ARE YOU CREATING A NEW YOU OR A BETTER YOU?
THE IMPACT OF IMPULSIVE BUYING
HELPS THE UNDERSERVED FIND JOY IN NATURE
ROBYN GORDON
feb 2023
M A G A Z I N E
M A G A Z I N E WOMAN
M A G A Z I N E ™ WOMAN
phenomenal M A G A Z I N E
WOMAN WWOMAN Wphenomenal
WOMAN WWOMAN Wphenomenal
WWOMAN Wphenomenal
W
Director, Center Operations Directorate, NASA's Glenn Research Center
KIM WOODFORD
Beletu (Belé) Wondwossen
Shelley M. Shockley
Managing Editor Writers
Shelley M. Shockley
Marsha Walker Eastwood
Brittany Garrett
Rhonda Crowder
Creative Belé Wondwossen
Jason Garrett
Cover Story: Shelley Shockley
Photos: NASA
Contributing Writers
Rhonda Crowder
Michelle Phillips Fay
Marianna Marron
Letitia Nall
Stephanie Phelps
Kimberly Smith-Woodford Advertising
phenomenal M A G A Z I N E WOMAN W ™
Founder / Publisher
Sales ads@phenomenalwoman.me 216.702.0845
Woman Magazine A subsidiary of Atlantic Creative Productions 5247 Wilson Mills Road #141 Cleveland, OH 44143
Phenomenal Woman Magazine. All rights reserved
2330-2534 (Print) ISSN 2330-2550 (Online) Materialmaynotbereproducedinwholeorinpart in any form of this publication without prior permission from the publisher. Produced and printedinOHIO,USA 2022 CERTIFIED 2022 CERTIFIED phenomenal M A G A Z I N E WOMAN W ™ 2 ▒ JANUARY - FEBRUARY 2023 www.phenomenalwoman.me 216.702.0845 TOADVERTISE, PLEASE CALL EMAIL:ADS@PHENOMENALWOMAN.ME h Their Hig ac h e e R st o P T o n t e en m t o ia W l! Inspiring
Phenomenal
©2023
ISSN
ARE YOU CREATING A NEW YOU OR A BETTER YOU?
It's a new year. Time for resolutions, vision boards, choosing a word of the year, and promises of change. From weight loss to savings gains, the simple movement of the minute hand on the clock prompts millions to alter routines in place for the last 300 days.
Let's do something different. Instead of seeking to remake yourself, create an assessment of where you are and where you seek to be. So what do I mean by an assessment, a review of your life over the last eleven months? What did you accomplish? What are you still working on? When you look at accomplishments, take a moment to celebrate. When we focus on overhauling our lives, we focus on what's wrong and forget the progress we've made.
When you take note of accomplishments, you begin with a win instead of focusing on the negative and bashing yourself for not hitting the mark. If we mark off our wins, the list of challenges is smaller, and you can now focus on a short list.
In this edition, the focus is given to two of the most popular resolutions: saving money or improving finances and getting in shape. At the end of the year, the goal is to increase the balance in your savings account, often, we make great strides to that end, but life comes along and takes your glory. Life is that unexpected car or house repair causing you to withdrawfunds from the savings account.
This situation resonates with me and occurred in the last calendar year. I was diligently working on saving funds for various things - vacations, emergencies, and the rainy day just to name a few and succeeding. An emergency came up, and I had to utilize my savings - boy, was I angry The initial feeling was defeat, but after a few minutes, I had to smile because my diligence paid off, and I could handle this emergency without any extreme measures.
So as you work on improvements, be sure to give yourself some grace when you have success, no matter how small.
Columnist Marsha Eastwood offers advice this month on how to be diligent in following your budget and not allowing impulse or distracted shopping to sink your progress. To
personalizethe process, Eastwood used her spending as an example. I'm sure all of us can learn from her offering, so read her column to save yourself some undue hardship
As we continue to emerge from the Covid-19 pandemic, health, and fitness are at the forefront of everyone's thoughts. This is nothing new for the beginning of the new year, but the challenges and the loss of life associated with the pandemic prompted an extra layer of vigilance in many
The pandemic illuminated the many preventable circumstances impacting an individual's health status based on social factors such as income, ethnicity, education, age, and gender. They include high mortality, low life expectancy, lack of access to healthcare, and increased mental health issues. Many of these challenges result from a failed healthcare system, but even with these missteps, there are things that individuals can take to improve their health outcomes.
Journey on Yonder, or JOY, offers insight into utilizing free resources in the city, state, and national parks to improve your mental and physical health. The grassroots business also works to improve the relationship of Black and Brown communities with nature, a space many are uncomfortable enjoying. Our feature on JOY is a must-read if you need to release some stress, especially during the winter when the days are shorter, and moods tend to lean toward depressive states.
I can attest to the joy found while spending time in nature. At the height of the pandemic, I reacquainted with the Cleveland Metroparks in my neighborhood and relished in the freedom. Take time to read this feature, lace up your sneakers and go outside.
Finally, we invite you to read our cover story on Robyn Gordon, Director, Center Operations Directorate at NASA's Glenn Research Center Gordon, a native Clevelander, handles the behind-the-scenes tasks at NASA to ensure missions are executed by the best and brightest while ensuring all objectives are followed. To learn more about Gordon and NASA, read our cover story
Until we meet on this page again, be safe and blessed.
4 ▒ JANUARY - FEBRUARY 2023 |||||||||||||||||||||||||||||||||||
FromtheEditor: Shelley M. Shockley
phenomenal
WOMAN WWOMAN Wphenomenal
ARE YOU CREATING A NEW YOU OR A BETTER YOU?
