Stone Towetrs Egypt by peter Feldmann

STONE TOWERS, CAIRO WAYFINDING AND ENVIRONMENTAL GRAPHICS CONCEPT 18/10/2010

CONTENTS 1 1.1 1.2 1.3 1.4

Aims and Aspirations Design Approach Wayfinding Design Process Scope of Deliverables

Design Concept

2.1 Inspiration 2.2 Core Concept Building Blocks 2.3 Colours and Materials 2.4 Forms and Objects 2.5 Typography 2.6 Iconography

Movement Framework

5 5.0 5.1

7.8 7.9

Visitor Decision-Making Points Zones of Movement Applications: Approach and Entry Conceptual Approach and Formal Expression Gateway Signage

Retail Streets Illuminated Wayfinding Directionals Retail Directory

Applications: Office Towers 8.1 8.2

8.3 8.4

8.5 8.6

8.7 8.8

Signage Locations Overview Office Signage Inspiration Office Lobbies Office Directory Studies Office Tenant Directory Typical Office Floor Floor Level Directory Office Stairwell Signage Office Drop Off Building Address Building-Mounted Tenant Signage

Appendix - Earlier Work

Applications: Basement 6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8

Signage Locations Overview Basement Colour Concept Graphic Language Concept Exterior End Walls Office Core Walls Atrium Walls Retail Core Walls Columns

STONE TOWERS, CAIRO

Retail Core Retail Lift Directory Retail Core Identification Retail Core Lobby Office Tenant Signage Within Retail Core Retail Void Signage Retail Storefront Signage

OCTOBER 18, 2010

Information Hierarchy Sign Typology Families Typical Basement Level Location Plan Delta/VIP Level Location Plan Sub-Loop Level Location Plan Drop-off Level Location Plan Typical Office Floor Level Location Plan

4 4.1 4.2

7.2 7.3 7.4 7.5 7.6 7.7

Signage Overview

3.1 3.2 3.3 3.4 3.5 3.6 3.7

Applications: Retail and Delta Signage Locations Overview

WAYFINDING AND ENVIRONMENTAL GRAPHICS

7 7.1

This drawing and all following ones are the property of Spaceagency London Ltd. Copyright is reserved.

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Approach and Objectives

1 APPROACH AND OBJECTIVES

1 APPROACH 1.1 Aims and Aspirations 1 TO PROVIDE INTELLIGIBILITY BY REVEALING

THE LATENT SPATIAL STRUCTURE

TO SIMPLIFY COMPLEXITY THROUGH

PROGRESSIVE DISCLOSURE OF INFORMATION

3 TO CHOREOGRAPH EXPERIENCE, AND LET

THE ARCHITECTURE EXPRESS THE BRAND

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

4 TO BE INTEGRATED INTO THE ARCHITECTURE

AND LANDSCAPE, NOT ADDITIVE

5 TO MAKE LEGIBILITY INTUITIVE, NOT DIDACTIC

6 TO INCORPORATE EMBEDDED TECHNOLOGY

1 APPROACH

1.2 Design Approach Our approach to wayfinding design works in four parallel processes which are inter-related and iterative. We begin with spatial analysis to gain a deeper understanding of the project as a spatial system and a framework for movement. This research-based analysis gives us a picture of how users will access and use the site from a topological, top-down perspective which informs decisions about where to place and how to structure wayfinding directions.

WAYFINDING AND ENVIRONMENTAL GRAPHICS STONE TOWERS, CAIRO

The final area of input is the visual identity and design of the environmental graphics. Based on an analysis of the formal language already employed on the project, qualities such as layout, scale, colour, typography, iconography can be defined to coalesce and enhance the visual language already in place.

The third strand of our work is the design of information. Users of the site need to both find their way, but also to download information about what and who is around them. Directories, services, level markers all provide information about who and what are where. However, too much or too little information up front can either confuse or lead to disorientation. The information architecture must be such that only the right level and quantity of information is given at the right time and in the right format. For example, research has shown most people find ‘heads-up’ maps more legible.

OCTOBER 18, 2010

However, we are also interested in how the user experiences the site from a bottom up, sensate perspective. What does the user anticipate? What changes their perspective as they approach. How do they build a picture of the space around them and is that process surprising and enjoyable? The use of visual narrative can give identity to places and guide the user’s procession through the site.

1 APPROACH 1.3 Wayfinding Design Process 2009-2010 PLANNING AND STRATEGY • Reaseach and Spatial Analysis • Wayfinding Strategy • Outline of Strategic Typologies CONCEPT DESIGN - STAGE C • • • • • • • • •

Wayfinding and Signage Location Plans Design Language Developement Typography Concept Colour and Material Palette Concept Forms and Objects Concept Information Hierachy Concept Visual Branding Concept Outline Layout of Sigange Typologies Layout Artwork, Panels and Elevations

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

DETAILED DESIGN - STAGE D • • • • • •

Developed Details for all Signage Typologies Detailed Typography Resolved Materials and Finishes Co-ordianted Architectural Integration Typografic Standards Custom Graphic Elements

PRODUCTION INFORMATION - STAGE E • • • • • • • •

Final Signage Layouts Final Signage Plans, Elevations and Sections Fabrication Details - Design Intent and Instructions to Fabricators Design Standards Manuals Final Signage Message schedule Signage Specifications Colour Spefifications Material and Finsihes Specifications

Nov. 09

Dec. 09

Jan. 10 Feb. 10

Mar. 10

Apr. 10 May 10

Jun. 10

Jul. 10

Aug. 10

Sept. 10

Oct. 10 Nov.

Dec.

Jan.

1 APPROACH

spaceagency

1.4 Scope of Deliverables

KEY DELIVERABLES

STAGE C DESIGN

SPATIAL FRAMEWORK DOCUMENTATION

SPATIAL STRUCTURE SCHEMATIC MOVEMENT FRAMEWORK SCHEMATIC SITE ACCESSIBILITY DECISION POINT MAPPING

STAGE E DESIGN

TYPOGRAPHIC STYLES DEFINITION PANTONE COLOUR SELECTION MATERIAL STANDARDS TRANSLATIONS

ICONOGRAPHIC IDENTIFICATION

ICONOGRAPHY CONCEPT

LIFT STAIRS ESCALATOR PUBLIC TOILETS BABY CHANGING DISABLED ACCESS PUBLIC TELEPHONES PARKING TAXI FOOD DRINK MONEY MOSQUE

DIRECTORIES

SAMPLE DIRECTORY STRUCTURE - OFFICE SAMPLE DIRECTORY STRUCTURE - LIFT SAMPLE DIRECTORY STRUCTURE - RETAIL

OFFICE TOWER COMPANY DIRECTORIES DEVELOPMENT-WIDE COMPANY DIRECTORIES RETAIL TENANT DIRECTORY DETAILING LIFT DIRECTORY DETAILING

DIRECTIONALS TO HOTEL DETAILING DIRECTIONALS TO LIFT CORES DETAILING PRIMARY PUBLIC SPACE DIRECTIONALS DETAILING SECONDARY PUBLIC SPACE DIRECTIONALS DETAILING DIRECTIONALS FROM PUBLIC SPACE TO PARKING DIRECTIONALS TO TOILETS/SERVICES DIRECTIONALS TO RETAIL DETAIL DIRECTIONALS TO OFFICE TOWERS DIRECTIONALS TO PARKING COMPARTMENTS ENTRY RAMP DIRECTIONALS DETAILING

TYPOGRAPHY STANDARDS DOCUMENTATION PANTONE COLOUR SPECIFICATION PROOFREADING COMPLETED FOR INCORPORATION INTO ARTWORK IN CONJUNCTION WITH CLIENT TEAM

PRODUCT DETAILING FOR ICONS FABRICATION SAMPLING SPECIFICATIONS OF MATERIALS AS REQUIRED TO MEET DESIGN INTENT

SIGNAGE MESSAGE SCHEDULE COMPILED PRINT PROOF PRODUCTION PROOF MARK-UP

FULL-SCALE TEST STRIP PROOFING OF ENVIRONMENTAL IMAGERY SPECIFICATION OF PRINTING TRANSFER METHODS FINISH SPECIFICATIONS FABRICATION SAMPLING PRODUCT DETAILING OF DIRECTIONALS FACADE TREATMENT DETAILING IN CONJUNCTION WITH ZHA PAVING TREATMENT DETAILING IN CONJUNCTION WITH GROSS MAX SPECIFICATIONS OF MATERIALS AS REQUIRED TO MEET DESIGN INTENT

WAYFINDING ENVIRONMENTAL GRAPHICS

MAIN PROJECT DIRECTIONALS FLOOR-BASED DIRECTIONAL CONCEPT x 2 WALL-BASED DIRECTIONAL CONCEPT x 2 FURNITURE-BASED DIRECTIONAL CONCEPT x 2 CEILING-BASED DIRECTIONAL CONCEPT

PLACE IDENTIFICATION

PROJECT GATEWAY IDENTIFICATION BUILDING-MOUNTED IDENTIFICATION FLOOR LEVEL IDENTIFICATION CONCEPT LOBBY IDENTIFICATION CONCEPT RECEPTION IDENTIFICATION CONCEPT

OFFICE TOWER FLOOR LEVEL IDENTIFICATION PARKING FLOOR LEVEL IDENTIFICATION PARKING SPACE IDENTIFICATION OFFICE LOBBY IDENTIFICATION OFFICE RECEPTION ID DETAILING LIFT IDENTIFICATION STAIR IDENTIFICATION

FULL-SCALE TEST STRIP PROOFING OF WALL-BASED IMAGERY PAINT COLOUR AND FINISH SPECIFICATIONS SPECIFICATION OF PRINTING TRANSFER METHODS PRODUCT DETAILING OF SIGNAGE WALL-BASED TREATMENT DETAILING IN CONJUNCTION WITH ZHA FLOOR-BASED TREATMENT DETAILING IN CONJUNCTION WITH ZHA SOFFIT TREATMENT DETAILING IN CONJUNCTION WITH ZHA SPECIFICATIONS OF MATERIALS AS REQUIRED TO MEET DESIGN INTENT

PLACE BRANDING

MAIN PROJECT IDENTITY CONCEPT OFFICE TENANT SIGNAGE CONCEPT RETAIL SIGNAGE CONCEPT

MAIN PROJECT IDENTITY DETAILING TENANT SIGNAGE DETAILING IN CONJUNCTION WITH ZHA RETAIL SIGNAGE DETAILING

TENANT SIGNAGE FABRICATION SAMPLING SPECIFICATIONS OF MATERIALS AS REQUIRED TO MEET DESIGN INTENT OFFICE TENANT SIGNAGE STANDARDS DOCUMENTATION RETAIL SIGNAGE STANDARDS DOCUMENTATION

WAYFINDING AND ENVIRONMENTAL GRAPHICS

INSPIRATION CORE DESIGN CONCEPT VISUAL LANGUAGE TYPOGRAPHY CONCEPT COLOUR PALETTE MATERIALS CONCEPT

OCTOBER 18, 2010

NAVIGATION STRATEGIES USER SCENARIOS FAST NETWORK / SLOW NETWORK INTELLIGIBILITY INFORMATION HIERARCHY PROGRESSIVE DISCLOSURE SCALEABLE MAP DESIGN

STONE TOWERS, CAIRO

VISUAL IDENTITY

STAGE D DESIGN

WAYFINDING STRATEGY DOCUMENTATION

2 DESIGN CONCEPT

2 DESIGN CONCEPT 2.1 Inspiration Stratification

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

The architectural design of Stone Towers shows a strong formal and organisational logic derived from the regional landscape, which we would propose to carry through to the level of information and graphics. This formal and organisational logic can be expressed through the concept of “stratification”. Stratification is present in the natural context through geological layering which has built up over millennia, creating the petrified stone forest. Stratification is inherent in the architecture itself: in the facade striation, in the Delta terracing and the landscape banding. From an archeological perspective it has a relation to the written banding seen in the hieroglyphic engravings within ancient local architecture. In the tenant signage proposal that we put forward in December, the application of graphics to the building louvers referred to this underlying logic of stratification. Information, too, will require stratification, as at each junction in the visitors’ journey a different level of wayfinding information must be present. Within the wayfinding design scheme, this concept can be expressed through a variety of means; for example, directional vectors or ribbons pointing the way toward a destination in the landscape, sliding plates revealing information, peeling strips which reveal light, striation of graphics. Some of these design ideas have been elaborated further in the following design study.

Delta

Drop-off level +0.0 Landscape level -12.0

Gravity of Delta

Angle away from residential Drop-off level +0.0

Landscape level -12.0

Emergence of cantilever feature

Geological heritage of site to inform naming and identification

Residential Edge

Articulation of drop-off facade Drop-off level +0.0

Landscape level -12.0

We would propose to collaborate with a local archaeological and historical expert to work on place naming. By uncovering the stratified layers of history and geology, heritage features of the site can be identified and encapsulated into facts which can be incorporated into the wayfinding and information strategies and re-embedded into the strata of the Delta. Names could be derived from Egyptian geographical regions, types of stone, precious metals, etc. Hieroglyphs were pictographs communicating information which were engraved often in stone. Hieroglyphics were presented in striAHA HADID ARCHITECTS ated rows or columns. The symbols always Zfaced towards the beginning of the line, providing a cue as to which direction to read. This concept can be reinterpreted in the use of iconography at Stone Towers. Both the technique of engraving or embossing pictographs in stone as well as the style of the icons themselves can be utilised to adapt the modern language of iconography to a local character.

Sheared and connected profile

Three ribbons

Drop-off level +0.0

End ribbons shear

Centre ribbon connects the outer ribbon

Landscape level -12.0

3 - NORTH EDGE

1526 Stone Towers Stage D Report 21/12/09

ZAHA HADID ARCHITECTS

1526 Stone Towers Concept Design Report_08/05/09

SB Facade diagram

4.10

2 DESIGN CONCEPT

2.1 Inspiration Guide Lines

Ground Floor

NB5

Delta

Louvered Facade Guide Lines

Deep Recess Shadow

Highlight

Deep Recess Shadow Accentuating Curved Form

Ground Floor

NB5

Delta Relief carvings transform two dimensional surface through the interplay of light and shadow

ZAHA HADID ARCHITECTS ZAHA HADID ARCHITECTS

2 - RETAIL

Interpretation

Integration

1526 Stone Towers Concept Design Report_08/05/09

North Buildings Glazed Façade - Shading Elements Pattern Abstraction

7.40 7.10

STONE TOWERS, CAIRO

Delta

Gentle Shadow Gradients

NB5

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

Ground Floor

STONE TOWERS WAYFINDING AND SIGNAGE

PROJECT BUILDING BLOCKS

20/04/2010

2 DESIGN CONCEPT

2.2 Core Concept Building Blocks Lighting

Differentiation by Area

Louver-Based Signage

Accents Landscape Bands

Paint Palette FORMS AND OBJECTS CONCEPT

MATERIALS AND COLOURS CONCEPT

Wayfinding and Signage Design brings together several different disciplines. During the concept phase we draw on expertise in graphic design, information design, pedestrian movement analysis and architectural design to inform the wayfinding and signage design process. Each of these areas of specialism are developed simultaneously during the concept design phase of the project. These are considered the building blocks of our design process. Together they are integrated into a coherent signage strategy for Stone Towers.

Differentiation by Finish Shiny vs. Matte Furniture Metal Samples And Treatments

Signs

Maps

Line Graphics TYPOGRAPHY AND GRAPHIC LANGUAGE CONCEPT

INFORMATION HIERARCHY CONCEPT

Directories Logo English + Arabic

Schematic Diagrams

STONE TOWERS, CAIRO

Typeface

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Icons

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

CORE DESIGN INSPIRATION AND CONCEPT

2 DESIGN CONCEPT 2.3 Colours and Materials

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

Silver (‘hedj’)written with the determinative for precious metal represented the colour of the moon and stars. Silver was a rarer metal than gold in ancient Egypt and held a greater value. It was already used as early as Naqada II, but there is no evidence that the Egyptians themselves mined silver. From ancient records it is thought that silver was imported from Mesopotamia, Crete and Cyprus.

Copper was the most common metal for everyday use in ancient Egypt. Even as early as 3400 B.C., the Egyptians had an intimate knowledge of copper ores and of processes of extracting the metal. By the end of the predynastic era, the Egyptians were in possession of practical, solid copper weapons. Copper in Egypt often contained natural arsenic. Therefore it was particularly hard. Copper ores were mined and melted in the eastern desert and in Sinai.

Bronze is a copper - tin alloy. In Egypt, it is considered that early bronze objects were imported, but there is ample evidence that copper smelting was practiced as early as Badarian times, as finds of pins, and beads attest. There are already some bronze objects known from the Second Dynasty. There are also several well-known bronze objects from the Middle Kingdom (about 2025-1700 B.C.). However bronze was in common use only from the New Kingdom (about 1550-1069 B.C.) on.

Gold represented the flesh of the gods and was used for anything which was considered eternal or indestructible. It was used for jewellery as early as Naqada II. From the Middle Kingdom (about 20251700 B.C.) on the gold deposits of Lower Nubia were mined. Some vestiges of gold ornamentation remain in the hieroglyphs of Sahure, of Egypt’s 5th Dynasty, whose reign is traditionally dated to 2487-2475 B.C. From at least the Old Kingdom the Egyptians exploited mines in the eastern deserts.

Electrum

is a naturally occurring alloy of gold and silver, with trace amounts of copper and other metals. Electrum was often referred to as white gold in ancient times but could be more accurately described as pale gold. Electrum is mentioned in an expedition sent by Pharaoh Sahure of the Fifth dynasty of Egypt and was used as early as the third millennium B.C. in Old Kingdom Egypt, sometimes as an exterior coating to the pyramidions atop ancient Egyptian pyramids and obelisks or for coinage.

Lapis Lazuli also known as Sapphirus in ancient times was an amuletic stone, worn primarily to provide its wearers with good luck and ward off evil spirits. It was common practice to place a lapis amulet, engraved with a chapter of the Book of the Dead, over the area where the heart had been removed, prior to the sealing of the sarcophagus. Given lapis lazuli’s extraordinary role in Egyptian artistic endeavors and its common coupling with gold, it was also highly valued and prized for its beauty. Blue was considered a prestigious ‘divine’ color.

2 DESIGN CONCEPT

2.3 Colours and Materials Celestial Properties The word ‘alchemy’ derives from the Arabic (al-klmya’). The origin of the word kimya’, pre-Arabic, is controversial and several hypotheses have been advanced. For some the word came from the Egyptian kemi (black), whence the Greek kemia which might indicate two things: Egypt, ‘the black land’ according to Plutarch - alchemy would be preeminently the science of Egypt; ‘the Black’, the original matter of transmutation, i.e.. the art of treating ‘black metal’ to produce precious metals. Metallurgy in particular was carried on with an elaborate technique and business organization. The systematic mining of metals was an important industry employing many thousands of workers in ancient Egypt.

WAYFINDING AND ENVIRONMENTAL GRAPHICS STONE TOWERS, CAIRO

The palettes at left represent both the metallic colour finish as well as a complementary range of flat colours alongside which can differentiate the five zones above and below ground. Above ground jewel-like metallic finishes can integrate seamlessly into the intricate architectural language. Underground, where the carpark will require a large area of coverage, flat colours can be an economical means of achieving a subtle and coordinated colour scheme.

