A LOGO BOOK by
RYA N N G U Y EN
FOREWORD During the “Icon/Symbol/Isotype� project, I was given choices to choose an object that I find important in some ways. I started with a wrench, an alarm clock, and a binder clip. The goals were to choose something that is mobile and simple. I ended up choosing the clock for its shapes and mild complexity. The project then continued to be a set of challenges for me to answer, thinking all the different ways I can make the clock iconic and easily recognizable. It is like putting the object through a food processor, and gets different result from each setting. When the time comes, a final icon was produced and used. Then come the logos. Logos are made specially catered to six different companies: organic food grocer, big box store, sport team, law firm, fast-food restaurant, and Indie music record company. The objective was to include the object and its name in the logo production.
alarm clock Gives your tastebuds a wake up
alarm clock Gives your tastebuds a wake up
COMPANY STATEMENT
O
ur establishment, Organic Alarm Clock, is a place where consumers can purchase organic produce and products when it is the most ripe and useful.
Our logo is based on a tree vine, which is the first thing that inhabited Earth. It makes sense; most of what we eat is grow on trees. So there is no need to worry about chemicals and preservatives.
We are different than most organic retailers. For one, we are housed in an environmental friendly building. Using the sun as our number one source of energy, thus reducing our carbon footprints.
The colors in our logo represent the Earth on which it was found. The various shades of green to show that we are in touch with nature and what it has given us all these centuries.
Here at Organic Alarm Clock, we are serving you with the utmost care in our selections of merchandises. Taking a great deal of pride to have our products is the most pure form of substance Earth has to give, or the very least close to it.
COLOR GUIDE PANTONE 7547 M Tagline text color PANTONE 547 M Vine color “alarm clock” text PANTONE 5763 M “Organic” text Leaves with straight stem PANTONE 5767 M Leaves with round stem
Lastly, our slogan is a way for us to introduced Organic Alarm Clock to those who are hesitant to try. We stand behind our company, and our products that we are sure that you will love it just as much as we do.
a arm o’clock ringin’ in the savings
a arm o’clock ringin’ in the savings
COMPANY STATEMENT
A
larm O’clock is a place where everything is at your fingertips. Pretty much everything you will need, you can find it here, from grocery, to apparel, to mechanics, and electronics. We have done an extended research to stock our store with products that will you surely find it most convenient. We are not like our peers; there are no hassles when it comes to Alarm O’clock. Help is always there for you to complete your shopping experience seamlessly and effortless. Another
thing we love to do is to help you save money, just look at our slogan. Almost every price in our store has been reduced. We know the importance of saving, and with that we structure our mindset so you do not have to worry. Our logo is very simple and precise. It is a chemistry compound that combines data together, so that what we did. The combinations of products we offered are here to help you live your daily life with ease. There is no need to attend multiple stores.
COLOR GUIDE PANTONE 447 M Company name Outline and stray lines of compounds Hands of clock PANTONE 5845 M Right compound Tagline text PANTONE 4645 M Left compound
Risk Everything. Fear Nothing. No Time For Regrets.
Risk Everything. Fear Nothing. No Time For Regrets.
COMPANY STATEMENT
T
he Alarm Clock Players are the greatest at what they do — lacrosse. For many years, they have been more wins then losses, and keep their fans on the edge of their seats. The team had endured many challenges in order to keep their games well play and mind sharp. The team began in Toronto, Canada, with a determined coach; their talents were not gone unnoticed by scouters. It was not long until they get the recognition they deserved. After the
COLOR GUIDE PANTONE 180 M “Clock” text Clock symbol PANTONE 534 M “Alarm” and “Players” text PANTONE 534 M Tagline text
Alarm Clock Players signed on, they were exposed to many regions and their fan base started and grew. The logo for the team is what it is, a lacrosse player captured in the moment. And as every player know, that when on the field there are no second thoughts. Live in the moment. Once on the field, the team is your family and family watch each other back. That way all the players can focus on their duty.
Alarm, Clock & co. Making time for you.
Alarm, Clock & co. Making time for you.
COMPANY STATEMENT
H
ere at Alarm, Clock & Co. Law Firm, we are on the look out for justice for you. We believe everyone is innocent until proven guilty. With that being said, we are someone you can trust to defend you. Both Stephan Alarm and Augustus Clock graduate from Yale Law, and have ten years of experience as litigators and non-court work, they set out to start their own firm. Within that firm many people contribute their knowledge to certain cases to ensure the outcomes are favorable.
COLOR GUIDE PANTONE 553 M Clock Symbol Tagline text PANTONE 368 M Company name Interior of clock
The company logo has the Scale Of Justice to represent the two sides of truth and fairness. It is hanging from a clock to show that we will always make time to help you. Another thing about Alarm, Clock & Co. is that we are most proud of the pro bono work offered to those in need. We love the idea of it, being able to help those who cannot help themselves. But that is not all, aside from that; we also donate to charitable organization to help with medical research and children in need.
VINYL
ALARM
CLOCK Ringin’ to the beat.
VINYL
ALARM
CLOCK Ringin’ to the beat.
COMPANY STATEMENT
V
inyl Alarm Clock is probably one of the most known Indie record labels that produced genius artists that are up and coming. The label started with one band, and from there many deserving artists are given a chance to share their words with the world.
the record on top; to show that time has no effects on music. That it is universal and has no boundaries. The colors chosen in part reminisce the vintage feel, to remind listeners that some of the best music is produced within this era.
Our record label is based on the way music was. How you can experience the sound to be as if you were there; that was vinyl is like. The sound is crisp and stark. So when it comes down to choosing our logo, it is no wonder we stick with the classic. The “A” for our name (Alarm Clock) and incorporated
At Vinyl Alarm Clock, we are always on the lookout for talents that could bring something new to music. Which is why we proud to produced the soundtrack for the movie “Alarm Clock” produced by University Of South Florida St. Petersburg.
COLOR GUIDE PANTONE 460 M Stripes on vinyl PANTONE 808 M Company name and tagline PANTONE 320 M Center of vinyl PANTONE BLACK M Clock symbol
alarm c l o ck bistro Time for good food
alarm c l ock bistro Time for good food
COMPANY STATEMENT
T
here is a time and place for everything, and when it comes to food why should there be anything less. Alarm Clock Bistro is the place to be if you want good food. The bistro started when Garrett Bonde was in a bind to satisfied his hunger, but wary of the usual places. Not that there was anything wrong with it; it just seems that he ate all he can without feeling repetitive. Then it struck him; he wants a place where he can get all his favorites in one place. Few years later, Alarm Clock Bistro is open; it was a place where folks can eat leisurely and enjoy the company of its inhabitants.
COLOR GUIDE PANTONE 180 M “alarm clock” text PANTONE 1655 M Tagline text PANTONE 1817 M “bistro” text
The logo comes about to give the bistro a homey feelings, where it is not too upscale and not too rushed. It is like the sign in your house whenever there is a big feast happening. That is what Bonde was trying to convey with his bistro. He wants people to be reminded of home-cooked meals, excited chatter among family, and with roaring laughter.
RYAN NGUYEN Š December 7, 2011 Produced For Introduction To Multimedia Systems