ss18 zadig and voltaire trend package

SS18 TREND PACKAGE

PHOEBE MERRIMAN-200943103-TRENDS & FORECASTING

CONTENTS 1

CUSTOMER PROFILE

2

BRAND PROFILE

3

OVERVIEW OF LIFESTYLE TREND

4

TREND CONCEPT

5

MOOD & COLOUR

6

YARN & FABRIC

7

KEY SILHOUETTES

8

ACCESSORIES

CUSTOMER PROFILE The Zadig and Voltaire woman has a recognisable look, who aims to always mix an aspect of rock with sports- luxe. She does this effortlessly, with a chic mix of masculine and feminine elements.

She’s an active woman with an authentic attitude and historical bohemian spirit. She invests in timeless pieces that she can keep for years mixing with different brands and designers, high street and luxury. She desires luxury but knows the price is an investment. This is the creative worker who has the available funds to partake in weekend city breaks to interesting and undiscovered parts of the world.

AGED 30-50 She enjoys the finer things in life but with an edge. She is the VIP camper at Glastonbury.

She connects well with others who are like minded individuals and creates close knit groups, especially through the connection to music and artists.

"Zadig has really imposed a new vision of how to dress the woman in a very boyish young but still feminine way."Â She is aged between 35-50, and will still be wearing the Zadig and Voltaire leather jacket 10 years after she purchased it, in one their upmarket stores in the heart of Notting Hill.

DEPARTMENT STORE SHOPPER

MUSIC FARAWAY GETAWAYS

COOKING PR, BRANDING, ADVERTISING

ESTELLA NAME: ESTELLA WELLS AGE: 48 LOCATION: NOTTING HILL JOB: PR CONSULTANT 2 OLDER CHILDREN

VIP FESTIVAL GOER

AMALFI COAST HOLIDAYS

MEMBERS CLUBS

NOTTING HILL

A DAY IN THE LIFE...

7am- Arrive at morning Bikram Yoga class in nearby Kensington.

9:30- Glance along Westbourne Grove shops before walking to appointment.

12pm-Arrive at Regent Street PR office for a consultancy meeting with the CEO of the agency for an upcoming project.

10am- Hair appointment at Aveda organic salon

8:30am- Meet up with a friend for breakfast at CafĂŠ 202 in Notting Hill.

2pm- Grab a small lunch from Pret a Manger at the office in the meeting.

3pm- Arrive back home in Notting Hill to an afternoon of emails and organising.

9pm- Attend Everyman Cinema to watch the new film, Lion. Boutique cinema with cocktail bar.

6pm-Husband returns home from work. Sisters birthday so get a taxi across town to meet at the Mondrian Hotel at 7:30 for drinks at rooftop bar.

BRAND PROFILE

ESSENCE

Simplistic Luxury

Effortless Style

Feminine Style Masculine Elements

Glam Rock Bohemian Spirit

VALUES

Easy Luxury Rock Star Destiny Borderless Ambitions

Rock Attitude

Unstructured and Oversized Quintessentially French

Embraces Modernity Art as Inspiration

PERSONALITY

Contemporary Comforting Never Ostentatious

Free Spirited

Confident and Casual Chic Don't Care Attitide

Sexy Fresh and Functional

NEW LIFESTYLE TREND RETURN OF THE GROUPIE There is a rising lifestyle trend that is developing in a glorious manner. With a nostalgic and rebellious essence, a certain age group are taking a step back in time to the ‘good old days’ to experience their youth once again, just this time they are aged between 50 and 70 years old, with more time, more money and more opportunities to relive their teenage years. “People are living longer"

COLOUR & MOODÂ

COLOUR PALETTE The main colour palette this season is fresh and dazzling being all about pastels that aren’t faded nor dusty. Based on the Kinship trend forecasted by WGSN, there is an energetic mix of complex reds and indigos, plus seeing a huge amount of green. With a sense of global influences, colour this season has a real sense of intensity, with multicultural influences.

Vintage Indigo

Antique Moss

Warm Apricot

Melon

Antique Moss

Rose Violet

Baby Blue

Peacoat

Baby Blue

Antique Moss

Pinks generally have a historical charm, and mixed with blue tones of indigo and navy create a perfect contrasting palette which is feminine and strong.

Orange Yellow

Warm Apricot

Antique Moss

Rose Violet

"For colour, this inspires a rich palette characterised by spice and fruit tones.

Colours such as Apricot and Dark Ginger have a natural hand-dyed quality, while juicy reds have an inherent intensity, similar to that of opulently coloured fruits. These colours seem to hold within them the anticipation of summer, and feed perfectly into this trend’s craft-focused spirit." (WGSN)

Neutral whites this season are highlighted with pink and revitalising sorbet colours. The combination of black yarns blended with brighter tones to get a grungy look is perfect so the SS18 Zadig woman. Â

The seasonal statements for SS18, have a great sense of heritage spanning from all over the globe, with intense tones that create an energetic mix for the height of summer.

