We would especially like to thank: Arjan, Michiel, Per, Dragan, Gizela and her family, Zlatko, Nenad, Deniza and all other employees in our company; Zeljko Skrbic, Srdjan Saha and Biljana Obradovic - for waiting patiently in our field to take pictures every morning for the whole summer; eMMY van Lamoen - for her wonderful ideas and great support in developing our company’s design.
Legal notice
Š Copyright Pheno Geno Roses Collections 2016
The contents of these Collections, including, but not limited to logos, trademarks, trade-names, text, images, graphics and their arrangements are proprietary to Pheno Geno Rose d.o.o. or Roath b.v. and subject to intellectual property protection. No contents of these Collections may be reproduced, copied, transferred, published, distributed, translated or put on a website or on the internet, without prior written authorisation. Pheno Geno Rose d.o.o. Bulevar oslobodenja 65a 21000 Novi Sad Serbia info@phenogenoroses.com www.phenogenoroses.com
Roath b.v. Burg. Wittestraat 21 5616 DA Eindhoven The Netherlands info@roath.nl
CONTENT
About Company
02
Rose Team
05
Rose Breeding
06
Our Collections
09
NEW Frayla® Collection
10
Pixie® Collection 26 Winterjewel® Collection 43 Papillon® Collection 56 Sunset® Collection 67
PHENO GENO ROSES
Pheno Geno Roses in Serbia is a daughter company of Roath in the Netherlands. This Dutch company started with the cultivation of garden roses in 1956. Nowadays, the third generation of Cox’s family has become active in the company which has become one of the leading companies involved in the production, sales and breeding of garden roses in Europe.
Seven years ago, in Pheno Geno Roses, three young ladies with highly professional horticulture skills and an admirable passion for the esthetical and commercial value of roses started breeding of new varieties of roses. 02
THE ROSE TEAM Biljana Bozanic Tanjga (M.Sc. Horticulture) has specialized in rose breeding, and has gained experience in the breeding research at the ILVO Institute in Melle in Belgium and Roath B.V. in the Netherlands. She is a General Director and a breeder of Pheno Geno Roses from the beginning.
Branislava Popov (M.Sc. Horticulture) has optained a master’s degree in Genetics and Plant Breeding and has worked as a breeder at Roath B.V. and as a researcher at WUR in the Netherlands for a few years. She has been a breeder for three years and since recently she is also a Marketing and Sales Manager.
Mirjana Vukosavljev (Ph.D. in Plant Breeding) responsable for 4-year project research to develop Markers Assisted Breeding for winter hardy roses at WUR Plant Breeding Department and she has optained Ph.D. degree on Marker- assisted breeding in garden roses. She is a Head of the Research Department in Pheno Geno Roses.
Biljana Obradovic (M.Sc. of Graphic engineering and design) - Web and Graphic Designer responsible for the house style and visual marketing. In addition, she is in charge of taking photographs of roses with an artistic approach and style.
05
ROSE BREEDING
Rose breeding has developed very fast as a new scientific area with a lot of interesting challenges in recent years. Without these modern techniques such as applied statistics and bio-informatics, it will be very difficult to develop modern healthy roses we are aiming for in our collections. On the other hand, rose breeding will always remain an art! Can you imagine a nicer job than working in rose fields in the spring and finding the most fragrant roses in all kinds of different colours.
We make more than 50,000 crosses and aim to sow about 200,000 rose seeds every year.
Selecting the most beautiful and the healthiest roses out of a field with more than 50,000 trial varieties is something special. 06
OUR COLLECTIONS Roses from our collections are especially created and selected by our team of young scientists and experts with a sense of quality, exclusivity and particular emphasis on elegance and daintiness. We are growing our roses in different colours, flowers’ shapes and fragrances as luxury presents, such as perfume and jewellery, to indulge every woman’s taste.
For the first time we would like to present our new Frayla® Collection with our most fragrant roses.
Also, in the catalogue you will find our first collections: · Pixie® Collection: Groundcover and Miniature roses · Winterjewel® Collection: Winterhardy Shrub roses · Papillon® Collection: Natural Flowering roses · Sunset® Collection: Shrub roses in sunset colours 09
FRAGRANT FRAYLA® COLLECTION Frayla /frajla/ - Serbian name from the beginning of the 19th century for a versatile, charming and gentle woman.
We proudly present our new fragrant Frayla® collection which possess the echo of the past, gives note of the present and strives to the future.
Motivated by Eastern Damask scent of Bulgarian Rose Valley and Turkish Isparta, inspired by an Old English and traditional French style, we created the best fragrant roses for a worldwide usage.