Shelley M. Shockley
THE IMPACT OF IMPULSIVE BUYING
Marsha Walker Eastwood
INSIDE THIS ISSUE
COVER
TRI-C APPOINTS AS NEW INDIA PIERCE LEE EXECUTIVE VP, CHIEF STRATEGY OFFICER
KIM WOODFORD HELPS THE UNDERSERVED FIND JOY IN NATURE
Shelley M. Shockley
PAGE 16
WOODFORD
HELPS THE UNDERSERVED FIND JOY IN NATURE
Living on the shores of Lake Erie will challenge your love for the outdoors when the temperatures begin to dip from November - March and the days become shorter The breeze you embrace in July now sends chills from your toes to your forehead. For those in the Black and brown communities, the resistance is stronger. Recent statistics from the Cleveland Metroparks show an overall increase in visitors in these communities.
Kimberly Woodford, the founder of Journey On Yonder (JOY), is working to move even more members of the Black and Brown communities from hibernators to hikers.
PAGE 10
NASA's John H. Glenn Research Center in Cleveland has played a pivotal role in our country's advancements in aeronautics and space exploration since its inception in 1941. The Center was established as a research laboratory for the National Advisory Committee for Aeronautics (NACA) focusing on aircraft engine research.
As the Director, Center Operations Directorate at NASA's Glenn Research Center, Robyn Gordon is an integral part of this larger mission. As her biographical sketch notes, “she manages organizational objectives, direction, resource allocation, strategic initiatives, and institutional functions” to enable NASA's programs.
PAGE 24
DELICIOUS RECIPES
www.PHENOMENALWOMAN.me ▒ 5
M A G A Z I N E
™
04
06 08 10 FEATURE
ROBYN GORDON KIM
See page 16 ...
THE IMPACT OF IMPULSIVE BUYING ON YOUR FINANCIAL WELLBEING
I recently looked at my current bank s t a t e m e n t a n d realized for the second time in over a year that I had money left at the end of the month. I looked back even further and realized how far I had come in my financial behavior modification and how proud I was of myself because although the temptation was great, I had put the brakes on the need for instant senseless gratification.
Part of the problem was that, like so many others, I had fallen victim to impulse buying, a guilty pleasure that, in my own way I reconciled by convincing myself that it wasn't that big of a deal and if there were no immediate need for the item, eventually there would be. In my case, it never reached the addictive phase because I didn't have 'that' kind of money, but it only takes one or two recklessly impulsive purchases to start down a long and winding road that can lead the way to financialruin.
Some of you reading this may be nodding in agreement, and others may be shaking their heads in shock and awe wondering how people could indulge in such foolishness. Before harsh judgment is leveled it is important to understand the psychology of impulse buying, and as with all behaviors, there is cause and effect. Our states of mind, memories, fears, and even our personality can be used to predict what a person might buy on a whim and how much. An example of this would be having extreme deprivation of basic needs. Growing up, my siblings and I had to deal with having one sheet on our beds. As soon as my younger sister got a job she began buying bed-in-the-bag sets. Today she has an entire room filled with racks and racks of the sets. The memory of the past created a fear that manifested itself as she reached adulthood. The cause can run from loneliness, ego, sadness and grief, stress, or perceived ostracism. What many see as a presumed weakness, impulse buyers see as a way to feel good. The purchases afford them a modicum of peace and egostroking.
There are classifications of distracted buyers: The first class is the browser. These are shoppers who casually browse a store, not exactly sure what they are looking for They suddenly happen upon a neat-looking gadget that would make a great birthday or Father's day gift, or an odd-looking pair of golf socks, a scarf, or a handbag that matches nothing in a current wardrobe. The second class is the harried mothers who take their little ones shopping
with them. There is nothing like a long wait at a checkout counter filled with all sorts of personal products, batteries, earbuds, and other small electronics accessories to tempt a purchase. The third class, and the one that can bust a budget, are the impulse buyers of As-Seen-On-TV products.
The ads are everywhere! Our senses are bombarded with high-powered, well-crafted ads that besiege us to buy, buy, buy! Celebrity spokespersons with perfect hair and teeth tell us their stories of miracle cures for everything from obesity to skin renewal to gadgets that make it easy to spray on cosmetics. They hawk the virtues of new, improved, and significantly bigger and more expensive electronics. These ads go all the way back to the '50s touting health remedies such as Ironized Yeast and Geritol. Who can forget the I Love Lucy episode where Lucy was promoting “Vitameatavegamin,” which was supposed to be a Geritol type product made with a more than moderate amount of alcohol. The difference between then and now is the sheer number of products available and the payment methods.
Let's start with cookware. From well-known chefs Emeril Lagasse to Bobby Flay to cooks Rachel Ray and Martha Stewart, there are so many choices of skillets and air fryers selling at remarkably low prices that may or may not include shipping and handling. The ads always say if you order now, you can get a second free if you pay shipping and handling, or if you buy now, one payment of x amount of dollars will be dropped. The 800 number is given, and during the ordering process, the call center customer service person who gets paid to upsell will sell you all sorts of extras you do not need. That $149.00 air fryer is now a well over $200.00 purchase on your credit card that you will pay interest on.
