How to Design a Successful Pharmaceutical Telemarketing Program Why do some pharmaceutical telemarketing programs work, while others fail? There are a few reasons why pharmaceutical telemarketing program don’t always work. In this blog we will discuss what these reasons are and how to design a successful pharmaceutical teledetailing program. Reason One: The teledetailing program doesn’t have clearly defined goals and objectives. Like any marketing program if you don’t know what you want to achieve you probably aren’t going to be happy with the results. Before starting a pharmaceutical teledetailing program work with your teledetailing partner to ensure clearly defined, reasonable goals and objectives that align with your brand strategy and can deliver a positive ROI. Reason Two: Teledetailing is performed with no supportive materials or prescription samples. If the teledetail representative doesn’t have an incentive to offer it will be a huge challenge to get a physician or nurse onto the telephone. If you are investing in a pharmaceutical teledetailing program it is essential to provide the representatives with resources that will prompt healthcare providers to jump into a phone conversation. Reason Three: Too often teledetailing is run as a stand-alone program. Ideally, teledetailing should be part of a multi-channel pharmaceutical marketing approach that also includes fax, email, edetailing, direct mail and other channels. Every doctor has a preference for how they want to receive a branded pharmaceutical message. A multi-channel
approach gives you the best chance at reaching all of your targets. A robust multi-channel approach can also be used to support a pharmaceutical field force by profiling physician offices before launch and helping to access difficult or no-see physicians. Reason Four: Many companies claim to have teledetailing services, but it is not their core competency. For the best chance at success make sure to work with a company with a sole focus on pharmaceutical multi-channel marketing. Be careful to not just hire your sample fulfillment company or CSO because they say “Oh yea, we can do that.� To be successful in this realm the company and its team need to be passionate about multi-channel marketing and have the experience to leverage the power of various channels including the teledetail. For more details about pharmaceutical direct mail, pharmaceutical marketing consultants & other pharmaceutical marketing details visit us at Address: 330 Milltown Road East Brunswick, New Jersey 08816 Email ID: m.white@pharmakinnex.com Ph No: (732) 613-4411