Invited into the war room at Adjust Your Set to consult on content ideas on all things PERi-PERi, for their winning pitch to deliver Nando’s first dip into content publishing.
• Fitting with an agency that prides itself on delivering “content at the speed of culture”, my knowledge and experience of the South African and wider dance music scene through my work at Mixmag took the team in new directions.
• This was backed up with a series of cracking concepts, covering episodic TV slots with target market tastemakers, in-store interaction booths allowing diners in the UK and South Africa to share a table, remix collaborations between artists of both countries, and heated debates, where two celebrity besties bantered over a Wing Roulette plate – all embodying Nando’s creative collisions of ‘fire’ and ‘feed’.
• Of course, being Nando’s, I got my teeth into it. Adjust Your Set won the pitch and you can see some of my ideas in action on the Nando’s This is PERi-PERi page.