Now that you are convinced that you can prepare restaurant-quality meals for your family, we move on to the medicinals and supplements. Anyone looking for quick relief from almost anything and who thinks that veggies and fruits in a pill are the key to long life and energy has just checked into Hotel $$$ Disaster. There they are smiling faces in the 40 plus age range extolling the virtues of veggies and fruit in capsules. The testimonials seem compelling, and if you order right away, you get a can of spice and herbs. What the ad doesn't say is the product costs $99.00 plus tax and shipping and that it is a subscription. You order it and realize that it doesn't work, and your credit card will take an ongoing hit because it takes time to cancel under their terms. You also failed to read the medical and consumer reviews.
6 ▒ JANUARY - FEBRUARY 2023
By: Marsha Walker Eastwood, BsEd, MSHSVC PWM Contributing Writer
GET THE BAG
ARE YOU A BLACK WOMAN ENTREPRENEUR SEEKING TO ...
■ Grow your business to $1Million+.
■ Transition from side-hustler to CEO.
■ Be inspired by and learn from a community of BOSSES.
■ Easily access info about small business grants, funding and business opportunities.
■ Gain insider tips and information about business funding options.
■ Succeed in business AND be inspired to practice self-care.
■ Discover Black women-owned and socially responsible brands.
■ Meet authentic champions of Black women-owned businesses who want you to succeed.
■ Have fun!
The same method holds for many As-Seen-On-TV pain relief creams, some of which contain ingredients contraindicated to your medical regimen. You decide to give it a try, and put it on your card, only to learn that it contains wintergreen, which cannot be used if you are taking blood thinners, or perhaps the key ingredient is turmeric – great to fight inflammation, but not such a good idea if you take prescription heart medications. It may seem a waste of your time and energy to talk to your doctor or pharmacist before purchasing over-the-counter remedies (after all, they're harmless, right?), but even if you don't have any conflicting health issues your wallet will certainly thank you!
Some people see a product on TV and decide they need it now or ASAP, so they visit Amazon. They find the item, and they order it. As they checkout, they get a notice that if they are using Prime, they need to add another item to bring the total to $35.00. They followed the advice, and now the total is $50.00. You see an offer from Affirm that you can pay in installments using a preferred credit card. You apply because, after all, it is just four payments of a small amount, and you can easily cover that. You are approved, and Affirm does not report to the credit bureaus. Your purchase is done, and you are approved. But wait, a birthday is just around the corner, your anniversary is in a couple of weeks, and your favorite author has just released a new book. You pay using Affirm. Now you have two Affirm accounts, along with your other impulse cookware purchase and vitamin purchase. You are elated that your items will arrive in a day or two. Life is good.
The items arrive, and three weeks later, you begin getting overdraft notices from your bank. It is two weeks before your next payday, so you take out a short-term loan to clear the overdrafts. You now have an interest loan, and the new payments will last longer than the installment payments on Affirm. You have now reached the financial danger zone. Your debt ratio has increased significantly, you have a new hit on your credit score, and you have no way to earn or access more money What can you do to turn things around?
You can start by decreasing the amount of time for impulse buying. Make fewer trips to stores that trigger the behavior Set a time limit for shopping, keeping it as short as possible. Make a list and, if necessary, have things delivered. The fees will be significantly less than making an impulsive purchase. Don't shop when you are emotional, i.e., sad, depressed, or take someone who dislikes shopping with you. Only buy what you need and can afford without using credit cards. Do not be a joiner Do your due diligence and research items before purchasing. Read the reviews. If the item is medically related, check with your healthcare provider first, or call your pharmacist to ensure the ingredients don't interfere with your established medical regimen. Keep a journal of your feelings every day Opt out of email subscriptions for products, news outlets, and other product updates.
We are all tempted at one time or another to impulse buy gum, mints, the irresistible candy bar, bag of chips, or a soft drink, but just keep it to under a couple of bucks and you will be fine!
www.PHENOMENALWOMAN.me ▒ 7
NO FURTHER, VISIT US @ www.getthebag.biz info@getthebag.biz
LOOK
.
Tri-CAppointsNewExecutiveVP,ChiefStrategyOfficer
Cuyahoga Community College (Tri-C®) announced a new appointment to its senior leadership team that will expand the College’s role as the leading public higher education institution driving social and economic mobility in Northeast Ohio India Pierce Lee will become executive vice president and chief strategy officer on March 6, serving as a thought partner to Tri-C President Michael Baston.
In this new role, Pierce Lee will work with leadership to establish accountability measures and help fulfill mission-conscious strategic goals and initiatives, focusing on advancing student success, improving the employee experience and deepening Tri-C’s reach in the community.
Pierce Lee has served as a senior vice president at the Cleveland Foundation since 2006, working with the board, staff and community leaders to define and meet Greater Cleveland’s critical needs.
“India is an extraordinary national leader in community development and is highly respected throughout Greater Cleveland,” Baston said. “Few understand the community and region we serve ― and the critical work needed to lift its citizens ― better than she does.”
Pierce Lee will also lead an Institutional Advancement Council to drive mission integration, challenge conventional thinking, foster innovation and help the College pivot between strategic development and tactical deployment.
“I am humbled and honored to join the incredible team at Tri-C and thank Dr. Baston for this opportunity,” Pierce Lee said. “While I will miss my family at the Cleveland Foundation, I’m excited by the new challenge and bythe abilityto continue to effect change in Cleveland byengaging with the communityin a different way”
She holds a B.S. in management from Cleveland’s Dyke College, an M.S. in social administration from Case Western Reserve University’s Mandel School of Applied Social Sciences and an M.A. in psychology with a diversity management specialization from Cleveland State University, where she was a 2019 recipient of the university’s College of Graduate Studies DistinguishedAlumni Award.
