PGM Media Kit

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G P E PPE RDI N E GRAPHI C M E D I A

MEDIA KIT The f u t u r e o f j o u r n a l i s m liv e s he r e ww w.p ep p e r d ine - gr a phic.c o m

2018-2019


P E P P E R D I N E GRA PH IC M E D IA | 2018-2019

Who are we? Pepperdine Graphic Media (PGM) is comprised of student media brands including the Graphic newspaper, print and digital, Currents magazine, the Pixel newsletter, GNews, special editions, the Compass and the Housing Guide. Our organization includes local and international writers and video producers, along with our marketing and advertising departments. All media are created by Pepperdine students for both the Pepperdine and greater Malibu communities.


PEPPERDI NE GRAPHI C MEDI A | 2018-2 0 1 9

CONTACT US ADVERTISING DIRECTOR BEN HUYARD

EMAIL: peppgraphicadvertising@gmail.com

(406) 224-1343

PHONE: (310) 506-4318 (advertising) (310) 506-4311 (main desk)

SALES REPRESENTATIVE CAROLINE HERRON

ADDRESS: Pepperdine Graphic Media 24255 Pacific Coast Highway Malibu, CA 90263

(915) 841-8343


P E P P E R D I N E GRA PH IC M ED IA | 201 8-20 19

DEALS and PACKAGES

to meet every budget

INCREASE YOUR AUDIENCE VIEWERSHIP AND RECEIVE:

10% OFF ANY COMBINATION OF THREE OR MORE ADS!

or

20% OFF ANY COMBINATION OF 10 OR MORE ADS!

All of the ads we offer qualify for these discounts. Call or email us to discuss your goals and target audience, and we will put together personalized Sample packages to meet your business needs!


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PEPPERDI NE GRAPHI C MEDI A | 2018-20 1 9

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Polar vortex causes rocky start to spring

By KATRINA KIRSCH News Assistant

As the beginning of January brought the end of winter break, students packed their bags, traded beloved pajamas for pants and prepared to begin spring semester classes. Returning to Malibu after the new year often produces feelings of motivation, anticipation and nostalgia for Netflix. But for some, this travel season was infiltrated by stress brought on by the extremely frigid weather experienced through the East Coast, Midwest and even a few Southern states. Dubbed the “polar vortex,” this long lasting cold front wreaked havoc on air travel, leaving passengers stranded for hours and in some cases days. As flights were constantly delayed and then cancelled, students had no option but to ride out the storm. Senior Jack Sherrer was stuck in Indianapolis, Ind., after attending a leadership conference. Sherrer’s flight was scheduled to depart the afternoon of Jan. 5, but his flight was cancelled. Sherrer said he grew up in Georgia, so he is not accustomed to the cold conditions of the Midwest. “It was the coldest weather I’ve ever been in,” he said. According to The Weather Channel, Jan. 5 marked the second snowiest day in the history of Indianapolis, with 11.4 inches of snow recorded at the Indianapolis International Airport. Sherrer braved the weather one afternoon in search of food, and found the city had not prepared for such conditions.

“We went to the grocery store and almost all of the food was gone,” Sherrer said. Forced to miss his first two days of classes, Sherrer said his time spent waiting in a shut-down city was “stressful at the beginning” and he “couldn’t stand” not being at Pepperdine. Fortunately, professors were instructed to take the circumstances into consideration and allowed the delayed students time to make up missed work. “Everyone’s been very understanding,” Sherrer said, noting how his complete class schedule alteration worked out favorably in the end. Even though junior Morgan Rockman was able to return to Malibu in time for her classes Tuesday, she experienced similar stress and delays while returning to Los Angeles. Departing from Houston on Saturday morning, Rockman flew Southwest airlines to catch a connection in Las Vegas. However, due to a delay in Houston, she missed her connection in Las Vegas and had to wait for another flight to LAX. Upon arriving at LAX, she said she found out her bags had not made it with her, and that there were hundreds of unclaimed bags in baggage claim, waiting to be picked up. Like Sherrer, Rockman emailed her professors about the travel delays and was granted time to make up her work. While traveling back to Pepperdine was stressful, Rockman said she was able to handle it since so many other students were having the same problems. J

katrina.kirsch@pepperdine.edu

THE GRAPHIC NEWSPAPER NEWS

January 16, 2014

LINK: Group fights FULL PAGE 11” 20” for recognition asXclub FROM A1

live on starvation rations and are forced into hard labor. Chung, who is the Activities Chair for the Korean Student Association, tried and failed to get Pepperdine’s LiNK chapter — also named “LiNK Rescue Team” — approved by ICC in 2009, 2011, 2012 and 2013. After Chung took a leave of absence due to personal reasons, the LiNK Rescue Team was absorbed by KSA, a move that Chung did not support: “After that, [LiNK] kind of died out.” After a year of no LiNK activity, KSA started Korean Culture Night, an annual fundraising event that includes live music and authentic Korean food. The entirety of KCN’s proceeds is donated to LiNK in an effort to help sustain more rescues, Chung said. LiNK operates through donations, and $2,500 can rescue a refugee. Out of the $2,500, $250 are directed to cover basic needs, $500 for transportation, $100 for accommodation, $1,350 for rescue fees and $300 for miscellaneous costs. According to Intercultural Affairs Director Kari Enge, there are approximately 130 clubs on campus that focus on academic, cultural, athletic, Greek and spiritual goals. To start a club, students must submit an online application through a database known as “The Vine” and wait