COLOURS OF THE SEASON

BAKED CORAL

Baked Coral is one of the key colours for SS18. Paired with rich tones of indigo and navy, the baked coral colours become modern and innovative. Once a natural and intense colour, baked coral is a perfect contrasting tone this season and is at the heart of the colour palette.

TAPESTRY INDIGO This season a rich and cultural historical factor lies behind the colour palette. As a traditional global dye colour for the craft industry, Tapestry Indigo is key for denim this SS18.

With an essence of architecture and historical printing technique, this colour will create a perfect tone for summer with a bohemian and festival inspired undertone. Â Â

DARK GINGER The harmony that dark ginger and red tones create when mixed in bold block colour with indigo and blue tones is perfect this season. As seen by Balenciaga, the use of this primary colour palette together creates something unique with a hand crafted element.

Yarn & Fabric

Luminous Fluidity Creating Motion

This season is all about creating luminous fluidity in a garment. Transparency and motion is a key element with yarn and fabric for SS18. The use of fancy shiny yarns from polyamide, Lurex and real silk for decoration is key to improve drape and handle.

BRUSHED METAL

Transparency and semi-transparency sections are alternated this season with fine knits in silk or linen. There is a real sense of a satin gleam with plastic like laminated knits and ultra-varnished shine. Particularly in shirts and blouses semi-transparent silk will be huge. This sense of weightless fluidity will be mixed with an affirmed shine.

METALLIC KNITWEAR "Metallic knits transition to a softer silvery finish for slick modernity. Pure silver taps into a positively charged spirit, promoting conductivity, reflectivity and healing properties, whereas steel offers sculpted, mouldable potential."

(WGSN)

FABRICS OF THE SEASON

PRINT & GRAPHICS

AMAZONIA AUSTRALIA

Print this season centres on hand drawn botanicals and Amazonian tropical print.

With an essence of Aboriginal Australian hand crafted art. Graphics are flat and unfinished, with prints of palm trees, tigers, algae and rainforest plants.

EXOTIC GREENS

BIKER BANDITS EMBELLISHMENT & TRIMS With Gucci fever continuing into SS18, the biker embellished jacket from SS17 is having a revamp.

With more of a focus on unfinished hand-drawn print, the Biker Club theme is continuing into SS18, with embellishments and trims being seen in accessories too. A more is more surface approach is seen with a real essence of exotic print this season. the elaborate use of all over scattered embellishment will see a less structure and mirrored look this season.

STREET STYLE INFLUENCES 'GUCCI FEVER' REVAMPED

Printed murals of 1990s heartthrobs, cartoon patchworks and girl-gang slogans.

KEY SILHOUETTESÂ DRESSES & SKIRTS

DROPPED WAIST SKIRT

A key piece for the drop waist maxi skirt will emulate the essence of fluidity and transparency this season.

LAYERED MAXI DRESS A real essence of bohemian and festival styling in the layered maxi dress.

WRAPPED MINI SKIRT

This A-line mini-skirt gives a real retro, 1960's-1970's inspired tone,. perfect in leather for the biker rock chick look for SS18

KNITWEAR WRAP BALLET CARDIGAN

RUFFLE-SLEEVE TOP Evolving from AW this is a versatile piece that can be seen in the height of summer.

KNITWEAR MOOD OPULENT ROMANCE With cashmere and knitwear such a huge part of the product line there is a central mood around knit this season, with Opulent Romance as a key trend within knitwear.

JACKETS & OUTERWEAR SLEEVELESS BIKER The infamous biker is reinvented for SS18 as a streamlined sleeveless jacket. In lambskin leather this will be a real focus of the SS18 Zadig and Voltaire line.

CROPPED MA-1 In popular demand the MA-1 jacket this season has smaller proportions and become more cropped. This will be especially popular in replacement for the bomber for SS18

LOUNGEWEAR TROPICAL PYJAMA SET The tropical pyjama print suit this season will add a real sense of luxury. With uber wide leg trousers, the botanical print will add a sense of fun and be perfect in the finest of silk.

LOUNGE HOODIE Offering a luxurious loungewear appeal this kaftan style hoodie features a minimal and easy silhouette.

TROUSERS & SHORTS DEEP CUFF JEANS The boyfriend jean has become new for SS18, with a deep cuff hemline  and square cut.

Add a little bit of body text

MILITARY PLAYSUITÂ

Perfect for SS18 this easy style military playsuit can be seen both long and short. In the finest of linen, features a D-ring waistband and patch pockets.

PYJAMA PANTSÂ

Pyjama style pants continue to be seen in SS18, with minimal detail and sumptuous silk this is a staple trouser piece fro the season.

SHIRT OF THE SEASON WESTERN SHIRT

The Western Shirt is the shirt of season, with a fitted sillouhette it is perfectly styled with washed denim. Linked with the high use of embellishment in outerwear, this shirt will be a focus piece of the collection.

FOOTWEARÂ SS18 KEY PIECES THIS SEASON

FOOTWEAR THE COWBOY BOOT

STUDDED HEELED SANDAL

SUMMER CLOGÂ

ACCESSORIES WE CANT GET ENOUGH OF

We cant get enough of, Day to night pouches, retro tinted lenses, bandana styling and two in one waist packs.