In homage to these religious and magical ideas about metals, we have made a selection of five important metals used in ancient Egypt as a form of identification for the five retail/Delta zones. These are: gold, silver, copper, bronze and electrum. These identifiers can be carried through the wayfinding and identity strategies via several different applications. For example, above ground wayfinding inlays in the pavement and walls can employ each of these metallic finishes and colours, without using the precious metal itself. Below ground, a palette of flat colours that complement the metallics can be used within the carpark to identify the same zones.

OCTOBER 18, 2010

Egyptian and Chaldean mysticism relates precious metals and their properties to the sun and the planets - for example, gold symbolises the sun, silver - the moon, copper - Venus and electrum (a native alloy of gold and silver which was frequently used in architecture and coinage) - Jupiter.

2 DESIGN CONCEPT 2.3 Colours and Materials Pantone Colour Matching The set of 5 metallic finishes for the 5 zones forms the basic colour and material palette for the classification of zones in Stone Towers. This metallic palette provides an elegant array of colours and materials which also are rooted in the history of the place. Underground in the car park, colours must be well-differentiated in order to be memorable and clearly recognizable for wayfinding purposes. Additionally, metallic finishes should be used in more sparing quantities for large areas of coverage, such as the basement walls and floors. Here matte paints provide an economical solution.

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STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

For this reason, each metallic finish has been paired with a set of matte colours which are used as an accent colour. In ancient Egypt, colours were often paired, creating a duality of colours. For example, red and green formed a pair representing Life and Death. Gold and silver formed a pair representing the Sun and the Moon. In the Stone Towers Wayfinding palette, the five metallics are paired with colours which closely complement the metallic finish but are bolder and more instantly recognizable. The Pantone Colour System is the international standard for graphic colour matching. This Colour System has a robust range of colours which have been employed in setting the palette for Stone Towers. The pantone colour system is recognized by printers and can also be matched for finishes to products and for areas of external paint. The palette chosen has been based on pantone solid matte colours. A selection of pantone metallic chips have also been defined for areas in which metallics are to be rendered in paint rather than metal. The table below specifies the specific colours selected for Wayfinding and Signage in Stone Towers.

Color Matching Silver

Copper Pantone 5305 C

Bronze Pantone Hexachrome orange

Gold

Electrum

Lapis Lazuli

Pantone 731 C

Pantone 116 C

Pantone 614 C

Pantone 307 C

Pantone 5295 C

Pantone 021 C

Pantone 478 C

Pantone 117 C

Pantone 616 C

Pantone 308 C

Pantone 5285 C

Pantone 180 C

Pantone 477 C

Pantone 118 C

Pantone 617 C

Pantone 309 C

Pantone 5275 C

Pantone 1805 C

Pantone 4975 C

Pantone 140 C

Pantone Warm gray 10 C

Pantone 303 C

2 DESIGN CONCEPT

2.3 Colours and Materials Silver Finish with Blue-Grey Palette

Pantone 5295 C

Pantone 5285 C

Pantone 5275 C

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Pantone 5305 C

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

The silver finish is coupled with a steel-blue-grey palette which is subtle and elegant. This is a close pairing which is easily memorable.

2 DESIGN CONCEPT 2.3 Colours and Materials Copper Finish with Orange Palette

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STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

The burnt orange cast of the copper is paired with a palette of deep oranges in Zone 3. This pairing is intuitive due to the similarity of the colouration.

Pantone Hexachrome Orange

Pantone 021 C

Pantone 180 C

Pantone 1805 C

2 DESIGN CONCEPT

2.3 Colours and Materials Bronze Finish with Brown Palette

Pantone 478 C

Pantone 477 C

Pantone 4975 C

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Pantone 731 C

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

In order to differentiate the bronze zone from the copper zone, this pairing favours a brownish bronze. Bronze can be found in a variety of hues. In this case bronze is paired with a brown palette in order to create a clear distinction from the copper and gold zones.

2 DESIGN CONCEPT 2.3 Colours and Materials Gold Finish with Yellow Palette

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STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

The gold finish is paired ith a range of yellows which tend toward a gold-brown colour. The gold finish can be rendered in paint, liquid metal or an anodized finish colour. This pairing is also closely aligned and intuitive for the user.

Pantone 116 C

Pantone 117 C

Pantone 118 C

Pantone 140 C

2 DESIGN CONCEPT

2.3 Colours and Materials Electrum Finish with Beige Palette

Pantone 616 C

Pantone 617 C

Pantone Warm Gray 10 C

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Pantone 614 C

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

The electrum metallic finish is the most unique of the five chosen metallics. Having been used in ancient Egyptian obelisks and coinage, it provides interest to the selection of metallics. Electrum is sometimes called white gold and has a champagne-coloured hue. For this reason it has been paired with a neutral beige matte colour palette.

2 DESIGN CONCEPT 2.3 Colours and Materials Lapis Lazuli Finish with Blue Palette

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STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

The lapis lazuli colour palette is to be used in matte paint below ground and will be shown in an anodized blue metallic finish above ground. This stong blue colour palette is clearly bolder and darker than the grey blue used for the silver palette.

Pantone 307 C

Pantone 308 C

Pantone 309 C

Pantone 303 C

2.4 Forms and Objects The Wayfinding and Signage scheme aims to integrate into the architecture and landscape of Stone Towers. This means that primarily the signage will be incorporated into the walls, floors and soffits of the architectural design. In the Delta, the luminous wayfinding bands provide a subtle and novel form of orientation within the exterior space. However, at key junctures, especially near the retail clusters larger, more prominent areas of signage will be required which are visible at eye level.

Deep Recess Shadow

Highlight

Gentle Shadow Gradients

For this application Space Agency has designed signage objects which arise from the landscape and form part of it. These forms are derived from the formal language established by the architecture and fit within the family of objects within the landscape and retail spaces, including other seating and sun-shading features.

Deep Recess Shadow Accentuating Curved Form

Pattern Abstraction

7.10

OCTOBER 18, 2010

3 - NORTH EDGE

1526 Stone Towers Concept Design Report_08/05/09

Integration

WAYFINDING AND ENVIRONMENTAL GRAPHICS

ZAHA HADID ARCHITECTS

Interpretation

STONE TOWERS, CAIRO

Relief carvings transform two dimensional surface through the interplay of light and shadow

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2 DESIGN CONCEPT

2 DESIGN CONCEPT 2.5 Typography Prefered Typeface: Replica Pro Three typefaces were selected for review by the client and design team. Of the three, Replica is the font which best suits the design language which has evolved in the Stone Towers project. Replica is a recently developed typeface designed by a highly regarded type foundry. It has been designed in the modern Swiss style typified by Helvetica. However, Replica represents a stylised form of the modern classic Helvetica in that it has a special detail at the corners, which are cut on the diagonal. From a distance Replica has a chamfered look, creating a soft impression. However at close range the angular corners become apparent.

Replica Pro Light 24 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Replica Pro Light Italic 24 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

Replica Pro Regular 24 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Replica Pro Italic 24 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Replica Pro Bold 24 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Replica Pro Bold Italic 24 pt

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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

2 DESIGN CONCEPT

2.5 Typography Details

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STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

The images at left show the finer details of the Replica typeface. This typeface has been selected for its architectural qualities. The corners reference chiselled stone, and thus fit well into the monumental setting of the Stone Towers.

www.linotype.com

2 DESIGN CONCEPT 2.5 Typography Choice of Modern Arabic Typefaces The Arabic typefaces at right represent a few of many fonts that can be used for the Wayfinding and Signage at Stone Towers. The Jalal Typeface has been recommended as the most legible and universal of the selection. Arabic is shown paired with the Replica font demonstrating a strong graphic coherence

Jalal™ Light 24 pt

‫ابپتثجچحخدذرزژسشصضطظعغفقکگلمن‬ www.linotype.com

‫ابپتثجچحخدذرزژسشصضط‬

Jalal Light 36pt

Yakout™ Light 36 pt 24 pt

‫ابپتثجچحخدذرزژسشصضطظعغفقکگلمنهو‬

‫ابپتثجچحخدذرزژسش‬ ‫ابپتثجچحخدذرزژسشصضطظ‬ Yakout Light 36pt

48 pt 36 pt

48 pt 60 pt

‫ابپتثجچحخدذرزژسش‬ ‫ابپتثجچحخدذرزژ‬ ‫ابپتثجچحخدذرزژ‬ ‫ابپتثجچحخد‬ Typeface Pairing

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

SILVER

60 pt 72 pt

COPPER

72 pt

84 pt

‫ابپتثجچحخدذر‬

‫ابپتثجچح‬ ‫ابپتثجچحخ‬

BRONZE

‫ابپتثجچ‬ ‫ابپتثجچح‬

GOLD 84 pt

96 pt

ELECTRUM

96 Jalalptis a trademark of Linotype GmbH and may be registered in certain jurisdictions.

For further information please contact: info@linotype.com

Yakout is a trademark of Linotype GmbH and may be registered in certain jurisdictions.

For further information please contact: info@linotype.com

2 DESIGN CONCEPT

2.6 Iconography

WAY OUT

EXIT

RESTAURANTS

PARKING

TOILETS

OCTOBER 18, 2010

PRAYER ROOM

WAYFINDING AND ENVIRONMENTAL GRAPHICS

ELEVATOR

SHOPS

The chiselled appearance of hieroglyphics is referenced in the preferred font, Replica. Just as the corners of the Replica font are hewn at an angle, so have the icons been designed to be cut as if stone at their corners. They are also grouped in rows when shown together as a modern interpretation of hieroglyphic pictograms.

STONE TOWERS, CAIRO

STAIRS

INFORMATION

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ESCALATOR

The iconography for the Stone Towers scheme is influenced by the written language of hieroglyphics. Hieroglyphics are a 5000 year old formal writing system used by the ancient Egyptians that contain a combination of iconographic and alphabetic elements. As a formal language, they were often engraved in walls of temples and ceremonial places. Hieroglyphics were written in rows and could be read in either direction, depending on which way they were pointing.

2 DESIGN CONCEPT 2.6 Iconography Icon Details The images at right highlight the design details which give the set of icons designed for Stone Towers their unique character. In harmony with the Replica font, an angled corner is used to portray a solid, monumental impression.

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

The icons have been designed to two different sizes. The first module size is for icons positioned at eye level, such as etched on the glazing at the Delta level retail cores. Optimum placement for the small icons starts at 1m above the ground up to 2m high. At 6cm these icons are clearly legible. The second size is used for icons positioned above eye level, such as in the basement parking areas.

↘↘

↘

2 DESIGN CONCEPT

2.6 Iconography

Close Viewing

58mm 60mm

500mm

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

60mm

Distant Viewing 87mm

TOILETS

87mm

INFORMATION

7500mm

90mm

↘ ↘

STAIRS

ESCALATOR

↑↓

90mm

1000mm

75mm

↘↘

PARKING

90mm

STONE TOWERS, CAIRO

ELEVATOR

Elevation ©

50mm

↘

60mm

50mm

↘

58mm

3 SIGNAGE OVERVIEW

3.1 Information Hierarchy

ORIENTATION

OFFICE DIRECTORY

PROJECT GATEWAY ID

MAIN PROJECT DIRECTIONALS

MAPS

Location Building number Wing identification Floor number Office space number

Message/Content Development name Development logo Development description

Message/Content Primary programme description Secondary programme description

Location Building numbers Floor numbers Specific destination numbers

Orientation Element Directional pointers LIFT DIRECTORY Location Floor number Message/Content Primary programme description Secondary programme - specific retail/catering tenant Orientation Element Orientation colour

Orientation Element Directional markings

FLOOR-BASED DIRECTIONALS BUILDING ADDRESS Location Building number

Location Building numbers Specific destination numbers

Message/Content Building name

Message/Content Primary programme description Secondary programme description

FLOOR LEVEL ID

Orientation Element Directional lines Directional arrow

Location Level number Message/Content Primary programme description

RETAIL DIRECTORY

ZONE ID

Location Zone name Space number

Orientation Element Orientation colours

Message/Content Primary programme - specific retailer name Secondary programme - specific F&B name Tertiary programme - toilets, changing, tel. Orientation Element Orientation colour Schematic key plan Zone plan

Orientation Element Directional lines Directional arrow

Message/Content Zone name

RECEPTION ID

Message/Content Primary programme description Secondary programme description Orientation Element Directional markings FURNITURE-BASED DIRECTIONALS Location Building numbers Specific destination numbers Message/Content Primary programme description Secondary programme description

MAIN PROJECT ID

Orientation Element Directional markings Schematic diagram

ICONS Message/Content Primary programme pictogram Orientation Element Directional arrow / icon pointing toward destination

Orientation Element Orientation colours Circulation arrows Schematic diagram You Are Here symbol

BRANDING OFFICE TENANT SIGNAGE

WALL-BASED DIRECTIONALS

Message/Content Primary programme description

Message/Content Development name Development logo

Message/Content Primary programme description Secondary programme description Tertiary programme description

SOFFIT-BASED DIRECTIONAL WAYFINDING BANDS - DELTA Location Building numbers Specific destination numbers

Message/Content Tenant name Tenant logo

RETAIL TENANT SIGNAGE Location Specific space address Message/Content Tenant name Tenant logo

OCTOBER 18, 2010

Message/Content Primary programme - tenant name Secondary programme description Lobby, Delta, Parking

WAYFINDING AND ENVIRONMENTAL GRAPHICS

DIRECTIONALS

STONE TOWERS, CAIRO

IDENTIFICATION

Orientation Element Directional lines Directional markings

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DIRECTORIES

3 SIGNAGE OVERVIEW 3.2 Sign Typology Families The following section introduces the Wayfinding and Signage strategy for Stone Towers. As there are different types of signs with differing purposes, the sign types are divided into families. These families of signs can be seen below. Directories list tenants and their locations, Orientation maps provide geographic information that gives the visitor of cognitive overview of their location, Directionals provide cues that aid in navigation, Identification names places and Branding gives visibility to tentants’ logos and brand identity. Within each of these families are a series of basic sign typologies which are to be developed in the Concept phase. These sign typologies each bear specific types of information relating to location, programme and orientation. The information which each sign typology must bear is described in the following location plans. As each of these sign types is developed, this information is integrated into the design.

WALL-BASED FURNITURE-BASED

DIRECTIONALS

MAIN

SOFFIT-BASED

ZONE 1 ZONE 2 ZONE 3 ZONE 4

RETAIL LIFT

ZONE 5

LOBBY WING A

DIRECTORIES

STONE TOWERS, CAIRO

LOBBY WING B

NORTH BUILDINGS OFFICE

LOBBY WING A SOUTH BUILDINGS

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

FLOOR-BASED

The location plans for each typical level offer an overview of the number and location of each sign typology. These plans provide a blueprint for the rollout of the concept signs developed during this phase.

LOBBY WING B

RECEPTION FLOOR LEVEL

IDENTIFICATION

PROJECT GATEWAY

ZONE BUILDING

ICONS

ZONE MAPS

ORIENTATION PROJECT SCHEMATIC MAP

OFFICE TENANT SIGNAGE

RETAIL TENANT SIGNAGE

BRANDING

STONE TOWERS WAYFINDING AND SIGNAGE

3 SIGNAGE OVERVIEW

LOCATION PLAN - B1 LEVEL Wayfinding Family

3.3 Typical Basement Level Location Plan

OFFICE DIRECTORY LIFT DIRECTORY RETAIL DIRECTORY ICONS MAPS MAIN PROJECT DIRECTIONALS FLOOR-BASED DIRECTIONALS WALL-BASED DIRECTIONALS FURNITURE-BASED DIRECTIONALS SOFFIT-BASED DIRECTIONALS PROJECT GATEWAY ID BUILDING ADDRESS FLOOR LEVEL ID LOBBY ID RECEPTION ID MAIN PROJECT ID

ZONE ID

ORIENTATION

WALL-BASED DIRECTIONALS

BUILDING ADDRESS Location Building number

OFFICE DIRECTORY

MAPS

Message/Content Primary programme description Secondary programme description

Location Building number Wing identification Floor number Office space number

Location Building numbers Floor numbers Specific destination numbers

Orientation Element Directional markings

Message/Content Primary programme description Secondary programme description Tertiary programme description

FURNITURE-BASED DIRECTIONALS

Message/Content Primary programme - tenant name Secondary programme description Lobby, Delta, Parking Orientation Element Schematic diagram

Orientation Element Orientation colours Circulation arrows You Are Here symbol Stacked isometric floor plans annotated

LIFT DIRECTORY Location Floor number Message/Content Primary programme description Secondary programme - specific retail/catering tenant Orientation Element Orientation colour

RETAIL DIRECTORY Location Zone name Space number Message/Content Primary programme - specific retailer name Secondary programme - specific F&B name Tertiary programme - toilets, changing, tel. Orientation Orientation Elementcolour Stacked isometric floor plans - annotated

DIRECTIONALS MAIN PROJECT DIRECTIONALS Message/Content Primary programme description Secondary programme description Orientation Element Directional lines Directional arrow FLOOR-BASED DIRECTIONALS Location Building numbers Specific destination numbers Message/Content Primary programme description Secondary programme description Orientation Element Directional lines Directional arrow

Message/Content Building name

BRANDING OFFICE TENANT SIGNAGE Message/Content Tenant name Tenant logo

FLOOR LEVEL ID Location Building numbers Specific destination numbers Message/Content Primary programme description Secondary programme description Orientation Element Directional markings Schematic diagram

Location Level number

RETAIL TENANT SIGNAGE

Message/Content Primary programme description

Location Specific space address

ZONE ID Orientation Element Orientation colours Message/Content Zone name

SOFFIT-BASED DIRECTIONAL WAYFINDING BANDS - DELTA Location Building numbers Specific destination numbers Orientation Element Directional lines Directional markings

IDENTIFICATION PROJECT GATEWAY ID Message/Content Development name Development logo Development description Orientation Element Directional markings

RECEPTION ID Message/Content Primary programme description

MAIN PROJECT ID

Message/Content Tenant name Tenant logo

Message/Content Development name Development logo ICONS Message/Content Primary programme pictogram Orientation Element Directional arrow / icon pointing toward destination

ÂŠ

DIRECTORIES

STONE TOWERS, CAIRO

RETAIL TENANT SIGNAGE

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

OFFICE TENANT SIGNAGE

STONE TOWERS WAYFINDING AND SIGNAGE

LOCATION PLAN - DELTA/VIP LEVEL 3 SIGNAGE OVERVIEW Wayfinding Family 3.4 Delta/VIP Level Location Plan

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

MAIN PROJECT ID OFFICE TENANT SIGNAGE RETAIL TENANT SIGNAGE ZONE ID

DIRECTORIES

WALL-BASED DIRECTIONALS

BUILDING ADDRESS Location Building number

OFFICE DIRECTORY

MAPS

Message/Content Primary programme description Secondary programme description

Location Building number Wing identification Floor number Office space number

Location Building numbers Floor numbers Specific destination numbers

Orientation Element Directional markings

Message/Content Primary programme description Secondary programme description Tertiary programme description

FURNITURE-BASED DIRECTIONALS

Message/Content Primary programme - tenant name Secondary programme description Lobby, Delta, Parking Orientation Element Schematic diagram

Orientation Element Orientation colours Circulation arrows You Are Here symbol Stacked isometric floor plans annotated

LIFT DIRECTORY Location Floor number Message/Content Primary programme description Secondary programme - specific retail/catering tenant Orientation Element Orientation colour

RETAIL DIRECTORY Location Zone name Space number Message/Content Primary programme - specific retailer name Secondary programme - specific F&B name Tertiary programme - toilets, changing, tel. Orientation Element Orientation colour Stacked isometric floor plans - annotated

