The USFSP program in graphic design is environmentally concious, our branding devices try to limit the amount of ink used in printing promotional materials. You will notice that our two primary brand colors are sky blue and rubine red.
Our campus is nestled within Bayboro Harbor, and the culture of our community is deeply engrained in the sun, sky, and sea that surrounds us. The waterfront campus is a deďŹ ning feature of the USFSP campus.
Full color printing is used for printing accurate colors of student work, so that their work may shine as the artist intended.
The rubine red not only provides a daring contrast, but embodies the passion and dedication of each student who enters and completes the program.
| 003 THE USFSP logo is based on the Van de Graaf diagram, a set of shapes used to create a “perfect� book layout, popularized by modernist designer Jan Tschichold. When utilized, the USFSP logo has no set axis angle, alluding to the bending of traditionalist rules, a hallmark of the education you will recieve here in St. Petersburg. Rules and traditions provide solid foundations for graphic design education, but are not set in stone. The juxtaposition of tradition and rejection thereof is meant to inspire students academically as well as artistically.
Oak trees in the courtyard of the Peter R. Wallance Florida Center for Teachers
photograph
about USFSP
6
Our City, Our Inspiration
8
BFA in Graphic Design
10
Information for Prospective Students
12
Course Descriptions
16
Directions
22
About USF St. Petersburg | 006
about USFSP USF St. Petersburg has a history rich with academic excellence, entrepreneurial spirit and ingenuity. Its founders opened the doors to students Sept. 5, 1965, and throughout its history this academic cove on Bayboro Harbor has embraced enormous change as Florida’s need for higher education intensified. USF St. Petersburg is the first regional campus established in the state of Florida. USF St. Petersburg is now an academically and fiscally autonomous institution that earned accreditation in 2006 from the Southern Association of Colleges and Schools Today, USF St. Petersburg faculty and staff are proud of more than 28,000 sys-
tem and institutional alumni who live in Pinellas County. They are teachers, doctors, judges, business owners and school administrators who provide expertise and leadership to our community. A national study found that nine out of 10 USF alumni remain in Florida after graduation. USF St. Petersburg’s early administrators were creative and ambitious, building support from the City Council, St. Petersburg Chamber of Commerce, the State Legislature, the Board of Regents and intellectual leaders such as Nelson Poynter, to lead the institution closer to its ultimate achievement as a graduate urban institution.
Tropicana Field, home of the Tampa Bay Rays
USF St. Petersburg has invested $55 million in capital construction that offers students research labs, a residence hall, parking garage, Barnes & Noble Bookstore, Coquina Café that features Chick-fil-A on the Bay, and Research Labs. The Science and Technology Building and the Central Lawn are projects under construction in the heart of campus. Both will open fall 2009 and transform the Second Street corridor into a tree-lined pedestrian promenade that symbolizes the institution’s partnership with the community.
A
mere three years ago I stood on stage and accepted my high school diploma. I thought I had it all figured out, but doesn’t everyone at that age? Fast forward a few months, I was faced with the harsh reality that I had chosen a major completely wrong for me. I had always been interested in art, but I wasn’t comfortable with relying on a studio art degree. Finally I decide to look into the program in graphic design offered at USF St. Petersburg. That turned out to be one of the best decisions I had ever made. I was unhappy with the size, culture, and location of the school I was at. I wanted to be creative, but I also wanted a bit of job security. I wanted to learn applicable skills as well as history and theory. USFSP was a perfect mixture of big university perks with the atmosphere of a small college. It’s location is nestled perfectly between the bustling down-
Out City, Our Inspiration | 009
town of St. Pete and the relaxing, natural beauty of Bayboro Harbor. Within days I met wonderful friends, all with the same interests and hobbies as me! St. Pete always has something going on - day or night. Students regularly sell artwork at the Saturday Morning Market, and the galleries on Central Avenue are a great source of inspiration. You can see awesome shows at Jannus Landing, The State Theatre, or the Mahaffey Theatre. The Tampa Bay Rays have been on quite the winning streak the past few years, and their games are sure to not disappoint. If you’re feeling more on the pensive side, there is a plethora of museums and historical sites within walking distance from campus. Did I mention that we have a tavern just a few feet from our classrooms? No matter what mood you’re in there will always be somewhere to go or something to see. Even simply sitting in the Poynter Library with a good book, admiring the boats sailing on harbor, is an afternoon well spent. Our little community continues to grow every day. The charm of St. Pete are quite hard to resist. It is definitely an ideal location for spurring academic, artistic, cultural and social growth.
left top: A massive selection of books about art & design. left bottom: An average night in the USFSP graphic design print room. above: The corner of 4th St S and Dali Blvd, in front of the parking garage.
