PetGroomer.com Magazine
24
July / September 2021
Why Does Product Packaging Matter for Retailing? When I started my journey in the pet industry more than 15 years ago, little did I know how important my previous education was in fashion design and how helpful my design experience would be for the rest of my life. Back then I studied shoe & accessory design and even completed an internship with Ralph Lauren in NYC. What does this have to do with pet products you say? The fundamentals of design are very similar whether you’re designing, shoes, a store interior, or a dog cake box. Many business owners want a beautiful store that is well merchandised with just the right assortment of branded products that convey a certain “lifestyle” for their store. Whether you are just stocking your store with products, private labeling, or manufacturing your own products, package design can play a huge role in your product sales and thus; your future success. 24
When we think of our favorite pet stores, pet products, or practically anything in the World, there is an element of design that has caught our eye. How many times have you picked out a bottle of wine, a new snack, or even purchased a piece of fast fashion while scrolling through social media? What caught your eye? It was the design that went into the packaging of that item that made you stop and add it to your
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