ÂŠ

ORIENTATION

Message/Content Building name

BRANDING OFFICE TENANT SIGNAGE Message/Content Tenant name Tenant logo

Location Level number

RETAIL TENANT SIGNAGE

Message/Content Primary programme description

Location Specific space address

ZONE ID Orientation Element Orientation colours Message/Content Zone name

SOFFIT-BASED DIRECTIONAL WAYFINDING BANDS - DELTA Location Building numbers Specific destination numbers Orientation Element Directional lines Directional markings

IDENTIFICATION PROJECT GATEWAY ID Message/Content Development name Development logo Development description Orientation Element Directional markings

RECEPTION ID Message/Content Primary programme description

MAIN PROJECT ID Message/Content Development name Development logo ICONS Message/Content Primary programme pictogram Orientation Element Directional arrow / icon pointing toward destination

Message/Content Tenant name Tenant logo

STONE TOWERS WAYFINDING AND SIGNAGE LOCATION PLAN - SUB-LOOP LEVEL

3 SIGNAGE OVERVIEW

Wayfinding Family

3.5 Sub-Loop Level Location Plan

ZONE ID

ORIENTATION

WALL-BASED DIRECTIONALS

BUILDING ADDRESS Location Building number

OFFICE DIRECTORY

MAPS

Message/Content Primary programme description Secondary programme description

Location Building number Wing identification Floor number Office space number

Location Building numbers Floor numbers Specific destination numbers

Orientation Element Directional markings

Message/Content Primary programme description Secondary programme description Tertiary programme description

FURNITURE-BASED DIRECTIONALS

Message/Content Primary programme - tenant name Secondary programme description Lobby, Delta, Parking Orientation Element Schematic diagram

Orientation Element Orientation colours Circulation arrows You Are Here symbol Stacked isometric floor plans annotated

LIFT DIRECTORY Location Floor number Message/Content Primary programme description Secondary programme - specific retail/catering tenant Orientation Element Orientation colour

RETAIL DIRECTORY Location Zone name Space number Message/Content Primary programme - specific retailer name Secondary programme - specific F&B name Tertiary programme - toilets, changing, tel. Orientation Element Orientation colour Stacked isometric floor plans - annotated

Message/Content Building name

BRANDING OFFICE TENANT SIGNAGE Message/Content Tenant name Tenant logo

Location Level number

RETAIL TENANT SIGNAGE

Message/Content Primary programme description

Location Specific space address

ZONE ID Orientation Element Orientation colours Message/Content Zone name

SOFFIT-BASED DIRECTIONAL WAYFINDING BANDS - DELTA Location Building numbers Specific destination numbers Orientation Element Directional lines Directional markings

IDENTIFICATION PROJECT GATEWAY ID Message/Content Development name Development logo Development description Orientation Element Directional markings

RECEPTION ID Message/Content Primary programme description

MAIN PROJECT ID

Message/Content Tenant name Tenant logo

Message/Content Development name Development logo ICONS Message/Content Primary programme pictogram Orientation Element Directional arrow / icon pointing toward destination

ÂŠ

DIRECTORIES

STONE TOWERS, CAIRO

RETAIL TENANT SIGNAGE

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

OFFICE TENANT SIGNAGE

3STONE SIGNAGE TOWERS OVERVIEW WAYFINDING AND SIGNAGE LOCATION PLAN - DROP-OFF 3.6 Drop-off Level Location Plan Wayfinding Family

LEVEL

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

RECEPTION ID MAIN PROJECT ID OFFICE TENANT SIGNAGE RETAIL TENANT SIGNAGE ZONE ID

DIRECTORIES

WALL-BASED DIRECTIONALS

BUILDING ADDRESS Location Building number

OFFICE DIRECTORY

MAPS

Message/Content Primary programme description Secondary programme description

Location Building number Wing identification Floor number Office space number

Location Building numbers Floor numbers Specific destination numbers

Orientation Element Directional markings

Message/Content Primary programme description Secondary programme description Tertiary programme description

FURNITURE-BASED DIRECTIONALS

Message/Content Primary programme - tenant name Secondary programme description Lobby, Delta, Parking Orientation Element Schematic diagram

LIFT DIRECTORY Location Floor number Message/Content Primary programme description Secondary programme - specific retail/catering tenant Orientation Element Orientation colour

RETAIL DIRECTORY Location Zone name Space number Message/Content Primary programme - specific retailer name Secondary programme - specific F&B name Tertiary programme - toilets, changing, tel. Orientation Element Orientation colour Stacked isometric floor plans - annotated

ÂŠ

ORIENTATION

Orientation Element Orientation colours Circulation arrows You Are Here symbol Stacked isometric floor plans annotated

Message/Content Building name

BRANDING OFFICE TENANT SIGNAGE Message/Content Tenant name Tenant logo

Location Level number

RETAIL TENANT SIGNAGE

Message/Content Primary programme description

Location Specific space address

ZONE ID Orientation Element Orientation colours Message/Content Zone name

SOFFIT-BASED DIRECTIONAL WAYFINDING BANDS - DELTA Location Building numbers Specific destination numbers Orientation Element Directional lines Directional markings

IDENTIFICATION PROJECT GATEWAY ID Message/Content Development name Development logo Development description Orientation Element Directional markings

RECEPTION ID Message/Content Primary programme description

MAIN PROJECT ID Message/Content Development name Development logo ICONS Message/Content Primary programme pictogram Orientation Element Directional arrow / icon pointing toward destination

Message/Content Tenant name Tenant logo

3 SIGNAGE OVERVIEW

STONE TOWERS WAYFINDING AND SIGNAGE

3.7 Typical Office Floor Location Plan

LOCATION PLAN - TYPICAL OFFICE FLOOR (+4) Wayfinding Family STONE TOWERS WAYFINDING AND SIGNAGE LOCATION PLAN - TYPICAL OFFICE FLOOR (+4) Wayfinding Family

OFFICE DIRECTORY OFFICE DIRECTORY

LIFT DIRECTORY

RETAIL DIRECTORY

ICONS

MAPS

MAIN PROJECT DIRECTIONALS MAIN PROJECT DIRECTIONALS FLOOR-BASED DIRECTIONALS WALL-BASED DIRECTIONALS

FLOOR-BASED DIRECTIONALS WALL-BASED DIRECTIONALS FURNITURE-BASED DIRECTIONALS

FURNITURE-BASED DIRECTIONALS

SOFFIT-BASED DIRECTIONALS

PROJECT GATEWAY ID

BUILDING ADDRESS

FLOOR LEVEL ID

LOBBY ID

OCTOBER 18, 2010

OFFICE TENANT SIGNAGE

MAIN PROJECT ID OFFICE TENANT SIGNAGE RETAIL TENANT SIGNAGE ZONE ID

RETAIL TENANT SIGNAGE ZONE ID

SB03-04

DIRECTORIES

ORIENTATION

OFFICE DIRECTORY

DIRECTORIES OFFICE DIRECTORY Location Building number Wing identification Floor number Office space number

Location Building number Wing identification Floor number Office space number Message/Content Primary programme - tenant name Secondary programme description Lobby, Delta, Parking Orientation Element Schematic diagram

Message/Content Primary programme - tenantLIFT name DIRECTORY Secondary programme description Location Lobby, Delta, Parking

Floor number

Orientation Element Schematic diagram

LIFT DIRECTORY

Message/Content Primary programme description Secondary programme - specific retail/catering tenant Orientation Element Orientation colour

Location Floor number RETAIL DIRECTORY

Orientation Element Orientation colour

RETAIL DIRECTORY

Location Zone name Space number Message/Content Primary programme - specific retailer name Secondary programme - specific F&B name Tertiary programme - toilets, changing, tel. Orientation Element Orientation colour Stacked isometric floor plans - annotated

Location Building numbers Floor numbers Specific destination numbers Message/Content Primary programme description Secondary programme description

MAPS

Location Tertiary programme description Building numbers Floor numbers Orientation Element Orientation colours Specific destination numbers Circulation arrows You Are Here symbol

Message/Content Stacked isometric floor plans Primary programme description annotated Secondary programme description Tertiary programme description

DIRECTIONALS Orientation Element Orientation colours Circulation arrows MAIN PROJECT DIRECTIONALS You Are Here symbol Stacked isometric floor plans Message/Content annotated Primary programme description

Secondary programme description

DIRECTIONALS

Message/Content Location Primary programme description Secondary programme - specific Zone name Space number retail/catering tenant

Message/Content Primary programme description Secondary programme description

MAPS

ORIENTATION

Orientation Element Directional lines Directional arrow

FLOOR-BASED DIRECTIONALS MAIN PROJECT DIRECTIONALS Location Message/Content Building numbers Primary programme description Specific destination numbers

Secondary programme description

Message/Content Primary programme description Secondary programme description

Orientation Element Directional lines Directional arrow

FLOOR-BASED DIRECTIONALS Location Building numbers Specific destination numbers Message/Content Primary programme description Secondary programme description Orientation Element Directional lines Directional arrow

SB03-04 WALL-BASED DIRECTIONALS Orientation Element

Directional markings WALL-BASED DIRECTIONALS

Message/Content Primary programme description FURNITURE-BASED DIRECTIONALS Secondary programme description OrientationLocation Element Building numbers Directional markings Specific destination numbers Message/Content Primary programme description Secondary programme description

BUILDING-MOUNTED ID

Message/Content Building name

BUILDING-MOUNTED ID

Location FLOOR LEVEL ID Building number

Message/Content Location Specific space address Tenant name

FLOOR LEVEL ID number Orientation Level Element Orientation colours

Schematic diagram Orientation Element

Directional lines Directional markings

SOFFIT-BASED DIRECTIONAL WAYFINDING BANDS - DELTA IDENTIFICATION Location Building numbers PROJECT GATEWAY ID Specific destination numbers Message/Content

Development name Orientation Element Development logo Directional lines Development Directional markings description Orientation Element Directional markings

IDENTIFICATION PROJECT GATEWAY ID Message/Content Development name Development logo Development description Orientation Element Directional markings

BRANDING

OFFICE TENANT SIGNAGE RETAIL TENANT SIGNAGE

Building name

ZONE ID

Location Building numbers Orientation Element Specific destination numbers Directional markings

Message/Content Tenant name Tenant logo

Message/Content Primary programme description

FURNITURE-BASED DIRECTIONALS

Message/Content SOFFIT-BASED DIRECTIONAL Primary programme description WAYFINDING BANDS - DELTA Secondary programme description

OFFICE TENANT SIGNAGE

Location Message/Content Level number

Directional markings Location Schematic diagram Building numbers Specific destination numbers

Orientation Element

BRANDING

Location Building number

Location

Message/Content Message/Content Primary programme description Zone name

RECEPTION ZONE IDID Message/Content Orientation Element description Primary programme

Orientation colours

Message/Content ZoneIDname MAIN PROJECT Message/Content Development name Development logo

RECEPTION ID

Message/Content ICONS

Primary programme description

Message/Content Primary programme pictogram

Message/Content Tenant name Tenant logo

Tenant logo

RETAIL TENANT SIGNAGE Location Specific space address Message/Content Tenant name Tenant logo

WAYFINDING AND ENVIRONMENTAL GRAPHICS

MAIN PROJECT ID

RECEPTION ID

STONE TOWERS, CAIRO

RECEPTION ID

NB03-04

Orientation Element MAIN PROJECT Directional arrowID / icon pointing toward destination

Message/Content Development name Development logo ICONS

Message/Content Primary programme pictogram Orientation Element Directional arrow / icon pointing toward destination

ÂŠ

LOBBY ID

NB03-04

4 MOVEMENT FRAMEWORK

4 MOVEMENT FRAMEWORK 4.1 Visitor Decision-Making Points For the pedestrian, the primary wayfinding arena is the Delta. Here the visitor will first emerge from the underground and will be looking for a means to orient himself. The nexus of pedestrian movement is the Retail Core. It is this node through which most traffic will pass. At peak times, footfall through these cores will be quite heavy. When the visitor arrives at the Delta level he will require cues to direct him through the north or south exit door. From the core, the next point in which the pedestrian has to make a key decision is just outside the core where he will be confronted with many possible paths. This junction of multiple routes, marked in orange below is the secondary decision-making point.

As the visitor approaches a specific office tower, he will then be confronted with a decision as to enter the A-wing or B-wing of that building. Again at the entrance to the first wing, from the Delta- the Bwing, he will make a decision as to whether to enter there or continue on to the following reception area.

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

The end of the retail streets marks the next point where paths diverge. From here a visitor may choose to access one of the office buildings for a meeting, to continue on to the next shopping zone or to find an event in the public space.

Vertical Transport Decision Point

Office Buildings Decision Point Exterior Retail Delta Decision Point Hotel Decision Point

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Building Entrance Decision Point

4 MOVEMENT FRAMEWORK

4.1 Visitor Decision-Making Points For the Visitor arriving by Taxi or Limousine and not using the car park to alight, the key decision point is the ring road and the drop off point at the north point of the North Buildings and on the South end of the South Buildings. Wayfinding is supported on two levels : From the Car large and very legibile text embossed into the building’s facade will identify the building and lead the vehicle to the nearest drop off point.

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

Once alighted the passenger will be guided to the buildings’s entrance by subtle wayfinding inlays in the pavement to the main lobby.

Drop Off Decision Point

Hotel Decision Point

Building Entrance Decision Point

4 MOVEMENT FRAMEWORK 4.2 Zones of Movement

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

As the primary users of the development get to know their way around, they will seek to park their cars as close to possible to the Retail Core nearest their office building and minimise their walking distance to the core. Once at Delta level, they will find the shortest path to their work, minimising angle changes. At lunch they may become accustomed to eating close to the office and then may often leave straight away after work. This habituated efficiency of movement is natural. However, for the total development it will not serve to activate global movement throughout the development. It is this global movement of people which creates an integrated ‘place’.

Vertical Circulation Core

Vertical Circulation Core Natural Movement

Natural Movement 1.2 Meter Level Change

1.2 Meter Level Change

Natural Movement

4 MOVEMENT FRAMEWORK

4.2 Zones of Movement Wayfinding and Signage interventions can activate movement along the spine of the development. These devices not only serve to orient visitors, but also to intrigue and playfully invite movement linking through the development. With both subtle and direct guides indicating where specific buildings, shops and restaurants are, users can be enticed and reminded to venture beyond their specific routine.

i i

i i i

Vertical Circulation Core Vertical Circulation Core

Hotel

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

Wayfinding Information i i Wayfinding Information

Natural Movement Natural Movement

Movement facitlitated by Wayfinding

Movement facilitated by Wayfinding 1.2 Meter Level Change

1.2 Meter Level Change

ÂŠ

Movement with Wayfinding Intervention

5 APPLICATIONS: APPROACH AND ENTRY

5 APPROACH AND ENTRY

5.0 Concept

TOWERS / TREES

The visitors journey from the car park to the offices Towers and Retail Areas - the process of alighting from the underground is the foundation for the way finding strategy.

STONE TOWERS, CAIRO

LANDSCAPE / GROUND COVER

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

This “passage to the light” finds is expression in a continuously refining graphic language. While a carefully selected range of bold and complimentary colours dominates underground these gradually transform into a more finely crafted language above ground. Similar to a tree, with roots, a substantial trunk and a bifurcated leafy canopy.

BASEMENT / ROOTS

5 APPROACH AND ENTRY 5.1 Gateway Signage As one approaches Stone Towers, they will be awed by the sight rising before them. To name and establish the brand identity for the development a gateway sign is required. This is the entry sign to the development. This sign should be large enough to be visible from the primary approach, the Cairo Ring Road for branding purposes. This sign should also be located at main entrances to assure visitors that they have found the right place. Stone Towers can be approached from several angles and has two primary entrances to the office development. The diagram below shows optimum viewing angles based on these multiple approaches.

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STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

SIGN A VISIBLE FROM OFFRAMPS

SIGN B VISIBLE FROM TAXI STAND EL RAV

CTI

E DIR

T OF

EL RAV

CTI

E DIR

T OF

HOTEL SIGN C

SIGN A VISIBLE FROM RING ROAD

AVEL

N OF TR

DIRECTIO

SIGN B VISIBLE AT GATE

5 APPROACH AND ENTRY

5.1 Gateway Signage Drawing on the basic idea of Stone Towers rising like petrified trees in the desert, the Gateway signage is formed from 5 metallic panels which grown from the ground. These five plates grow to different heights so that each subsequent plate is revealed behind the next. Displaying the five metals set against each other expresses the identity established for the wayfinding and signage scheme. Each plate terminates at a different angle, echoing the play on angular forms that is seen throughout the wayfinding scheme, illustrating dynamism and growth. Taken together, the sign alludes to architectural forms.

NB 09 NB 08

NB 0

DELTA LEVEL

NB 01

SB 08

SB 0

B1 LEVEL B2 LEVEL

SB 01

SB 0

SB 05

SB 06 HO TE L

WAYFINDING AND ENVIRONMENTAL GRAPHICS

SB 09

STONE TOWERS, CAIRO

NB 0 NB 0 NB 0

OCTOBER 18, 2010

NB 06

ÂŠ

NB 05

OCTOBER 18, 2010

5 APPROACH AND ENTRY

5.1 Gateway Signage

5 APPROACH AND ENTRY

5.1 Gateway Signage

ÂŠ

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

At night the signage is lit so that a glow is emitted between the panels. This glows takes on the colouration of the metals and provides a subtle edge lighting around the embossed letters reading Stone Towers.

5 APPROACH AND ENTRY 5.1 Gateway Signage The sign can be read differently from the front and side profiles. Each side gives a different impression and provides a different type of branding.

237

550

OCTOBER 18, 2010

1000

50 75

WAYFINDING AND ENVIRONMENTAL GRAPHICS

237

Linear or point light sources to illuminate space volume in between plates

5450

Typeface: Replica Hollow metallic panels in 5 satin metallic finishes

2600

Linear fluorescent / LED uplights at base

STONE TOWERS, CAIRO

Linear fluorescent / LED uplights at base Sign A, Plan, Scale 1:40 0

R70

950

400

500

2525

Sign A Elevation, Scale 1:40 ÂŠ

Sign A Section, Scale 1:40

Linear or point light sources to illuminate space volume in between plates

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

5 APPROACH AND ENTRY 57

5.1 Gateway Signage

Sign A Elevation Scale 1:100

5 APPROACH AND ENTRY 5.1 Gateway Signage

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

In addition to the primary signs at the two northern corners of the business park, there will also be gateway signs at Gate 1, the taxi stand and the hotel entrance. Sign B, a diminutive version of the gateway sign is to be placed at Gate 1 and the taxi stand. Sign C is to be placed at the entrance to the hotel bearing the name of the hotel.