Every variety of the Frayla® collection has a note of woman’s elegancy, modesty, sophistication, and coloured with different role in recognisable and prestige landscaping. 10
FRAYLA速 EMILIJA bozemilfra
12
Double flowers of a pale pink pop up throught summer and autumn. The petals form a ball, which opens to a perfect giant, cup-shaped flower. Frayla速 Emilija has a beautiful fragrance, with overtones of fruit and honey on a myrrh background. The colour is easily combined in mixed plantings and it is ideal for the back of the border.
FRAYLA速 COLLECTION Frayla速 Emilija
FRAYLA速 OLIVERA bozolivfra
14
FRAYLA速 COLLECTION Frayla速 Olivera
A lovely, unusually flat bloom with many soft yellow inner petals and the outer petals becoming almost white. On that way its creating a beautiful effect in every garden. Frayla速 Olivera makes a small, neat shrub which is particularly good for a rose bed or in combination with evergreen shrubs. There is a gentle touch of tea rose fragrance with delicious hints of honey and fruit.
FRAYLA速 JELENA bozjelefra
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This is a rose of an unusually strong fruity fragrance with a dominant background of apricot which makes Frayla速 Jelena one of our best scented varieties in the Frayla速 collection. The flowers begin as lovely little buds, opening to half-enclosed deep cups and eventually becoming perfectly open rich flowers with apricot centre and paling edges. This rose can be ideally combined with other perennials and higher shrubs in a background.
FRAYLA速 COLLECTION Frayla速 Jelena
FRAYLA速 KATARINA bozkatafra
18
FRAYLA速 COLLECTION Frayla速 Katarina
This beautiful and attractive variety bears charming, medium sized, typically old rose flowers of deep pink colour. Numerous small, silky petals make the magnificent pompon shape. Recognizable delicious strawberry fragrance and classic Old Rose hint will make Frayla速 Katarina the favourite in any garden. Its strong, upright branches and shiny dark green leaves emphasize the beauty of the flowers.
FRAYLA速 DRAGA bozdragfra
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Frayla速 Draga rebloomes brilliantly, producing a wave upon a wave of scarlet petals. This variety bears quite large, slightly rounded flowers with delicate and fresh scent notes. It forms a compact shrub with plentiful, dark green, disease-resistant foliage. Excellent, low, bushy habitus, holding its flowers high on the bush in a lively manner. Ideal variety for rose beds and planting in groups.
FRAYLA速 COLLECTION Frayla速 Draga
FRAYLA速 ISIDORA bozisidfra
22
FRAYLA速 COLLECTION Frayla速 Isidora
Frayla速 Isidora provides us with magnificent golden-yellow, open cupped flowers placed on long stems. Notes such as oakmoss, amber and sandalwood create a fresh, pleasant woody scent. The foliage is typical of an Old English rose, being smooth and of a pleasing shade of pale green. It is reliable for growing with ornamental grasses and dwarf perennials.
FRAYLA速 NATALIJA boznatafra
24
The amber flowers of Frayla速 Natalija have a distinct tinge and are of a similar character as an Old Rose, each being a perfect rosette with a button eye at the centre. There is a sweet, spicy and warm note. It flowers freely and continuously on a neat slightly arching shrub. Frayla速 Natalija is ideal for the back of the border or for a more formal setting in a rose bed.
FRAYLA速 COLLECTION Frayla速 Natalija
PIXIE® COLLECTION
Our Pixie collection is represented by two types of patio roses: miniature roses ranging from 20 to 35 cm and the ground covers ranging from 40 to 70 cm.
Miniature roses from our Pixie® collection have a diverse usage in container cultivation, in large terracotta containers or in small pots on window-sills.
Our ground covers are ideal for public and private landscaping. What makes them special is a vast range of colours, flower shapes, their continuous flowering and a dense and sturdy growth. They also make a very special gift for your loved ones… 26
ASTERIA PIXIE速 bozastepix
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A rather unusual but very beautiful variety with little flowers of a perfect soft paling pink. Harmonious sizes of flowers, leaves and growth type make a magnificent garden display. Its excellent compact, dense and bushy habit makes it great for general planting and groundcover. With plenty of pink shades and flowers, there is a summer of pleasure ahead.
PIXIE速 COLLECTION Asteria Pixie速
BLUSH PIXIE速 bozbluspix
30
PIXIE速 COLLECTION Blush Pixie速
Blush pink in colour, this rose has a playful and serene sense to it. It will be an excellent border plant, but performs exquisitely as a pot rose as well. Although miniature in size and with miniature flowers and leaves, this rose will establish itself as a big and inevitable part of your garden decoration. Add to this its remarkable disease resistance and that it remains vigorous even under less than ideal conditions and you are left with a rose which will definitely become one of your favourites.
CLARET PIXIE速 bozclarpix
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Dark red, almost claret rose, keeps blooming from early spring until late autumn. Its flowers form clusters at the top of the branches and do not open fully, giving it an impressive bouquet look. Shiny dark green leaves perfectly complement the colour of the flowers, giving this rose an elegant, regal and distinguished appearance, which makes it ideally suited for beds and for the back of the border.