for a response from an ICC advisor. Enge said some examples of “red flags” that appear when clubs are starting include when a group can exist without official recognition, when it goes against the University mission or if it would serve as a danger to students. The ICC advisory committee, comprised of staff from Student Activities, Campus Recreation, the Chaplain’s Office and Intercultural Affairs made the decision to deny LiNK’s application to become an official club. Enge wrote in an email that the advisory board denied the application even though they “believe and support the LiNK cause and are extremely proud of [the] students. “Based on the success that they have had in raising funds and awareness through the KSA organization, we did not believe it warranted the creation of a separate club,” Enge wrote. This year, after another rejection, Chung said, “The impression I got is that they have limited resources and can only take care of a certain number of clubs. They believe LiNK should be a subcommittee of KSA.” Chung said he is confused about ICC’s decision. “They seemed very convinced LiNK has a great purpose but for some reason they have continuously rejected LiNK as an individual organization. It’s

Color: $950 B&W: $700

sad. We completely respect the decision but you have to wonder.” Vice President of the LiNK Rescue Team Janessa Bokyung Chun said, “LiNK should be authorized as a separate independent organization group because at this point the North Korean issue is only seen as a political issue. However, it’s also a human rights issue.” Chun, whose grandfather was North Korean, also mentioned that one of the main reasons LiNK should be an official club at Pepperdine is that it has a defined road ahead. “LiNK has a concrete action plan and a way to execute it to positively impact North Korea.” Chung said Pepperdine is famous for its Social Action and Justice programs, which he said is why he doesn’t understand why there can’t be more than a couple of social activism groups. “Isn’t the purpose of having a student organization having a club around for issues that students care about and act upon?” Chung said. Chung said he believes the LiNK Rescue Team should be separated from KSA because there isn’t enough time, space or manpower. “KSA has a lot of things going on its own, so it’s very difficult for us to do any kind of LiNK operations. Activities don’t happen out of the blue. It takes weeks of prep, weekly meetings, daily work from the

E-board members.” Enge wrote that KSA had been successful in raising awareness for the LiNK cause, and that, “As a result, I see the success of the group only increasing as they maintain their involvement in KSA and mobilize as a committee whose sole charge is to build awareness and raise funds toward this invaluable cause.” Regarding the future of the LINK Rescue Team, Enge wrote, “We want to discourage having multiple sub-groups of organizations that would best be suited as part of a larger organization, thus promoting an engendering collaboration.” This year’s denial hasn’t trumped Chung’s spirit. He is the liaison between Pepperdine and LiNK’s headquarters in Torrance, Calif., and was in charge of organizing the first ever LiNK summit in July. The event will be a threeday conference hosted by Pepperdine in which there will be a wide range of talks about issues in North Korea as well as LiNK’s future as a global network.

J

ricardo.avilaalvarez@pepperdine.edu

Graduate School of Theology

Master of Arts in Youth Ministry

HALF PAGE 11” X 10”

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and

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Powerful. Flexible. Practical.

The Pepperdine Graphic newspaper is the nationally award-winning weekly newspaper of Pepperdine University. Reaching a total audience of more than 5,000 people in the greater Malibu area each week, the Graphic is the premier source of news for the university community.

THE FACTS: 10 issues per semester Our alumni are employed by media outlets such as CNN, NBC, Disney, National Journal, Al-Jazeera English, CBS, ABC and Warner Bros. More than 60 students on staff A virtually exclusive local reach to the Pepperdine Student Body, Faculty and staff

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Azusa Pacific’s biblically centered Master of Arts in Youth Ministry (MAYM) program prepares men and women for the specialized field of youth and family ministry.

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For more information, visit apu.edu/mft/.

For more information on the MAYM program, contact the Graduate Center at (626) 815-4564 or graduatecenter@apu.edu, or visit apu.edu/maym/.

Other degree programs offered: D.Min. | M.Div. | Pastoral Studies, M.A. | (Theological Studies), M.A.

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Insert your flyer into our paper! 8.5” x 11” (WxH), double-sided Color: $300


P E P P E R D I N E GRA PH IC M ED IA | 201 8-20 19

THE GRAPHIC WEBSITE The Online Graphic, found at pepperdine-graphic.com, has grown to become a leader for local news and information in the Pepperdine community. Our interactive content features the latest news, sports, life & arts, editorial, opinion and entertainment information.

THE FACTS: New content uploaded daily generating more than 20,000 page views per month.

Offers exclusive content not published in the print edition, such as breaking news updates.

Its interactivity and presence on social media provide an important forum for community discussions.

