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THURSDAY, April 4, 2024
Since 1916
Locally Owned-Community Focused | On the traditional territory of the Lheidli T’enneh
ACTION IN THE PARK PAGE A9
Citizen and Hell Yeah PG pull online April Fool’s Day prank CHRISTINE DALGLEISH Citizen staff
The Prince George Citizen owners partnered with the Hell Yeah Prince George Facebook page founder, to pull an online April Fool’s Day prank on April 1. Hell Yeah Prince George administrators came up with the prank and asked founder Dave Mothus to reach out to The Prince George Citizen owners Cameron Stolz and Terresa Randall-Stolz. Mothus suggested the Citizen owners play along with the idea that The Prince George Citizen acquired Hell Yeah Prince George in its 10th year to carry on the tradition of lifting up our community on a social media platform into the future. “Hell Yeah Prince George chose The Citizen because of its pro-Prince George
stance of the new owners,” Mothus said. To that end The Citizen and Hell Yeah PG will continue their partnership beyond the April Fool’s joke to offer newspaper readers the opportunity to see more stories that have only been available online and for Hell Yeah to promote pro-Prince George stories featured in the Prince George Citizen. “As we have seen in the past when there is a fundraiser in the community, there is always a dramatic response to the cause when the story is published in The Citizen and the expectation is the stories sent to us by Hell Yeah Prince George will gain more traction throughout the community,” Stolz said. “The same goes when Hell Yeah highlights one of our pro-Prince George stories as I believe we will reach a bigger
On ly 8 U n i ts g Re m a i n i n
CITIZEN PHOTO
Dave Mothus, Hell Yeah Prince George founder, left, and Cameron Stolz, owner of The Prince George Citizen, set up an online April Fool’s Day joke to engage the community and announce their partnership in boosting the community of Prince George going forward.
audience through their Facebook page since news outlets are no longer able to post stories on the social media platform.” The online story said as part of the community-boosting aspect of the acquisition The Prince George Citizen would be charging businesses $10 to advertise on the Hell Yeah page and
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for $25,000 a month a business could purchase the banner on the Facebook page where all proceeds would go to community improvement projects. Reaction to that story was everything from ‘it’s a free Facebook page!’ to ‘$25,000 a month?’ to ‘this is going to be great for Prince George.’
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