Las Vegas Market: A First Look at 2020’s Top Art, Design Trends By Ginger Hartford
D
esigner, marketing educator, and founder of EurDesign
opment process. I also wanted my group to gain insight
Studio Ginger Hartford recently led an all-new insider’s
on the art themes, styles, and language that resonate
tour of Las Vegas Market, giving attendees a first look
with today’s consumers.
at this season’s hottest art, design, and style trends as part of the West Coast Art & Frame Expo and National Conferece. The tour
GLOBAL VIEWS WITH FORM DESIGN STUDIO
highlighted showrooms of top publishers and home furnishings
We kicked off our tour by visiting Global Views’ showroom
brands that are driving key design and decorating trends in the
to learn about their collaboration with FORM Design Stu-
marketplace. Tour attendees had the opportunity to connect with
dio. Global Views is known for its collection of decora-
exciting new business resources, meet industry thought leaders,
tive accessories from skilled artisans around the world.
and see the top artists of the moment collaborating in product
CEO David Gebhart, who also serves as board director of
development for new collections launching at the market. Here,
the American Furnishings Hall of Fame Foundation, gra-
Hartford shares some of the biggest highlights from the tour.
ciously hosted our tour group. Gebhart shared the design
CONTENTS AD INDEX
I’ve long believed the art and design industries work
process his team undertook while collaborating on their
best in parallel and converge quite often in our profes-
collection with FORM Design Studio. We learned how art
sions. As a designer, I specify products and have deep
inspires product development, how artists partner with
brand relationships within the home furnishings and de-
brands to develop lifestyle collections, and how manu-
sign marketplaces. I’ve noticed a greater media focus on
facturers work with artisans to bring their concepts and
the artistry of design—in other words, on the fact that
textural treatments to life across home accessories.
artists are impacting the trends and design movements seen today.
Trend details are crossing over to designing framing elements like fine linen and natural-toned matboards.
The goal of the tour was to navigate Las Vegas Mar-
Organic neutrals in cream, ivory, taupe, stone, and shades
ket’s top showrooms of 2020, identifying key design and
of charcoal were also prominent. The mineral finishes
decorating trends and understanding the product devel-
seen in the collection translate to moulding designs with
18 PFM April 2020