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PEPPERDI NE GRAPHI C MEDI A | 2018-20 1 9

ALTERNATIVE DIGITAL ADVERTISING

The Pixel Digital Newsletter The Pixel is the newest addition to the Pepperdine Graphic Media production suite. The Pixel is sent out each Monday to subscribers made up of students, faculty, staff, alumni, parents and (1500x900 pixels) Malibu community members. At only $50 per week, the Pixel is one of the most affordable ad options we offer. For this reason, we only accept Pixel ads that advertise job opportunities or offer discounts or coupons for Pepperdine affiliates.

5” x 3”

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/week

Online Native Advertising Provide us with an article promoting your business, and we will post it on our website as sponsored content.

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P E P P E R D I N E GRA PH IC M E D IA | 201 8-20 19

MAGAZINE PUBLICATIONS CURRENTS MAGAZINE

is a biannual college lifestyle and features a magazine published in the fall and spring. It centers on the college experience, from hip restaurant hangouts, to fashion trends, to health and wellness. Currents is the magazine for students, by students, distributed to nearly 5,000 people within the Pepperdine community and throughout the greater Malibu/Calabasas area.

THE HOUSING GUIDE

is an on- and off-campus housing magazine published in the spring. It serves as a resource for faculty, staff and students and provides real estate brokers, apartment owners and property managers the opportunity to directly showcase their available housing options to our captive audience.

THE COMPASS is meant to help orient new students to the Pepperdine community. From finding the best food in Malibu, navigating roommate difficulties and finding new ways to stay healthy during the school year, the information found in these pages helps transform new students’ experiences on campus.

CURRENTS _MAG L.A. ON THE MOVE

the HOUSING GUIDE

Say goodbye to Greek Row. renovations, pg. 13 Your guide to living on and off campus, courtesy of Pepperdine Graphic Media

Pepperdine university spring 2016

SPRING 2016


PEPPERDI NE GRAPHI C MEDI A | 2018-20 1 9

THE FAITH EDITION

Currents

A SPECIAL EDITION OF THE GRAPHIC

winter 2014

C u r r e n t s ISLAM

what is it like to be a muslim at P epperdine?

WAVES FOOTBALL:

Still Undefeated

timsh’l

Mediations of an old school

gamer

A taste of Malibu's

sustainable foods

P epp-Famous Band plans to keep the music going

CALIFORNIA AS YOU’VE NEVER SEEN I T BEFORE

COC

why i (still ) love the churches of christ Pepperdine university

LGBTQ+ C o m i n g o ut at a C h ri st i a n sc h o o l

Shanghai a l o o k at h o use c h urc h e s i n china

immigration L e a de rs o f ab ra h a m i c fa i t h s a dvo c at e fo r re fo rm SPRING 2016

Fall 2015

AD PRICES &SIZES FULL PAGE 8.5” x 11” $800

HALF PAGE 8.5” x 5.5” $450

ALL MAGAZINE ADS ARE PRINTED IN COLOR


P E P P E R D I N E GRA PH IC M E D IA | 2018-2019

OUTDOOR ADVERTISING PGM Outdoor is an innovative advertising vehicle helping local businesses interact with the Pepperdine market. With its 24/7 visibility in nearly 20 of the highest traffic areas on campus, your brand will receive the most exposure/impressions of any other advertising medium at the University. The advertising space at the top of the newsstands is available on a first-come, first-serve basis.

11� x 14� PLACARD $300/week

*Multiple-week purchases are subject to discount based on availability


PEPPERDI NE GRAPHI C MEDI A | 2018-20 1 9

PUBLICATION SCHEDULE

The Pepperdine Graphic newspaper and the Pixel newsletter publish once per week, Currents magazine once per semester, the Housing Guide and the Compass once per year, and the Online Graphic is available 24/7.

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NOVEMBER S M T W Th 1 4 5 6 7 8 11 12 13 14 15 18 19 20 21 22 25 26 27 28 29

OCTOBER

SEPTEMBER

4 11 18 25

S 1 5 6 7 8 12 13 14 15 19 20 21 22 26 27 28 29

JANUARY F S 2 3 9 10 16 17 23 24 30

S M T 1 6 7 8 13 14 15 20 21 22 27 28 29

MARCH S M T W Th F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

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Th 4 11 18 25

T 2 9 16 23 30

W 3 10 17 24 31

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F S 5 6 12 13 19 20 26 27

FEBRUARY

APRIL S M 1 7 8 14 15 21 22 28 29

S M 1 7 8 14 15 21 22 28 29

S M T W Th F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

KEY F S 5 6 12 13 19 20 26 27

Graphic newspaper The Pixel newsletter Currents magazine (Subj ect to change)

Housing Guide (Subj ect to c hange)

The Compass (Subj ect to c hange)

Special Editions (Subj ect to c hange)


Thank you for choosing PEPPERDINE GRAPHIC MEDIA 24255 Pacific Coast Hwy. Malibu, California 90263

PeppGraphicAdvertising@gmail.com TEL: (310) 506-4318 FAX: (310) 506-4411

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