ISTD & 3.2 Portfolio Pages

Page 1

3.2 Theme Project 4 x 6 Scented Postcards using 60ʼs, 70ʼs patterns and perfume Merchandise mockups for an exhibtion at the V&A “Smell The Decades”



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HEuREuX FORMuLAs for mind body & soul

HEUREUX- French ( Happy, Proud) Mood,Mind,Body & Soul 1 Large Perfume- MOOD, 12 essential oils fragrances 1 tester promotion Branding & Packaging for a new perfume compaany that specialises in changing your state of mind and happiness through the sense of smell. “ One Drop of Happiness” - depicted in the logo, the drop falls into the Uʼs, that represent a smile. A collection of essential oil formula perfumes that effect and evoke different emotions



MOOD MIND BODY SOUL HEuREuX

HEuREuX

HEuREuX

HEuREuX

HEuREuX

HEuREuX

FORMULA for mind body & soul

FORMULA for mind body & soul

FORMULA for mind body & soul

FORMULA for mind body & soul

FORMULA for mind body & soul

FORMULA for mind body & soul

1

2

3 4

5

6

MOOD

MOOD

MOOD

MIND

MIND

MIND

ACTIVENESS

JoYFuLNESS

HappiNESS

anxiety

CLARITY

calm

take one drop for a sense of energy & engagement with any activity

take one drop for a sense of joy & Playfulness with any activity

take one drop for a stimulation of happiness with any activity

take one drop for a relief from anxiety with any activity

take one drop for a sense of clarity with any activity

take one drop for a sense of clarity with any activity

orange blossom

lemon oil

jasmine

Peppermint

HEuREuX

HEuREuX

HEuREuX

HEuREuX

HEuREuX

HEuREuX

FORMULA for mind body & soul

FORMULA for mind body & soul

FORMULA for mind body & soul

FORMULA for mind body & soul

FORMULA for mind body & soul

FORMULA for mind body & soul

HEuREuX

HEuREuX

HEuREuX

FORMULA for mind body & soul

FORMULA for mind body & soul

FORMULA for mind body & soul

7

8

9

citrus

lavender

HEuREuX

HEuREuX

HEuREuX

FORMULA for mind body & soul

FORMULA for mind body & soul

FORMULA for mind body & soul

10

11

12

bODY

bODY

bODY

SOUL

SOUL

SOUL

Soothe

love

Radiance

FREEDom

tranquilITY

oPTIMISM

take one drop for a soothing relief with any activity

Sandalwood

take one drop for a sense of Love with any activity

rose

take one drop for radiant skin with any activity

Bergamot

take one drop for a sense of freedom with any activ

eucalyptus

take one drop for a sense of tranquility with any activity

chamomile

take one drop for a sense of forgiveness with any activity

Rosemary

HEuREuX

HEuREuX

HEuREuX

HEuREuX

HEuREuX

HEuREuX

FORMULA for mind body & soul

FORMULA for mind body & soul

FORMULA for mind body & soul

FORMULA for mind body & soul

FORMULA for mind body & soul

FORMULA for mind body & soul

Labels for Essential Oils Simple design and type treatment influenced by alchemy symbols. Colours chosen to instantly connote happiness and attract the younger demographic the product is aimed at. Inspired by rescue remedy, a herbal droplet solution that helps with a good night sleep and unwanted thoughts. The packaging is simple and fresh, and simply just states the benefits, using the droplet from the logo to emphasise the idea of “one drop of happiness ” and an idea of a pharmaceutical fix.


Summer Salt As i worked pretty much the entire summer i chose to base my data around my daily footwear, something i love and that represents my personality. My love for trainer culture and the streetwear area of the fashion industry, graviated me to create these vector illustrations of my own collection. My own personal shoe diary.




30 DAYS OF TRAINERS. Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday


ISTD- Everything About One Thing Pretty Street Online Content Girls Streetwear Magazine All interviews conducted via email & confirmation permission to use any images that are not my own. http://issuu.com/phebewelby-jenkins/docs/prettystreetmag


Online Magazine to suit the target audience始s preference. Issuu.


Photography Editorial for the magazine. Photography, Art Direction, Styling & Mua- Phebe Welby-Jenkins Model- Felicity Rudd Patta SSS #pattasnaps competition runner up




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HEuREuX FORMuLAs for mind body & soul


Monochrome City Photography & Art Direction- Phebe Welby-Jenkins Styling- Phebe Welby-Jenkins Models- Remie Bitton-Price, Benny Taylor Photoshoot for magazine,scrapped as it didn始t suit the purpose of a female audience.


TED X Salford 2013 Some examples of photography & design work i had the opportunity of doing over summer, aswell as being able to work for the event documenting the day photographically. Job Role: Graphic Designer Tasks: Social Media Posts, Facebook Cover Photos, A3 & A4 Posters, Photography,



ISTD Brief Do One Thing Change Everything The idea of chaos theory, the butterfly effect * metamorphosis Type Experiments for the metamorphosis of type.


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