A graduate of CWRU’s Louis Stokes Fellowship in Community Development, Pierce Lee received a Distinguished Alumna Award in 2014 for outstanding contributions to the social work profession, the community and the Mandel School. She completed a prestigious Loeb Fellowship at the Harvard Graduate School of Design in 2009, where she studied neighborhood revitalizationwith a focus on sustainability.
Pierce Lee serves on several boards and committees and has received numerous awards for her leadership and service in the community.
08 ▒ JANUARY - FEBRUARY 2023
India Pierce Lee to focus on emerging trends and marketplace needs, strategic initiatives and deepening College’s community reach
www.PHENOMENALWOMAN.me ▒ 09
KIM WOODFORD HELPS THE UNDERSERVED FIND JOYIN NATURE
Living on the shores of Lake Erie will challenge your love for the outdoors when the temperatures begin to dip from November - March and the days become shorter The breeze you embrace in July now sends chills from your toes to your forehead. For those in the Black and brown communities, the resistance is stronger Recent statistics from the Cleveland Metroparks show an overall increase in visitors in these communities.
The Cleveland Metroparks annual review of visitorship to the parks indicates an increase in visitors correlating with the Covid-19 pandemic and quarantine. During this time, they report, “In 2020 and 2021, there were 19+ million recreation visits which is an average of nearly 1 million more visits since 2019.” As part of their report, the Metroparks surveyed visitors and found the demographic make-up of new and returning users is younger and more diverse. The timeframe was large, 30 years, but in that time, Black visitors increased by9%, and Hispanic visitors increased by3%.
Kimberly Woodford, the founder of Journey On Yonder (JOY), is working to move even more members of the Black and Brown communities from hibernators to hikers.
JOY is Woodford's side gig. During the day, she is a Commercial Sales Manager for the City of Cleveland's public electric utility, Cleveland Public Power Before starting “JOY,” Kim served four years as a volunteer leader with Outdoor Afro (Ohio), where she built a network of Black outdoor enthusiasts and ally partners with park and environmentalorganizations.
She holds a bachelor's in Communications, is an Ohio Certified Volunteer Naturalist and a Tree Steward, and People for Trees Ambassador with Holden Forests and Gardens. Kim serves on the board of the Southern Appalachian Wilderness Stewards (SAWS) organization, Public Relations Society of America (PRSA), as chair of diversity and inclusion. She is also a founding member of Black EnvironmentalLeaders (Bel) in Cleveland, Ohio.
When not out getting her nature therapy, Kim enjoys spending time with family and fur babies, hiking, and gardening.
Woodford recently shared her love of the outdoors with Phenomenal Woman to encourage more Black and brown women to embrace nature as a part of their regular self-care.
PW:What is JOY?
KW: Journey On Yonder LLC (JOY), a greenspace, consulting business that focuses on diversity equity and inclusion (DEI), community engagement, and outdoor/nature experiences. My business services center at the intersection of DEI, health and wellness and environmental justice and stewardship to inspire Black and Brown people to find JOY through healthy experiences in nature.
My work in this space has influenced hundreds of people including, adults, young people, groups ,and individuals, specifically in the Black and Brown communities to visit our local and national parks by leading activities such as enjoyable hikes and other nature inspired outdoor activities year-round. JOY's work also involves engagement services with organizations such as CommunityDevelopment Organizations to curate resident workshops aimed at reimagining use of vacant greenspace and trees in Black and Brown neighborhoods as well as creating imaginative nature tech workshops in communities affected by the “digital divide.” JOY also includes DEI advisory services to environmental/conservation organizations.
Continuedonnextpage...
10 ▒ JANUARY - FEBRUARY 2023
www.PHENOMENALWOMAN.me ▒ 11
PW:What is your goal with JOY?
KW: To change the perception of who belongs in outdoor spaces - we all belong. Inspire underserved communities and communities of Color, specifically Black and Brown, to have healthy experiences in nature that will increase positive health outcomes; increase awareness and advocacy for environmental justice and stewardship And increase awareness of career path opportunities in the environmentaland conservation sectors.
PW: With shorter days and colder temperatures, Black and Brown people tend to hibernate from November until mid-March or April. What are the benefits of getting outside?
KW: This time of year, it's easy for many of us to fall into hibernation and isolation, which, if we're not careful, can lead to increased stress, depression, and anxiety that people may characterize as the winter blahs. So, here's a reason to get outdoors. Being in nature helps to decrease the cortisol levels that contribute to sadness and depression while increasing your "happy" hormones (endorphins), which is backed by science. Keeping our mental and emotional health intact is important, so taking in some crisp cool air is one way to help stimulate and invigorate the mental and physical wellness. It also helps with short-term memory.
There are other benefits to being outside despite the chilly temperatures, like here in Cleveland. You burn more calories because your body works a little harder to stay warm while moving, so if physical fitness and weight loss are your goals, well, here's your reason. Layer up, wear warm headgear, gloves, and warm footwear with good tread, and go outside. It also can help increase energy levels, so you're not so tired or fatigued. Head out on one of your favorite park towpaths or in your neighborhood; just watch out for icy or slick patches on the walkways. Physical activities help reduce the risk of hypertension, reduce inflammation,and improve sleep.
Another benefit of getting outside year-round is it allows you to notice the natural world around you. Even though most of the trees are bare this time of year, there's still life around you, and I'm incredibly grateful to have the chance to observe the transformations of each season with frequent hikes and walks.
