2010 quiksilver brand book 2010 lo

A Manual

for moving

through the

world in a

certain Brand Book

The quiksilver brand

Use it to remind yourself who we are.

To learn about what we stand for and the voice we use. To filter what we are from what we’re not.

Use it to check your work.

This book is a sounding board and an editor. Use it to guide your hand and focus your ideas. It will make your decisions easier.

Use it to inspire.

It’s a pint-sized reservoir of fuel for the creative fire. Use it to keep the flame alive.

THIS IS

Today we’re at the intersection of a unique set of cultural forces. Technology and globalization are colliding with sports and fashion in a kaleidoscope of artistic expression, athletic interpretation, community, and environmental consciousness.

Board riders of all kinds understand this. But in many ways surfing is the best symbol of this confluence. Because at the heart of it is a spirit of self expression, confidence and progression. It’s about soulfully responding to the world around you with effortless skill, grace and artistry.

That’s a spirit that everyone can identify with and wants to be part of. Quiksilver stands for stoking that spirit in everyone.

Quiksilver here is awakens our idea the spirit of surfing that lives in everyone. quiksilver brand positioning

There’s a way of moving through the world with effortless skill, joy and camaraderie. Of expressing and creating and living in harmony with the planet. Of celebrating progression and expression, no matter what you’re doing.

There’s no wrong way if it comes from the heart. That’s the spirit of surfing. Quiksilver awakens that spirit in everyone.

quiksilver brand personality

creative confident not afraid to have fun always progressing restless for adventure

You’ll recognize Quiksilver by a few of our traits that shine through in everything we do. When someone sees a Quiksilver product or communication, they should be left feeling they know who we are.

creative we’re

we’re

confident

we’re not afraid to

have fun

we’re always

progressing

we’re restless for

adventure

There’s a spirit in everyone that moves us to do the unthinkable. It’s the spirit that drives scientists and maniacs. Skaters, snowboarders and surfers.

We see it in people who are creative, confident, restless for adventure. They are always progressing.

But they’re not afraid to have a little fun.

This is the spirit of surfing. It’s inside everyone of us.

all we have to do is