with the sports and entertainment products their consumers want to engage with, and the number of states across the USA that are licensed and legalized is growing, so I think the future is very positive.

Will XPoint be exhibiting at G2E Las Vegas, ICE London and any other events over the next 6 months? We will be at G2E where we are proud sponsors of the G2E Platinum Lounge, presented by Xpoint. We will have team members at ICE, and at SBC, iGamingNext, and other events throughout the year.

Is there anything else you would like to add? Only to say thank you for the opportunity to talk about Xpoint, and to encourage anyone who wants to find out more about us and how we can help you unlock the true potential of geolocation technology to get in touch via contact@xpoint.tech.