Another benefit is - connecting with friends and family out in nature can help improve relationships. For example, meeting up to learn new activities like learning about plant life in the area but it's really up to you and how creative you want to be.
PH:What are some of the best activities to partake in?
KW: Nature hiking is my favorite – I take advantage of our amazing national and metro parks systems. However you don't always have to be deep into the woods to enjoy a walk in the park; you can also visit places like our beautiful yet underrated cultural gardens. And there are many city parks as well. If you like water activities, try kayaking, canoeing, and fishing. Birding, camping (tent), glamping (cabin camping), gardening, biking, and outdoor yoga.
PH:What is the best way to encourage people to get outside?
KW: I often get feedback from people saying they were inspired to participate because of the pictures I post on social media. The saying “a picture is worth a thousand words” is true. However, I'm working on increasing my social media presence. But when people come to any of my workshops, and experiences, I intentionallycreate meaningfuland joyful spaces.
To connect with Kim, visit journeyonyonder.com, or Facebook.com/journeyonyonder
12 ▒ JANUARY - FEBRUARY 2023
www.PHENOMENALWOMAN.me ▒ 13
INSTALLING BATHROOM TILE LIKE A PRO
Updating the flooring can help infuse new life into tired, outdated bathrooms. For an upscale, polished look that doesn't have to break the bank, consider installingtile flooring.
Before you get started, you'll want to make some decisions about the look and feel of your flooring:
Ceramic or stone? Weigh factors such as porosity, how slippery the surface may be when wet and how well it retains heat or cold. Ultimately, your decision hinges on the needs and uses of your family.
Complement or contrast? Define the overall style you want as well as the colors and tones that will help best achieve your vision.
Big or small? Generally, the larger the tile, the fewer grout lines, and too many grout lines in a smaller space can create the illusion of clutter. However, smaller tiles can eliminatethe need to make multiple awkward cuts, and small tiles are perfect for creating accent patterns or introducing a splash of color.
When you've got your overall look and materials selected, keep these steps in mind as you begin laying the flooring:
1. Prepare your subfloor. Use a level to check for uneven spots; you need an even surface to prevent cracks in the tile or grout as well as rough spots that could pose tripping hazards. Use patching and leveling material to create a consistent surface. Apply a thin layer of mortar then attach your cement backer board with screws. Cover joints with cement board tape, apply another thin layer of mortar, smooth and allow to dry
2. To ensure square placement, draw reference lines on the subfloor using a level and carpenter square. Tile should start in the middle of the room and move out toward the walls, so make your initial reference lines as close to the center as possible. Mark additional reference lines as space allows, such as 2-foot-by-2foot squares.
3. Do a test run with your chosen tile by laying it out on the floor. There are color variations in most tile patterns, so you'll want to verify each tile blends well with the next.
4. Mix tile mortar and use the thin side of a trowel to apply mortar at a 45-degree angle. Use the combed side to spread evenly and return excess mortar to the bucket. Remember to apply mortar in small
areas, working as you go, so it doesn't dry before you're ready to lay the tile.
5. When laying tile, use your reference lines as guides. Press and wiggle tile slightly for the best adherence.
6. Use spacers to create even lines between one tile and the next, removing excess mortar with a damp sponge or rag.
7. As you complete a section of tile, use a level and mallet to verifythe tiles are sitting evenly
8. Let mortar dry 24 hours before grouting.
9. Remove spacers then apply grout to joints, removing excess as you go
10. Allow grout to dry per the manufacturer's instructions then go back over tile with a damp sponge to set grout lines and clean grout residue.
11. Once grout has cured – usually at least a couple weeks – apply sealer to protect it.
Find more ideas and tips for updating your bathroom at eLivingtoday.com.
14 ▒ JANUARY - FEBRUARY 2023
www.PHENOMENALWOMAN.me ▒ 15
16
PHOTOS: NASA
A KEY PART OF NASA'S
SUCCESS IN AERONAUTICS RESEARCH AND SPACE EXPLORATION ROBYN GORDON
ByShelleyM.Shockley PWMManagingEditor
NASA's John H. Glenn Research Center in Cleveland has played a pivotal role in our country's advancements in aeronautics and space exploration since its inception in 1941. The Center was established as a research laboratory for the National Advisory Committee for Aeronautics (NACA) focusing on aircraft engine research.
According to the Cleveland Historical, a free mobile app developed by the Center for Public History + Digital Humanities at Cleveland State University, the 1940s era research laboratory was “responsible for key aeronautic jet propulsion advancements during World War II.” Further noting the use of wind tunnel testing, NACA developed airfoil shapes for wings and propellers, which simplified aircraft design and improved their performance.
After NACA became NASA in 1958, the research center shifted much of its focus to rocket propulsion and the development of hydrogen and nuclear fuels for rockets. The Soviet Union's launch of Sputnik 1, the first artificial Earth satellite, “propelled America's entry into the space race.” Their level of expertise in rocket propulsion gained the Cleveland laboratory recognition as a leader in these systems, and hydrogen fuel was a key technology that enabled America to land on the Moon and return safely to Earth.
Space programs supported by NASA Glenn include the Mercury, Apollo, and Space Shuttle programs. These contributions continue today as the researchers, engineers, scientists and administrative staff worked to develop and test technology to support the agency's efforts to revolutionize air travel and send the first woman and first person of color to the Moon under Artemis.
As the Director, Center Operations Directorate at NASA's Glenn Research Center, Robyn Gordon is an integral part of this larger mission. As her biographical sketch notes, “she manages organizational objectives, direction, resource allocation, strategic initiatives, and institutional functions” to enable NASA's programs.
