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PIPPA BRIDGES FIRST CLASS HONOURS Industrial Design Graduate, Loughborough University WINNER of the RSA Student Design Awards 2017 WINNER of the James Dyson Foundation Bursary Award 2017
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INFINITY
ReďŹ llable, customisable, sustainable mascara applied to the lashes with your ďŹ ngertip. This design is Patent Pending.
“ PERSONAL CAR CARE AND BEAUTY PRODU PRODUCTS ACCOUNT UNT FOR FO 1/3 OF LANDFILL WASTE. ” Sustainable Brands, 2011
BRIEF
Design and develop a product, system or business model for Fast Moving Consumer Goods based on principles of circular design and value creation.
CURRENTLY A LINEAR PRODUCT CYCLE EXTRACTION
PRODUCTION
DISTRIBUTION
CONSUMPTION
WASTE
KEY AREA FOR IMPROVEMENT
“AROUND 1 BILLION MASCARAS ARE SOLD WORLDWIDE EVERY YEAR.” premiumbeautynews.com
DEFINING THE PROBLEM
Mascara is an untapped, unsustainable FMCG that needs revision. Females usually throw their empty mascaras into their bin as there are no visible recycling symbols on the current packaging, plus users aren’t bothered about recycling as it is an inconvenience. The mascara is often lost as there is no perceived value to the product.
INSIGHTS
Numerous insights were pulled out from primary and secondary research uncovering user habits, perceptions and values of mascara and other beauty products.
IDEATION & PROTOTYPING
Ways to apply mascara to the lashes were explored in a variety of concepts, leading to over 21 prototype iterations tested on over 14 different users. Models ranged from low ďŹ delity cardboard and polymorph, to precision 3D printing.
“I FEEL MORE IN CONTROL” “FUNNER TO APPLY” “LOVE IT!”
STANDARD SIZE REFILL LID Silicon
Ø20mm STANDARD SIZE OUTER WALL. CUSTOMISED INNER TO FIT USER’S FINGER ABS
40mm
Ø21mm
STANDARD SIZE REFILL Veolia’s bioplastic
Lashes for Life STANDARD SIZE INNER SECTION TO FIT REFILL Veolia’s bioplastic
FINAL PROPOSAL
Infinity mascara offers a revolutionary new way to apply mascara, with a 3D printed fingertip that fits the individual’s finger form. Securing overwhelming environmental benefits over current designs, per person, one purchase of Infinity can save an estimated 25 mascara bottles from landfill.
BASE WITH CAVITY FOR REFILL LID Rose-tinted copper
INFINITY CIRCULAR SYSTEM STAKEHOLDER
DESIGN
STAGE
MATERIALS
VEOLIA EXTRACTION COMPANY Refill: Bioplastic from sludge
INFINITY Sustainable methods
MANUFACTURE MANUFACTURER
MARKETING
Refills washed and reused
POS COMPANY THE BEAUTY DEPARTMENT CELEBRITY ENDORSEMENTS POS company briefed of SD requirements
Pallets returned to warehouse for reuse (same journey as returned refills)
DISTRIBUTE
ELECTRIC VEHICLES Trucks only leave warehouse when full. Use ‘Platooning’ method if multiple.
‘Fingertip’ recycled or material recovered at end of life
RETAIL
BOOTS CURLY MONKEY Infinity exclusive to Boots stores. User given ‘Curly Monkey’ reusable face wipes on initial purchase. MASCARA REMOVAL
USE
Remove make up with reusable face wipes. Wash. Reuse
FEMALE, AGE 20-30
Replace individual parts
MANUFACTURE
LARGE BOOTS STORES MAKIBOT SENSE 3D scan and print ‘fingertip’ in store. Customisation to user creates added-value.
END OF LIFE OUTER PACKAGING
(10 years)
Recycle/materia Recycle/materials recovery
‘FINGERTIP’
(4 years)
Reprint (brand new or over existing tip)
REFILL
(3-6 months)
Repurchased online Don’t return refill, so no discount given. Recyclable casing
Refill returned to store same time as ‘fingertip’
Returned to store to be washed.
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SCENARIO
01 Option to sample Infinity in store. 02 3D scan dominant finger for 3D print. 03 Choose outer packaging and brush type, 04 Apply mascara to lashes with fingertip applicator, until it runs out (3-6 months). 05 Return used refill to store and purchase new refill at discounted price. Old refill is send back to manufacturer for reuse. 06 Fingertip applicator is cleaned on every new refill purchase, ready for reuse.
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MEA
An infant height, weight an BMI centile measure used at NHS home visits and clinics.
