YOUR DEVELOPMENT Expert

Thank you so much for inviting me to appraise your property and for asking me to prepare a comprehensive marketing plan for your review.

It would be my/our absolute pleasure to be able to represent you in the process when you are ready to go to market, and to prepare and implement a strategy that will ensure that no stone is left unturned in our quest to find you the very best possible buyer.

The purpose of this preliminary proposal is to provide you with my initial thoughts on this development and to introduce myself, my team and my company and to let you know that I am open to working with you on any requirements you have beyond this.

I have been reviewing and analysing the development details and have a good grasp of your site. I have identified a proposed strategic method of sale given the supply and type of land on offer.

I have a strong, experienced team specialising in developments working closely with developers, councils, builders, valuers, surveyors and other professionals. We have also sold many blocks of land off-the-plan, and I have a lengthy list of developers who have expressed interest in future developments which I will roll into your campaign.

A well thought through approach and representation to selling this development is critical for its success, including keeping the range of digital and print marketing up to date and fresh, and reporting back to you through daily updates on the project sales status. I will be the point of contact for this project to ensure the start to end sale process is seamless and successful…working with you/your central point of contact, buyers, builders, lawyers and other stakeholders as required – 7 days a week.

I will ensure the comprehensive training of all sales staff on this development across our 6 offices, including the set up and display of marketing material at each office.

The power of the Petrusma Property brand is significant. We have over double the marketshare of our competitors with 35 sales agents across 6 offices.

My highly experienced business unit of agents, managers and directors delivers proven high-performance results, marketing, buyer management, negotiation and sale methods providing you the best chance of achieving optimal results through a seamless fully resourced and professional service offering. The key to the sale of this development will be to allow the “off market campaign” provide the discovery needed to ensure we have created an educated sales campaign around the right price guide before going live to market.

One other critical factor will be to market the property in a way the buyers can ‘feel what the finish product will actually look like’ – via video and photos of the proposed finished product – this will give us the best chance of instant buyer engagement providing them with confidence to submit competitive written offers. I am able to work with experts regarding this or other material you may have or alternatively I can propose some options for you to consider. A simple plan, basic pictures will limit the success of the campaign and ultimately the end result.

I will also ensure each of our 6 offices and agents across Greater Hobart (Glenorchy, New Town, Sandy Bay, Lindisfarne, Howrah and Kingston) will be comprehensively trained and have all the materials ready for agents to promote to their buyers to take offers and have a display centre set up out of each Petrusma office. I qualify buyers rigorously to ensure I have genuine written offers that will execute and not fall over.

I appreciate the opportunity to meet and discuss your timing and objectives in further detail to enable me to provide you with a more detailed proposal. Included within are some key activities to consider in the sale, along with some background on Petrusma Property and myself.

Thank you once again for giving me the opportunity to present you with this proposal and I look forward to working with you to gain an amazing result for all concerned.

Warm regards,

John