While this position was not the childhood dream of Gordon, we learned through our recent conversation the ultimate job opportunity can come after a circuitous journey Here we share Gordon's journey in her own words, edited for clarity.
We begin by learning about her childhood, offering insight into what paths she chose, and how these decisions have shaped her professional life.
Phenomenal Woman: Introduce yourself to our readers, is Cleveland your hometown? If so, what area?
RG: Cleveland is my hometown. While I enjoy visiting many areas of Cleveland and each has its own positive attributes, I am unapologetically partial to the eastside. I grew up in Warrensville Heights and currently live in Beachwood. While I've lived in other places, including Los Angeles and Washington, DC, and have done a fair amount of travel across our country and around the world, I feel Cleveland is one of the best kept secrets. When you come across people from Cleveland in other cities, they always want to let you know they are from Cleveland also So, there is a lot of love for our area.
Phenomenal Woman: Tell us a little about your childhood, do you have siblings, what were your favoriteactivitiesgrowingup?
RG: I had an exciting childhood. I am the quintessential middle child, I have a sister and a brother who are older than me, and a younger sister I spent a lot of time with friends and family riding my bike, going to the movies, Geauga Lake, our community pool (even though I am not a very good swimmer); just participating in a lot of fun activities. However, my favorite thing to do was to go to the library, I could spend all day there. My love of the library had a lot to do with me being a good student. My family put a big emphasis on church and getting a good education. I participated in many activities in my church.
Phenomenal Woman: What were your favorite subjects in high school? What extracurricular activitiesdidyouparticipatein?
RG: I worked hard and did well in all my classes in high school, but my favorite subjects were English, History and Music. I played the flute in the band. Athletically, I was a member of the varsity track team during high school. I ran the 110, 220, and 440 relay events. I was good enough to win a few medals in league and regional competitions.
Continued on next page ...
www.PHENOMENALWOMAN.me ▒ 17
There are many things I really like about the job, but the most rewarding aspect is seeing the growth and success of the Center employees, especially those I helped to recruit and hire to work at NASA.
CONTINUED
“ “
Phenomenal Woman: What inspired you to study HumanResourceManagement?
RG: I took one Labor History class during my first year at Cleveland State University, and I was hooked. I was fascinated with how your career field, your job, and access to employment governs so many other aspects of most people's lives. I wanted to study Human Resource Management to learn how to maximize opportunities for myself and to help others achieve their life goals.
Phenomenal Woman: What was your dream job? Hasthatdreambecomereality?
RG: My dream job originally was to be a leader in the fashion industry. I wanted to create fashion, however when your drawing ability is at stick figure level, and you are a marginal seamstress, that dream quickly loses forward momentum. I did work briefly as a wardrobe assistant on a couple of music videos but that's a hard career field to break into and a college schedule didn't exactly mesh with the work schedule. After participating in the Labor History class, my dream job became to work in the Human Resources field and eventually evolved into wanting to be a Human Resources Director for a large Public Agency. So eventually, with my work with the City of Cleveland, the Cuyahoga County Public Library and with the National Aeronautics and Space Administration (NASA), my dream has become a reality I feel very fortunate because everyone doesn't get to have their dream career
Phenomenal Woman: You have held leadership positions at the City of Cleveland and the Cuyahoga County Public Library, can you tell us a little about these positions and how they prepared you for your tenurewithNASA?
RG: I served in several positions while working with the City of Cleveland. The greatest lessons I learned through all my time there was the importance of perseverance, resilience, and the services we provided to the city and its residents. I served as a project manager and legislative assistant for the Department of Engineering and Construction and as the Labor Relations Officer and Personnel Director for the Department of Port Control which manages the city's airports and harbors. My time with Port Control and my role as Equal Employment Opportunity/Labor Relations Officer for the Cuyahoga County Public Library were most aligned with my role as Human Resources Director for NASA Glenn Research Center. These experiences led to me being rated the most highly qualified candidate when I applied for the position with NASA. All the jobs are similar in the complex nature of the work, the need for problem solving skills and accomplishinggoals with limited resources.
Phenomenal Woman: Describe a typical workday, if thatexists.
RG: There is no typical day. Every day is different even if it's an “ordinary day” Although the days are heavily scheduled with meetings and actions, it's rare that a day will go as planned. While each day is unique, I still must oversee the Offices of Protective Services; and Science, Technology, Engineering, and Mathematics Engagement; the Lean Six-Sigma Program, Logistical and Technical Information Division, and Procurement Division. It is important that these organizations function at the highest level to ensure that NASA meets its programmatic goals and commitments to the American public.
Phenomenal Woman: You oversee several sections/departments, would you say they are interrelated,howso?
RG: On the surface it may seem that the functions are independent, but the groups operate collaboratively and are interrelated to provide support across the entire Center and, ultimately, the Agency. The service delivery or actions of one group can influence another group's work commitments, so it's necessary that we communicate daily, and forecast and plan operations as a unit. During emergent situations we are working together, in constant contact to support the Center
Phenomenal Woman: Is there an area that is most challenging,howso?
RG: All the areas are unique in their own way and come with different challenges. On a particular day one area may be more challenging than the others, but it won't be long before the focus needs to shift to make another area a priority We work hard to overcome the challenges because if Center Operations doesn't function effectively, the Center can't function.
Phenomenal Woman: What part of your job brings youthemostjoy?