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Sign B Elevation, Scale 1:40

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

5 APPROACH AND ENTRY 59

5.1 Gateway Signage

Sign C Elevation, Scale 1:40

6 APPLICATIONS: BASEMENT

6 BASEMENT

6.1 Signage Locations Overview 1

EXTERIOR END WALLS

Location Building number Zone name

Orientation Element 3

Directional Indicator on 2nd of Pair Zone Colour

4 2

INTERIOR END WALLS

Location 3

Building number

Orientation Element Zone Colour

OFFICE ATRIUM WALLS

Location

Orientation Element

Zone colour 4

OFFICE CORE WALLS

Location Building number

Message Content Emergency Stair Icon

Orientation Element Directional indicator toward retail core Zone colour 5

RETAIL CORE WALLS

Location Zone name

Message Content Lift, stair, escalator icons

Orientation Element Directional indicator toward lifts Light zone colour 6

COLUMNS

Location Building number Parking space numbers

Orientation Element Zone colour ÂŠ

WAYFINDING AND ENVIRONMENTAL GRAPHICS

Emergency Stair Icon

STONE TOWERS, CAIRO

Message Content

OCTOBER 18, 2010

Building number

6 BASEMENT 6.1 Signage Locations Overview Retail Core Wall End Walls Ge

Atrium Walls

Plan

ral

Pa Base rkin m g Acen t ce ss

L+

tro

L+

ark

3.7

ing

3.7

Plan

tro

Office Core Walls

L+

Retail Core Entrance

tro

LFT-301

ice

X10

Fire/Serv SO_01 LFT-301

+00

ice

X10

Lift

L+

3.7

2.5

Plan

tro

Fire/Serv SO_01

+00

NB Plan

from

Lift

L+

2.5

L+

Pa Base rkin m g Acen t ce ss

Plan

tro

from

Fire/Serv SO_01 LFT-301

ice

X10

Lift

+00

L+

+00

1.3

Plan

L+

tro

0.1

- MAIN - SECONDA INCOMING - ELECTRIC - SERVICE RY SERVICES AL SERVICES SERVICES TRENCH RISER DISTRIBU L1-B4 DISTRIBU L1-B4 TION TION RISER RISER L1-B1 L0-B1

Fire/Serv SO_01 LFT-301

ice

X10

Lift

L+

Plan

OUT

tro

OUT

NB NB

3.1

tro

1.3

NB Up

RT 0

L+

RT 0

Void

DOWN TO B2

L+

DOWN FROM L00

0.1

tro

UP TO L00

Void

landlord pwr .4m comms x 1.0m

wc .4m extract x 1.2m

UP FROM B2

ten. generator lobby 0-b3 press.

tro

L+

3.7

Sprinkler Test

Bund

Fire/Serv SO_01 LFT-301

ice

X10

lobby 0-b3 press.

Lift

sprinkler

- MAIN - SECONDA INCOMING - ELECTRIC - SERVICE RY SERVICES AL SERVICES SERVICES TRENCH RISER DISTRIBU L1-B4 DISTRIBU L1-B4 TION TION RISER RISER L1-B1 L0-B1

L+

0.9

Plan

0.9

+20 OUT

0.9

+20

lift

press.

Sprinkler

Test

Bund

L+

3.7

8.9

Stair

men

t Pa

rkin

g Ac

Fire/Serv SO_01

LFT-301

ice

X10

Lift

L+

Plan

tro

from

Stair

Plan

tro

8.9

+00

OUT

L+

8.6

+19

DOWN FROM L00

LFT-301

ice

X10

Lift

UP FROM B2

Void F

2.5

Sprinkler

Fire/Serv SO_02 LFT-301

ice

X10

LFT-301

Lift

sprinkler

lift

Test

Bund

L+

Dn Up

2.5

L+

+00

Lift

L+

Plan

tro

Void DOWN TO B2

UP TO L00

Void

5.3

Plan

6.0

ice

X10

Lift

L+

tro

sprinkler ten. generator lobby 0-b3 press.

L+

Plan

Roo

7.7

sprinkler ten. generator lobby 0-b3 press.

LFT-301

ice

X10

lobby 0-b3 press.

Lift

sprinkler

press.

g s

lift

1.3

0.1

Bund

Sprinkler Test

Bund

Fire/Serv SO_01 LFT-301

ice

X10

lobby 0-b3 press.

Lift

sprinkler

lift

press.

Plan

tro

0.1

M+E HOT EL

H Gu otel es & t B FF Ca allr L+ r 20 P oo 2.0 ar m kin 5 g

8.9

Sprinkler Test

Bund

Fire/Serv SO_01 LFT-301

ice

X10

lobby 0-b3 press.

Lift

sprinkler

lift

press.

Plan

tro

+00

from

+00

Test

x 16.70x 28.00

Hot

Bund

Sprinkler Test

LFT-301

ice

X10

lobby 0-b3 press.

Lift

Bund

L+

Fire/Serv SO_01

sprinkler

Pa Base rkin m g Acen t ce ss

8.9

lift

press.

M+E HOT EL

Test

Plan

tro

L+

power lighting &

ten. generator lobby 0-b3 press.

L+

tro

ark

comms to office

RT 0 19

4.2

L+

Escape

XX-XX-XXX FFL+XXX.XX

ten. generator lobby 0-b3 press.

Test

4.1

Sprinkler Test

Bund

L+

Bund

Sprinkler Test

Bund

L+

Test

LFT-301

Test

Bund

L+

Bund

LFT-301

ice

X10

Lift

lobby 0-b3 press.

ice

X10

Lift

Fire

Plan

6.5

Plan

+00

Acces No Hatch s Pa hat(Escaprkin Se ch e g Tre rvicfrom nch e )

+00

Pla Pl nt an

Roo

m tro

Roo

from

to fllow the above level

+00

E Ce ner ntr gy e0 2

Out Ser goin vice g s

L+

wc .4m extract x 1.2m

power lighting &

Out Ser goin vice

STONE TOWERS, CAIRO

E Ce ner ntr gy e0 1

B1 PARKING

↑↓

BRONZE ‫ﺑﺮﻭﻧﺰ‬

NB05 SB05 NB06 SB06

↘ ↘

Office Core Walls

GOL D SB07

End Walls

Retail Core Entrance B2 PARKING

↑↓

BRONZE ‫ﺑﺮﻭﻧﺰ‬

↘ ↘

↘

SILVER ‫ﻓﻀﻰ‬

Retail Retail Core Core Wall Wall

STONE TOWERS

SB05 BRONZE ‫ﺑﺮﻭﻧﺰ‬

Atrium Walls STONE TOWERS

↘

TO 00 DELTA

SILVER ‫ﻓﻀﻰ‬

2.05

tro

TO 00 DELTA

tel

landlord pwr .4m comms x 1.0m

Plan

rkin

+00

Pa Base rkin m g Acen t ce ss

tro

4.1

Pa Base rkin m g Acen t ce ss

tch

landlord pwr .4m comms x 1.0m

Lobby

office comms

from

Swi

Dn wc .4m extract x 1.2m

power lighting &

Escape

tro

Lobby

5.3

sprinkler

XX-XX-XXX FFL+XXX.XX

press.

Escape

XX-XX-XXX FFL+XXX.XX

lobby 0-b3 press.

Fire

sprinkler

lift

sprinkler

LFT-301

lobby 0-b3 press.

Lift

Fire/Serv SO_01

office comms

Fire/Serv SO_01

ice

X10

Sprinkler

Bund

Car

Fire/Serv SO_01

Sprinkler

Gue

tro

6.5

Sprinkler

sprinkler

Lobby

comms to office

Fire

5.3

sprinkler

Lobby

comms to office

L+

Escape

XX-XX-XXX FFL+XXX.XX

wc .4m extract x 1.2m

Fire

landlord pwr .4m comms x 1.0m

ing

power lighting &

Plan

4.1

office comms

Plan

sprinkler

wc .4m extract x 1.2m

L+

llroo

7.7

office comms

ral

wc .4m extract x 1.2m

landlord pwr .4m comms x 1.0m

L+

tro

comms to office

Plan

Pla

B01 FFL -NB +xxx 01-x .xxx xx

Bund

Sprinkler landlord pwr .4m comms x 1.0m

STONE TOWERS

Fire/Serv SO_01

Sprinkler

Swi

tch

troPlant om Roo

itch

Bund

landlord pwr .4m comms x 1.0m

wc .4m extract x 1.2m

B01 FFL -NB +xxx 01-x .xxx xx

Test

tro

Sprinkler

wc .4m extract x 1.2m

4.1

Lift

L+

ice

Test

landlord pwr .4m comms x 1.0m

Plan

LFT-301

Sprinkler

Plan

4.1

1.3

Fire/Serv SO_02 X10

LFT-301

tro

L+

RT 0

L+

6.0

OUT

DOWN FROM L00

5.3

Bund

+193.575

+19

UP FROM B2

L+

Lift

L+

+196.6

OUT

sprinkler

ice

X10

ice

Test

lobby 0-b3 press.

LFT-301

Sprinkler

press.

Fire/Serv SO_01

Fire/Serv SO_02 X10

OUT

lift

tro

6.5

sprinkler

tro

Plan

+00

lobby 0-b3 press.

L+

press.

+00

Plan

Pla

B01 FFL -NB +xxx 01-x .xxx xx

Plan

lift

from

6.5

6.0

L+

NB NB

itch

B01 FFL -NB +xxx 01-x .xxx xx

+00

tro

03 00

Lift

from

Pa Base rkin m g Acen t ce ss om

press.

Inco Ser min vice

ice

+19

OCTOBER 18, 2010

L+

Fire/Serv SO_01

WAYFINDING AND ENVIRONMENTAL GRAPHICS

Plan

NB Fire/Serv SO_01 X10

lobby 0-b3 press.

Lift

Pa Base rkin m g Acen t ce ss

LFT-301

ice

X10

Sprinkler

8.6

(F Lo FL lay cal subje ou Arc cte t) hit d ec to t's

Fire/Serv SO_01

tro

Bund

7.7

Plan

Test

OUT

8.6

L+

Stair

+19

tro

L+

UP TO L00

Fire/Serv SO_01

Plan

R FF T0

Void DOWN TO B2

sprinkler

Stair

lobby 0-b3 press.

press.

7.7

tro

lift

Plan

L+

MaLand n l Fa ageord's cil me itie n s t

+00

OUT

NB05 SB05 NB06 SB06

Acces No Hatch s Pa hat(Escaprkin Se ch e g Tre rvicfrom nch e )

Pla

L+

ntr

2.0

6 BASEMENT

6.2 Basement Colour Concept For most users and visitors, the basement parking areas will be the reception to Stone Towers. This renders their visual appearance and hospitality essential. Additionally, each parking floor is vast and recognition of the route system will not be immediate for users- as it does not follow a grid. For these reasons, pedestrian wayfinding from the car to the lift lobby is very important.

Floor Colour Plan Zoom-In - Gradient Option

Floor Colour Plan Zoom-In - Single Colour Option

WAYFINDING AND ENVIRONMENTAL GRAPHICS

A simple solution to render this gradient concept effectively and economically is to paint each parking space with a specifically-defined colour within a gradated colour palette. Both the adjacent wall and ceiling are also coloured with this hue. Over the length of each zone a gradient is percieved, while each space is marked with a specific colour. Rather than requiring painted lines to define each parking space, the colour itself outlines the area within which a car is to park. This approach may also help the visitor to remember his specific parking slot by identifying the colour of his space.

STONE TOWERS, CAIRO

The gradient colour option uses colour to assist in wayfinding toward the lift lobby entrance, the immediate destination of those parking cars.The gradient leads the visitor â&#x20AC;&#x2DC;toward the lightâ&#x20AC;&#x2122; which pierces through at the retail atrium, a subtle guide. The further away from the core one is, the more intense the colour and the closer to the core, the lighter. Each parking zone is associated with a colour palette complementary to the metallic finish defined for the retail zone above. In each zone the gradient is comprised of four colours.

ÂŠ

The matte colour palette complementing the metallic finishes animates the carpark areas. These colour areas differentiate the parking zones from each other and identify which retail zone a visitor is underneath. At left are shown two design options: a gradient colour option and a single colour per zone option. The single colour option provides a simple, clear and economical colour scheme for the basement parking. Colours have been chosen to be distinct from each other and to evoke the appearance of the metal they are associated with.

OCTOBER 18, 2010

The proposed wayfinding strategy is intended for pedestrians. It is critical that the wayfinding system for pedestrians and vehicles function independently as users require guidance toward different origins and destinations for each.

6 BASEMENT 6.2 Basement Colour Concept

Color Matching - Gradient Colour Option Color Matching - Gradient Colour Option Silver Silver

Copper Copper

Bronze Bronze

Gold Gold

ElectrumElectrum

Lapis Lazuli Sapphire

Pantone 5305 C Pantone 5305 C

Pantone Hexachrome orange Pantone Hexachrome orange

Pantone 731 C Pantone 731 C

Pantone 116 C Pantone 116 C

Pantone 7527 C Pantone 7527 C

Pantone 307 C Pantone 307 C

Pantone 5295 C Pantone 5295 C

Pantone 021 C Pantone 021 C

Pantone 478 C Pantone 478 C

Pantone 117 C Pantone 117 C

Pantone 7528 C Pantone 7528 C

Pantone 308 C Pantone 308 C

Pantone 5285 C Pantone 5285 C

Pantone 180 C Pantone 180 C

Pantone 477 C Pantone 477 C

Pantone 118 C Pantone 118 C

Pantone 7529 C Pantone 7529 C

Pantone 309 C Pantone 309 C

Pantone 5275 C Pantone 5275 C

Pantone 1805 C Pantone 1805 C

Pantone 4975 C Pantone 4975 C

Pantone 140 C Pantone 140 C

Pantone 7530 C Pantone 7530 C

Pantone 303 C Pantone 303 C

6 BASEMENT

Pantone 664

Silver

Copper Pantone 5305 C

Pantone 021 C

Copper Bronze Pantone 166 Pantone 4975 Bronze Pantone 4975 C

Gold Pantone 606 Gold

Electrum Pantone 587 Pantone 117 C

Sapphire Pantone 307 Electrum Pantone7527 C

Lapis Lazuli Pantone 308 C

ÂŠ

Color Matching - Single Colour OptionSilver

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

6.2 Basement Colour Concept

6 BASEMENT 6.3 Graphic Language Concept Urban Grain Intensifies at Site The development of the graphic language for the project draws its references from the formal language established through the architecture. As a first move on the site, a diagonal grid was set up with respect to the primary artery through the area, the Cairo Ring Road. This diagonal orientation has then extended through the site, from the overall site layout to the terraced forms, down to the configuration of the parking zones.

ÂŠ

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

These angular forms have provided the first inspiration for the graphic concept.

6 BASEMENT

6.3 Graphic Language Concept A City of Towers Rises out of the Desert Diagonal angular forms appear in section at Stone Towers as well as in plan. Both the North and South Towers create a play of angles as they ascend vertically. These angular forms are perceived as a basic element of the design. They create the impression of a forward-driving momentum and future orientation. Both the degree of the angle and the radius of the fillet therefore become an important consideration in the formal language.

city

3 - NORTH EDGE d es er t

d e se r t 1526 Stone Towers Stage D Report 21/12/09

STONE TOWERS, CAIRO

ZAHA HADID ARCHITECTS

WAYFINDING AND ENVIRONMENTAL GRAPHICS

A City of Towers Rises out of the Desert

OCTOBER 18, 2010

VERTICAL CITY RISES OUT OF THE DESERT

In the following diagrams, the relationship between the angle and radius has been analysed in detail and a matrix of graphic possibilities has been created from this analysis. These studies form a catalogue of basic vectors relating to the architectural language which can be applied in different orientations, sequences and combinations. As the angle increases, the sense of speed increases. As the radius of the angle increases, a softer gestural impression is created. These changes within a single graphic element lend themselves to a sense of dynamism in the environmental graphics.

ÂŠ

INTENSIFICATION OF DIAGONAL GRAIN AT SITE

6 BASEMENT 6.3 Graphic Language Concept Vector Development Matrix

Deep Recess Shadow

VECTOR DEVELOPMENT

Highlight

Gentle Shadow Gradients

Deep Recess Shadow Accentuating Curved Form

ZAHA HADID ARCHITECTS

1526 Stone Towers Concept Design Report_08/05/09

Interpretation

Integration

Pattern Abstraction

STONE TOWERS, CAIRO

7.10

WAYFINDING AND ENVIRONMENTAL GRAPHICS

le Shadow Gradients

Relief carvings transform two dimensional surface through the interplay of light and shadow

ight

OCTOBER 18, 2010

p Recess Shadow

p Recess Shadow ntuating Curved

Integration

straction

radius

7.10

ÂŠ

inclination 0

radius 0

incl 0

6 BASEMENT

6.3 Graphic Language Concept 0 Base Vector Set

0 BASE VECTOR SET

slow

medium

faster faster

fastest fastest

incl 0

-1 HORIZONTAL (SOUTH) VECTOR SET medium

faster

fastest

slow

STONE TOWERS, CAIRO

radius 0

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

small

6 BASEMENT 6.3 Graphic Language Concept

ÂŠ

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

These basic vector forms have then been combined in different orientations through a series of studies aimed at developing both directional and non-directional graphic patterns for the basement. The patterns tested evoke a sense of acceleration which is meant to orient the visitor toward their primary destination within the basement - the vertical transport core to the Delta. These studies reveal some of the patterns under development.

Twist Graphic Development

Pattern Language Experimentation

6 BASEMENT 6.4 Exterior End Walls As the visitor descends through a series of perimeter ramps into the basement they will be seeking orientation. At this point, the identification of the five zones through colour is introduced. While the visitor does not yet associate a colour with their destination, they will be primarily seeking information on the location of the office tower that they are visiting or working in. By coupling the highly visible office address on the exterior end walls with the colour and name of the zone, the destination becomes associated with a colour.

B1 SILVER SB01

End Wall - Silver

These end walls provide simple, memorable information at a critical wayfinding point. Because each end wall is slightly different in length and proportion, the are painted simply with the zone colour to establish zone recognition in as clear a way as possible.

