PEPPERDINE GRAPHIC MEDIA MEDIA KIT
2023
The future of journalism lives here. www.pepperdine-graphic.com
WHO ARE WE?
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Pepperdine Graphic Media (PGM) is comprised of student media brands including the Graphic newspaper, print and digital, Currents magazine, the Pixel newsletter, GNews and special editions.
Our organization includes local and international writers and video producers, along with our marketing and advertising departments.
All media are created by Pepperdine students for both the Pepperdine and greater Malibu communities.
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PEPPERDINE GRAPHIC MEDIA
SAHEJ BHASIN ADVERTISING AND BUSINESS DIRECTOR (818) 359-5175 PEPPERDINE GRAPHIC MEDIA | 2023 Email: PEPPGRAPHICADVERTISING@GMAIL.COM Phone: (310) 506-4318 — ADVERTISING OFFICE Address: PEPPERDINE GRAPHIC MEDIA 24255 PACIFIC COAST HIGHWAY MALIBU, CA 90263-4311 CONTACT US 4 G
PEPPERDINE GRAPHIC MEDIA | 2023 TABLE OF CONTENTS Deals and Packages 10-20% off when purchasing an ad bundle The Graphic Newspaper Full page — $1,200 color, $900 B&W Half page — $850 color, $600 B&W The Graphic Website Article sidebar — $420/week Article banner — $250/week Homepage banner — $500/week Social and Newsletter Advertising Instagram — $100/post + story The Pixel Digital Newsletter — $250/week Pepperdine Online Native Advertising — $350/month Magazines and Special Publications Full page — $900 Half page — $600 Publication Schedule 6 7 8 9 10 514 G
DEALS AND PACKAGES All ad options qualify for these discounts. Call or email us to discuss your goals and target audience, and we will put together a personalized proposal to fulfill your advertising needs. Additional ad options are available. Customizable and affordable choices to increase your audience viewership. PEPPERDINE GRAPHIC MEDIA | 2023 6 3 OR MORE AD OPTIONS = 10% OFF 6 OR MORE AD OPTIONS = 20% OFF LET OUR DESIGN TEAM CREATE A CUSTOM AD FOR AN ADDITIONAL 15%. G
The Pepperdine Graphic newspaper is the nationally award-winning weekly newspaper of Pepperdine University.
Reaching an audience of 5,000 people in the Pepperdine and Malibu communities each week, the Graphic is the premier source of news for the University community.
The Graphic was a 2021 Pacemaker finalist, the college journalism equivalent to a Pulitzer Prize. Four
print editions per
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GRAPHIC NEWSPAPER FULL PAGE Color $1200 B&W $900 11” x 17” HALF PAGE Color $850 B&W $600 11” x 8.5” G
semester. More than 85 students on staff.
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Social media has a robust presence for community engagement.
The
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GRAPHIC WEBSITE
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HOMEPAGE BANNER ARTICLE SIDEBAR Beside article 300 x 600 pixels $420/week ARTICLE BANNER Below article 160 x 600 pixels $250/week Below news headlines 728 x 90 pixels $500/week Website ads receive over 800,000 interactions per semester.
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Online Graphic, pepperdine-graphic.com, has grown to become a leader for local news and information in the Pepperdine and greater Malibu communities. Our interactive content features the latest news, sports, life & arts, editorial, opinion and entertainment information. The Graphic website was a 2022 Pacemaker finalist, the equivalent of a Pulitzer prize for college journalism.
PEPPERDINE GRAPHIC MEDIA | 2023 Promote your business with a single post and story to over 2,500 followers and thousands of impressions with the click of a button. 1080 x 1080 pixels $100/post and story 9 SOCIAL AND NEWSLETTER ADVERTISING INSTAGRAM POST AND STORY THE PIXEL DIGITAL NEWSLETTER PEPPERDINE ONLINE NATIVE ADVERTISING The Pixel is sent each Monday and Friday to subscribers made up of students, faculty, staff, alumni, parents and Malibu community members. 1500 x 900 pixels $250/week For Pepperdine affiliates, promote your organization, and we will post it on our website as sponsored content. Image size not applicable $350/month G
MAGAZINES AND SPECIAL EDITIONS
CURRENTS MAGAZINE
Currents is a biannual college lifestyle and features magazine published each fall and spring semester. It goes in depth on stories that highlight diverse members of the Pepperdine community. Currents is the magazine for students, by students, read by people within the Pepperdine community and throughout the greater Malibu area.