RG: There are many things I really like about the job, but the most rewarding aspect is seeing the growth and success of the Center employees, especially those I helped to recruit and hire to work at NASA. During my NASA career, I spent a lot of time attending STEM (Science, Technology, Engineering & Math) Career Conferences and making recruiting trips to HBCUs (Historically Black Colleges and Universities) and other Minority Serving Institutions (MSIs) promoting NASA Glenn and working with students to help them obtain employment with NASA. It is very rewarding to see those employees ascend in their careers and also to watch as they, in turn, help others begin NASA careers. There is such great opportunity to make scientific and technology contributions while working at NASA and to get the best of those contributions, we must make room for and encourage everyone to participate.
18 ▒ JANUARY - FEBRUARY 2023
Robyn Gordon (L) with colleagues
Phenomenal Woman: Along your career path, what havebeenyourchallengesasafemale?
RG: The biggest challenges I've had have centered around being heard. I've been in situations where I may offer a comment or a solution and it's as if I didn't have any volume or audio when I was speaking. One of my male colleagues can repeat my comment verbatim, and it's not only heard but it's a “great” comment, idea or solution. Not only is the situation a challenge, it's also a challenge to not get disillusioned or feel pushed away The other issue around being heard is related to having a differing opinion. When that happens, the labels can come out: you are angry, you are upset, you are aggressive, or you are not listening. The truth is you don't agree or think differently You need to resist the urge to fall into that trap, and recognize the real problem is someone doesn't like what you are saying, and they don't respect or appreciate that you have a different opinion.
Phenomenal Woman: You serve or have served on a number of boards in the community, describe your choice in organizations and why you are drawn to them?
RG: I am drawn to organizations which support literacy, equity in employment and health, and STEM. These are all areas I believe are the foundation to building strong and sustainable communities. I have long had dogs who became important parts of my family, so I also have an affinity for organizations that work to rescue and support animals.
Phenomenal Woman: With the work that you perform daily in your job, and your outside affiliationshowdoyoubalanceyourpersonaltime?
RG: I am not the best at balancing personal time, because I want to show up to support people and organizations which are important to me. However, I do make time to have social dates with friends, be an active member of a book club, and attend plays, concerts, and shows. I don't have children, but I have a large close-knit family, so there are always children around and I have an overindulged, 11-pound dog named Flash Gordon, who is on the receiving end of a lot of qualitytime.
Phenomenal Woman: Do you have mentors, and what has been the impact of these relationships in yourcareerdevelopment?
RG: Over the years I've had a number of formal and informal mentors. The benefits have been immeasurable.
The knowledge and perspective which have been shared and the doors that have been opened have been very beneficial. I can't begin to put a value on all the times they have kept me from making a misstep or mistake and when they have convinced me to pursue opportunities that I otherwise would not have gone after. The advice and support I received from a mentor resulted in me being selected as NASA Glenn's first African American female senior executive.
PhenomenalWoman:Areyouamentor?
RG: Yes, I have served as a formal mentor for several programs and have informal mentoring relationships. Several of my NASA mentees have gone on to be promoted to positions of increased responsibility, including those in the federal senior executive service. Some of the informal relationships benefit me in that there are times when I receive the benefit of reverse mentoring.
Phenomenal Woman: What are your methods for carvingout“Me”time?
RG: I try to walk everyday and on those walks I listen to music or podcasts. Every week I set aside some specific time to read a book, a paper book not a kindle or tablet. I also make a priority to take a day to visit the main branch of the Cleveland Public Library, the University Circle Museums, the Botanical Gardens and the Rock and Roll Hall of Fame several times a year.
Phenomenal Woman: Based on what you have learned, what are three things you would tell 18year-oldRobyntoprepareherforthefuture?
RG:
1. Learn from experiences: You may encounter many defeats, but you must not be defeated. In fact, it may be necessary to encounter the defeats, so you can know who you are, what you can rise from, how you can still come out of it.”
2. Don't be afraid to take risks:
—MayaAngelou
"And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.”
— Anais Nin
3. Be your authentic self:
“Be yourself; everyone else is already taken.”
— Oscar Wilde
Continued on next page ...
www.PHENOMENALWOMAN.me ▒ 19
PHENOMENAL FACTS:
§ Bachelor's Degree, Human Resources Management
Cleveland State University
§ Master of Business Administration
Cleveland State University
§ Senior Executive Fellows Program
Harvard Kennedy School of Government
§ Women's Leadership Forum
Harvard Business School
§ Serves as chair of the St. Vincent Health Campus Board
§ Serves as member of the board of directors for the Sisters of Charity Foundation of Cleveland
§ Serves as member of the board of directors for Girl Scouts of North East Ohio
§ Served as Chair of the Sisters of Charity Foundation of Cleveland Board of Directors
§ Served as board member of the Cleveland Public Library Foundation
§ Served as board member of the National Center on Nonprofit Enterprise
§ Served as community trustee of the Cleveland State University
§ Selected as NASA Glenn Research Center's first African American female senior executive
§ Recognized by the President of the United States with the Presidential Rank of Meritorious Executive Award, which honors the top five percent of federal senior executives
§ Recognized by Women in Aerospace with the Aerospace Awareness Award
§ Recognized by the YWCA with the Woman of Achievement Award
§ Recognized by Crain's Cleveland Business with the Crain's Women of Note Award
§ Recognized by the Girl Scouts of North East Ohio with the Women of Distinction Award
§ Recognized by the Junior League of Cleveland with the Frances Payne Bolton Award
§ Recognized by Career Communications Group with the National Women of Color Technology Award for Community Service
§ Recognized by Career Communications Group with the Minorities in Research Science Trailblazer Award
PhenomenalWoman:What'snextforyou?