B1 COPPER SB03

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

End Wall - Copper

B1 BRONZE SB05

End Wall - Bronze

B1 GOLD SB07

End Wall - Gold

ELECTRUM SB08 07

ÂŠ

End Wall - Electrum

B1 B1NB05 NB08 B1 B1NB08 NB07 B1 GOLD

6 BASEMENT 6.5 Office Core Walls

B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1

STONE TOWERS

NB05 BRONZE ‫ﺑﺮﻭﻧﺰ‬ NB05

BRONZE

STONE TOWERS STONE TOWERS

ELECTRUM ELECTRUM

STONE TOWERS

BRONZE ‫ﺑﺮﻭﻧﺰ‬

STONE TOWERS

NB01 SILVER ‫ﻓﻀﻰ‬ NB01

STONE TOWERS

GOLD

Office Core Wall Gradient Option - Silver

STONE TOWERS

SILVER ‫ﻓﻀﻰ‬

STONE TOWERS

NB05 BRONZE ‫ﺑﺮﻭﻧﺰ‬ NB05 NB03 BRONZE COPPER ‫ﺑﺮﻭﻧﺰ‬ ‫ﻧﺤﺎﺱ‬ NB03

STONE TOWERS STONE TOWERS

STONE TOWERS

OCTOBER 18, 2010

NB08

COPPER ‫ﻧﺤﺎﺱ‬

STONE TOWERS

NB01 SILVER ‫ﻓﻀﻰ‬ NB01 NB07 SILVER GOLD ‫ﻓﻀﻰ‬ ‫ﺫﻩﺒﻰ‬ NB07 GOLD ‫ﺫﻩﺒﻰ‬ NB05 BRONZE ‫ﺑﺮﻭﻧﺰ‬ NB03 COPPER ‫ﻧﺤﺎﺱ‬ NB03 NB08 COPPER ELECTRUM ‫ﻧﺤﺎﺱ‬ NB08 STONE TOWERS STONE TOWERS

Office Core Wall Gradient Option - Copper

WAYFINDING AND ENVIRONMENTAL GRAPHICS STONE TOWERS, CAIRO

ELECTRUM

STONE TOWERS

STONE TOWERS STONE TOWERS

Office Core Wall Gradient Option - Bronze

STONE TOWERS

‫ﺇﻟﻜﺘﺮﻭﻡ‬

ELECTRUM STONE TOWERS ‫ﺇﻟﻜﺘﺮﻭﻡ‬

NB01 SILVER ‫ﻓﻀﻰ‬ NB07 GOLD ‫ﺫﻩﺒﻰ‬ NB07

Color Matching - Gradient Colour Option OfficeOption Core Wall Gradient Option - Gold Color Matching - Gradient Colour Silver Copper

Bronze

Silver

Bronze

Pantone 5305 C

Copper

Pantone Hexachrome orange

Pantone 5295 5305 C

Pantone 021 Hexachrome orange C

Pantone 5285 5295 C C Pantone

Pantone 180 021 C C Pantone

Pantone 5275 5285 C C Pantone Pantone 5275 C

Silver

Copper

Pantone 5305 C

Office Core Wall Gradient Option -180 Electrum Pantone C

Silver

Bronze

Bronze Pantone 021 C

Pantone 478 731 C Bronze

Electrum

Pantone 117 C

Pantone 614 C

Pantone 477 478 C C Pantone Bronze

Pantone 4975 C

STONE TOWERS

GOLD ‫ﺫﻩﺒﻰ‬

STONE TOWERS

NB03 COPPER ‫ﻧﺤﺎﺱ‬ Bronze NB08 Pantone 116 C ELECTRUM NB08

Pantone 731 C Pantone 4975 C

Pantone 021 C

Copper Pantone 5305 C

Bronze

STONE TOWERS

Electrum

Pantone 117 C

Pantone 1805 C

Pantone 4975 477 CC Pantone

Pantone 1805 C

Pantone 4975 C

Pantone 614 C

STONE TOWERS STONE TOWERS

B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1

STONE TOWERS

NB05 COPPER ‫ﻧﺤﺎﺱ‬ NB05

STONE TOWERS

COPPER ‫ﻧﺤﺎﺱ‬

STONE TOWERS

NB05 SILVER ‫ﻓﻀﻰ‬ NB05

STONE TOWERS

SILVER ‫ﻓﻀﻰ‬

STONE TOWERS

NB05 COPPER ‫ﻧﺤﺎﺱ‬ NB05 NB05 COPPER BRONZE ‫ﻧﺤﺎﺱ‬ ‫ﺑﺮﻭﻧﺰ‬ NB05

STONE TOWERS STONE TOWERS

STONE TOWERS

BRONZE ‫ﺑﺮﻭﻧﺰ‬

STONE TOWERS

NB05 SILVER ‫ﻓﻀﻰ‬ NB05 NB05 SILVER GOLD ‫ﻓﻀﻰ‬ ‫ﺫﻩﺒﻰ‬ NB05 GOLD ‫ﺫﻩﺒﻰ‬ NB05 COPPER ‫ﻧﺤﺎﺱ‬ NB05 BRONZE ‫ﺑﺮﻭﻧﺰ‬ NB05

STONE TOWERS STONE TOWERS

STONE TOWERS

STONE TOWERS STONE TOWERS

BRONZE ‫ﺑﺮﻭﻧﺰ‬

STONE TOWERS

NB05 SILVER ‫ﻓﻀﻰ‬ NB05 GOLD ‫ﺫﻩﺒﻰ‬ NB05

STONE TOWERS STONE TOWERS

GOLD ‫ﺫﻩﺒﻰ‬

STONE TOWERS

Electrum NB05

BRONZE ‫ﺑﺮﻭﻧﺰ‬ Electrum

‫ﺇﻟﻜﺘﺮﻭﻡ‬

ELECTRUM Pantone 117 116 C

Pantone 6

‫ﺇﻟﻜﺘﺮﻭﻡ‬

Pantone 118 117 C C Pantone

STONE TOWERS

NB07

GOLD Pantone 140 118 C C Pantone ‫ﺫﻩﺒﻰ‬

Pantone 140 C

Pantone 6

STONE TOWERS

NB05 GOLD ‫ﺫﻩﺒﻰ‬

Pantone 66 Pantone

Pantone W 6 Pantone

Pantone W

BRONZE ‫ﺑﺮﻭﻧﺰ‬

NB01 ‫ﻓﻀﻰ‬ NB01

STONE TOWERS SILVER

NB05 COPPER ‫ﻧﺤﺎﺱ‬ NB05 COPPER NB05 ‫ﻧﺤﺎﺱ‬ BRONZE ‫ﺑﺮﻭﻧﺰ‬ NB05

Office Core Wall Single Colour Option - Silver

STONE TOWERS

STONE TOWERS STONE TOWERS STONE TOWERS

STONE TOWERS

SILVER

STONE ‫ ﻓﻀﻰ‬TOWERS GOLD

BRONZE ‫ﺑﺮﻭﻧﺰ‬

STONE TOWERS

SILVER

STONE TOWERS STONE TOWERS

BRONZE ‫ﺑﺮﻭﻧﺰ‬

STONE TOWERS

STONE TOWERS STONE TOWERS STONE TOWERS

COPPER

NB08 ELECTRUM NB01 SILVER ‫ﻓﻀﻰ‬ NB07 GOLD ‫ﺫﻩﺒﻰ‬ NB07

STONE TOWERS

NB05 SILVER ‫ﻓﻀﻰ‬ NB05 GOLD ‫ﺫﻩﺒﻰ‬ NB05

‫ﺇﻟﻜﺘﺮﻭﻡ‬

STONE TOWERS

GOLD ‫ﺫﻩﺒﻰ‬

Office Core Wall Single Colour Option - Gold

STONE TOWERS

Electrum NB05 Pantone 614 C Pantone Pantone 614 616 CC Pantone Pantone 616 617 C C Pantone C gray 10 C Pantone 617 Warm Pantone Warm gray 10 C

Silver Silver

Copper Pantone 5305 C

Pantone 5305 C

Office Core Wall Single Colour Option - Electrum

Color Matching - Gradient Colour Option

Copper

Bronze Pantone 021 C

Pantone 021 C

Bronze

Bronze Pantone 4975 C

Pantone 4975 C

Bronze

STONE TOWE

BRONZE ‫ﺑﺮﻭﻧﺰ‬

STONE TOWE

NB05 SILVER ‫ﻓﻀﻰ‬ NB05 GOLD ‫ﺫﻩﺒﻰ‬ NB05

‫ﺇﻟﻜﺘﺮﻭﻡ‬

STONE TOWERS

SILVER

‫ﺫﻩﺒﻰ‬ NB05 GOLD ‫ﺫﻩﺒﻰ‬ NB05 COPPER ‫ﻧﺤﺎﺱ‬ NB05 BRONZE ‫ﺑﺮﻭﻧﺰ‬ NB05

STONE ‫ ﻧﺤﺎﺱ‬TOWERS ELECTRUM

Office Core Wall Single Colour Option - Bronze

STONE TOWE STONE TOWE

STONE ‫ ﻓﻀﻰ‬TOWE GOLD

‫ﺫﻩﺒﻰ‬ NB07 GOLD ‫ﺫﻩﺒﻰ‬ NB05 BRONZE ‫ﺑﺮﻭﻧﺰ‬ NB03 COPPER ‫ﻧﺤﺎﺱ‬ NB03 NB08

STONE TOWERS

STONE TOWE

NB05 SILVER ‫ﻓﻀﻰ‬ NB05 NB05

STONE TOWERS STONE TOWERS

STONE ‫ ﻓﻀﻰ‬TOWERS GOLD

‫ﺫﻩﺒﻰ‬ NB05 GOLD ‫ﺫﻩﺒﻰ‬ NB05 COPPER ‫ﻧﺤﺎﺱ‬ NB05 BRONZE ‫ﺑﺮﻭﻧﺰ‬ NB05

STONE TOWE

NB01 SILVER ‫ﻓﻀﻰ‬ NB01 NB07

Office Core Wall Single Colour Option - Copper

STONE TOWE

NB05 COPPER ‫ﻧﺤﺎﺱ‬ NB05 COPPER NB05 ‫ﻧﺤﺎﺱ‬ BRONZE ‫ﺑﺮﻭﻧﺰ‬ NB05

STONE TOWERS

COPPER ‫ﻧﺤﺎﺱ‬

NB05 SILVER ‫ﻓﻀﻰ‬ NB05 NB05

STONE TOWERS

BRONZE ‫ﺑﺮﻭﻧﺰ‬

GOLD ‫ﺫﻩﺒﻰ‬

SILVER ‫ﻓﻀﻰ‬

NB05 BRONZE ‫ﺑﺮﻭﻧﺰ‬ NB05 BRONZE NB03 ‫ﺑﺮﻭﻧﺰ‬ COPPER ‫ﻧﺤﺎﺱ‬ NB03

STONE TOWERS

NB05

STONE TOWE SILVER

SILVER ‫ﻓﻀﻰ‬

STONE TOWERS

STONE TOWE

NB05 ‫ﻓﻀﻰ‬ NB05

STONE TOWERS SILVER

SILVER ‫ﻓﻀﻰ‬

STONE TOWERS

COPPER ‫ﻧﺤﺎﺱ‬

OCTOBER 18, 2010

NB05 ‫ﻓﻀﻰ‬ NB05

6.5 Office Core Walls

WAYFINDING AND ENVIRONMENTAL GRAPHICS

STONE TOWERS

BRONZE ‫ﺑﺮﻭﻧﺰ‬ Electrum

B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1

STONE TOWE COPPER

STONE TOWERS BRONZE

COPPER ‫ﻧﺤﺎﺱ‬

1 11 11 11 1 11 1 1

B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1 B1

NB05 ‫ﻧﺤﺎﺱ‬ 6 BASEMENT NB05

NB05 ‫ﺑﺮﻭﻧﺰ‬ NB05

STONE TOWERS COPPER

STONE TOWE

STONE TOWERS STONE TOWERS

GOLD ‫ﺫﻩﺒﻰ‬

STONE TOWERS

STONE TOWE

STONE TOWE STONE TOWERS, CAIRO

NB05 ‫ﻧﺤﺎﺱ‬ NB05

STONE TOWERS

GOLD ‫ﺫﻩﺒﻰ‬

STONE TOWE

NB05

NB03 COPPER ‫ﻧﺤﺎﺱ‬ NB08 ELECTRUM NB08 STONE TOWERS STONE TOWERS

BRONZE ‫ﺑﺮﻭﻧﺰ‬

‫ﺇﻟﻜﺘﺮﻭﻡ‬

Electrum ELECTRUM ‫ﺇﻟﻜﺘﺮﻭﻡ‬

Pantone 117 C

Electrum

Pantone 614 C

STONE TOWERS

NB07

Pantone 117 C

GOLD ‫ﺫﻩﺒﻰ‬

Pantone 614 C

STONE TOWE

NB05 ©

STONE TOWERS

GOLD ‫ﺫﻩﺒﻰ‬

6 BASEMENT 6.5 Office Core Walls

ÂŠ

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

At the exterior of the office core in the basement, where the parking spaces meet with walls, the colours specified for the parking spaces are transferred to the wall and ceiling directly over the parking space. A durable anti-skid paint suitable for road surfaces can be coloured matched using the RAL system.

Visualisation of Office Core Walls, Floor and Ceiling - Gradient Option

6 BASEMENT 6.5 Office Core Walls

Visualisation of Office Core Walls, Floor and Ceiling - Gradient Option

6 BASEMENT

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

6.5 Office Core Walls

Visualisation of Office Core Walls, Floor and Ceiling - Single Colour Option

6 BASEMENT 6.5 Office Core Walls

Visualisation of Office Core Walls, Floor and Ceiling - Single Colour Option

6 BASEMENT

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

6.5 Office Core Walls

Visualisation of Office Core Walls, Floor and Ceiling - Minimal Gradient Option

6 BASEMENT

Visualisation of Office Core Walls, Floor and Ceiling - Minimal Gradient Option

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

6.5 Office Core Walls

NB03

COPPER ‫ﻧﺤﺎﺱ‬

6 BASEMENT 6.6 Atrium Walls

STONE TOWERS

NB01 SILVER ‫ﻓﻀﻰ‬

Atrium Wall Gradient Option - Silver

STONE TOWERS

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

NB05 BRONZE ‫ﺑﺮﻭﻧﺰ‬

B1 B1

STONE STONE TOWERS TOWERS

NB03 COPPER NB07 ‫ﻧﺤﺎﺱ‬

STONE TOWERS

GOLD ‫ﺫﻩﺒﻰ‬

Atrium Wall Gradient Option - Copper

B1 B1

STONE STONE TOWERS TOWERS

NB01 SILVER NB08 ‫ﻓﻀﻰ‬

STONE TOWERS

ELECTRUM ‫ﺇﻟﻜﺘﺮﻭﻡ‬

STONE STONE TOWERS TOWERS

NB05 BRONZE BRONZE ‫ﺑﺮﻭﻧﺰ‬

Atrium Wall Gradient Option - Bronze

STONE STONE TOWERS TOWERS

6 BASEMENT

6.6 Atrium Walls Long walls extend along the office cores below the atrium in the basement carpark. These walls form a sort of tunnel due to low ceiling heights. They present a prime surface for vibrant wayfinding graphics which can animate the basement space and provide locational information.

Atrium Wall Gradient Option - Silver

As visitors circulate through the basement parking compartments looking for parking, a key consideration will be to find a parking space near their destination. These walls can therefore provide building identification. Additonally with directional indication signage they can subtly lead visitors toward their immediate destination once they leave their car, to the retail lift core. Around the retail core services, these core wall displays can serve to remind visitors of the zone they are in before they ascend into the Delta and can indicate the direction of the TOWERS STONE lift, stair and escalators.

SB05 BRONZE

Atrium Wall Gradient Option - Copper

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

Introducing the pairing of the matte and metallic colours, a fine line of ‫ﺑﺮﻭﻧﺰ‬ metallic foil or liquid metal runs through the graphics, picking up the dynamic motion of passing headlights.

STONE STONETOWERS TOWERS

SB05 SB05 BRONZE BRONZE ‫ﺑﺮﻭﻧﺰ‬ ‫ﺑﺮﻭﻧﺰ‬

Atrium Wall Gradient Option - Bronze

COPPER ‫ﻧﺤﺎﺱ‬

6 BASEMENT 6.6 Atrium Walls

STONE TOWERS

NB01 SILVER ‫ﻓﻀﻰ‬

Twist Atrium Wall Single Colour Option - Silver

B1 B1 B1 B1 B1 B1

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

STONE TOWERS

NB05 NB03 BRONZE COPPER ‫ﺑﺮﻭﻧﺰ‬ ‫ﻧﺤﺎﺱ‬

STONE TOWERS

NB03 COPPER ‫ﻧﺤﺎﺱ‬

STONE TOWERS Twist Atrium Wall Single Colour Option - Copper

NB07 NB01 GOLD SILVER ‫ﺫﻩﺒﻰ‬ ‫ﻓﻀﻰ‬

STONE TOWERS

NB01 SILVER ‫ﻓﻀﻰ‬

TOWERS STONE TOWERS

NB08 NB05 ELECTRUM BRONZE ‫ﺇﻟﻜﺘﺮﻭﻡ‬ ‫ﺑﺮﻭﻧﺰ‬

STONE TOWERS

NB05

Twist Atrium Wall Single Colour Option - Bronze

BRONZE ‫ﺑﺮﻭﻧﺰ‬

6 BASEMENT

6.6 Atrium Walls

STONE TOWERS, CAIRO

Twist Atrium Wall Single Colour Option - Copper

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

Twist Atrium Wall Single Colour Option - Silver

Twist Atrium Wall Single Colour Option - Bronze

270

6 BASEMENT

150 270 540 390 175

2650

500

Pantone 5305 C

STONE TOWERS

TO 00 DELTA SILVER Pantone 021 C

STONE TOWERS

TO 00 DELTA

Retail Core Wall Information Hierarchy

TO 00 DELTA

SILVER ‫ﻓﻀﻰ‬

STONE TOWERS Retail Core Wall Gradient Option

TO 00 DELTA

SILVER ‫ﻓﻀﻰ‬

STONE TOWERS

TO 00 DELTA

Retail Core Wall Single Colour Option

Pantone 117 C

STONE TOWERS

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

SILVER ‫ﻓﻀﻰ‬

SILVER ‫ﻓﻀﻰ‬ ©

Pantone 4975 C

↘

6.7 Retail Core Walls

↘

6 BASEMENT

6.7 Retail Core Walls

STONE TOWERS, CAIRO

Retail Core Wall Gradient Option

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

The retail core must be particularly prominent as it is the prime destination within the carpark. Here again, subtle directional graphics are used to catch the eye and direct the pedestrian around the solid core walls and into the lift lobby. Key information such as the floor level, icons to the lift, escalator and stairs and zone name must be displayed here. The most prominent information is that which directs the visitor to the Delta Level.

ÂŠ

Retail Core Wall Single Colour Option

6 BASEMENT 6.7 Retail Core Walls

B1 PARKING

↑↓

B2 PARKING

↑↓

BRONZE ‫ﺑﺮﻭﻧﺰ‬

↘

WAYFINDING AND ENVIRONMENTAL GRAPHICS

↘

STONE TOWERS, CAIRO

↘

NB05 SB05 NB06 SB06

↘

OCTOBER 18, 2010

BRONZE ‫ﺑﺮﻭﻧﺰ‬

Retail Core Entrance Elevation, Scale 1: 100

NB05 SB05 NB06 SB06

6 BASEMENT

6.7 Retail Core Walls Within the basement, pedestrians access the retail cores through a glazed entrance and security checkpoint. An approaching pedestrian would be inclined to think that the glazed double doors in front of the lift cores are entrances when in fact they are exits. For this reason, environmental graphics identifying the lift, escalator, stairs and buildings to be accessed above ground are proposed to attract and redirect pedestrians toward the proper entrance and provide information as to what services are within the cores.

425

120

NB 09

115

NB 05 NB 0

180 115

1515

B1 LEVEL

SB 09

425

435

SB 08

SB 0

150

135

425

SB 0

SB 05

SB 06 HO TE L

1515

115 180

495

1220

180

115

110

125

835

150

110

NB 01

SB 01

495 430

195

NB 0

B2 LEVEL

120

70 215

NB 06

265

425 115

1060

185

1055

NB 08

NB 0

Retail Core Entrance Elevation, Scale 1: 30

130

OCTOBER 18, 2010

NB05 SB05 NB06 SB06

WAYFINDING AND ENVIRONMENTAL GRAPHICS

125

130

NB 0

180

1215

435

STONE TOWERS, CAIRO

150

110

125

265

↑↓

825

835

110

195

150

185

BRONZE ‫ﺑﺮﻭﻧﺰ‬

225

830

1065

B1 PARKING

115

1180

↘

125

↘

830

These graphics are to be rendered on the lift cores, in a polished metal which is highly reflective and will stand out from a background of satin metal.

6 BASEMENT 6.7 Retail Core Walls

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

renderings

Visualisation of Retail Core Wall

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

6 BASEMENT 93

6.7 Retail Core Walls

Visualisation of Retail Core Lift Lobby

6 BASEMENT

The parking space numbering proposal suggests that rather than painting the space number on the floor where it can be obscured by parked cars and is difficult for drivers to see, this information is posted at eye-level alongside the column.

101103

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

Since the carpark is not laid out on a grid with lift lobbies at the termination of sight lines, pedestrian orientation toward lift cores needs to be accentuated by information. The central retail atrium in fact obstructs views across the space toward other building cores, which may prove challenging if one parks outside of his building zone. The great majority of users will be visiting or working in one of the office buildings and will aim to park close to that building.