PIXIE速 COLLECTION Claret Pixie速
GAUDY PIXIE速 bozgaudpix
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PIXIE速 COLLECTION Gaudy Pixie速
The definite eye-catcher, this striped rose is sure to stand out in any garden arrangement. Its many petals in the shape of a rosette with two striking, perfectly aligned colours, give this rose a distinctive and astonishing look. In the right light, the flowers present themselves as having an almost pearlescent colour, moving from a gentle pink to a pure white colour. The bush is a small and dense one, perfectly fitting in borders, but the sheer beauty of this flower will leave it up to your creativity to use it anywhere you like.
MAUVE PIXIE速 bozivko
36
The Mauve Pixie is the pride in our collection of patio roses. This rose is unique for its bright lipstick red colour of the flower, which will continue to be a gem of your garden throughout the year since it repeatedly blooms. The flowers are in clusters which dominate over the small, healthy leaves. It’s an excellent choice for planting in mixed borders or for growing in pots. The delicate, sensual fragrance is almost implied for such a beautiful rose, but it will still leave you surprised, astonished and always wanting more.
PIXIE® COLLECTION Mauve Pixie®
CRIMSON PIXIE速 bozcrimpix
38
PIXIE® COLLECTION Crimson Pixie®
A rich velvet crimson flower is an elusive sort and a ‘must have’ in any outstanding garden. This rose owes its magnificent appearance to its rich dark pink colour, gradually changing to velvet crimson. Perfectly in contrast with the colour of the flowers are the dark green leaves, giving this rose a strong presence. Its beauty makes it a Jack-of-alltrades, since it is suitable for borders, hedges and pots.
FIERY PIXIE速 bozfierpix
40
This rose, with its fiery red flowers brings an intense and exciting feeling to any garden. Its distinct look makes it perfect for the front of the border. A quite short growth makes it ideal for combining with taller perennials. The overall appearance is further intensified by the compactness of the beautiful flowers.
PIXIE速 COLLECTION Fiery Pixie速
WINTERJEWEL速 COLLECTION
The Winterjewel速 collection roses share a number of excellent qualities and are exceptionally vigorous in spite of their gentle appearance. They have repeat blooming, are very healthy and can withstand even the harshest winter conditions.
Their height ranging from 50 to 90 cm, makes them special for beautiful background combined with perennials and with smaller roses. As solitary plants, all our roses from the Winterjewel速 collection make a unique impression. 43
ALLURE WINTERJEWEL速 bozalluwin
44
A charming rose with flowers of pristine beauty. The pure pink colour paling to soft blush towards the inside produces a charming effect. It has warm, delicious scent with the hint of fruit. The flowers are in gentle clusters. Suitable for container gardening and for planting out in any landscape plan.
WINTERJEWEL速 COLLECTION Allure Winterjewel速
SCARLET WINTERJEWEL速 bozscarwin
46
WINTERJEWEL速 COLLECTION Scarlet Winterjewel速
A very attractive variety with fully open, large, flat flowers that are produced with quite exceptional continuity. Flowers are intensive red in colour with golden stamens in the middle. Well shaped, vigorous bush with luxurious, shiny and leathery dark foliage makes a great appearance in mixed borders, rose beds or edges.
CRIMSON WINTERJEWEL速 bozcrimwin
48
This intensive purple-crimson rose will be the pride of your garden, particularly in the dusk when its unique colour stands out even in a crowd. The shape of a rosette, with a large number of petals, forms a full rich flower which will never go unnoticed. This is a very healthy, winter-hardy rose and its flowers will charm you all year long. With an excellent shrub growth it can take its place at the back of the border combined with other perennials, as well as a solitary plant in a large pot.
WINTERJEWEL速 COLLECTION Crimson Winterjewel速
SUNRISE WINTERJEWEL速 bozsunrwin
50
WINTERJEWEL速 COLLECTION Sunrise Winterjewel速
A rose that loves the sun so much that it houses it in its flowers. Its colour pales to a soft yellow-peach as you move away from the centre making it resemble a sunrise. The glossy flowers are very well combined with healthy, shiny and attractive foliage. It quickly forms a medium sized blooming shrub making it ideal for using in mixed borders and rose beds. It will give a pleasant, warm impression to any landscape.
BLUSH WINTERJEWEL速 bozbluswin
52
Enrich your garden with this beautiful warm light pink rose and you will be rewarded with more than just the pretty packaging. It comes together with an enchanting and mysterious scent which will make this rose the one that you stop by each time you visit your garden. It has single flowers opening to an informal rosette shape in the style of Hybrid Tea, with a rich and dense bush. Do not be fooled by her gentle appearance, though, since it is extremely resilient and will survive even the coldest winter temperatures.