USFSP campus
The Graphic Design degree offers students a sequence of rigorous courses that balance critical thinking and pragmatic experience complimented by the enriched experience of the liberal arts environment of the University of South Florida St. Petersburg. Graphic designers develop the images that give voice to the world around us. Using their raw materials - the ability to think, draw, write, speak, and design - students learn the skills to solve speciďŹ c visual problems. The study of typography, design concepts, and digital technology develops an understanding of the tradition, practice, and process of graphic design. This program guides students in building the imagination, aesthetic sensitivity, and powers of critical thought required to succeed as visual communicators. The curriculum emphasizes expertise in image development, typography, print and screen-based graphics and interactive design. The program prepares students for the rigor of professional design practice through an internship program, courses in production and portfolio development. Additionally, students design, organize and promote an exhibition of their ďŹ nal senior project.
| 0011
Bachelors of Fine Arts in Graphic Design
LIMITED ACCESS PROGRAM ADMISSION The B.F.A. Degree in Studio Art with a concentration in Graphic Design is a limited access, upperlevel program of study. Each fall, a maximum of 20 students are admitted to the program. These students then follow a sequential course schedule to successfully graduate from the program. • No students are admitted to the program in spring semesters. • Only admitted graphic design students may enroll in program courses, with the exception of History of Graphic Design and other art history classes.
left: Class of 2012 hard at work! right: sunflowers on the short of Bayboro Harbor.
Students | 0013
USFSP is located right next door to the Alfred Whitted Airport.
• Apply to the university prior to submitting a portfolio. For the complete requirements for the B.F.A. Degree in Studio Art with a concentration in Graphic Design, program prerequisites, and course descriptions please refer to the previous pages. • Have a 2.5 or higher overall GPA. • Successfully fulfill all sections of the CLAS requirement. • Submit a formal application and portfolio to the Program in Graphic Design by the listed February deadline. • Demonstrate the completion of all art prerequisites with a 3.25 or higher GPA prior to the first semester of the graphic design track (fall). • Demonstrate the completion of all general education requirements as published in the university catalog, http://www.stpete.usf.edu/ugc/undergraduate_catalog.htm, or completion of an A.A. degree from a Florida public university or community college. An A.S. degree will not satisfy this requirement. • Have satisfied the state foreign language requirement of 2 years of sequential high school foreign language or 8 semester hours of college foreign language. • Have a 3.25 GPA for all art courses or higher. • Be admitted and have an active USF/USFSP identification number by time of application to program. Students not yet admitted to USFSP can access this link for more information on applying: http://www.stpete.usf.edu/admissions/index.htm. USFSP accepts applicants up to one year in advance. Students must have admission for Fall 2011 or earlier to begin the program.
Information for Prospective
APPLICANTS TO THE PROGRAM MUST
PROGRAM PREREQUISITES • History of Visual Arts I (ARH 2050, 3 credit hours)* • History of Visual Arts II (ARH 2051, 3 credit hours)* • Concepts + Practices I (ART 2201c, 3 credit hours) OR Design I (transfer course)**
• Concepts + Practices II (ART 2203c, 3 credit hours) OR Design II (transfer course)**
• Beginning Drawing (ART 2301c, 3 credit hours) • Intermediate Drawing (ART 3301c, 3 credit hours) •
Art studio electives beyond the list above (6 credit hours) e.g. painting, photography,mixed media ...
• MMC 3602 Mass Communication and Society (3 credit hours)*** •
2000-level or above course in media or Macintosh computer skills (3 credit hours)
•
Recommended: GRA 2103: Introduction to Computer Based Design (offered in summer)
*ARH 2050 and 2051 must be used to satisfy the General Education Historical Perspectives requirement for the student to remain within 120 hours for the degree. **ART 2201C or 2203C must be used to satisfy the General Education Fine Arts requirement for the student to remain within 120 hours for the degree. ***MMC 3602 may be used to satisfy the General Education Social Sciences requirement if the student is
Bayboro Harbor is pretty much always this beautiful.