ELECTRUM A

Columns within the carpark are to be utilised for place identification. Each column is to incorporate a lit niche with inside faces coloured according to the relevant zone. Additionally, this colour is painted on the sides of the columns enlivening the space and orienting users.

ELECTRUM A

6.8 Columns

ÂŠ

Column Elevation - Side

Column Elevation - Front

7 APPLICATIONS: RETAIL AND DELTA

7 RETAIL AND DELTA

7.1 Signage Locations Overview

RETAIL CORE IDENTIFICATION WALL

Location Floor number Zone name Associated building names

Orientation Element Directional vertical lines Zone Colour 3

RETAIL ZONE MAP

Location Zona name Building numbers

3 4

Orientation Element

Location Zone number Shop numbers

Message Content Retail offer Food and beverage offer Services / Facilities

3 4

Orientation Element Zone colour Schematic map Zone map YOU ARE HERE icon 5 1

RETAIL LIFT DIRECTORY

Location Floor number Zone name Associated office building numbers

Message Content Retail offer Food and beverage offer Services offer Parking space number

LUMINOUS WAYFINDING MARKERS

Message Content Local Destinations

Orientation Element Directional lines and arrows

WAYFINDING AND ENVIRONMENTAL GRAPHICS

RETAIL ZONE FURNITURE BASED SIGNAGE

STONE TOWERS, CAIRO

4 5

OCTOBER 18, 2010

Zone colour Schematic map

Orientation Element Zone Colour Ascending levels ÂŠ

7 RETAIL AND DELTA 7.2 Retail Lift Directory

The design of the lift car signage conveys a notion of upward movement - reflecting the vertical structure and progression through the different levels - and supporting the visitor’s intuition of moving upward. The directory is to be laser cut from the back lift wall panel, so as to be read upon entering the lift. The lift becomes a capsule of information as one ascends from below the surface to the light. At each subsequent floor, lighting behind the laser cut panel can be sequenced so as to light up the entire row of information when a particular floor is reached.

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

Its design is of a beautiful minimalistic elegance and ties seamlessly into the vector based signage elements.

‫ﺍﻟﻤﺤﻼﺕ‬

‫ﺍﻟﻤﻄﺎﻋﻢ‬ ‫ﺍﻟﻤﺤﻼﺕ‬ Parking ‫ﻣﻮﻗﻒ ﺍﻟﺴﻴﺎﺭﺍﺕ‬ Parking spaces ‫( ﺍﻣﺎﺁﻦ ﻭﻗﻒ ﺍﻟﺴﻴﺎﺭﺍﺕ‬not commonly used) Prayer rooms ‫( ﻣﺼﻠﻰ‬male prayer room: ‫ ﻣﺼﻠﻰ ﺭﺟﺎﻟﻰ‬/ female prayer room: ‫)ﻣﺼﻠﻰ ﺣﺮﻳﻤﻰ‬ Entrance ‫( ﻣﺪﺧﻞ‬the entrance : ‫)ﺍﻟﻤﺪﺧﻞ‬ Exit ‫ ﺧﺮﻭﺝ‬/ ‫ ﺧﺮﻭﺝ( ﻣﺨﺮﺝ‬is more commonly used, but ‫ ﻣﺨﺮﺝ‬is a better

2. Restaurants 3. Shops 4. 5.

7. 8.

‫ﺍﻟﻤﻄﺎﻋﻢ‬

‫( ﺩﻭﺭﺍﺕ ﺍﻟﻤﻴﺎﺓ‬male toilets: ‫ﺩﻭﺭﺍﺕ ﺍﻟﻤﻴﺎﺓ ﺭﺟﺎﻟﻰ‬ ‫)ﺩﻭﺭﺍﺕ ﺍﻟﻤﻴﺎﺓ ﺣﺮﻳﻤﻰ‬

/ female toilets:

‫ﺍﻣﺎﺁﻦ ﻭﻗﻒ ﺍﻟﺴﻴﺎﺭﺍﺕ‬

translation)

‫ﻣﺼﺎﻋﺪ‬ ‫ﺳﻼﻟﻢ‬ 11. Escalators ‫ﺍﻟﺪﺭﺝ ﺍﻟﻤﺘﺤﺮﻙ‬ 9. Lifts

10. Stairs

‫ﺍﻣﺎﺁﻦ ﻭﻗﻒ ﺍﻟﺴﻴﺎﺭﺍﺕ‬

12. Facilities (there is no direct translation for this word, but I would say the closest would be

‫ﻣﺮﺍﻓﻖ ﻭ ﺧﺪﻣﺎﺕ‬ ‫ﻣﺮﺍﻓﻖ ﻭ ﺧﺪﻣﺎﺕ‬ ‫ﺩﻭ ﺭﺍﺕ ﺍﻟﻤﻴﺎﺓ‬

Retail Lift Directory

1. Toilets

‫ﻣﺼﻠﻰ‬

‫)ﻣﺮﺍﻓﻖ ﻭ ﺧﺪﻣﺎﺕ‬ ‫ﺇﺳﺘﻌﻼﻣﺎﺕ‬ 14. Level ‫ﺍﻟﺪﻭﺭ‬ 15. Zone ‫ﺍﻟﻤﻨﻄﻘﺔ‬ 16. V.I.P. ‫( ﺍﻻﺷﺨﺎﺹ ﺍﻟﻤﻬﻤﻴﻦ‬also not as commonly used, but the translation still 13. Information

holds)

‫ﻓﻀﻰ‬ ‫ﺫﻩﺒﻰ‬ 19. Copper ‫ﻧﺤﺎﺱ‬ 20. Electrum ‫ﺇﻟﻜﺘﺮﻭﻡ‬ 21. Bronze ‫ﺑﺮﻭﻧﺰ‬ 22. To ‫ﺇﻟﻰ‬ 17. Silver

18. Gold

7 RETAIL AND DELTA

100

7.2 Retail Lift Directory

The directory within the lift establishes a clear hierarchy of information. The floor levels are displayed in ascending order on the back wall of the lift. The floor level is the primary information, while the categories of destinations are sized as the next most important level of information. 60

floor number

The parking space numbering is divided by floor. Spaces on level B1 are numbered 100-199 while spaces on B2 are numbered 200-299. Each zone is further subdivided into 5 sub-areas, A, B, C, D & E.

content text

WAYFINDING AND ENVIRONMENTAL GRAPHICS

arabic translation

STONE TOWERS, CAIRO

primary category - english OCTOBER 18, 2010

Note: Primary levels of information are to be shown in both English and Arabic. Arabic text has now been added to the elevation on the preceding page and information hierarchy on this page in order to define placement and scale of text.

ÂŠ

Information Hierarchy and Scale

101

7 RETAIL AND DELTA 7.3 Retail Core Identification

The retail lift core walls are to be clad with a stainless steel anodised to match the zone, in a satin finish. Graphics on these core walls are finished in the same tone, but in a polished texture, so as to create a subtle and elegant effect. For the pedestrian, the retail core is the most important location for zone information to be displayed. As a hub for information and traffic, zone branding is emphasised.

ÂŠ

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

It is here that a pedestrian must be reminded of where he or she has parked. Therefore the zone name is shown in bold graphics together with the metallic coloured panels to fix the association between the name and metallic colour into the mind of the visitor.

Lift Core Wall

7 RETAIL AND DELTA

102

7.3 Retail Core Identification

OCTOBER 18, 2010

265

zone name to emphasise colour ID

Note: The zone name is to be shown in both English and Arabic. Arabic text has now been added to the elevation on the preceding page and information hierarchy on this page in order to define placement and scale of text.

WAYFINDING AND ENVIRONMENTAL GRAPHICS

spacing

The hierarchy of information is clearly expressed through text size and style. In the retail core the zone is emphasised for cognitive recognition. The visitor must be alerted to the fact the he has parked in a specific zone before leaving the retail lift in order to find his way back to his car at the end of his stay at Stone Towers. The colour itself is not sufficient as an aide memoire. The next most important piece of information is the floor level number. The programme on this level is then further described in a lighter style text.

STONE TOWERS, CAIRO

zone name to emphasise colour ID

ELECTRUM

spacing

265

B2 PARKING

ELECTRUM

130

B1 PARKING

floor number

ÂŠ

Information Hierarchy and Scale

103

7 RETAIL AND DELTA

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

7.3 Retail Core Identification

View: Retail Lift Bronze

7 RETAIL AND DELTA

104

View: Retail Lift Gold

View: Retail Lift Electrum

View: Retail Lift Silver

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

View: Retail Lift Copper

OCTOBER 18, 2010

7.3 Retail Core Identification

105

7 RETAIL AND DELTA

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

7.4 Retail Core Lobby

Internal view: Lift Lobby at Delta Level with Basalt Floor Finish

7 RETAIL AND DELTA

106

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

7.4 Retail Core Lobby

Internal view: Lift Lobby at Delta Level with Basalt Floor Finish

107

7 RETAIL AND DELTA

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

7.4 Retail Core Lobby

Internal View: Lift Lobby at Delta Level with Basalt Floor Finish

7 RETAIL AND DELTA

108

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

7.4 Retail Core Lobby

Internal View: Lift Lobby at Delta Level with Basalt Floor Finish

109

7 RETAIL AND DELTA 7.5 Office Tenant Directory within Retail Core

1050

OCTOBER 18, 2010

SB05

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

2550

SB06

Retail Tenant Sign A on Etched Glass Panel Southern Entrance

NB05

7 RETAIL AND DELTA

110

7.5 Office Tenant Directory within Retail Core

NB06 4

The design of the retail tenant signage is comprised of an elegant and simple glass panel standing to the side of the lobby entrance doors to the north and south. This glass panel is etched with fine directional lines indicating which way the visitor is to turn for each of the nearest buildings. The names of the tenants within that building are listed below. The sliding glass door is to slide behind this screen.

STONE TOWERS, CAIRO

Sign B

Retail Tenant Sign B on Etched Glass Panel Northern Entrance

1 12mm toughened glass panel standing in front of window supported from concealed channel in floor 2

Acid etched building number

Acid etched directional line

Tenant signage in translucent transfer film

WAYFINDING AND ENVIRONMENTAL GRAPHICS

Therefore, it is proposed that signage is incorporated into the Delta Level of the retail core which clarifies the route toward specific companies located in Stone Towers. This signage incorporates both wayfinding and a carefully standardized area for branding sought after by tenants. If a tenant does not lease enough office space to have their signage on the building faĂ§ade, they can have a second opportunity here. A series of spaces are provided for this signage, offering companies opportunities to display a presence here.

Sign A

Retail Tenant Signage Location Plan ÂŠ

OCTOBER 18, 2010

Upon reaching the Delta Level, the visitor arriving for a business meeting will require information on how to find the company that he is visiting. Each retail core serves as the vertical transport hub for 2-4 office buildings. In a typical retail core, 3 of these adjacent buildings are accessed through the southern exit from the retail core and the remaining building is accessed via the northern exit from the retail core. This path is not intuitive, as the visitor may have been told by his host to come to a North Building, but should find his way via the southern exit. Furthermore, his host may not have indicated whether the company is located in an A or B wing of the building. Once the visitor arrives at the building, information on which Wing he is looking for will be essential.

111

7 RETAIL AND DELTA 7.6 Retail Void Signage

The directional signage at the exterior void adjoining the retail cores will be very minimal and supports the general upward notion of the space - directing the visitor toward the right floor level. The signage is conceived as extruded characters, extending differing depths from the wall, up to150mm. The size and extrusion of the characters is dependent on the hierarchy of information necessary at that juncture. In this area, the floor level is the most critical information, with icons to vertical transportation and services as secondary information. The most important level information will be emphasized by either metallic paint or a metal edging around the characters, with the metallic finish corresponding to the relevant zone.

‫ﻧﺤﺎﺱ‬

WAY OUT

1300

←→

Schematic Elevation of Retail Void Signage

Precedents for Extruded Lettering in White Render ©

‫ﻧﺤﺎﺱ‬

400 150 150 150

‫ﻧﺤﺎﺱ‬

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

Note: The zone name is to be shown in both English and Arabic. Arabic text has now been added to the elevation in order to define placement and scale of text.

7 RETAIL AND DELTA 7.6

112

Retail Void Signage

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

Two different focal points are shown in these visualisations. One highlights the zone as the primary brand element in the space, underscoring the fact that one has parked in that specific zone. The alternative scenario shows the level numbers as highlighted text, serving to aid the pedestrian’s vertical navigation.

Directional Signage at the B1 and B2 Retail Void

113

7 RETAIL AND DELTA

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

7.6 Retail Void Signage

Directional Signage at B1 and B2 Retail Void: Options

7 RETAIL AND DELTA

114

Retail Void Signage

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

7.6

Directional Signage at the B1 and B2 Retail Void

115

7 RETAIL AND DELTA 7.7 Retail Storefront Signage

For the retail tenant signage, a consistent band of tenant names and logos is to be established. Within the shadow gap above the retail shopfronts, self-illuminated metallic lettering is to be fixed on support studs at points occupying two horizontal bands. As a wash of light is to illuminate the shadow gap, these letters will appear to float within the band. A letter height of 250mm high has been defined. For additional logo display, the area behind the storefront can be utilised.

Metallic edging, satin finish Etched glass letter face with diffuser behind Cabling for internal illumination

OCTOBER 18, 2010

Support stud for lettering

Metallic lettering, Backlit etched glass face, Mounted on studs, Fixed into GRC panel.

800 100 600

5600

600 600 700 175 175 250

1500

ÂŠ

Typical Storefront Elevation

1500

Logo centred in bay above door, set behind storefront glazing, mounted on glass panel, height of logo 600mm maximum

Lettering 250mm high, Vertically centered in shadow gap

7500 1500

2900

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

Section through Retail Storefront Lettering Scale 1: 50

7500 1500

1500

7500 1500

1500

7500 1500

1500

7 RETAIL AND DELTA

116

7.7 Retail Storefront Signage

Laser Cut Metal Sheet with Back Illumination

WAYFINDING AND ENVIRONMENTAL GRAPHICS

Laser Cut Metal Sheet

Sample Letter Heights and Viewing Distances ~6500 mm

1500 mm

1200 mm

~1700 mm

150 mm 260 mm

Distance to Floor ~2600 mm

Distance to Floor 2000 mm

STONE TOWERS, CAIRO

Edge-lit Etched Glass

Distance to Floor ~3500 mm ÂŠ

Etched Metal Mesh

OCTOBER 18, 2010

Sample Signage Materials

117

7 RETAIL AND DELTA 7.8 Illuminated Wayfinding Directionals

Route Network based on Research into Pedestrian Behaviour: 1

People will avoid turning back on their path and will take the most direct route, rather than the route which is shortest in metric distance.

People will take the route that has the least angle change from their current path, in heading toward their destination.

Additionally, but to a lesser degree, people will give prefer ence to routes which have the fewest number of level changes and instances of going inside to go outside again.

In general, if a person can see a direct path to their destinaton, but has obstructions to movement along this path, they will choose this path and make the most direct route around the obstructions. Seeing a direct line to the destination is given priority over a physically accessible path which is hidden.

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

3 People prefer to go to places where they can see - they prefer routes where they can see both their destination and other routes, putting themselves strategically in a position to choose.

ÂŠ

Wayfinding Directionals in Delta Landscape with dashed lines indicating pedestrian paths

7 RETAIL AND DELTA

90°

118

7.8 Illuminated Wayfinding Directionals

60° The retail and landscape zones form paths that cascade and flow like rivulets through the central Delta area. The proposed wayfinding strategy capitalises on this language and embeds directional wayfinding seamlessly into the landscape. This diagram represents a concept in which illuminated metallic bands lie flush with the landscape paving, marking the way to various destinations throughout the Delta. Building names, retail destinations, feature gardens and subsequent retail zones can be etched into these directional vectors, subtly leading the pedestrian toward their destination.

30°

NBO5

0°

Likewise building entrances from the Delta are often visually obstructed by the retail clusters and other element, a jewel-like emblem marking the way will significantly reinforce orientation.

Each of these illuminated emblems marks a specific location: a building entrance from the Delta, a lift to the parking levels, a hotel entrance or a retail destination. Each of these plates is to be laser cut with text and arrows and backlit to read both by day and night. A blend of informative, aesthetic & directional markers gives identity to the inner landscape.

PP E RR E TA IL EE

STONE TOWERS, CAIRO

SBO5

ST R

Within each retail zone these illuminated plates will be finished in the metallic colour which corresponds to that zone. At prominent junctions, such as outside the retail cores, markers of different metallic finishes lead the pedestrian onward toward the next zone.

OCTOBER 18, 2010

WAYFINDING AND ENVIRONMENTAL GRAPHICS

As the retail frontages face inwards toward each other and the passages between prevent long views across the site, these markers enhance wayfinding through these passages, dovetailing with the retail strategy, increasing footfall between zones and encouraging chain shopping journeys.

Primary Directional Geometries in Stone Towers Delta

119

7 RETAIL AND DELTA 7.8 Illuminated Wayfinding Directionals

CO P PE R R E TA IL ST R EE

Middle of the Arrow

Typical Junctions of Wayfinding Directionals

NBO5

STONE TOWERS, CAIRO

Wayfinding Directionals with Destinations

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

SBO5

NBO5

7 RETAIL AND DELTA

120

7.8 Illuminated Wayfinding Directionals

Each embedded wayfinding marker is designed in the shape of a diamond. These diamonds are both a point of origin and a visible marker at key decision-making points. They are laser cut with text indicating the destination of the band as well as an arrow pointing toward the destination. These diamonds markers come together to form junctions organised as a compass of diamonds. Pedestrian paths emanate from each junction and follow a trajectory toward a specific destination. Whenever the line changes direction or turns, a diamond is placed at the turning point to remind the pedestrian where the line is leading.

STONE TOWERS, CAIRO

The end of a path is marked by a termination diamond without an arrow. This termination diamond is finished with a more decorative perforated metal rather than solid metal.

OCTOBER 18, 2010

A diamond leading to the next retail zone is placed next to each retail core, so that the pedestrian is enticed to venture to the next zone.

WAYFINDING AND ENVIRONMENTAL GRAPHICS

Section through Embedded Directional Marker Scale 1:5

The diamonds are designed to match the four primary angles within the landscape and architectural design, 0, 30, 60 and 90 degrees. The diamonds also indicate the distance to the destination, with large diamonds indicating a closer destination and smaller diamonds indicating a further destination.

