Industrial Design Portfolio - Pippa Bridges - 2018

PIPPA BRIDGES INDUSTRIAL DESIGN PORTFOLIO 2018

+44(0)7504625641

PIPPA.BRIDGES@HOTMAIL.COM

PIPPABRIDGES.COM

EDUCATION

AWARDS

EXPERIENCE

ADDITIONAL

LOUGHBOROUGH UNIVERSITY 2013-2017 BA (Hons) Industrial Design and Technology First Class Honours (2017) Diploma in Professional Studies (2016) Loughborough Employability Award (2015)

RSA STUDENT DESIGN AWARDS Winner (2017) Unilever ’Circular Futures’

JUNIOR DESIGNER AT GIFTS OF THE ORIENT (October 2017 - February 2018) Responsible for creating a ceramics range, packaging designs, marketing visuals and re-branding the company.

SHOWCASES Royal Designers for Industry Awards (2017) RSA Engage: Design for Social Impact (2017) James Dyson Foundation Day (2017) Group app presented at 02 meeting (2017)

LYTCHETT MINSTER SCHOOL 2006-2013 A level x1A* x2A (2013) GCSE x3A* x7A x1B (2011) Deputy Head Girl

JAMES DYSON FOUNDATION BURSARY AWARD Winner (2017) LOUGHBOROUGH ENTERPRISE & INNOVATION AWARD Second (2017) S3 GRAPHIC DESIGN Regional Winner (2016) LOWDI DESIGN Shortlist (2014)

JUNIOR FREELANCE DESIGNER AT RIANT BY DESIGN (July - September 2017) Developing a ‘Design for Happiness’ tool-kit of products ready for commercialisation.

PRODUCT DESIGN INTERN AT ULTRA ELECTRONICS NCS (July - September 2016) Challenging design within the Nuclear Industry, visualising radically new concepts for improved safety, interaction and ease of use in power plants.

INDUSTRIAL DESIGN INTERN AT VERDURE OUTDOOR LIVING (October 2015 - June 16) Designing an outdoor furniture range, website and working with Patent Attorneys.

VOLUNTARY GRAPHIC DESIGNER AT ROOM TO READ (2015 - 2016)

EXTRA CURRICULAR Vice Chair of LSU Design Association (2014-2015) Intermediate Ballet (2013) Grade 6 Saxophone (2012) NCFE in Volunteering (2012) Rotary Youth Leadership Award (2012) CONTACT pippa.bridges@hotmail.com 5 Falconer Drive, BH15 4QQ +44(0)7504625641

INDUSTRIAL DESIGNER

PIPPA BRIDGES CURRICULUM VITAE

1 BILLION MASCARAS ARE SENT TO LANDFILL EVERY YEAR. HOW CAN THIS BE REDUCED? 01 INFINTY

REWARD RECYCLING

CLOSE THE LOOP

MAINTAIN HYGIENE

users would take an empty bottle back into store if they got a ‘discounted price for next purchase’

of users surveyed bin their mascara at its end of life.

users wouldn’t buy a refill mascara because the brush would be unhygienic.

91%

88%

“Because it’s easier... the bathroom bin doesn’t have recycling” Female aged 21

47%

ADD VALUE THROUGH PERSONALISATION

PROMOTE AS FASHIONABLE, NOT ENVIRONMENTAL

“If [casing] had a MEMORY attached to it, I wouldn’t lose it” Female aged 23

“If it’s ENDORSED BY KYLIE JENNER then I would use it.” Female aged 22 Market research shows the main purchasing focus is desirability, with eco benefits being an added bonus, not priority.

KEY AREA TO IMPROVE

LINEAR PRODUCT CYCLE RESEARCH & INSIGHTS

INITIAL CONCEPTS

CUSTOM CASING

ADD VALUE

restricted movement

3D SCAN FINGERTIP

DESIRABLE

HOW CAN HYGIENE BE MAINTAINED?

RADICALLY NEW DESIGN

WHAT IF THE USER HAS LONG NAILS?

IMPROVED EASE OF USE

HOW CAN RESIDUE BE WIPED OFF?

REFILL CAPSULE

CLOSE THE LOOP

REWARD FOR RETURN OF REFILL & LID

ALL PARTS REUSED

DEVELOPMENT

“I FEEL MORE IN CONTROL” “FUNNER TO APPLY” “LOVE IT!”

USER TESTING

REFILL LID Bioplastic

OPEN

REFILL Bioplastic

LID Rose-tinted copper

DIP

OUTER CASING Bioplastic

BASE Rose-tinted copper

APPLICATOR Flexible polymer

APPLY

Lashes for Life

INFINITY A sustainable, refillable mascara applied to the lashes with your fingertip. The outer-casing and fingertip applicator is kept for an estimated 10 years, whilst the refill is replaced every 3-6 months.

FINAL PROPOSAL

DESIGN

MATERIALS

VEOLIA EXTRACTION COMPANY Refill: Bioplastic from sludge

INFINITY Sustainable methods

MANUFACTURE MANUFACTURER

MARKETING

Refills washed and reused

POS COMPANY THE BEAUTY DEPARTMENT CELEBRITY ENDORSEMENTS POS company briefed of SD requirements

Pallets returned to warehouse for reuse (same journey as returned refills)

DISTRIBUTE

ELECTRIC VEHICLES Trucks only leave warehouse when full.

