PIPPA BRIDGES INDUSTRIAL DESIGN PORTFOLIO 2018
+44(0)7504625641
PIPPA.BRIDGES@HOTMAIL.COM
PIPPABRIDGES.COM
EDUCATION
AWARDS
EXPERIENCE
ADDITIONAL
LOUGHBOROUGH UNIVERSITY 2013-2017 BA (Hons) Industrial Design and Technology First Class Honours (2017) Diploma in Professional Studies (2016) Loughborough Employability Award (2015)
RSA STUDENT DESIGN AWARDS Winner (2017) Unilever ’Circular Futures’
JUNIOR DESIGNER AT GIFTS OF THE ORIENT (October 2017 - February 2018) Responsible for creating a ceramics range, packaging designs, marketing visuals and re-branding the company.
SHOWCASES Royal Designers for Industry Awards (2017) RSA Engage: Design for Social Impact (2017) James Dyson Foundation Day (2017) Group app presented at 02 meeting (2017)
LYTCHETT MINSTER SCHOOL 2006-2013 A level x1A* x2A (2013) GCSE x3A* x7A x1B (2011) Deputy Head Girl
JAMES DYSON FOUNDATION BURSARY AWARD Winner (2017) LOUGHBOROUGH ENTERPRISE & INNOVATION AWARD Second (2017) S3 GRAPHIC DESIGN Regional Winner (2016) LOWDI DESIGN Shortlist (2014)
JUNIOR FREELANCE DESIGNER AT RIANT BY DESIGN (July - September 2017) Developing a ‘Design for Happiness’ tool-kit of products ready for commercialisation. PRODUCT DESIGN INTERN AT ULTRA ELECTRONICS NCS (July - September 2016) Challenging design within the Nuclear Industry, visualising radically new concepts for improved safety, interaction and ease of use in power plants. INDUSTRIAL DESIGN INTERN AT VERDURE OUTDOOR LIVING (October 2015 - June 16) Designing an outdoor furniture range, website and working with Patent Attorneys. VOLUNTARY GRAPHIC DESIGNER AT ROOM TO READ (2015 - 2016)
EXTRA CURRICULAR Vice Chair of LSU Design Association (2014-2015) Intermediate Ballet (2013) Grade 6 Saxophone (2012) NCFE in Volunteering (2012) Rotary Youth Leadership Award (2012) CONTACT pippa.bridges@hotmail.com 5 Falconer Drive, BH15 4QQ +44(0)7504625641
INDUSTRIAL DESIGNER
PIPPA BRIDGES CURRICULUM VITAE
1 BILLION MASCARAS ARE SENT TO LANDFILL EVERY YEAR. HOW CAN THIS BE REDUCED? 01 INFINTY
REWARD RECYCLING
CLOSE THE LOOP
MAINTAIN HYGIENE
users would take an empty bottle back into store if they got a ‘discounted price for next purchase’
of users surveyed bin their mascara at its end of life.
users wouldn’t buy a refill mascara because the brush would be unhygienic.
91%
88%
“Because it’s easier... the bathroom bin doesn’t have recycling” Female aged 21
47%
ADD VALUE THROUGH PERSONALISATION
PROMOTE AS FASHIONABLE, NOT ENVIRONMENTAL
“If [casing] had a MEMORY attached to it, I wouldn’t lose it” Female aged 23
“If it’s ENDORSED BY KYLIE JENNER then I would use it.” Female aged 22 Market research shows the main purchasing focus is desirability, with eco benefits being an added bonus, not priority.
KEY AREA TO IMPROVE
LINEAR PRODUCT CYCLE RESEARCH & INSIGHTS
INITIAL CONCEPTS
CUSTOM CASING
ADD VALUE
restricted movement
3D SCAN FINGERTIP
DESIRABLE
HOW CAN HYGIENE BE MAINTAINED?
RADICALLY NEW DESIGN
WHAT IF THE USER HAS LONG NAILS?
IMPROVED EASE OF USE
HOW CAN RESIDUE BE WIPED OFF?
REFILL CAPSULE
CLOSE THE LOOP
REWARD FOR RETURN OF REFILL & LID
ALL PARTS REUSED
DEVELOPMENT
“I FEEL MORE IN CONTROL” “FUNNER TO APPLY” “LOVE IT!”
USER TESTING
REFILL LID Bioplastic
OPEN
REFILL Bioplastic
LID Rose-tinted copper
DIP
OUTER CASING Bioplastic
BASE Rose-tinted copper
APPLICATOR Flexible polymer
APPLY
Lashes for Life
INFINITY A sustainable, refillable mascara applied to the lashes with your fingertip. The outer-casing and fingertip applicator is kept for an estimated 10 years, whilst the refill is replaced every 3-6 months.
FINAL PROPOSAL
DESIGN
MATERIALS
VEOLIA EXTRACTION COMPANY Refill: Bioplastic from sludge
INFINITY Sustainable methods
MANUFACTURE MANUFACTURER
MARKETING
Refills washed and reused
POS COMPANY THE BEAUTY DEPARTMENT CELEBRITY ENDORSEMENTS POS company briefed of SD requirements
Pallets returned to warehouse for reuse (same journey as returned refills)
DISTRIBUTE
ELECTRIC VEHICLES Trucks only leave warehouse when full. Use ‘Platooning’ method if multiple.
