Pharmaceutical Product Life Cycle Management

Custom Pharmaceutical Marketing Programs How are you maintaining reach and frequency to important healthcare providers whom no longer meet with your pharmaceutical sales force?

Our custom pharmaceutical marketing programs are designed to help you optimize reach and frequency even as your sales force struggles with no-see physicians. If you want to keep or improve your competitive share of voice, you need to consider multi-channel marketing.

Physicians and other healthcare providers have different preferences for how they receive pharmaceutical marketing messages. A properly deployed multi-channel messaging program ensures your target audience is getting your message via their preferred communication source.

The result is optimized reach and frequency for your brand.

PharmaKinnex has the power to drive your pharmaceutical brand PharmaKinnex Rx Reach® and OTC Reach® are cost-effective, customized pharmaceutical marketing programs integrating the best multi-channel marketing mix to drive results. Our teledetailing representatives gain access to thousands of important healthcare professionals each week on behalf of our clients. They deliver marketing messages that are meaningful and influential.

Through our extensive medical office profiling practices, we can determine the messaging preference of the healthcare professional that is looking for flexibility in how and when they are contacted. Our multichannel marketing programs deliver: • The right message • To the most important prescribers • Through the right channels This approach further boosts results by increasing the likelihood of reaching the target and reinforcing the message with optimized frequency. Our case studies prove that multi-channel marketing can boost results for your pharmaceutical brand.

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