BRAND MANUAL
You’re our world
TABLE OF CONTENTS
1, About us
4
2, Brand logo
8
3, Brand colour
13
4, Brand typography
14
5, Graphic pattern
15
6, Graphic application
18
7, Environmental application
28
2
ABOUT US
4
Our Vision To be the most preferred airline in Asia
Our Airline Launched in 1979, Sri Lanka’s National Carrier is an award winning airline with a solid reputation for service, comfort, safety, reliability, and punctuality. The airline’s hub is at Bandaranaike International Airport in Colombo, providing convenient connections to its global route network of 94 destinations in 44 countries.
5
Our Mission We are in the air transportation business. We provide our customers with a reliable and pleasant travel experience. We provide our business partners with a variety of innovative, professional and mutually profitable services. We meet Shareholder expectations of profitably marketing Sri Lanka and contributing towards the well-being of Society. We are a competent, proactive and diligent team. Our contribution is recognized and rewarded.
6
BRAND LOGO
8
Primary Logo
White
Black
9
LOGO 100px
100px
100px 60 px
17px
400px
100px
100px
100px 17px
400px
60 px
LOCK-UP & CLEAR ZONE
The primary logo is the go-to logo when implementing and branding Srilankan Airlines at it’s most simple and board point. The designs are based on the patterns of Peacock which also used for its livery. In recognition of its high standard of service, SriLankan Airlines has been a holder of the Imperial Mark. Use in all basic applications where the width of the logo, including the clear space, is greater than 400px. Logotype and logomark can use independently. 10
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2,
3,
4,
5,
6,,
1. Do not change scale of the logo 2. Do not change the color of the logo 3. Do not use “Drop shadow� 4. Do not add stroke 5. Do not change logotype 6. Do not turn upside logomark 11
LOGO MISUSE
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8,
9,
10,
7. Do not change opacity of the logo 8. Do not rotate the logo 9. Do not change size of logotype 10. Do not place the logotype over logomark
12
BRAND COLOR
DEEP BLUE
LIGHT BLUE
BLACK
FOR WEB USE R: 35 G: 45 B: 132 FOR PRINTING USE C: 100 M: 100 Y: 000 K: 000
FOR WEB USE R: 0 G: 159 B: 227 FOR PRINTING USE C: 100 M: 000 Y: 000 K: 000
FOR WEB USE R: 0 G: 0 B: 0 FOR PRINTING USE C: 000 M: 000 Y: 000 K: 100
RED
FOR WEB USE R: 213 G: 27 B: 44 FOR PRINTING USE C: 10 M: 100 Y: 85 K: 000
GREEN
ORANGE
FOR WEB USE R: 0 G: 116 B: 63 FOR PRINTING USE C: 100 M: 30 Y: 100 K: 000
FOR WEB USE R: 236 G: 93 B: 30 FOR PRINTING USE C: 000 M: 75 Y: 95 K: 000
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BRAND TYPOGRAPHY THE PRIMARY TYPEFACE: Miller Headline Light The primary typeface, used in tittles, is Miller Headline Light. The type has a serene quality. It calls attention to itself by refusing to call attention to itself, and yet it is elegan. 8pt
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
10pt
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
12pt
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+=-
THE SECONDARY TYPEFACE: Miller Headline Light Italic The secondary typeface, used in titles and headers, is Miller Headline Light Italic It is an excellent book face.
8pt
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
10pt
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
12pt
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+=14
GRAPHIC PATTERN The pattern for Srilankan Airlines can be applied to a veriety of different media to accent the core brand elements. It should be used sparingly and necer upstage the primary color, content, form or logo.
Patter 1: Wave Plane application, applied at some stationary (envelope, bussiness card...)
15
Parttern 2: Logomark Logomark on blue background: White, opacity 30% Logomark on white background: Black, opacity 7%
GRAPHIC APPLICATION
18
Nothing is more important than a good first impression. The Srilankan Airlines business card introduces all employees professionally, but not too seriously. The modern business card for the modern employee.
Name, 11pt, Miller Headline Light Tittle, 7pt, Miller Headline Light Italic Info, 7pt, Miller Headline Light Demesion: 5x9cm
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BUSSINESS CARD
1 cm
1 cm 0.3cm
1 cm 1 cm
PHAN DANG NGOC ANH Manager
www.srilankan.com 0167 678 89xx Hoa Lac campus, Vietnam
1 cm
0.3cm
2,5 cm
1 cm
1,2 cm
2,5 cm
2,5 cm
1 cm
3,5 cm
4,5 cm
1 cm
LETTER HEAD
Clean, clear and to the point. The Srilankan Airlines letterhead corresponds perfectly to any situation where communication is essential
12pt, Miller Headline Light Italic 10pt, Miller Headline Light Demesion: A4 Paper
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ENVELOPE 1 cm 1 cm 1 cm
You’re our world
2,5 cm
2,5 cm
2 cm
Clear and bold. This envelope sets the tone for communication and is easily recognizable from the clutter of postage.
12pt Miller Headline Light Demesion: 11cm x 22cm
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1 cm
5 cm
0,5 cm
BOARDING PASS 5 cm
1 cm
3 cm
0,5 cm
1 cm
1 cm
1 cm
3,5 cm
0,3 cm
1 cm
10pt, 12pt Miller Headline Light 8pt, Miller Headline Light Italic Demesion: 7,4cm x 21cm (1/4 A4 Paper)
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ENVIRONMENTAL APPLICATION
28
PLANE APPLICATION
PLANE APPLICATION The simplifed plane graphics reflects the professional aspects of the brand.
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For marketing strategy used to replay messages about your company to customers. It is used to stimulate awareness of your product or service, foster customers loyalty, increase sales, and boost company value.
FOOD TRAY
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BRAND PROMTIONS
PILLOW
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PEN POINT
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NOTE BOOK
34
GIFT BOX
35
GIFT BAG
36
BILLBOARD & STANDEE
37