GRAPHIC DESIGN PROGRAM COURSES
II. Spring Semester: 16 hours I. Fall Semester: 16 hours
• Computer Graphics • Typography [3] • Introduction to Visual Communication [3]
• Graphic Design I [3]
(Graphic Design II) [3]
• Digital Media I [3] • Media Workshop: Design Production [3]
• Multimedia Systems [3]
• History of Graphic Design [4]
• 19th Century Art [4]
• Exit: Major Works/ Major Issues [3]
III. Fall Semester: 16 hours IV. Spring Semester: 12 hours
• Digital Media II [3] • Visual Design for the Internet [3]
• Senior Project: Portfolio [3] • Professional Practicum [3]
• Graphic Design: Senior Studio [3]
• Graphic Design Internship [2]
• 20th Century Art [4]
• Contemporary Issues in Art [4] (meets Exit Major Works/Major Issues)
Total Semester Hours for the B.F.A. degree in Art Studio with a Concentration in Graphic Design:
Art Requirements.....................................90 hours General Education*..................................24 hours Exit Requirements** ..................................6 hours
Total ...................................................... 120 hours
Graphic Design Courses | 0017
*Please note that 12 hours of General Education requirements are satisďŹ ed by the program curriculum and that the actual total hours in General Education remain 36 as state-mandated. **Please note that ARH 3475C (Contemporary Issues in Art) in the Graphic Design major fulďŹ lls 3 hours of the 6-hour Major Works/Major Issues exit requirement.
PORTFOLIO REQUIREMENT Download and complete the applicant information form and include it with your portfolio. This form MUST accompany your application. Portfolios must consist of 10 visual art pieces that show a range of media and conceptual thought. Work must be submitted in the described format in order to be considered by the review committee. Note that any self-portraits should not be identified as self-portraits, but simply as a portrait. All works must be submitted on CDs (4 copies required), clearly labeled with the applicant’s last name and first initial only. Work must be presented as flat JPG images, the files clearly titled with applicant’s last name, first initial, the image name & number (if applicable), and the file extension: Example: Smith_B_image1.jpg Applicants must include a printed document that provides a brief description of each of the pieces represented. State the work’s dimensions, media used, and if the piece was completed as an assignment or for your own enjoyment — tell us why the piece was created (i.e. for senior art class, for the high school yearbook, for a junior college class, for work, etc.). Applicants who show stills of websites or multimedia pieces should direct the viewer to visit the related URL for the web site or to view the associated files (QuickTime movies, Flash animations, etc.), which may also be included on the CDs. Be sure to test and review your presentations before submitting your CDs. All digital media will be viewed via an Apple computer. Please be certain that your files are readable. Files that cannot be opened will not be considered.
Each program applicant must submit a comprehensive portfolio. Student competency will be individually evaluated and according to the stated admissions requirements, the applicant’s written expression, and a portfolio of work based upon: • Concept, execution and the presentation of artwork • Conceptual understanding of art and design principles. • The application of art and design principles to critically evaluate and solve assigned projects. • Examples of drawing methods and the evidence of ease with a variety of image–making materials. • A knowledge of art and design influences and history.
Neither faculty nor review committee members are able to grant individual reviews of portfolios prior to submission. Due to the high number of applicants, the review committee will not be able to give individualized feedback on portfolios once submitted. Portfolios must be received by (not postmarked by) 5pm Friday, February 4th for the 2011–12 academic year. Please note that portfolio materials will not be returned. No late applications will be accepted.
