Marketing Tools Provided by PCD Pharma & Pharma Franchise Companies - PharmaBizConnect

Marketing Tools Provided by PCD Pharma & Pharma Franchise Companies

PharmaBizConnect an online Pharma Exhibition providing advertisement solutions to PCD Pharma & Pharma Franchise Companies on being asked about the tools provided by Pharma Franchise companies, replied by one of its senior Manager states that different PCD Pharma & Pharma Franchise Companies have a different strategy in doing so but all put together is reflected below.

Visual aid: It’s a kind of primary communication tool used by Pharma Marketing Companies to put forward the company communication with the Doctors, this gives details about the product its Mode of action, Indications, Usage, Dosage and other features of the product the punch line and boldly written the Brand name and its combination. This is like a calendar in which all the products of the Pharma Companies is given either laid out therapy wise or specialty wise. Sales representative uses this tool for promoting his company and brands.

Product card: This gives the complete details of the company’s Brand Names and its related Combinations and its laid out either Specialty wise or dosage forms wise this card acts like a summary of Products the company deals in and this way Doctor is able to identify the product he wishes to support the company.

Reminder Cards: Sales representative usually uses this as the name suggests reminding the doctor of the product he has shown interest to prescribe. It is normally placed strategically on the doctor's table so as it is visible, few companies attach rosebuds to the card to make it more attractive.

Working Bag: The bag is used by the representative one for the purpose of branding his company and second to carry Promotional tools for the doctors. It can also be used to carry ready stocks for making it available with the retailers or with the consuming Doctors and Nursing homes.

Samples: Product samples though these are restricted these days earlier they were used to be given to the doctors so as he can check the efficacy of the product or can give it for free to his poor patients. They were also used in Patient camps for free distribution.

Gifts: Gifts are also not much in use these days but earlier they were used as brand reminders. Pens Pads, calendars, paperweights, Candle stands Table clock, Chit pads these were the ones used.

Training Modules: Communication in the Doctors chamber is very important it can create the real difference between two companies, realizing this importance PCD Pharma & Pharma Franchise companies have started providing Training modules for their Partners were in they are trained on the product knowledge, selling skills and communication skills.

Taxi Tours: This is another way for Pharma Franchise & PCD Pharma companies to promote their product and improve the penetration in the market. Sales representative carries the ready stocks with him in a taxi and covers few remote areas of his assigned district, meeting doctors and selling them products there and then itself. This helps PCD Pharma & Pharma Franchise Companies improve their sales, improve penetration and convert the product into cash. Retailers or the consuming Doctors are the one which gets benefited not only they get ready stocks but also the knowledge transfer as the sales representative discusses all the points of the products may be few new indications which can be helpful.