PCD Pharma & Pharma Franchise in India Pharma Franchise business or in other words PCD Pharma & Pharma Franchise business in India is taking shape, earlier SME was in this model of selling, promoting and expanding their network but over a period of time big Pharma Companies are also entering this business model. Latest to enter is Lupin Ltd, who has dedicated divisions in which they sell their new as well as matured products through this model. When I say Mature product I mean to say products those have lived its life and promoting them through normal marketing does not bring considerable growth and company feels that they can substitute the time and energy spent on mature products to newly launched molecules which has more scope to grow and is more profitable.
This model came into existence more than a decade ago and the contributor to this model was when there was a concentration of manufacturing units those who do business in Loan License or are in third party Pharma Contract Manufacturing. SEZ zones which saw hoards of Pharma Manufacturer big and small concentrating in these specially designated zones were in they were getting tax benefits came up, as many units came in one place accessibility improved and with that, cropped up the idea of PCD Pharma & Pharma Franchise business and also Third Party Contract Manufacturing, Trading of Raw Material, Packing Material and Foils and other related products.