Newsletter
ISSUE 5 | FEBRUARY 2020
Customization Wins Customers
Industry News & Trends
How custom service products can help your business Floor mats, service labels, tire bags, and other vehicle protecton products that service and operations departments use every day can easily double as inexpensive marketing tools. Customizing these products with your name, logo, and a message is an easy way to promote repeat business. Using
a floor mat during the service process shows the customer you care about their experience and keeps their vehicle clean. By customizing the floor mats for your business, you extend the length of time the customer is thinking about your business. When they take out the floor mat and see your business
name and logo, it reinforces your brand image in their mind. Slip-N-Grip® offers customized floor mats as well as customizable CA$HMAT® floor mats. These high-quality, full-color floor mats have perforated tear-off coupons on the bottom, which help you get promotional messages and
Custom design & printing tips Slip-N-Grip® offers in-house design services to make ordering custom products easy for you without having to go to an outside design firm. We provide a quick 48-hour turnaround time from when the artwork request is received. Slip-N-Grip® is committed to ensuring customer satisfaction by working together to achieve the desired result. Our paper floor mats are printed on an offset printing press with 4-color process capability and select pantone spot colors.
What makes a “good” floor mat design?
The most successful floor mats include colorful graphics to catch the customer’s eye and a simple message they can read quickly, such as “Thank you for your business”. Use the space to inform the customer while giving them a reason to come back.
Include important information like: PHONE NUMBER
10% OFF
COUPONS
ADDRESS
SOCIAL MEDIA
WEBSITE URL
LIST OF SERVICES OFFERED
Industry fun fact: According to AAA, it costs $8,876 per year to own and maintain an average car in the United States.
coupons directly in front of customers at the point of service. We can also customize service reminder labels and tire bags. Below are some tips for a smooth customized order process and what makes a good custom floor mat.
Acceptable file types: Vector art formats: PDF, EPS, AI Image formats: PNG, JPG, PSD ALL artwork files must be high resolution (300dpi).
Mat sizes:
Live Art Area is where your artwork will be placed. When designing your mat, your artboard should match this size. There must be a white border around the artwork in order to keep the inks from smearing from one mat to another on the press. The PG# on the lower right hand corner identifies the mat for each order.
17" x 22" Live Art Area: 15" x 16.75"
17" x 19" Live Art Area: 15"x 15.75"
We encourage you to be fully detailed upfront in the artwork request so when it’s relayed to the design team, it is clear and minimizes the need for back-and-forth clarifica-tion. This saves you time and money!
Want to read our complete artwork guide? Read it here
resources & contact Product Catalog Website: slipngrip.com Email: info@slipngrip.com Phone: (855) 999-4764 | Fax: (248) 203-9416
Newsletter
ISSUE 5 | FEBRUARY 2020
Sales Team Spotlight
Product Feature
Tim McClure Inside Sales Manager Petoskey, MI
Our prime paper floor mat, direct from the mill, provides vibrant colored prints on it’s bright white surface, making it the perfect choice for full-colored custom graphics. This premium paper is consistently the same paper every time, improving customer satisfaction.
Years as a sales associate at Slip-N-Grip®? 10 years Why do you like working as a sales associate for Slip-N-Grip®? I love the opportunity to meet new people and to develop and grow business relationships while assisting others to overcome their business challenges. We offer the best in vehicle service products that enable our distributor partners around the globe to be successful!
• Custom imprints require only a 3-box minimum! (1,500 mats at 500/box) • Durable coating for heavy foot traffic
What vehicle do you drive? 2014 Jeep Grand Cherokee
• Vibrant, full-color prints
PLEASE NOTE: THIS 1" AND DOES NOT PRINT GRAY STRIP . THE AREA REPRESENTS THE TO THE LEFT OF BEND AREA OF THE THIS BAR REPRESENTSPRINTING PLATE YOUR FLOOR MAT.
• 17” x 22” and 17” x 19” sizes • Bright white treated paper • Premium quality
REFLEX BLUE PMS1 86
Use this in-car advertising to reach customers after service
3273
• Perforated coupons available
PLEASE
RECYC LE
PG3273
PART NUMBER
SIZE
M3273PP2280A
17” x 22”
500/box 500/box
COUNT/UOM
M3274PP1980A
17” x 19”
MXXXXPP2280A*
17” x 22”
500/box
MXXXXPP1980A*
17” x 19”
500/box
*Full part number will be generated with custom artwork approval.
THE FLOOR MAT THAT EARNS YOU MONEY
1807
CA$HMAT® helps generate repeat business by getting custom promotional messages and coupons directly in front of customers at the point of service.
G PLATE AT. PRINTIN OF THE YOUR FLOORM AREA ENTS BEND BAR REPRES ENTS THE REPRES LEFT OF THIS STRIP GRAY TO THE AREA THIS 1" NOTE: PRINT . THE PLEASE NOT AND DOES
CA$HMAT® doubles as vehicle protection and high quality, full-color advertising - including perforated tear-off coupons.
PG1807
Don’t forget your seat covers for complete vehicle service protection!
What is your dream vehicle? Shelby Cobra 427 classic blue with white stripes and the 1962 Chevrolet Corvette in silver metallic. What is your #1 selling tip for distributors? Set yourself apart from your competitors by offering our custom imprinted products such as our tire bags, service reminder printers and labels, and our full color custom imprinted floor mats with perforated coupons. These are all marketing tools designed to increase customer satisfaction and promote repeat customers. What is the best product add-on and why? Floor mats and seat covers are the cornerstone and the perfect start to every vehicle service experience. They need to be used together to get the job done right. I coach my distributors to always stock and sell these products together. What is an interesting market trend you’ve heard about recently? We hear many dealerships and repair facilities saving internal and external costs by consolidating their vendors. Ask your customers what else you could be supplying to them and you may be pleasantly surprised! What is something most distributors don’t know about Slip-N-Grip®? We offer a great automatic reorder program that can be customized to fit nearly every customer. Another smart move for any distributor is to order enough to earn free freight as a huge cost savings or to have us drop ship your order directly to your customer. What is the question you get asked the most by distributors? How can I grow my business? My answer is that we all have an incentive to grow but that we are all not good listeners. Our most successful sales people and distributor partners ask questions and actually listen to customer concerns and offer solutions to these problems. This creates loyal and happy customers!
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