WINTERJEWEL速 COLLECTION Blush Winterjewel速
MILLY WINTERJEWEL速 bozmillwin
54
WINTERJEWEL® COLLECTION Milly Winterjewel®
‘Simply beautiful’ are the first words that will come to your mind when looking at this pure white rose. Incredibly rich when flowering, its beauty lies in the simplicity of its flowers which have large silky petals. This rose keeps its beautiful dark leaves and flowers until the late autumn. To make the best out of this magnificent rose, use it in large groups in parks and borders or as a decoration in bigger pots.
PAPILLON® COLLECTION
Carefully selected roses for creating extraordinary borders can be found in our exclusive Papillon® collection. These roses enjoy company and will look best when planted in groups. They are compact, flowering from bottom to top and have an ideal rounded shape.
They are best used in borders, but they will keep their charm if you use them in hedges. Our “Papillons” will win you over with their eye-catching appearance and intensive colours.
These natural flower types attract a lot of butterflies and bees which will make your garden look like little Eden. 56
BARBIE PAPILLON速 bozbarbbor
58
One of our favourite roses in which you will definitely enjoy. Effective, chic, eye-catching, it has all it takes to be the star of your garden. With its pink flowers and outstanding bush it will give a whole new perspective to your landscape. It perfectly suits all purposes and repeats blooming very well. Just a few of these plants will bring balance and grace to your surroundings.
PAPILLON速 COLLECTION Barbie Papillon速
RUBY PAPILLON速 bozrubybor
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PAPILLON速 COLLECTION Ruby Papillon速
The thin white stripes that cross its petals, give an elegant look to this bright, cheerful red rose. The leaves are smooth, leathery and medium green coloured. It forms a beautiful, highly reliable, small sized shrub. It is ideal for relatively small spaces in the garden, as well as pots on the balcony. It gives special grace to any area.
DUCAT PAPILLON速 bozducabor
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The large flat petals of this charming rose are the perfect shape to radiate its rich yellow colour. Its leaves are healthy, shiny, dark green and form an intensive combination with the flower colour. Despite the intensive colour, it is great for combining with other roses. Even a small group of these plants will make a magnificent sight in full blooming. It can be used in borders and combined with small perennials.
PAPILLON速 COLLECTION Ducat Papillon速
AMULET PAPILLON速 bozamulpap
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PAPILLON速 COLLECTION Amulet Papillon速
A pretty, bright red flower of exquisite natural open formation represents a novelty in our Papillon collection. Healthy bushes with profusion of intensive red petals are in contrast with the yellow stamens in the middle. Amulet has dense, compact, closely branched habit and flowers continuously during the season. We highly recommend it for all garden situations.
SUNSET速 COLLECTION
The sunset collection is a carefully selected collection composed of five rose varieties in sunset colours, with gently shaped flowers and fresh fragrances.
The sunset collection presents sun warmth, joy and relaxation in your garden, balcony and terrace.
The uniform height and appearance of the plants give a romantic, exotic and mystic note.
The roses from the sunset collection are ideal for combining with perennials, smaller plants or as solitaires. 67
MYSTIC SUNSET速 bozmystsun
68
Radiating with warmth with leaves that glow in the evening mist, this orange rose has all the ingredients to make your balcony look like a scene in a romantic movie. It will make you feel like the sunset has never been closer to you.
SUNSET速 COLLECTION Mystic Sunset速
MAJESTIC SUNSET速 bozmajesun
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SUNSET速 COLLECTION Majestic Sunset速
Majestic速 Sunset has amazing yellow flowers that rise above the rich foliage. This rose captures the essence of freedom and will make your relaxed evenings on the balcony feel like being close to that point of the horizon where the sun kisses the earth.
EXOTIC SUNSET速 bozexotsun
72
The exotic colour of this rose is reminiscent of an ocean sunset. It will absolutely enrich the scenery of your garden and give it a exotic look, making it a perfect setting for sharing an evening cocktail with friends.
SUNSET速 COLLECTION Exotic Sunset速
TROPIC SUNSET速 boztropsun
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SUNSET速 COLLECTION Tropic Sunset速
Picture a dark orange dusk on a warm summer evening, with the sun setting over the lake. The many shades of orange overflowing the flower of this rose bring this sunset right into the palm of your hand. Its fragrance will set the perfect mood for an evening glass of wine in your garden.
PACIFIC SUNSET速 bozpacisun
76
Soothing and relaxing pacific sunset surrounded by white clouds is the image that comes to mind when looking at this amazing rose. The rich orange surrounded with snow white colour will be an imposing presence in any garden and the fresh fragrance of this rose will make evening strolls unforgettable.
SUNSET速 COLLECTION Pacific Sunset速