Phoebe Lloyd Design Portfolio
Spring / Summer 2018
To create a fully functioning outdoor brand for the 18-34 year old fashion-conscious female consumer. Conceptled performance clothing that will focus on technical fabrics and techniques but challenges the classic outdoor sports silhouette.
This brand will be cross purpose, intended to extend the use of the clothing across multiple activities. Print design will be used to add interest and uniqueness to the collection inspired by Japanese textiles and following the rules for design by Dieter Rams. Trips to Norway and Copenhagen influence silhouette and style.
There is a research report, marketing plan and textile portfolio to accompany this project.
Nordic Night
Burnt Gold
Vær Blue
Coppenhagen Sky
Blush
Oslo Nude
Spring / Summer 2018
Research and development. My time in Scandinavia inspired me to create a better alternative to practical clothing. This project takes inspiration from all kinds of outdoor sportswear, including vintage garments worn on famous expeditions. I studied current outdoor brands both high street and high end.
Spring / Summer 2018
Hand drawn and digitally rendered six-look line up for my FMP. Soft muted colours contrast the bold prints to create a highly wearable collection.
Spring / Summer 2018
The silver foil printed jacket is a key piece in the collection. Features include a GORE-TEX® outer shell (waterproof and breathable), moisture wicking lining, hand warmer pockets, iPhone chest pocket, taped seams, articulated patterning, storm hood and adjustable cuffs/hem/hood.
Spring / Summer 2018
The oversizied printed smock is my favourite piece from my FMP. Features include a GORE-TEX® outer shell, articulated patterning, lightweight design, fully taped seams, storm hood, adjustable cuffs and hood.
Spring / Summer 2019
Branding and promotional items from the Vær marketing plan.
Spring /Summer 2018
A mini collection designed for British brand, Toast. I chose to design for Toast as they share many of my design beliefs and aesthetics. I enjoyed using bright, bold and warm colours in contrast to my FMP.
Klee blue sunset gold warm night sea glass green itten orange kandinksy pink
Spring /Summer 2018
My main inspiration for this collection was the art movement ‘Bauhaus’. This has always been my favourite of the art movements for its use of shape and colour. The opposite page shows research for this collection and print.
Thomas Fournier
Hetty Haxworth
(images found on Pinterest)
Personal research artwork: ink and watercolour
Spring /Summer 2018
This page shows flat designs for the mini collection, including multiple colourways and fabrics. The opposite page shows my accompanying fashion illustration which is hand and digitally rendered.
CONCEPTS DESIGN FLATS
SPORTSWEAR
Made during my internship for Concepts Paris.
The brief given was usually a colourway or fabric and one or two research images.
Some of these designs were published in the Spring/Summer 2017 trend forecasting publication.
FLATS
SPORTSWEAR
Made during my internship for Concepts Paris. Both these pages were created for a trend called ‘Soft Tech’ which was my favourite of the season. The mannequin illustrations were published in the Spring/Summer 2017 trend forecasting publication.
LINGERIE
Made during my internship for Concepts Paris. This page shows a selection of lingerie designed for Valentines day. Sweet, soft and pretty with crafted details. To look as light and delicate as possible was the trend at this time.
LINGERIE
Made during my internship for Concepts Paris. Inspired by many designers on the catwalk at the time and in particular, a beautiful costume piece from the film ‘Suffragette’, found at the ‘Women Fashion Power’ exhibition in the Design Museum, London.
CONCEPTS DESIGN FLATS
BEACHWEAR
Made during my internship for Concepts Paris. A capsule collection inspired by the Valentino ready-to-wear Fall/Winter 15/16 catwalk show. Rich tones and embroideries filled this seasons Beachology trend book.
FLATS
SWIMWEAR
Made during my internship with Concepts Paris. Also designed for Beachology, prints and swimwear inspired by 1950’s print design.
It was this project that sparked my interest in creating prints.
Spring / Summer 2019
A follow on collection from my final major project. This project shows how Vær could expand into menswear in the following year, using developed prints and a new yet complimentary colour palette.
Print designs for Mens Spring / Summer 2019 collection
Spring / Summer 2019
This line up includes an updated version of the original jacket and smock from my FMP alongside new items. This collection continues with cool muted tones and bold prints.