STAKEHOLDER
‘Fingertip’ recycled or material recovered at end of life
RETAIL
BOOTS CURLY MONKEY Infinity exclusive to Boots stores. User given ‘Curly Monkey’ reusable face wipes on initial purchase.
STAGE
MASCARA REMOVAL
USE
Remove make up with reusable face wipes. Wash. Reuse
FEMALE, AGE 20-30
Replace individual parts
MANUFACTURE
LARGE BOOTS STORES MAKIBOT SENSE 3D scan and print ‘fingertip’ in store. Customisation to user creates added-value.
END OF LIFE OUTER PACKAGING
(10 years)
Recycle/materials recovery
‘FINGERTIP’
(4 years)
Reprint (brand new or over existing tip)
REFILL
(3-6 months) Repurchased online Don’t return refill, so no discount given. Recyclable casing
Refill returned to store same time as ‘fingertip’
Returned to store to be washed.
CIRCULAR SYSTEM
05
06
01 Sample Infinity in store. 02 3D scan dominant finger. 03 Select outer packaging and brush type. 04 Apply mascara to lashes with 3D printed fingertip applicator. 05 Return refill to store in 3-6 months and purchase new refill at discounted price. Old refill is sent back to manufacturer for reuse. 06 ‘Fingertip’ is cleaned upon new refill purchase, ready for reuse.
SCENARIO
IMPROVING CHILD ENGAGEMENT AND PORTABILITY OF NHS MEASURING EQUIPMENT 02 MEA
PORTABILITY
CHILD FRIENDLINESS
ACCURACY
PAPERLESS
ENRICHED TESTING
“I carry 4 bags.. BACK-PAIN is common.” NHS Health Visitor, Warwickshire
“Many children are reluctant to comply, which can result in a return visit. ”
“The results can be very SUBJECTIVE as the kids move and everyone has a slight variant tolerance.” NHS Health Visitor, Dorset
The results are plotted on a graph in pencil as there are so MANY MISTAKES!” NHS Health Visitor, Dorset
“The children are bored and not engaged with the current way of measuring, meaning we only see a basic development check.” NHS Nursery Nurse, Dorset
Health professionals carry scales, height measure, ASQ-3 tests and their own bag.
“Very INTRUSIVE when the height measure touches the child’s head.” “Not child-friendly.” NHS Health Visitors, Lincolnshire & Dorset
KEY AREAS TO IMPROVE
CHILD-FRIENDLINESS & PORTABILITY
The NHS is going paperless; the measuring process NEEDS MODERNISING.” NHS Doctor, Dorset
Design a portable infant height, weight and BMI Centile measure for use by Health Professionals at home visits or clinics.
USER NEEDS
01 “IT’S FUN BUT INTRUSIVE FOR THE AGE” 02 “VERY ENGAGING, MY FAVOURITE”
02
01
03 01
02
03 CONCEPTS
ULTRASOUND SENSOR ANTENNA
PIVOT MECHANISM PORTABLE SUITCASE
ASSESSMENT ACTIVITIES
SCALES
Ultrasound sensors inside the antenna measure height, whilst the scales housed in the suitcase read weight. All the data is recorded using an app
FINAL DESIGN
01
04
02
05
03
06
07
01 Load Mea into the car. 02 Walk to the house or clinic. 03 Pivot hoops upwards. 04 Read ‘Pogo and Coco’ story, using toys as props. 05 Load ‘Mea’ app and calibrate sensors. 06 Child stands on. Measurements are taken. BMI results calculated. 07 For 27 month development reviews: use building blocks, beads, thread and colouring pad to assess fine and gross motor skills.
SCENARIO
01 02
HOME PAGE
GENDER SELECTION
DATE OF BIRTH Scroll wheel
CALIBRATE & MEASURE Automatically moves on after each task performed
RESULTS
END OPTIONS Option to save or share results
APP WIREFRAMES
“IT'S GREAT, VERY CLEAR”
“USEFUL IF IT TOLD YOU THE INDIVIDUAL CENTILE RESULTS FOR HEIGHT AND WEIGHT TOO”
USER TESTING
“REALLY CLEVER HOW EVERYTHING FITS IN JUST ONE CASE” NHS Nursery Nurse, Leicestershire
“WHOLE PROCESS IMPROVED” NHS Doctor, Dorset
USER TESTING
BRINGING THE AESTHETICS OF INDOOR FUNITURE OUTSIDE 03 VERDURE
CONCEPTS
“IT LOOKS ROBUST”
“I LIKE IT BECAUSE IT LOOKS LIKE AN INDOOR CHAIR”
“IT LOOKS COMFY”
68%
OF USERS SURVEYED CHOSE CHAIR B AS THEIR FAVOURITE
CHAIR B
USER FEEDBACK
FINAL DESIGN
THANK YOU
+44(0)7504625641
PIPPA.BRIDGES@HOTMAIL.COM
PIPPABRIDGES.COM