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STREETCAR
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EL PASO STREET CAR
ROUTE MAP
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November November November November November
EL PASO STREET CAR
TIMELINE
Brookville visit to capture video/photos/interviews Launch Teaser Billboard Campaign
Began development of safety videos, brochures through CRRMA YC5 Featured MSF and How Streetcars are Restored RFP for branding/marketing advertised
MARKETING EFFORTS – NOVEMBER 2017 TIMELINE
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EL PASO STREET CAR
December
December
December
December
December
December
One of the buses wrapped as streetcar displayed at Winterfest
Two Sun Metro buses wrapped to resemble streetcars, both feature streetcar history
Worked with local media outlets on a series of stories promoting streetcar. Coverage included but not limited to KVIA, El Paso Inc, KFOX
Completion of first safety videos
Launch Social Media Campaign to Create Buzz for Streetcar Arrival
Unveil 2nd iteration of Teaser Billboard campaign
Poster development for distribution along route & city facilities
TIMELINE
December
MARKETING EFFORTS – DECEMBER 2017 TIMELINE
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January January January January January
EL PASO STREET CAR
TIMELINE
Poster distribution along route & city facilities Continued social media campaign Sun Metro to schedule safety presentations
Unveil of 3rd iteration of Teaser Billboard campaign
YC5 features Carl Jackson; Interior Amenities of Streetcar
MARKETING EFFORTS – JANUARY 2018 TIMELINE
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M A R K E T I N G E F F O R T S - S T R E E T C A R P R O M O T I O N A L F LY E R S
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EL PASO STREET CAR
NEWS COVERAGE
MARKETING EFFORTS – SOCIAL MEDIA AND NEWS COVERAGE
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EL PASO STREET CAR
NEWS COVERAGE
MARKETING EFFORTS – SOCIAL MEDIA AND NEWS COVERAGE
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C I T Y- W I D E T R A N S I T- O R I E N T E D
DEVELOPMENT (TOD) POLICY
P o l i c y t o p r o vi d e i n c e n t i ve s t o l i n k h i g h e r - d e n si t y, wa l k a b l e n e i g h b o r h o o d s t o t r a n s i t s t a t i o n s a n d c o r r i d o r s. I n c e n t iv e s m a y i n c l ud e : • I n c r e me n t a l p r o p e r t y t a x r e b a t e • Sales tax rebate • Building and construction fees sales tax rebate • Permit fee rebates
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C I T Y- W I D E T R A N S I T- O R I E N T E D
DEVELOPMENT (TOD) POLICY
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• Parking located in the rear
M a n da t o r y D e s i gn R e q u i r e m e nt s :
• L o c a t e d i n TO D i n c e n t i ve a r e a
• P r i n c i pl e e n t r a nc e o r i e nt ed t o wa r ds t h e m a i n s t r ee t
E l i gi bi l i t y C r i t e r i a
• M u s t b e a m i xe d u s e p r o j e c t
• Front setbacks for residential projects must not
d e vi a t e b y m o r e t h a n 1 5 % f r o m n e i g h b o r i n g
• M u s t b e i n c o m p l i a n c e wi t h a l l l o c a l , s t a t e a n d f e d e r a l l a ws
s t r u c tu r e s
S e l e c t iv e D e s i g n R e q u i r e m e n t s ( M us t c o m p l y w i t h n o
N ew C o n s t r uc t i on R e q u i r em e n t s : • $ 4 0 0 , 0 0 0 m i n i m u m i n ve s t me n t
less than 3):
• 50% first floor façade transparency
• M a xi m i z e t h e p e r m i t t e d d e n s i t y • S t r u c t u r e m u s t b e a m i n i m u m o f t wo - s t o r i e s
• 8 0 % o f l o t a r e a m u s t b e c o ve r e d b y s t r u c tu r e
• S t o r m wa t e r m a n a gem e nt
• B u i l d i n g h e i g h t m u s t b e 5 0 % wi d t h o f m a i n s t r e e t
• 8 0 % b u i l d i n g wi d t h a t f r o n t a g e
• S t r e e t - s i d e c o m me r ci a l a c t i vi t y
• Ve r t i c a l m i xe d - u s e p r o j ec t R e h a bi l i t a t i on R e q u i r e m e nt s : • $ 2 0 0 , 0 0 0 m i n i m u m i n ve s t me n t • M a xi m i z e t h e p e r m i t t e d d e n s i t y
• G r e e n b u i l d i n g c e r t i f i c a ti o n
C I T Y- W I D E T R A N S I T- O R I E N T E D
DEVELOPMENT (TOD) POLICY
TRANSIT ORIENTED DEVELOPMENT BOUNDARY MAPS
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S t r e e t c a r
C I T Y- W I D E T R A N S I T- O R I E N T E D
G r e a t e r
D o w n t o w n
D o w n t o w n
DEVELOPMENT (TOD) POLICY C o r r i d o r
TRANSIT ORIENTED DEVELOPMENT BOUNDARY MAPS
P l a n
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A r e a
C I T Y- W I D E T R A N S I T- O R I E N T E D
I n t e r n a t i o n a l A i r p o r t
P o i n t s
M e d i c a l C e n t e r o f t h e A m e r i c a s
F i v e
E l
V a l l e y
D o r a d o
M i s s i o n
DEVELOPMENT (TOD) POLICY E P
N o r t h g a t e
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MARKETING EFFORTS THE TRANSIT-ORIENTED
DEVELOPMENT (TOD) POLICY
Continue to present policy to local community Develop strategy to market program to developers
• •
Promote the importance and economic impact the El
organizations and business owners •
Paso Streetcar plays in the revitalization of Downtown
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THANK YOU Jessica Herrera City 3 – 801 Texas 2nd floor
915-212-1624
E L PA S O T E X A S . G O V / ECONOMIC-DEVELOPMENT
Director, Economic and International Development
HERRERAJL@ E L PA S O T E X A S . G O V
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