R A V I
City Council Agenda Item #19.1 MCAD Update for December 19, 2017
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MISSION
How We Drive Our Mission: 4 Service Delivery Areas Cultural Affairs Division
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El Paso Museum of Art
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El Paso Museum of Archaeology
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El Paso Museum of History
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Planning for Sustainable Growth: 22% of MCAD positions restructured over last 3 years to allow for internal promotion and institutionalizing succession planning in all 4 delivery areas
75% of MCAD delivery areas have accelerated public-private relationships to support program growth, expansion and even conservation of assets
100% staff from all 4 delivery areas now meeting quarterly to coordinate efforts, celebrate successes and ensure alignment to Council’s strategic plan for first time in department’s history
Higher Standards:
Increased quality drives significant private sector support with a Hunt Family Foundation Challenge Grant
Reaccreditation by the American Association of Museums
Increased safeguards in Public Art Program to ensure contract compliance at all levels and quality control
Better Systems:
Developed better tracking for teaching artist Services to provide more equity across Council Districts
Moved funding process fully online in response to customer feedback
All three museums’ collection policies updated for first time in over 15 years
Supporting Local:
51 Public Art Projects completed in 11 years, with 45% of major commissions going to local artists
Created annual opportunity showcase for local artists with information on grants, commissions, paid gigs and services available from MCAD
El Paso is the only city in Texas that grants funding directly to local artists for creation of new work.
Trending Upward:
Over 10 million touches to the Digital Wall
Chalk the Block now the region’s largest arts festival, with attendance growing 740% in 10 years
In 6 years, Downtown Art & Farmers Market has increased annual attendance 1567%
Northeast Efforts:
Attendance increased of 12% last 2 years
Poppies Festival augmented by Downtown Art & Farmers Market collaboration
Music Under the Stars split between two sites: Chamizal & Cohen Stadium
Looking Ahead:
Developing pilot Film Incubator Program
European Galleries being refreshed and recontextualized with funding provided by Kress Foundation
Mural Program in collaboration with Streets And Maintenance Department
Promote El Paso’s Visual Image:
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Stimulating Economic Growth
What We Learned About the 650,878 We Serve Audience Age
Who They Are 8%
7% 10%
45%
13%
25% 92%
18-34
35-44
45-54
55-64
65+
El Pasoans
Visitors
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Stimulate Tourism: 46% of visitors indicated that the primary purpose of their visit to the City of El Paso was “specifically to attend this arts/cultural event.”
47% of visitors would have “traveled to a different community to attend a similar cultural event.”
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QUESTIONS?