Creative Brief - Battles + Beats

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CREATIVE BRIEF

BATTLES & BEATS

SERIES TITLE • Battles & Beats SERIES CONCEPT & SUMMARY • Throughout the Bible we find God's people in the middle of battles facing the most difficult odds. The leaders of God's people do not just face great armies, or tyrants, but also their own; imperfections, fear, worry, insecurities, and personal circumstances. • How can we experience everyday victories against everyday battles? How can we know God will be with us in battle when our challenges are greater than we can handle on our own? • Each week, we’ll talk through a battle someone faced in the bible that took extraordinary faith, and a song (Beats) that can inspire us to do the same.

OBJECTIVES • Develop a visual direction that can help inspire our print/web/ design/stage/video elements for the series • Create some mystery and intrigue from the graphic. Response of audience should be “what’s that going to be about” rather than trying explaining everything. DESIGN APPROACH Modern army, manly, bold, energetic, revolutionary, rugged

MAIN DELIVERABLE • Main logo graphic of 1920x1080 at 300dpi FILE TRANSFER We will use Dropbox for all file transfers of comps and final deliverables. Phil will share a folder with you for all related files to the series. BUDGET • $500 TIMELINE • Initial comp by May 10 • Refined comp by May 13 • Final by May 14 CONTACT Phil Bowdle Communications Director o: 770.222.2125 e: philb@westridge.com


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