Use ‘Platooning’ method if multiple.

STAKEHOLDER

‘Fingertip’ recycled or material recovered at end of life

RETAIL

BOOTS CURLY MONKEY Infinity exclusive to Boots stores.

User given ‘Curly Monkey’ reusable face wipes on initial purchase.

STAGE

MASCARA REMOVAL

USE

Remove make up with reusable face wipes. Wash. Reuse

FEMALE, AGE 20-30

Replace individual parts

MANUFACTURE

LARGE BOOTS STORES MAKIBOT SENSE 3D scan and print ‘fingertip’ in store. Customisation to user creates added-value.

END OF LIFE OUTER PACKAGING

(10 years)

Recycle/materials recovery

‘FINGERTIP’

(4 years)

Reprint (brand new or over existing tip)

REFILL

(3-6 months) Repurchased online Don’t return refill, so no discount given.

Recyclable casing

Refill returned to store same time as ‘fingertip’

Returned to store to be washed.

CIRCULAR SYSTEM

05

06

01 Sample Infinity in store.

02 3D scan dominant finger.

03 Select outer packaging and brush type.

04 Apply mascara to lashes with 3D printed fingertip applicator.

05 Return refill to store in 3-6 months and purchase new refill at discounted price. Old refill is sent back to manufacturer for reuse.

06 ‘Fingertip’ is cleaned upon new refill purchase, ready for reuse.

SCENARIO

IMPROVING CHILD ENGAGEMENT AND PORTABILITY OF NHS MEASURING EQUIPMENT 02 MEA

PORTABILITY

CHILD FRIENDLINESS

ACCURACY

PAPERLESS

ENRICHED TESTING

“I carry 4 bags..

BACK-PAIN is common.”

NHS Health Visitor, Warwickshire

“Many children are reluctant to comply, which can result in a return visit. ”

“The results can be very SUBJECTIVE as the kids move and everyone has a slight variant tolerance.”

NHS Health Visitor, Dorset

The results are plotted on a graph in pencil as there are so MANY MISTAKES!” NHS Health Visitor, Dorset

“The children are bored and not engaged with the current way of measuring, meaning we only see a basic development check.”

NHS Nursery Nurse, Dorset

Health professionals carry scales, height measure, ASQ-3 tests and their own bag.

“Very INTRUSIVE when the height measure touches the child’s head.”

“Not child-friendly.”

NHS Health Visitors, Lincolnshire & Dorset

KEY AREAS TO IMPROVE

CHILD-FRIENDLINESS & PORTABILITY

The NHS is going paperless; the measuring process NEEDS MODERNISING.” NHS Doctor, Dorset

Design a portable infant height, weight and BMI Centile measure for use by Health Professionals at home visits or clinics.

USER NEEDS

01 “IT’S FUN BUT INTRUSIVE FOR THE AGE” 02 “VERY ENGAGING, MY FAVOURITE”

02

01

03 01

02

03 CONCEPTS

ULTRASOUND SENSOR ANTENNA

PIVOT MECHANISM PORTABLE SUITCASE

ASSESSMENT ACTIVITIES

SCALES

Ultrasound sensors inside the antenna measure height, whilst the scales housed in the suitcase read weight. All the data is recorded using an app

FINAL DESIGN

01

04

02

05

03

06

07

01 Load Mea into the car.

02 Walk to the house or clinic.

03 Pivot hoops upwards.

04 Read ‘Pogo and Coco’ story, using toys as props.

05 Load ‘Mea’ app and calibrate sensors.

06 Child stands on. Measurements are taken. BMI results calculated.

07 For 27 month development reviews: use building blocks, beads, thread and colouring pad to assess fine and gross motor skills.

SCENARIO

01 02

HOME PAGE

GENDER SELECTION

DATE OF BIRTH Scroll wheel

CALIBRATE & MEASURE Automatically moves on after each task performed

RESULTS

END OPTIONS Option to save or share results

APP WIREFRAMES

“IT'S GREAT, VERY CLEAR”

“USEFUL IF IT TOLD YOU THE INDIVIDUAL CENTILE RESULTS FOR HEIGHT AND WEIGHT TOO”

USER TESTING

“REALLY CLEVER HOW EVERYTHING FITS IN JUST ONE CASE” NHS Nursery Nurse, Leicestershire

“WHOLE PROCESS IMPROVED” NHS Doctor, Dorset

USER TESTING

BRINGING THE AESTHETICS OF INDOOR FUNITURE OUTSIDE 03 VERDURE

CONCEPTS

“IT LOOKS ROBUST”

“I LIKE IT BECAUSE IT LOOKS LIKE AN INDOOR CHAIR”

“IT LOOKS COMFY”

68%

OF USERS SURVEYED CHOSE CHAIR B AS THEIR FAVOURITE

CHAIR B

USER FEEDBACK

FINAL DESIGN

THANK YOU

+44(0)7504625641

PIPPA.BRIDGES@HOTMAIL.COM

PIPPABRIDGES.COM