Between Davis & Coquina halls
Portfolio Info | 0019
PORTFOLIO
Other Info | 0020
PORTFOLIO
NT
EME IR U Q E R G RITIN
W
of , samples ts n e m e ir u lio req uld be isual portfo wing questions sho v e v o b a for to the maximum . The follo s d e rd ir o u q w In addition 0 re 5 way. 2 d with g are also e submitte arly stated b le c your writin ld t u u o r b h f s e in a bri MSWord o Questions in . d le e b p ta ty answered p r, e e 1” pap ponses tion is acc that all res ite 8.5” x 1 h re each ques w u s in n la e p e lio on Pleas on the top your portfo rocessing program. rst initial should be ample rd p a writing s me and fi t a u n o similar wo t h s it la w r u s ad. Yo ortfolio are proofre sheet you submit. P ch right of ea . considered s: will not be g question raphic in w o ll fo e study of g er? it th e m th b u in s t d s n wer a s a care ur intere Please ans ic design a uenced yo h fl p in ra t g s o e sful. u m rs s not succes is 1 What ha hy do you want to pu r o is it y w in wh design and go and briefly expla lo a 2 Choose
T
IMPORTAN
ding ation, inclu in rm fo in t c mber t conta lephone nu lude curren c te in d t n s a u s und m s You mail addre lease use the form fo e , s s re d d home a ation. P eive notific n form. c re to r e ord atio line applic with the on
NT
PROGRAM
EME IR U Q E R R E MPUT
CO
urg t. Petersb . S F S U t sign a ourses raphic De –based c G io d in tu s m s sary ra it The Prog re is neces u uter into a p w m ft o o c s n e th n. If yo nd desig integrates omputer a n professio ptop c ig e s e th d f o ic e h Pro la e grap Knowledg career in th , an Apple MacBook l fu s s e c ftware c for a su design so e program ry th a s to s e in c d e t at n te equipmen with the are accep e g s n a lo h a rc d u e p .A uir n will be req kages. Students ca tem Computer Store ac nts Sys requireme and font p g through the USF re a w ft o s d e an cin r prior to th e special pri of specific hardware m m u s e st ts in th complete li d applican te p e c c a t to will be sen ter. s fall seme
ION
TIFICAT O N D N A IEW
REV
the ranked on e b l il w submitted program f e o th n to o ti ts ta resen Applican ity and p le. v ti a re c , t quality ting samp will be sen ri s w n e io th is c d e n d than ittee’s artwork a the comm s no later f s o re n d o d ti a a il e c a Notifi ement in th s USF em c t’ la n e p d d tu re s e nts off e the to each 011. Stude ir intention to pursu ce 2 , th 4 1 h the Marc eptan ust confirm ilure to confirm acc m m ra g eing ro p cement b h 28th. Fa la rc p a M e y th b r majo sult in atically re ant. m to u a l il w plic another ap offered to
Plan on spending many lonely nights with your computer.
Directions | 0022
DIRECTIONS By land: To approach USF St. Petersburg from Interstate 275, take exit 22 and merge onto Interstate 175. The Interstate ends - continue straight onto Fifth Avenue South and proceed to Second Street. The Welcome Center is located at the corner of Fifth Avenue South and Second Street. By sea: Tampa Bay and the St. Petersburg area are depicted on United States Coast Guard chart # 11416. Details for Bayboro Harbor are best illustrated on the St. Petersburg inset. Coordinates are North 27-45.91 and West 08237.62. The harbor entrance is identified by marker “S”, a center channel marker. Proceed west in the channel for about one nautical mile. You will pass the U. S. Coast Guard station on both sides of the channel and then come to the College of Marine Science on the right. Directly ahead will be Harborage Marina. Bear to the right (northwest) and round the various research vessels moored along the break water frontage. The USF docks are ahead on the right. Hours of operation are 11:00 AM to 5:00 PM, daily. Dock
space is very limited. Short term docking is permitted, one to two hours. Bring your own dock lines and fenders. Please, call the Dock Master/Watercraft Coordinator at 727-8734948 or the Waterfront office at 727-873-4597 prior to arrival. By public transportation: To approach USF St. Petersburg from the downtown Pinellas Suncoast Transportation Authority (PSTA) Terminal at Williams Park, proceed south on 4th Street to 5 Avenue South. Proceed east on 5 Avenue South to the Welcome Center. Obtain the PSTA Bus System Map Here: http://www.psta.net . By general aviation aircraft: St. Petersburg’s Albert Whitted Airport is located directly across the street from USF St. Petersburg. The airport identifier is SPG. The airport supports general aviation aircraft including some corporate jets. Fuel and services are available. Please, check with published airport directories for details.