ÂŠ

Plan of Directional Marker Scale 1:5

121

7 RETAIL AND DELTA 7.8 Illuminated Wayfinding Directionals

SILVER

COPPER

To the North of Silver Retail Core

To the North of Copper Retail Core

NB03 GARDEN

NBO2

BRONZE RETAIL STREET

TO SILVER RETAIL CORE TO

NB04

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

NBO1

To the South of Copper Retail Core

NBO3

STONE TOWERS, CAIRO

GARDEN

SBO4

SILVER RETAIL STREET

Typical Junctions of Wayfinding Directionals

7 RETAIL AND DELTA

122

7.8 Illuminated Wayfinding Directionals

BRONZE

GOLD

ELECTRUM

To the North of Bronze Retail Core

To the North of Gold Retail Core

TO R E E LE TA CT IL R LIF UM T

TO RE GO T A LD IL LI F T

TO NB08

TO NB06 TO GARDEN

To the South of Gold Retail Core

To the South of Electrum Retail Core

TO NB07

HOTEL TO NB05

TO ELECTRUM RETAIL LIFT

NB09 TO SB08

TO BRONZE RETAIL LIF T TO

TO COPPER ZONE

TO GOLD RETAIL LIFT

TO GOLD RETAIL STREET

SB09

TO SB05

STONE TOWERS, CAIRO

To the South of Bronze Retail Core

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

TO GARDEN

TO SB07

Typical Junctions of Wayfinding Directionals

123

7 RETAIL AND DELTA

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

7.8 Illuminated Wayfinding Directionals

Directionals Integrated into Landscape Design - to the North of Retail Core Scale 1:100

7 RETAIL AND DELTA

124

Directionals Integrated into Landscape Design - to the South of Retail Core Scale 1:100

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

7.8 Illuminated Wayfinding Directionals

125

7 RETAIL AND DELTA

ÂŠ

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

7.8 Illuminated Wayfinding Directionals

Building Address Marker and Building Wing Identification Marker Integrated into Paving Scale 1:100

7 RETAIL AND DELTA

126

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

7.8 Illuminated Wayfinding Directionals

Day and Evening Views of Landscape Integrated Directionals at Retail Core

127

7 RETAIL AND DELTA

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

7.8 Illuminated Wayfinding Directionals

Day and Evening Views of Landscape Integrated Directionals at Retail Streets

7 RETAIL AND DELTA

128

Day View of Landscape Integrated Directionals between Zones

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

7.8 Illuminated Wayfinding Directionals

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

Retail Directory Location Plan

OCTOBER 18, 2010

7 RETAIL AND DELTA 7.9 Retail Directory

130

131

7 RETAIL AND DELTA 7.9 Retail Directory

NB02

NB03

SB01

SB02

NB04

NB05

NB06

NB07

NB08

NB09

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

NB01

SB09 SB04

SB05

SB08

SB06 SB07

Diagrammatic Map Providing Definition of Zones ©

SB03

7 RETAIL AND DELTA

132

7.9 Retail Directory

Within the retail zones, signage and maps are required to orient the visitor toward the destinations they may be seeking. Retail shops, restaurants and services are listed in a very simple type of directory, integrated into the landscape furnishings as a horizontal way finding element. A stand a metre high matching the benches designed for the public plazas can display this information. Importantly, this signage enumerates not only the shops, services and destinations within the zone it is located, but also lists all of the shops and restaurants in the other zones. This type of directory is essential in a shopping area. This directory also clarifies for the visitor that the development is comprised of 5 zones which are identified by 5 different metals and locates the visitor within this continuum.

Level 0 VIP Entrance / Delta Copper Zone

GOLD

ELECTRUM

Shops

LK Bennett Gap Jcrew Swatch Swarovsky

Restaurants Paul Eat Starbucks Petrussian

7 3 2 11

LK Bennett Gap Swatch Swarovsky

LK Bennett Gap Jcrew Swatch Swarovsky

Restaurants Restaurants 1 4 8

Paul Eat Starbucks

Services

Paul Eat Starbucks Petrussian

6 Lift to Parking 5 Restrooms 12 Prayer Room

LK Bennett Gap Jcrew Swatch Swarovsky Restaurants Paul Eat Starbucks Petrussian

LK Bennett Gap Jcrew Swatch Swarovsky

OCTOBER 18, 2010

BRONZE

4 1

Restaurants Paul Eat Starbucks Petrussian

SILVER

Icons Refer to facilities available in this zone

Information in Arabic

Current zone highlighted

“You are here” sign Your location within the zone

Information in Braille

Pedestrian circulation/desire lines

Stairs

Level 0 VIP Entrance / Delta Copper Zone

Current location

Retail zones

SB05

Building numbers

Designation of each shop refers to the retail directory shown at the left hand side of the map

NB05

COPPER

NB06

Diagram of office buildings

WAYFINDING AND ENVIRONMENTAL GRAPHICS

COPPER

STONE TOWERS, CAIRO

SILVER

Retail Directory Locating Shops within Stone Towers

133

7 RETAIL AND DELTA 7.9 Retail Directory

Section A - A’ Scale 1:10

Plan View showing the Rail System Scale 1:20

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

Front View Scale 1:20

Level 0 VIP Entrance / Delta Copper Zone NB01

NB02

NB03

NB04

NB05

NB06

NB07

NB08

NB09

SILVER Shops

SB01

SB02

SB03

SB09 SB04

SB05

SB08

SB06 SB07

LK Bennett Gap Jcrew Swatch Swarovsky

Restaurants Paul Eat Starbucks Petrussian

COPPER

BRONZE

GOLD

ELECTRUM

Shops

7 LK Bennett 3 Gap 2 Swatch 11 Swarovsky

LK Bennett Gap Jcrew Swatch Swarovsky

Restaurants Restaurants 1 4 8

Paul Eat Starbucks

Services 6 Lift to Parking 5 Restrooms 12 Prayer Room

Paul Eat Starbucks Petrussian

LK Bennett Gap Jcrew Swatch Swarovsky Restaurants Paul Eat Starbucks Petrussian

LK Bennett Gap Jcrew Swatch Swarovsky Restaurants

Paul Eat Starbucks Petrussian

BRONZE

4 1

SILVER

Plan View Scale 1:20

Section through Stand Scale 1:20

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

134

8 APPLICATIONS: OFFICE TOWERS

8 OFFICE TOWERS 1

Building number Floor level Wing letter

Message Content Tenant names Tenant logos

Orientation Element Directional lines Ascending order Zone metallic finish

1 2

FLOOR LEVEL DIRECTORY

Tenant names Tenant logos

Orientation Element Directional lines Zone metallic finish 3

BUILDING MOUNTED TENANT SIGNAGE

Message Content Tenant names Tenant logos

BUILDING ADDRESS

Location

Building number

Message/Content Building name 2 3

WAYFINDING AND ENVIRONMENTAL GRAPHICS

Message Content

STONE TOWERS, CAIRO

Building number Floor level number Wing letter Office number

OCTOBER 18, 2010

Location

tion numbers

OFFICE DIRECTORY

Location

NAGE

138

8.1 Signage Locations Overview

SB03-04

BUILDING-MOUNTED ID

Message/Content Primary programme description Secondary programme description

Location Building number

Orientation Element Directional markings

Message/Content Building name

BRANDING ÂŠ

WALL-BASED DIRECTIONALS

OFFICE TENANT SIGNAGE Message/Content Tenant name Tenant logo

139

8 OFFICE TOWERS 8.2 Office Signage Inspiration

ÂŠ

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

Following on from the concepts developed in the basement and Delta, the office towers, located at the most lofty zone of the development, draw on atmospheric materials and techniques for wayfinding. As the architecture of the towers references trees, so too does the signage,conveying images of trees, branches, leaves and dappled light.

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

8 OFFICE TOWERS 8.2 Office Signage Inspiration

140

141

8 OFFICE TOWERS

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

8.3 Office Directory Studies

4A 4B

3A 3B

L’Oreal

Cimb Islamic

L’Oreal

Cimb Islamic

Ing Direct

Security Bank

Societe Generale

L’Oreal

Cimb Islamic

L’Oreal

Cimb Islamic

Syngenta

Cimb Islamic Delta Lloyd

Cimb Islamic

L’Oreal

Delta Lloyd

Societe Generale

Delta Lloyd

L’Oreal

Pandora

Directory Tree Typology 1A Design Development Studies

Cimb Islamic L’Oreal

Delta Lloyd

L’Oreal

2B Cimb Islamic

Cimb Islamic Delta Lloyd L’Oreal

Delta Lloyd

British Airways

L’Oreal

Cimb Islamic

Delta Lloyd

L’Oreal

Cimb Islamic

Cimb Islamic Delta Lloyd

Delta Lloyd

L’Oreal

2A 2B

Vaude

Cimb Islamic

Delta Lloyd

Cimb Islamic Delta Lloyd

Delta Lloyd

Delta Lloy L’Oreal

Security Bank

Cimb Islamic

Cimb Islam

8 OFFICE TOWERS

142

8.3 Office Directory Studies

4B 4A

Delta Lloyd

Cimb Islamic

L’Oreal

Delta Lloyd

L’Oreal

Cimb Islamic

Delta Lloyd

3B 3A

Ing Direct

Security Bank

Ing Direct

Vaude

Security Bank

Cimb Islamic

Delta Lloyd

L’Oreal

Cimb Islamic

2B Syngenta

Societe Generale

Syngenta

Pandora

Cimb Islamic

Delta Lloyd

1Adoes 1B Not only the5A tree reference the petrified forest upon which 5B 5A but5B the Stone Towers are to be constructed, it is also a symbol of productivity, as trees bear fruit. Stone Towers is to create a new economic centre 4Ain Cairo 4B and the tree 4Asymbol 4B is at the centre of that activity expressing vitality and abundance. L’Oreal

L’Oreal

Cimb Islamic

Pandora

Cimb Islamic

Delta Lloyd

L’Oreal

1B 1A

Societe Generale

Cimb Islamic Delta Lloyd

Delta Lloyd

3A 3B

Cimb Islamic

Delta Lloyd L’Oreal

Delta Lloyd

Cimb Islamic Delta Lloyd

L’Oreal

Cimb Islamic Delta Lloyd

Delta Lloyd

Cimb Islamic L’Oreal

Cimb Islamic

2A 2B

10b

10a

Cimb Islamic

L’Oreal

Delta Lloyd

L’Oreal

Cimb Islamic Delta Lloyd L’Oreal

L’Oreal

Cimb Islamic Delta Lloyd

L’Oreal

Cimb Islamic

Delta Lloyd

L’Oreal

Cimb Islamic L’Oreal

Delta Lloyd L’Oreal

Cimb Islamic

Delta Lloyd

Cimb Islamic Delta Lloyd L’Oreal

L’Oreal

Delta Lloyd

L’Oreal

Cimb Islamic Delta Lloyd

Cimb Islamic Delta Lloyd L’Oreal

L’Oreal

Cimb Islamic

Cimb Islamic Delta Lloyd

Delta Lloyd

Cimb Islamic Delta Lloyd

L’Oreal

Delta Lloyd

L’Oreal

Cimb Islamic Delta Lloyd

Cimb Islamic Delta Lloyd L’Oreal

L’Oreal

Cimb Islamic Delta Lloyd

Cimb Islamic

Cimb Islamic Delta Lloyd L’Oreal

L’Oreal

Delta Lloyd L’Oreal

Cimb Islamic

L’Oreal

Delta Lloyd

2A 1A

Cimb Islamic

Delta Lloyd L’Oreal

STONE TOWERS, CAIRO

Delta Lloyd

11b

11a

Cimb Islamic

SBO 5

SBO5

SBO5 4A 4B

Delta Lloyd

L’Oreal

Cimb Islamic

Delta Lloyd

British Airways

L’Oreal

Cimb Islamic

British Airways

Societe Generale

L’Oreal

unchanging backbone of the directories. The tenant signage will take 6B replacement 6Afrequent into account the need for 6Btenants change. 6A as the

2B 2A

Societe Generale

Delta Lloyd

As a stylized and abstracted tree, this ‘trunk’ forms the permanent, 2A 2B 2A 2B

Vaude

L’Oreal

OCTOBER 18, 2010

L’Oreal

Cimb Islamic

Security Bank

Cimb Islamic

Delta Lloyd

4A 4B

The design for the office directories conceived from the project9A is 9B 9A 9B wide established notion of converging and bifurcating lines. Within this language the directory structure mirrors the primary routes of 3B 8A 8B 3B Branching 8B from a circulation in the3A building: out into two8A floor plates central atrium zone. Delta Lloyd

Security Bank

Cimb Islamic

4A 4B

WAYFINDING AND ENVIRONMENTAL GRAPHICS

Delta Lloyd L’Oreal

Cimb Islamic Delta Lloyd

L’Oreal

Cimb Islamic Delta Lloyd L’Oreal

SBO 5 Li ft B

SBO 5

Cimb Islamic

143

8 OFFICE TOWERS 8.4 Office Tenant Directory

11 11 10 10 9

OGILVY OGILVY NESTLÉ NESTLÉ L’ORÉAL L’ORÉAL

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

The design arrived at after a series of iterations is an abstracted tree which takes into account the building structure while appearing as an ordered and precise list of tenants. Split into branches for each floor in the building, the directory can accomodate up to 2 tenants on the North Buildings and 3 tenants on the South Buildings. The anomalies in the wing system are not displayed within this structure as this diagram captures the visitor’s perception of a building wing. This directory is to be displayed in the receptions at entrances at the Delta and Dropoff levels in both wings. The tenants in the present wing are emphasized. However, the visitor can also see the tenant list for the other wing, which is displayed in a subordinate position.

Reception Office Directory Multiple Tenants North Building

Reception Office Directory South Building

8 OFFICE TOWERS

144

8.4 Office Tenant Directory

9 9 to 11

The character sizes have been carefully analysed to conform to international standards of viewing distances as well as having been ‘mocked-up’ to visualise the specific scenario. The height of each tenant’s name and logo is to be no less than 13mm which is ample height for reading at a distance of 5-8 metres. The letter “A” denoting the wing of the building is much larger at 180mm so that it can be read from the entrance door to the building from the atrium at Courtyard and Drop-off levels.

6 to 8

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OGILVY NESTLÉ L’ORÉAL

0 to 2

Reception Office Directory Multiple Tenants (4)

STONE TOWERS, CAIRO

7 Reception Office Directory Character Sizes

3 to 5

OCTOBER 18, 2010

145

8 OFFICE TOWERS 8.4 Office Tenant Directory

1000

STONE TOWERS, CAIRO

2810

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

1810

Tenant Directory. Perforated, Anodized Stainless Steel

720

120 1250

Office Tenant Directory Elevation

410

8 OFFICE TOWERS

146

8.4 Office Tenant Directory

At the reception in both the A and B wings, the office tenant directory should sit near the reception desk. An installation behind the reception desk against the core wall is proposed, where entering visitors have a clear view the name of the company they are looking for and floor level for this tenant.

Die cut opaque vinyl transfer mask adhered to translucent glass with diffuser

With these objectives in mind as well as the requirement for the tenant signage to be replaceable, a simple and yet elegant solution has been designed. This design uses a custom cut metal sheet which is perforated with the diamond motif over a gradient of densities. This gradient of densities allows the sheet to start as a solid sheet and to gradually become translucent, creating a beautiful and ethereal installation. Behind this removable perforated metal panel is positioned a sheet of translucent perspex acrylic which is backlit throughout the day. Adhered to the acrylic is a mask made of opaque vinyl which is easily die-cut to display the names of the tenants and signage. Thus where the mask is positioned, light does not come through, but where the mask has been cut, light comes through the perforated metal to read the tenantsâ&#x20AC;&#x2122; names and logos. For each floor level, an individual panel of perspex acrylic with a vinyl die cut mask can be slid in and out for replacement. Because the process of reprinting the mask is common and economical, this system is simple and robust.

STONE TOWERS, CAIRO

Sliding removable translucent glass panels printed with vinyl mask

Slot structure for removable sliding panels Office directory tree graphic printed as a vinyl mask adhered to translucent glass

Hinged Panel System ÂŠ

Schematic Section

Opening perforated metal panel fixed on brackets for ease of removal

WAYFINDING AND ENVIRONMENTAL GRAPHICS

Perforated metal sheet laser cut to diamond motif

OCTOBER 18, 2010

The office tenant directory at the reception area is one of the first impressions for a visitor. As the base for welcoming visitors coming to meetings, it must give an impression of quality and prestige. For this purpose, the 5 metals set the perfect tone. Additionally the office reception signage is meant to feel special and bespoke, as an installation.

L.E.D. or cold cathode light fixture to be specified by lighting designer

147

8 OFFICE TOWERS 8.4 Office Tenant Directory

Fabricated in the metallic finish relevant to the zone, a bespoke cut perforated pattern reveals light from behind which illuminates the tenantâ&#x20AC;&#x2122;s names and logos. The effect is monumental and yet subtle. Steel panels can be anodized to match 5 specific metal tones - silver, copper, bronze, gold and electrum. Since the tone of the finish is created by anodizing the metal, having 5 finishes should not incur additional costs.

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

The 5 tones are a basic wayfinding element. The metallic concept runs through the development and quite subtly breaks down a very large compound into smaller zones. The fact that this is acheived through subtle changes, as between gold and silver, rather than through bold, attention-getting colours such as red and green, underlines the refined and elegant nature of the scheme. For wayfinding, the buildings are primarily identified by their building number and wing letter. The classification by zone serves to break up the monotony and to create a subconscious sense of belonging to a smaller region within the business park.

ÂŠ

Reception Office Directory - Gold

8 OFFICE TOWERS

148

8.4 Office Tenant Directory

STONE TOWERS, CAIRO

Reception Office Directory - Copper

ÂŠ

Reception Office Directory - Silver

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

The visualisations at left show an impression of how the office directory will appear. Through 1:1 mock-ups an ideal ratio of character size to perforation size has been determined, in order to achieve full legibility. A minimum letter height of 13mm is recommeded for office tenants, which allows for a veiwing distance of up to 4 metres. With a laser cutting capacity down to 1mm, each letter is legible through the perforation pattern. While the masks for each individual floor are cut to individual replaceable panels, the mask for the fixed elements of the signage, such as the tree and wing is adhered to a fixed panel.

149

8 OFFICE TOWERS 8.4 Office Tenant Directory

ÂŠ

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

The office tenant directory is to be visible behind the reception desk from the entrance. The core walls within the reception area at the entry levels (Drop-off and Delta) provide suitable locations for this installation. As the core walls are solid and run through both levels, this placement is consistent and monumental.

Reception Office Directory - Electrum

Reception Office Directory - Bronze

8 OFFICE TOWERS

150

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

8.4 Office Tenant Directory

Office Reception Directory Visualisation

151

8 OFFICE TOWERS 8.5 Floor Level Directory

At the lift lobbies where visitors come and go, another tenant directory is advised for wayfinding reinforcement. This directory does not show the opposite wing of the building. Whereas at the reception, guests may still be trying to locate the correct wing of the building for a business meeting, once they access the lift lobby, they should be in the right wing.

9 to 11

Here the directory is envisaged in a simpler and more subtle format. This directory is to be located on the wall between lift shafts. A special backlit metal panel has been designed with laser cut removable panels that read the name of each company.

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

At levels 0 and 3 all companies within the wing are displayed. This directs the visitor to the right floor. At the higher floor levels, a similar metallic sign displays the name of the tenants occupying that floor only.

OGILVY NESTLÉ L’ORÉAL

6 to 8 Floor Level Directory One Tenant

3 to 5

0 to 2 Floor Level Directory Multiple Tenants

Office Directory Lift Lobby - Levels 0 & 3

8 OFFICE TOWERS

152

8.5 Floor Level Directory

9 to 11

6 to 8

3 to 5

4 3 2 1

STONE TOWERS, CAIRO

0 to 2

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

Floor Level Directory Visualisation

153

8 OFFICE TOWERS

Perforated metal panel Anodised finish in colour of zone Replaceable steel panel Backlit laser cut lettering

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

8.5 Floor Level Directory

ÂŠ

Floor Level Directory Elevation

8 OFFICE TOWERS

154

8.6 Office Stairwell Signage

WAYFINDING AND ENVIRONMENTAL GRAPHICS

B 04

185

NB06

STONE TOWERS, CAIRO

1500

75 95

250

OCTOBER 18, 2010

Within the office stairwell each level is to be numbered. The hierarchy of information is emphasised with the floor level appearing boldest, the wing designation next in the hierarchy and a reminder of which building one is in as the final element. This reminder of the building is suggested due to the large number of buildings in the development. This lettering is to be painted on the same elevation as the exit door.