SPECIAL EDITIONS
Each school semester, the Graphic produces a special edition that dives deep into a topic relevant to the community. This is presented in a magazine format. These special editions have been recognized with numerous national and state awards.
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PEPPERDINE GRAPHIC MEDIA | 2023 FULL PAGE $900 HALF PAGE $600
reach out for sizing options. G
All magazine ads are printed in color.
Please
past clients PEPPERDINE GRAPHIC MEDIA | 2023 12
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COLLEGES LOCAL CORPORATIONS
PEPPERDINE GRAPHIC MEDIA | 2023 13 analytics THE PIXEL BI-WEEKLY FALL 2022 WEBSITE WEEKLY FALL 2022 10,194 MINUTES average total engaged minutes 12,890 VIEWS average total page views 8,595 VISITORS average total visitors 7,665 VISITORS average new visitors 1,757 TOTAL SUBSCRIBERS 1,252 AVERAGE OPENS/WEEK 92 CLICKS/PIXEL 2,993 ACCOUNTS average accounts reached 34,214 IMPRESSIONS average impressions 1,097 VISITS average profile visits 304 TAPS average website taps INSTAGRAM WEEKLY FALL 2022 G of the Print Graphic are distributed on campus and the surrounding area, and its content is avilable to view for free on our website. 1,000+ COPIES
PUBLICATION SCHEDULE PRINT GRAPHIC PEPPERDINE GRAPHIC MEDIA | 2023 The Pixel newsletter is published twice per week, the Pepperdine Graphic newspaper four times per semester, Currents magazine once per semester and the digital Graphic is available 24/7. THE PIXEL NEWSLETTER CURRENTS MAGAZINE SPECIAL EDITION JANUARY S 1 8 15 22 29 M 2 9 16 23 30 T 3 10 17 24 31 W 4 11 18 25 R 5 12 19 26 S 7 14 21 28 FEBRUARY S 5 12 19 26 M 6 13 20 27 T 7 14 21 28 W 1 8 15 22 R 2 9 16 23 S 4 11 18 25 MARCH APRIL S 2 9 16 23 30 T 5 11 18 25 W 6 12 19 26 R 7 13 20 27 S 9 15 22 29 14 SEPTEMBER S 4 11 18 25 W 7 14 21 28 R 1 9 15 22 29 F 2 10 16 23 30 S 3 11 17 24 1 AUGUST S 7 14 21 28 T 2 9 16 23 30 W 3 10 17 24 31 R 4 11 18 25 F 5 12 19 26 S 6 13 20 27 DECEMBER S 4 11 18 25 M 5 12 19 26 T 6 13 20 27 W 7 14 21 28 R 1 8 15 22 29 F 2 9 16 23 30 S 3 10 17 24 31 OCTOBER S 2 9 16 23 30 T 4 11 18 25 W 5 12 19 26 S 8 15 22 29 NOVEMBER S 6 13 20 27 M 7 14 21 28 T 1 8 15 22 29 W 2 9 16 23 30 R 3 10 17 24 S 5 12 19 26 G *PRODUCTION SCHEDULE SUBJECT TO CHANGE S 5 12 19 26 M 6 13 20 27 T 7 14 21 28 W 1 8 15 22 29 R 2 9 16 23 30 S 4 11 18 25 1 F 6 13 20 27 F 3 10 17 24 F 3 10 17 24 31 F 8 14 21 28 M 1 8 15 22 29 T 6 13 20 27 M 5 12 19 26 R 6 13 20 27 F 7 14 21 28 F 4 11 18 25 M 4 10 17 24 M 3 10 17 24 31
15 THANK YOU FOR CHOOSING PEPPERDINE GRAPHIC MEDIA | 2023 Email: PEPPGRAPHICADVERTISING@GMAIL.COM Phone: (310) 506-4318 — ADVERTISING OFFICE Address: PEPPERDINE GRAPHIC MEDIA 24255 PACIFIC COAST HIGHWAY MALIBU, CA 90263-4311 PEPPERDINE GRAPHIC MEDIA G
WWW.PEPPERDINE-GRAPHIC.COM