ISSUE 7 | NOVEMBER 2020
COV ID -1 9’s Impact on the Automotive Industry
Industry News & Trends
How dealerships can boost their business during COV I D-1 9 COVID-19 has had some sort of an impact on most industries, including the automotive industry. A lot of dealerships were hit hard in the beginning, with some bouncing back better than others. The biggest question everyone has on their minds right now is how to navigate their business for the future and alter their business structure to best adapt to the COVID-19 pandemic. Listed below are some ways to boost business right now!
25%
1
Start offering sanitizing services if you aren’t already. Communicating vehicle disenfection procedures can help win new customers as well as keep customers coming in for service.
2
of consumers are delaying vehicle service due to the Let customers know they don’t coronavirus.* have to delay service to protect their safety!
Use direct-mail marketing. With so many people working from home, direct-mail marketing is making a comeback. Increase customer retention by sending them a coupon for a future service in the mail.
3
SERVICE ORDER OIL CHANGE TIRE ROTATION MOTOR SERVICE IN-STORE
4
WE WILL PROTECT YOUR VEHICLE TO HELP KEEP YOU SAFE!
Offer pickup and delivery services. Some customers are still anxious about having to sit in a waiting room with other people. More than 3 in 4 non-luxury shoppers say they would select a dealership service center based on the availability of service pickup and delivery options. Capture that competitive advantage!
3659 REFLEX BLUE
Use social media and Google My Business to promote and advertise what safety measures you’re taking to ensure your customers’ and staffs’ health. People want to feel that their car is safe, clean, and taken care of properly when they get it serviced.
PG3659
48%
of vehicle owners surveyed said they’d likely pay $20 for service pick-up & delivery.*
PICKUP
*SOURCE: autotrader.com | 2020 Cox Automotive COVID-19 Consumer Impact Study
Industry fun fact: Nevada is the most expensive state to get a speeding ticket in with first time speeders facing a fine of up to $1,000!
resources & contact NEW Product Catalog: Click to view
Website: slipngrip.com | Email: info@slipngrip.com Phone: (855) 999-4764 | Fax: (248) 203-9416
Newsletter Product Feature
ISSUE 7 | NOVEMBER 2020
NADA Midyear Report Standout Statistics
LCA Economy Paper Floor Mats This secondary paper provides a basic floor covering that will keep light moisture, dirt and grime off the customer’s floor at a competitive price. Printed in a one-color blue footprint graphic only.
There are more than 538,000 businesses in the U.S. automotive aftermarket industry that form a network of independent manufacturers, distributors, repair shops, marketers and retailers.
� Basic coverage for vehicle protection � Perfect for light-standard service traffic � Low cost alternative � Available only in a one-color reflex blue footprint graphic � Always 17" wide, while length will vary 18.5"-22" � 500 mats/box � Full pallet quantities only, 1 pallet minimum (60 boxes)
11.8 YEARS is the average age of vehicles
PLEASE NOTE: THIS 1" GRAY STRIP REPRESENTS THE BEND AREA OF THE PRINTING PLATE AND DOES NOT PRINT. THE AREA TO THE LEFT OF THIS BAR REPRESENTS YOUR FLOORMAT.
THANK YOU
3711 REFLEX BLUE
NEW PAPER!
Vehicles 16 years or older will increase by
...that’s your market
22% by 2023
*SOURCE: NADA | Auto Care Association Factbook 2020
Time to Order: Tire Bags
FOR YOUR BUSINESS PG3711
*
10 pallet minimum for one-color (blue or black) custom imprint on LCA Economy paper.
In snowy wet regions, it’s time for customers to switch out for snow tires! Be prepared with in-stock storage bags! Available in three sizes! Don’t know which bags will work best? Check out our website for more information.
Follow Slip-N-Grip® to stay up to date with product information and industry news!