RG: I'm not sure what comes next. There are a few things I'm interested in, but I need to complete some of the projects on which I am currently working. I'm very excited about being a member of the group working with the Sisters of Charity to establish a health campus with the St Vincent Health System. This is a big and innovative project which is going to bring wonderful opportunities to the City of Cleveland and its Central neighborhood, and the best thing about the project is the involvement of all the stakeholders: the residents, the Health System, the Sisters of Charity Foundation of Cleveland, the board members and advisors, and the Sisters of CharityCongregation.
Phenomenal Woman: NASA is a unique organization, so if you are examining your role in comparison to others in a similar position would you say that women are well represented, or not so much? In what ways canwechangethat?
RG: There are some areas where women are still underrepresented at NASA. The reasons vary. There has to be an available pool of candidates and to further those efforts our STEM group works every day to create and offer programs which seek to capture the attention of K-12 students and also to offer research programs, technical challenges and internships which inspire college students to pursue careers in STEM and with NASA. However, it is incumbent upon all of us who work at NASA to ensure we have a progressive and welcoming environment which supports the hiring and retention of women. I must note that, of the nine NASA Center Directors, three are women.
Gordon's journey highlights the importance of flexibility when choosing career paths, and the impact childhood experiences can have when navigating change. A strong family grounded in faith with an emphasis on education was the strength supporting her throughout her journey.
In conclusion, she gave this assessment of her career:
RG: I have a wonderful and interesting career. I have been able to do things others have only dreamed of doing. I've had the opportunity to meet and work with a long list of women who inspire me: Katherine Johnson, Christine Darden, Nichelle Nichols, the stars of the Hidden Figures movie, Lilly Ledbetter and so many other trailblazing women of NASA. My work to advance STEM education in America has been recognized by leading technical organizations and the women's aerospace society I have been recognized with a Presidential Rank Award which honors the top five percent of highperforming senior career employees for "sustained extraordinary accomplishment." Executives from across government are nominated by their agency heads, evaluated by citizen panels, and designated by the president. Winners of these awards are deemed to be "strong leaders," professionals, or scientists who "achieve results" and "consistently demonstrate strength, integrity, industry, and a relentless commitment to excellence in public service."<
20 ▒ JANUARY - FEBRUARY 2023
www.PHENOMENALWOMAN.me ▒ 21
Cheryl Noviski Named Ursuline College CFO
PEPPER PIKE (Ohio)—Ursuline College appointed Cheryl Noviski as its Vice President for Finance and Administration/Chief Financial Officer A Certified Public Accountant specializing in the non-profit sector, Noviski brings more than30 years of finance and administration expertise to the college.In her new role she will oversee finance, human resources, payroll services, facilities, IT, security, procurement, purchasing, risk management, and planning.
Noviski started her accounting career in corporate America working for companies such as Price Waterhouse and Sherwin Williams before turning her attention to not-for-profit institutions. Over the past two decades, she has provided financial services for several educational organizations including Hershey Montessori School, Laurel School and North American Montessori Teachers' Association. In addition, she was the founding Treasurer of the Board of Stonebrook Montessori, the first public Montessori charter school serving the families of Glenville. She later became the Controller, then Vice President of Finance and Administration and Chief Financial Officer for Notre Dame College. Most recently, Noviski served as the Chief FinancialOfficer for Walsh Jesuit High School.
“Cheryl Noviski is a great addition to our leadership team,” states Ursuline President Sister Christine De Vinne, PhD, OSU. “She brings a wealth of knowledge in accounting, grant administration, business operations, facilities management, and more to Ursuline as well as a deep commitment to the College's mission.”
An alumna of Kent State University with a bachelor's degree in business administration, Noviski plans to graduate this May from Ursuline with a Master of Arts in Theological and Pastoral Studies. The Mentor resident
has volunteered extensively for Hospice of the Western Reserve, Rotary Club of Mentor, and Hope Ridge United Methodist Church, where she serves as a worship leader and lay speaker
“Ursuline offers me a unique opportunity to blend my professional knowledge and skills with my personal dedication to service,” explains Noviski. “I'm looking forward to continuing Ursuline College's legacy of women's leadership in my work with the faculty, staff and students.”
Noviski succeeds Tim Clymer, who returned to public service with his former employer as finance director for the cityof Aurora.
22 ▒ JANUARY - FEBRUARY 2023
ADVERTISE WITH US 216-702-0845 WOMAN WWOMAN Wphenomenal M A G A Z I N E WOMAN WWOMAN Wphenomenal M A G A Z I N E ™
www.PHENOMENALWOMAN.me ▒ 23
24 ▒ JANUARY - FEBRUARY 2023
www.PHENOMENALWOMAN.me ▒ 25
26 ▒ JANUARY - FEBRUARY 2023
www.PHENOMENALWOMAN.me ▒ 27
28 ▒ JANUARY - FEBRUARY 2023
www.PHENOMENALWOMAN.me ▒ 29 § § § §
phenomenal M A G A Z I N E WOMAN Wphenomenal WOMAN W ™ ™ AMagazineThatEmpowers andInspiresWomen! TO ADVERTISE, CALL 216.702.0845 ADS@PHENOMENALWOMAN.ME 30 ▒ JANUARY - FEBRUARY 2023
www.PHENOMENALWOMAN.me ▒ 31