Plan

ÂŠ

Internal Elevation

OCTOBER 18, 2010

155

8.7 Building Address

8 OFFICE TOWERS

North Building from Drop-Off

8 OFFICE TOWERS

156

200

NB04

680

Metallic Paint

1100

280 140

North Building from Drop-Off

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

8.7 Building Address

Section

OCTOBER 18, 2010

157

8.7 Building Address

8 OFFICE TOWERS

North Building from Drop-Off

8 OFFICE TOWERS

158

8.8 Building-Mounted Tenant Signage

V= FO ad

140

Visibility From Ring Road Approaches

With the objective of displaying tenant signage in a highly visible location from the Ring Road, the study at the right identifies signage locations which are visible for a significant distance on approach for a VEL typical North Building.OF TRA

UM g Ro XIM airo Rin

SIG

ITY

IL ISIB

e Acc

rth

TIO

DIR

Vertical Bands at Visible Corners In assessing optimum signage locations, several factors have been taken into account: visibility from approach, differing materials and forms on each elevation, available space.

EL RAV

VIS

IBI

SIG

The long elevations have low visibility while the short elevations have better visibility. However, the intricacy of the pre-cast faces makes them a poor site for adding another Llayer of visual complexity. The AVE PO F TR OHowever, glazed surfaces are an option. the largest glazed surface OR TION VIS C E DIR Road only for a brief moment while travelILI can be IBseen from the Ring TY ling right in front of a building. While each building differs slightly in exposure, the corners of the buildings provide the most consistently S ONE ITY Z IL IB prominent VIS sites for tenant signage when considering both North and 0° SIGN = 14 FOV M South Buildings. U XIM

LIT

Y ZO

IBILIT

VIS SIGN

lta

IMU

MAX

IT IBIL

Signage Visibility on Approach from East L AVE N OF

CTIO

DIRE

The study to the left examines visibility for NB1 and is indicative of visibility for the North Buildings generally. However, optimal visibility and placement can be subsequently analysed for each building.

Zone of Maximum Visibility from Ring Road Approach and Delta

EL RAV

O ION

DIR

oad

SIG

ITY

IL ISIB

Rin

STONE TOWERS, CAIRO

iro

OCTOBER 18, 2010

40 °

V= 1 M FO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

DIR

O ION

N OF

VIS

IBI

TIO IREC

VEL TRA

LIT

Of fW es

ILITY

IMUM

MAX

Signage Visibility on Approach from West

FOV

° 140

IB N VIS

ZON

SIG

lta

159

8 OFFICE TOWERS 8.8

Building - Mounted Tenant Signage

Using the Architecture

‘Learning from Las Vegas’: the building as a sign

Strips That Read As A Composition Although the louvers are placed 0.5m apart, from the distance at which they are read, both from the human perspective on the ground, as well as from a vehicle approaching on the ring road, an image projected onto them reads as a unified composition. Our minds fill in the blanks in between.

Detail Of Louver Within Signage Zone 1

Conductive bracket

Programmable grid of individually addressable L.E.D.s

GRC, polished

3mm, perforated and removable, bent sheet aluminium, coated with PVDF

5 ©

Anamorphosis: Front Face and Underside of Louver is Mapped with a Colour Coating for Best Visibility

Facade mullion

100mm

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

Rather than tacking a foreign element onto the building, the building itself can be embedded with signage. As the building itself is sculptural, the signage should avoid appearing supplemental. Having identified a prominent zone for signage at the corners, louvers on the long elevations can be utilised to display signage. In this way no additional light or views are blocked from the interior.

1 2 4 250mm 25mm

Facade Louver: Concept Detail Section

8 OFFICE TOWERS

160

North Building Facade with Tenant Signage Mapped on Louvers

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

8.8 Building - Mounted Tenant Signage

161

8 OFFICE TOWERS

8.8 Building -Mounted Tenant Signage Day: Louvers Wrapped With Tenant Signage

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

In these images, the tenant signage is envisaged in the daytime condition, where a full-colour corporate logo has been transferred onto the front face and underside of each louver in the tenant signage zone. This zone occupies a specific band in the louvered facade where special, removable and replacable panels can be fabricated to accomodate signage. In this zone, special louvers receive an L-shaped metal plate which has been colour coated with a PVDF powder coating. Where signage is to be applied, colour can wrap around the front and bottom edges, anamorphically appearing as the desired shape from human perspective. Where signage is absent, the plate can be powder coated to match the GRC louvers. This plate can be fabricated from perforated metal to allow light to pass through at night. The plate could be clipped, slid or screwed into place and an end cap applied.

ÂŠ

World Trade Center Signage, New York

Day View of NB1 from the Northeast: Signage Composed of Colour Coated Metal Sheets Integrated into the Louvers

8 OFFICE TOWERS

162

8.8 Building -Mounted Tenant Signage

Night: Louvers Embedded With An Addressable Grid Of L.E.D.S The concept of utilising the louvers to create the signage dematerialises at night when the corporate logo is made of light. Within the tenant signage zone, louvers are clad at their front and bottom faces with a perforated metal behind which is a grid of L.E.D.s. The field of L.E.Ds is composed of single addressable units which can map any digital image. Once installed, a field of white light, or even coloured light can be reprogrammed via a controller to illuminate a desired pattern. As the perforations in the metal panel align with the L.E.D. grid, new night time signage can be easily altered.

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

Harrahâ&#x20AC;&#x2122;s Resort: L.E.D. Strips on 10 ft. Vertical centres

STONE TOWERS, CAIRO

Greenpix Zero Energy Media Wall: Programmable L.E.D. grid

ÂŠ

Night View of NB1 From the North: Signage Composed from Backlighting of Perforated Metal Sheets Integrated into the Louvers

8 OFFICE TOWERS

8.8 Building -Mounted Tenant Signage

View of North Buildings in Succession from Ring Road

8 OFFICE TOWERS

164

8.8 Building -Mounted Tenant Signage

Alternative Concept A: Edge Lit Etched Glass This alternative concept can be used on the prominent areas of clear glazing at the corners of the facade. The signage in this case consists of a custom-etched sheet of glass mounted behind the glass facade. L.E.D.s hidden in the mounting brackets would edge light the glass creating a glowing effect in areas of acid etching. Only areas where the glass has been etched catch the light and glow a whitish colour, whereas the remainder of the glass sheet would remain transparent, letting light into the offices behind. This technique offers an elegant and simple solution.

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

Edge Lit Etched Glass

STONE TOWERS, CAIRO

Reiss Shop Near Bond Street, London

Edge Lit Glass Panel Etched With Customized Logo ÂŠ

Chanel Ginza, Tokyo

165

8 OFFICE TOWERS

8.8 Building -Mounted Tenant Signage Alternative Concept B: Translucent Mesh with Etching In the images at right a second alternative concept for tenant signage is shown in which a translucent mesh screen is hung on an armature suspended from the roof and precast facade panel. This woven metal mesh panel can be etched with a customized graphic. By day, the etched areas stand out against the smooth, shiny surface of the metal fabric while letting light through to the glazing behind. At night, the etched areas appear in stark contrast to the reflective wire mesh with help from back lighting. In addition, the woven mesh is fade-resistant and durable. Due to variation in the width of glazing available on each building at visible corners, signage size is based on a lowest common dimension.

Rally Bmw Sign:translucent Etched Mesh Day View

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

De Young Museum Sign: Perforated Metal

ÂŠ

Rally BMW Sign: Translucent Etched Mesh Night View

Suspended And Backlit Translucent Woven Metal Fabric Etched With Corporate Logo

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

166

9 APPENDIX: EARLIER WORK

169

5 APPROACH AND ENTRY

Elevation of Downward Ramp Walls with Downlight Lighting Effects Denoting a Downward Movement

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

5.2 Entry Ramps

Elevation of Upward Ramp Walls with Uplight Lighting Effects Denoting an Upward Movement

5 APPROACH AND ENTRY

170

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

5.2 Entry Ramps

View: From Level 1 Looking Back Upward

171

5 APPROACH AND ENTRY 5.2 Entry Ramps

Entrance Ramp Plan, Scale 1:300

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

Entrance Ramp Elevation, Scale 1:300

Entrance Ramp Plan, Scale 1:100

7 RETAIL AND DELTA

172

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

7.5 Retail Core Lobby

Internal view: Lift Lobby at Delta Level with Limestone Floor Finish

173

7 RETAIL AND DELTA

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

7.5 Retail Core Lobby

Internal view: Lift Lobby at Delta Level with Limestone Floor Finish

7 RETAIL AND DELTA

174

Plan View : Lift Lobby at Delta Level

STONE TOWERS, CAIRO

NB0

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

7.6 Retail Core Floor-Based Signage

175

7 RETAIL AND DELTA

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

7.6 Tenant Signage within Retail Core

External View Retail Lift Lobby at Delta Level

7 RETAIL AND DELTA

176

7.5 Retail Core Lobby

NBO5 A

SBO5 A

NBO5 A

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

NBO5 A

OCTOBER 18, 2010

SBO5 A

Diamonds Point to Specific Building and Wing

177

7 RETAIL AND DELTA

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

7.6 Tenant Signage within Retail Core

View of Retail Tenant Signage within the Lobby

7 RETAIL AND DELTA

178

7.6 Tenant Signage within Retail Core

Retail Tenant Signage Schematic Section Scale 1:5

ÂŠ

Retail Tenant Signage Elevation Scale 1:20

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

Retail Tenant Signage Plan Scale 1:20

179

7 RETAIL AND DELTA

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

7.6 Tenant Signage within Retail Core

View of Retail Tenant Signage within the Lobby

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

180

181

7 RETAIL AND DELTA

OCTOBER 18, 2010

7.5 Office Tenant Directory within Retail Core

ÂŠ

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

Option B Retail Tenant Signage on Sculptural Stand

1 Anodized stainless steel panels finished in 5 metallic tones, supported from concealed channel in floor 2

Removable metal placards engraved with tenant company name and logo mounted on vertical sliding rail

Building number directional placard cut at edge to reveal panel behind

7 RETAIL AND DELTA

182

Retail Tenant Signage Location Plan

Option B View of Retail Tenant Signage on Sculptural Stand

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

7.5 Office Tenant Directory within Retail Core

OCTOBER 18, 2010

183

7 RETAIL AND DELTA

184

Raised Metal Band with Conceiled Lighting, Resin embedded for protection from sand Composite resin/stone to match limestone in landscape pavers with 613 marine grade anodized stainless steel inlays.

STONE TOWERS, CAIRO

Retail Directory at Delta Level / Retail Street with Metal Inlay Map and Integrated Lighting

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

7.9 Landscape Integrated Signage

Accent Lighting - flush recessed uplights

ÂŠ

Retail Directory Schematic Section

185

7 RETAIL AND DELTA 7.9 Landscape Integrated Signage

Retail Directory and Zone Map

Level 0 VIP Entrance / Delta Copper Zone

NB01

NB02

NB03

NB01

NB02

NB04

NB05

NB06

NB07

NB08

NB09

BRONZE

NB03

NB09 NB04

NB05

NB06

NB08 NB07

OCTOBER 18, 2010

SILVER

SILVER Shops

WAYFINDING AND ENVIRONMENTAL GRAPHICS

LK Bennett Gap Jcrew Swatch Swarovsky

Restaurants

COPPER

BRONZE

GOLD

ELECTRUM

Shops

LK Bennett NB Gap Jcrew06 Swatch Swarovsky

LK Bennett Gap Jcrew Swatch Swarovsky

Restaurants

Paul Eat Starbucks Petrussian

7 3 2 11

LK Bennett Gap Swatch Swarovsky

Restaurants

105 Paul 4 Eat 8 Starbucks

Paul Eat Starbucks Petrussian

Services 6 Lift to Parking 5 Restrooms 12 Prayer Room

Level 0 VIP Entrance / Delta Copper Zone NB01

NB02

NB03

NB01

NB02

BRONZE

NB04

NB03

NB05

NB06

NB07

NB08

NB09

05 Raised Metal Band with Conceiled Lighting, resin embedded for protection from sand

NB09 NB04

NB05

NB06

NB08 NB07

4 1

SILVER

SILVER Shops LK Bennett Gap Jcrew Swatch Swarovsky

Restaurants Paul Eat Starbucks Petrussian

COPPER

BRONZE

GOLD

ELECTRUM

Shops

LK Bennett Gap Jcrew Swatch Swarovsky

Restaurants

Paul Eat Starbucks Petrussian

7 LK Bennett 3 Gap 2 Swatch 11 Swarovsky Restaurants 1 4 8

Paul Eat Starbucks

Services

STONE TOWERS, CAIRO

6 Lift to Parking 5 Restrooms 12 Prayer Room

Icons - Always on the right hand side of the map Refers to facilities available in this zone Icons - Always on the right hand side of the map Refers to facilities available in this zone

“You are here” sign Your “You are here” signlocation within the zone

Information in Braille

NB06

Information in Braille

Pedestrian circulation/desire lines

Designation of each shop refers to the retail directory shown at the bottom left hand side of the map

Current one highlighted NB05

Pedestrian circulation/desire lines

Information in Arabic

Your location within the zone

Stairs

COPPER

Retail zones

Designation of each shop refers to the retail directory shown at the bottom left hand side of the map

Diagram of office buildings Level 0 VIP Entrance / Delta Copper Zone

SB05

Stairs

Current location

Building numbers

COPPER

Retail zones

Level 0 VIP En Coppe

7 RETAIL AND DELTA

7.9 Landscape Integrated Signage

Top view - Retail Directory at Delta level / Retail Street

Retail Directory at Delta level / Retail Street

186

187

7 RETAIL AND DELTA

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

7.10 Illuminated Wayfinding Bands

NB 09 NB 08

NB 0

NB 05

NB 06

NB 0

SB 09

NB 0

DELTA LEVEL

NB 0 NB 01

SB 08

SB 0

B1 LEVEL B2 LEVEL

SB 01

SB 0

SB 0 2

SB 05

SB 06 HO TE L

Sculptural inlays direct pedestrians through the Delta by day

Gold zone

Silver zone

Copper zone

Electrum zone

7 RETAIL AND DELTA

188

TO DELTA ZONE 3

7.10 Illuminated Wayfinding Bands

06 ING ILD BU H UT SO

TO DELTA EDGE FEATURE SPACE

OCTOBER 18, 2010

TO NORTH BUILDING 06

TO NORTH BUILDING 05

WAYFINDING AND ENVIRONMENTAL GRAPHICS

TO SOUTH BUILDING 05

TO DELTA EDGE FEATURE SPACE

TO 2

STONE TOWERS, CAIRO

NE ZO LTA DE

6 G0 DIN UIL HB RT NO TO LTA DE TO

3 NE ZO

06 ING ILD BU H UT SO TO

TO DELTA ZONE 2

Luminous Metallic Wayfinding Bands in Pavement

189

7 RETAIL AND DELTA 7.10 Illuminated Wayfinding Bands

6 G0 DIN UIL HB RT NO TO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

LTA DE TO

STONE TOWERS, CAIRO

CE PA ES UR T A FE GE ED

05 ING ILD U HB RT NO

2 NE ZO TA L DE

Directional bands can intersect to create infill panels for informative text

2 Schematic Detail Of Luminous Bands

1 2 3

4 5

75mm ÂŠ

3 NE ZO TA L DE TO 06 ING ILD U HB UT SO

Pavement detail as specified by landscape architect Toughened glass, acid etched, 8mm Metallic finish according to zone, removable, fixed with countersunk screws Aluminium housing for light and electric wiring LED or cold cathode light fixture, to be specified by lighting designer

7 RETAIL AND DELTA

190

Detail : Junction at Hotel Entrance

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

Detail : Junction of Multiple Routes at Retail Core

OCTOBER 18, 2010

7.11 Illuminated Wayfinding Junctions

Detail : Mid-way Path Markers ÂŠ

Detail : Junction Marking Office Entry

191

8 OFFICE TOWERS

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

8.5 Floor Level Directory

Visualisation of Office Directory on Upper Floors

+2 +2

+2 12

11 .

.55

8 OFFICE TOWERS

192

8.7 Drop-Off Wayfinding

.10

0 LF

T-1

.00

T-1

0 LF

T-1

.90

0 LF

T-1

STONE TOWER S

.40

.35

. 11

00-0

Roo

. 11 +2

03-_ _ _-

0 30

50 .1 11 +2

00 .2 11 +2

1.20 +21

12 .4 +2 00 11 .20 0

T-1

0 LF

T-1

11 .2

11 .1

T-1

11 .1

Fire S /S O_0 LF er T-3 vi 1 01 ce X1

Lift

T-1

0 LF

T-1

Roo

Rec

tio

n ar

T-1

0 LF

T-1

Fire S /S O_0 LF er T-3 vi 1 ce 01

Lift

T-1

0 LF

T-1

Rec

tio

n ar

Plan view : Drop-Off Area and Wayfinding Markers

T-1

00-0 03-_ _ _-

T-1

OCTOBER 18, 2010

WAYFINDING AND ENVIRONMENTAL GRAPHICS

T-1

STONE TOWERS, CAIRO

0 LF

T-1

n ar

tio

T-1

Rec

193

8 OFFICE TOWERS

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

8.7 Drop-Off Wayfinding

Drop-Off Area and Wayfinding Markers

8 OFFICE TOWERS

194

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 4, 2010

8.7 Drop-Off Wayfinding

Drop-Off Area and Wayfinding Markers

195

8 OFFICE TOWERS 8.7 Drop-Off Wayfinding

NB 09 NB 07 NB 05 NB 0 NB 03

DELTA LEVEL

NB 01

NB 08

NB 06

SB 09

NB 02

SB 08 SB 07

B1 LEVEL SB 02

SB 03

SB 0

SB 05

SB 06 HO TE L

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

B2 LEVEL

SB 01

Drop-Off Area and Wayfinding Markers - Detail

8 OFFICE TOWERS

196

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

8.7 Drop-Off Wayfinding

Drop-Off Area and Wayfinding Markers

197

8 OFFICE TOWERS 8.8 Building Address

The design of the building adress is recessed into the head walls of the office towers in the same fashion as the architectural features. It therefore provides a coherent and minimal solution. The contours of the characters are finished with the metal corresponding to the relevant zone, which provides enhanced legibility.

South Building Delta Level Metallic Finish

1 m 20

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

1 m 60

Itâ&#x20AC;&#x2122;s situated at the two short ends of each building where the glass reinforced ribbons wrap up the side the building - one facing the ring road and drop off, the second one facing the delta area. The signage on the road side will be sized appropriatly to be legible from a moving car before reaching the drop off, the signage on the delta side with be sized to be legible from the point of arrival at the retail core.

South Building Drop Off Level

ESTCODE

Vertical Section

Option B

ÂŠ

Horizontal Section

metallic paint

8 OFFICE TOWERS

198

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

8.8 Building Address North Buildings Delta Entrance

North Building from Courtyard

199

8 OFFICE TOWERS

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

8.8 Building Address North Building Drop-Off Side

North Building from Drop-Off

8 OFFICE TOWERS

200

North Building from Drop-Off

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

8.8 Building Address North Buildings Drop-Off Side

201

8 OFFICE TOWERS

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

8.7 Building Address North Buildings Drop-Off Side

North Building from Drop-Off

8 OFFICE TOWERS

202

STONE TOWERS, CAIRO

WAYFINDING AND ENVIRONMENTAL GRAPHICS

OCTOBER 18, 2010

8.7 Building Address North Buildings Drop-Off Side

North Building from Drop-Off