FEATURE: ICE LONDON
DESTINATION: ‘ICE LONDON 2022’ Bill Healey Chats to Director of Clarion Gaming Stuart Hunter What do you say to those exhibitors that have chosen to delay a return to ICE London until next year, are they welcome as visitors? Absolutely they are welcome – and I know many of them will be attending. I must stress that we fully understand the reasons why some of our exhibitors have chosen not to be a part of the return of ICE London for a range of reasons. We exist to look after the needs of all of our customers all of whom have contributed to the ICE London success story. We are already engaged with those exhibitors to have a presence at ICE London 2022 despite not having a conventional stand and as importantly to plan their return in 2023. Having attended recent exhibitions EAG Show London followed by Fer Interazar Madrid with both shows where very busy and reported strong registrations, how are the registrations looking for ICE London? The registration figures are all very encouraging with visitors confirming from throughout the world. A stand out feature of ICE London is its international appeal – no other event in the gambling space comes anywhere near it. We continue to increase our marketing spend and I honestly don’t think we could have done more to persuade our community of visitors to make their annual pilgrimage to London. I’m confident that it will be a really positive experience delivered in 34
ABOVE: Director of Clarion Gaming Stuart Hunter
the swashbuckling style that’s become the hallmark of the ICE brand. Our core message is ‘Together Never Felt So Good’ and I’m confident that will ring true when the first visitors get off the DLR at Custom House and start coming through the doors. sportsbettingoperator.com
