CORPORATE IDENTITY GUIDELINES 2017
This guide is designed to define the Petoskey Plastics brand expression and help you create consistent communications.
TABLE OF CONTENTS WHO WE ARE.....02 1.1 MISSION STATEMENT.........................02 1.2 CORE VALUES.......................................02 OUR BRAND........03 2.1 BRAND DEFINED................................. 03 2.2 BRAND POSITION...............................03 2.3 PETOSKEY PLASTICS TAGLINE ...03 OUR LOGO...........04 3.1 ACCEPTABLE VERSIONS.................04 3.2 UNACCEPTABLE VERSIONS..........05 3.3 CONTROL AREA..................................05 CORPORATE COLOR PALETTE..........06
01 Petoskey Plastics Brand Guidelines
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WHO WE ARE 1.1 MISSION STATEMENT Our mission at Petoskey Plastics is to earn the appreciation and respect of our customers, associates, and communities. Whenever possible, the Petoskey Plastics mission statement should be used on corporate documents. It serves to define and strengthen our core mission for our existing and potential customers. The mission statement should always be typeset in Verdana Regular, flush left. The preferred color for the tagline is PMS 307, Petoskey Plastics Blue (see pg. 6). In applications where this color is not available, black may be used.
1.2 CORE VALUES
customer service
safety
continuous improvement
teamwork
integrity
innovation
performance
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OUR BRAND Our brand is who we are. It’s the set of ideas, emotions and associations that come to mind whenever anyone sees Petoskey Plastics name and products.
2.1 BRAND DEFINED We like to think of branding as something customers do to us. After experiencing a Petoskey Plastics product or service, a customer has an impression of that product and decides how to “brand” that product in his or her own mind. In other words, the Petoskey Plastics brand isn’t what our Marketing Department says it is, it is what our customer thinks it is.
2.3 TAGLINE Plastics Made Better. Always use the designated logo with the tagline found on the server. If you need to recreate it, the tagline should appear directly underneath the logomark centered underneath the red sun. The tagline should always be in Petoskey Plastics Green- PMS 348, typeset in Helvetica Neue Light. Tagline should not be smaller than 7pt font. (See page 4 for rules on when to use logo with tagline)
2.2 BRAND POSITION High-performance co-extruded plastic bags and film using recycled and post-consumer materials. Since 1960, Petoskey Plastics has been a world-class innovator in the production of blown polyethylene film products. From automotive suppliers to government agencies, Petoskey Plastics provides effective, cost-efficient and enviromentally responsible solutions for an incredible variety of plastic sheeting and bag applications.
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Plastics Made Better.
OUR LOGO The Petoskey Plastics logo has significant commercial value and should be used in a professional manner. The logo is used to identify our websites, advertising, presentations and marketing collateral exclusively dedicated to the sale of Petoskey Plastics products. This section provides logo guidelines to ensure the proper applications of the logo.
3.1 ACCEPTABLE VERSIONS
FULL COLOR
The primary version of the logo will appear on most Petoskey Plastics communications. The logo should appear on a white background whenever possible. If it must be on any other color besides white, the logo must always have good contrast with the background to ensure maximum impact and readability. The symbol portion of the logo should not be used as a substitute for the logo except in cases where it’s being used a graphic device (see logomark). The logo should always be used as a whole, including both the symbol and the logotype.
Plastics Made Better.
FULL COLOR WITH TAGLINE
The version of the logo with the corporate tagline. Not to be used in instances where the tagline is too small to read. (Shown is the smallest size that should be used). Acceptable on all corporate letterhead and presentations.
When production constraints do not allow the use of the full color version, use the black and white version of the logo.
The symbol can be used as a graphic device or watermark in printed publications where there are no images to complement the text and the standard logo has already been established elsewhere within the file.
RECYCLING GRAPHIC
FULL COLOR WITH MISSION STATEMENT & LOCATIONS BLACK & WHITE
LOGOMARK
The version of the logo with the mission statement and locations listed. To be used when other copy and images are not being used. Not to be used in instances where the mission statement is too small to read. (Shown is the smallest size that should be used).
Use this logo when referring to Petoskey Plastics’ recycling process. Must only be used when Petoskey Plastics name is clearly visible or has been well established elsewhere on the page or design. Use whenever a document has been printed on recycled paper. Commonly used on paper floor mats. In applications where the green color is not available, black may be used.
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OUR LOGO
CON’T...
3.2 UNACCEPTABLE VERSIONS NO GRAYSCALE
NO COLOR CHANGE
NO SMALL TAGLINE
NO PATTERNED BACKGROUND
Do not use grayscale or change the opacity of the logo.
Do not use logo with tagline when logomark is smaller than the size of a quarter or text is smaller than 7pt font. Tagline must be in Helvetica Neue Light, and the width must run the length of the red sun inthe logomark.
Plastics Made Better.
3.3 CONTROL AREA The recommended minimum clearance is to protect the logo. The logo will appear on many different applications and formats and this will help to give it clarity and presence. Never place logo in such a close proximity to other content that it makes it unreadable such as photography, art, type or borders.
SIZE OF CONTROL AREA The sum height of the words “Petoskey Plastics” is used as the unit of measure for determining the size of the control area.
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Do not reproduce the logo in colors other than those specified on previous page.
Do not place the logo on a patterned background which impairs readability.
CORPORATE COLOR PALETTE This color palette is customized to deliver the personality and the distinctive identity of Petoskey Plastics. It is important to consider the best options from the palette that will show the information clearly, effectively and complement any chosen images. There must always be contrast between the text and the background color for proper readability. Black type on a white or pale background is recommended for corporate documents. The following are the primary and secondary colors to be incoporated into Petoskey Plastics marketing materials and documents. Uses for these colors extends to text, color bars/shapes, backgrounds on presentations, etc.
PRIMARY COLORS
SECONDARY COLORS
PETOSKEY PLASTICS GREEN
NAVY BLUE
#34845C / PANTONE 348 U
#002A3A/ PANTONE 303 C
R: 52 G: 132 B: 92
R: 0 G: 42 B: 58
C: 80 M: 27 Y: 77 K: 11
H: 150 S: 60 B: 52
C: 96 M: 72 Y: 52 K: 57
H: 197 S: 100 B: 23
COOL GRAY 5 PETOSKEY PLASTICS RED #ee3a42 / PANTONE 185 C R: 238 G: 58 B: 66
C: 0 M: 92 Y: 76 K: 0
H: 357 S: 76 B: 93
PETOSKEY PLASTICS BLUE #0078ae / PANTONE 307 U R: 0 G: 120 B: 174
C: 87 M: 47 Y: 11 K: 1
R: 179 G: 178 B: 177
C: 31 M: 25 Y: 26 K: 0
H: 30 S: 1 B: 70
DARK 90% GRAY R: 0 G: 0 B: 0
C: 75 M: 68 Y: 67 K: 90
H: 300 S: 0 B: 0
H: 199 S: 100 B: 68
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