The city of San Jose, California. San Jose is the largest city within Silicon Valley, which is a major component of the greater San Francisco Bay Area. It is the largest city in Northern California. San Jose was founded on November 29, 1777, as El Pueblo de San JosĂŠ de Guadalupe, the first civilian town in the Spanish colony of Nueva California. The city served as a farming community to support Spanish military installations at San Francisco and Monterey. When California gained statehood in 1850, San Jose served as its first capital.
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After more than 150 years as a small farming community, the San Jose area in the mid-20th century contained some of the last undeveloped land near San Francisco Bay. It then began to experience rapid population growth, much of it coming from veterans returning from World War II. San Jose then continued its aggressive expansion during the 1950s and 1960s by annexing more land area. The rapid growth of the high-technology and electronics industries further accelerated the transition from an agricultural center, to an urbanized metropolitan area. By the 1990s, San Jose’s location within the booming local technology industry earned the city the nickname “Capital of Silicon Valley”. San Jose is now considered by some to be a global city.
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The city is generally divided into the following areas: Downtown San Jose, Central, West San Jose, North San Jose, East San Jose, and South San Jose. Some well-known communities within San Jose include Japantown, Rose Garden, Sunol-Midtown, Willow Glen, Naglee Park, Burbank, Winchester, Alviso, East Foothills, Alum Rock, Little Portugal, Blossom Valley, Cambrian, Almaden Valley, Silver Creek Valley, Evergreen Valley, Edenvale, Santa Teresa, Seven Trees, Coyote Valley, and Berryessa.
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Banners are used to mark communities, as well as city landmarks. Printed on vinyl for durability with weather. The brown color unifies the city while the icons are color coded to represent communities or city landmarks. The banners must be raised high enough for easy visibility.
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Wayfinding encompasses all of the ways in which people orient themselves in physical space and navigate from place to place. In more modern times, wayfinding has been used in the context of architecture to refer to the user experience of orientation and choosing a path within the built environment, and it also refers to the set of architectural and/or design elements that aid orientation. Street signs are have the dark background, while the type is white for easy readiblity and constrast.
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