STRUCTURE OF CUSTOMER RELATIONSHIP

Page 1

PHMC GPE GPE LLC LLC PHMC

Customer centric organisation Constant System Improvement

Board of Directors’ Responsibility : Strategy, Goal, Commitment, Decision, Target

C L I E N T

N E E D S

Resources Management

Measures, Analysis & Improvement

Design and/or Creation of PRODUCT or SERVICE

PRODUCT or SERVICES

Copyright© PHMC GPE LLC 2001-2011 sqq All rights reserved

S A T I S F A C T I O N

C L I E N T


•Decrease costs •Increase Volume

Initiating

Refining

•Emotion • Knowledge

*WHY ? *WHAT MODE ? *WHO ?

Exit

La st I M mp us re > t be ssio 0 n

1s tI m pr es sio n

PHMC GPE GPE LLC LLC PHMC

CR Phases

Copyright© PHMC GPE LLC 2001-2011 sqq All rights reserved


PHMC GPE GPE LLC LLC PHMC

CR Exchange

Resources Value

Commitment

•Feeling • Knowledge • Acts

Copyright© PHMC GPE LLC 2001-2011 sqq All rights reserved

•Value • Knowledge • Acts


PHMC GPE GPE LLC LLC PHMC

CR Structure

Episode

Episode

Acts

Episode

Episode

Episode

Episode

>

>

Flow Chart

Reduce Costs of C R •re-selling • price carrier • cost carrier • division of labour Copyright© PHMC GPE LLC 2001-2011 sqq All rights reserved


PHMC GPE GPE LLC LLC PHMC

Value of CR Index 1-5 *Profitability *Volume *Duration of CR *Learning value *Value of contact *Value of reference W. Index

CopyrightŠ PHMC GPE LLC 2001-2011 sqq All rights reserved


Resources Value

Commitment

•Feeling • Knowledge • Acts

•Value • Knowledge • Acts

Im

pr es sio n

CR Phases

1s t

•Decrease costs •Increase Volume

*WHY ? *WHAT MODE ? *WHO ?

Initiating Refining Exit •Emotion • Knowledge

Im L a M pres st us si > t be on 0

PHMC GPE GPE LLC LLC PHMC

CR Exchange

CR Structure

Value of CR Index 11-5

Episode

*Profitability *Volume *Duration of CR *Learning value *Value of contact *Value of reference W. Index

Episode

Acts Acts

Increasing Value Increasing C R Increasing Shareholder value Copyright© PHMC GPE LLC 2001-2011 sqq All rights reserved

Episode Episode

Episode Episode

> > Flow Chart

Reduce Costs of C R •re-selling • price carrier • cost carrier • division of labour


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