“MANY CHILDREN ARE RELUCTANT TO COMPLY, WHICH CAN RESULT IN A RETURN VISIT. ” NHS Nursery Nurse, Dorset
“I CARRY 4 BAGS.. BACKPAIN IS COMMON.” NHS Health Visitor, Warwickshire
PROBLEM
Current NHS equipment to measure 2-5 year old height and weight is hard to transport, inaccurate and intrusive for a young child. After interviewing NHS Health Professionals, child development experts and product suppliers, key areas to improve were: 01 Child-friendliness 02 Portability 03 Ease of use
“NOT CHILD-FRIENDLY.” NHS Health Visitor, Lincolnshire
MIRROR
PROPOSAL An all-in-one infant measure that uses ultrasound sensors to accurately measure height without contact, scales for weight, and an app to calculate BMI.
ULTRASOUND
CARD MODELLING
ANTHROPOMETRIC DATA
ULTRASOUND SENSORS
DEVELOPMENT
Experiments in card, CAD and MDF helped verify stability, mechanisms and scale. A high fidelity prototype of the final design was made by hand, shown right.
WIREFRAME APP
ULTRASOUND SENSOR ANTENNA
MIRROR PIVOT MECHANISM PORTABLE SUITCASE
ASSESSMENT ACTIVITIES
SCALES
FINAL DESIGN
Ultrasound sensors inside the antenna measure height, whilst the scales housed in the suitcase read weight. All the data is recorded using an app which can connect to the eRedbook. After measurement, LEDs around the ‘head’ light up to reward the child. Extra components help assess fine and gross motor skills.
INFANT MEASUREMENT APP
“REALLY CLEVER HOW EVERYTHING FITS IN JUST ONE CASE” NHS Health Visitor
“WHOLE EXPERIENCE IMPROVED” NHS Nursery Nurse
USER TESTING
A high ďŹ delity model was tested on over 15 different users, including NHS Health Visitors, Nursery Nurses, Doctors, Child Experts, parents and 2-5 year olds. Feedback was very positive, concluding the whole measurement experience had been totally improved. Mea helps to bring a fun and positive perception of NHS measuring processes from a young age,.
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SCENARIO
01 Load Mea into the car. 02 Walk to the house or development clinic. 03 Pivot hoops upwards and insert antenna. 04 Read ‘Pogo and Coco’ story using toys as props. 05 Load ‘Mea’ app and calibrate sensors. 06 Child stands on, measurements taken, BMI is calculated. 07 For 27 month development reviews: use building blocks, beads, thread and colouring pad to assess motor skills.
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VERDURE
A nine month placement at Verdure Outdoor Living designing a new furniture range. Diploma of Professional Studies
BRIEF
To design, develop and prototype a high end outdoor furniture range. All manufacturing techniques used must align to the basic machining capabilities of the Canadian manufacturers.
£1400
AVERAGE PRICE MARKET WOULD PAY FOR CHAIRS AND TABLE
68%
OF USERS SURVEYED CHOSE CHAIR B
“I LIKE IT BECAUSE IT LOOKS LIKE AN INDOOR CHAIR” CHAIR B “IT LOOKS ROBUST”
FINAL PRODUCT
Through a series of user feedback sessions at a trade fair and garden centres, a target market was formed with needs and preferences outlined. The resultant design was a luxury outdoor chair made from Clear Red Western Cedar.
ADDITIONAL CONCEPTS
As well as chair and table sets, other concepts produced on the placement included a camping pod for ‘glamping’, and a BBQ Hut for a new cooking experience in the garden.
“ DESIGN... SHOULD HELP PEOPLE. THAT’S ITS ROLE ”
EXPERIENCE
2017-18 Gifts of the Orient Junior Designer 2017 Riant by Design Junior Freelance Designer 2016 Ultra Electronics NCS Design Intern 2015-16 Verdure Outdoor Living Design Intern Graphic Designer at Room to Read
2014-15 Vice Chair of LSU Design Association
AWARDS
2017 RSA Student Design Awards WINNER
Enterprise & Innovation Award SECOND James Dyson Foundation Bursary Award WINNER App presented at 02 SHORTLIST
Dieter Rams
04 Pippa Bridges pippa.bridges@hotmail.com
2016 Diploma in Professional Studies
S3 Graphic Design Competition REGIONAL WINNER
2015 Loughborough Employability Award 2014 Lowdi Design Competition SHORTLIST 2013-17
BA (Hons) Industrial Design and Technology, Loughborough University FIRST CLASS HONOURS
I am a self-motivated, conscientious and hard-working individual
PASSIONATE ABOUT MAKING A POSITIVE CHANGE through
SUSTAINABLE DESIGN.
My goal is to design for an improved user experience; HELPING OTHERS and enhancing lives.
à;HŎ 3IƇ PIPPA.BRIDGES@HOTMAIL.COM