Figure List- Trends and Forecasting Journal

Image 1: https://uk.pinterest.com/pin/296322850457572331/ Image 2: https://uk.pinterest.com/pin/548102217129544851/ Image 3: https://uk.pinterest.com/pin// Image 4: https://uk.pinterest.com/pin/476748310541478192/ Image 5: https://uk.pinterest.com/pin/231302130842697425/ Image 6: http://www.kuoni.co.uk/upload/misc/toy/our-difference-header.jpg Image 7: http://coffeejobsboard.com/wp-content/uploads/wpjobboard/company/15290/company-logo/New-Soho-House-PMS-518.jpg Image 8: https://www.bbcgoodfood.com/sites/default/files/bream.jpg image 9: http://www.luxuryvacationsource.com/wp-content/uploads/2011/08/Sorrento-Italy_4.jpg Image 10: http://ldnfashion.com/wp-content/uploads/2014/08/Liberty-London-Department-Store.jpg Image 11: https://lovespace.co.uk/wp-content/uploads/2016/02/portobello-road-notting-hill-london-w11.jpg Image 12: http://stagedoor.fm/wp-content/uploads/2015/05/Glasto-sign.jpg Image 13: http://isleofwightfestival.com/img/tickets-vip.jpg Image 14: http://travelmodus.com/wp-content/uploads/2015/12/Soho_Farm_House_travelmodus_7.jpg Image 15: http://www.bramley.com/carsales/images/img_8740.jpg Image 16: https://img.grouponcdn.com/deal/jsneAqx29kLiQW1hFpj3/Xr-1000x600/v1/c700x420.jpg Image 17: http://www.bing.com/images/search? view=detailV2&ccid=TzathNjz&id=7C84B6992BFE07DFFD775F6DF6B665A8AB9241E5&q=aveda+hair+salon+london&simid=608050487238 198655&selectedIndex=5&ajaxhist=0 Image 18: http://www.bing.com/images/search? view=detailV2&ccid=oiZbWr52&id=E81664A57770E0CDC1E0A86FF9489824199F6BED&q=westbourne+grove+london&simid=60801194850 2091149&selectedIndex=2&ajaxhist=0 Image 19: http://www.bing.com/images/search? view=detailV2&ccid=QzrIQwOq&id=15C78368FAEB03DF8829A143F02593430A2C04C3&q=pr+office+&simid=608010290649501027&select edindex=16&mode=overlay&first=1&thid=OIP.M433ac84303aa8b81f9b32227ed55c177o0 Image 20: http://assets.gcstatic.com/u/apps/asset_manager/uploaded/2010/40/pret1286290580.jpghttp://assets.gcstatic.com/u/apps/asset_manager/uploaded/2010/40/pret-1286290580.jpg Image 21: http://www.mackenziehoran.com/wp-content/uploads/2015/03/notting-hill-london-townhomes.jpg Image 22: http://cdn.freshome.com/wp-content/uploads/2014/01/Elegant-home-office-style-7.jpg Image 23:http://www.simpsonyork.co.uk/wp-content/uploads/2013/03/Slide-Everyman-Cinema.jpg Image 24: http://www.heyuguys.com/images/2012/04/Everyman-Cinema.jpg Image 25: http://i.telegraph.co.uk/multimedia/archive/03268/Mondrian_3268477k.jpg Return of the groupie page: Image 26: https://uk.pinterest.com/pin/529947081137804645/ Image 27:https://uk.pinterest.com/pin/49047083417550149/ Image 28:https://uk.pinterest.com/pin/322429654557638296/ All product images : http://www.zadig-et-voltaire.com/eu/uk/

COLOUR AND MOODhttps://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/#/66466/page/7 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/#/66466/page/7 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/#/66236/page/7 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/#/66236/page/7 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/#/66236/page/7 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/#/66236/page/7 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/#/66466/page/5 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/#/66466/page/5 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/#/66466/page/5# https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/#/66466/page/5 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/#/66466/page/5https://0www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/#/67029/page/11 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/#/67029/page/11 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/#/67029/page/11 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/#/67029/page/11 https://uk.pinterest.com/pin/204280533069670896/ STREET STYLE INFLEUCNES https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/#/69264/page/11 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/#/68549/page/15 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/#/69280/page/12 Silhouettes: http://www.vogue.com/fashion-shows/fall-2017-ready-to-wear/zadig-voltaire/slideshow/collection#9 http://www.vogue.com/fashion-shows/fall-2017-ready-to-wear/zadig-voltaire/slideshow/collection#13 http://www.vogue.com/fashion-shows/fall-2017-ready-to-wear/zadig-voltaire/slideshow/collection#8 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/68005/page/5 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/68005/page/6 DESIGN DEVELOPMENT KEY SILLOUETTHES https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/68496/page/11 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/67886/page/3 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/67886/page/3 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/67886/page/3 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/67886/page/3 CROPPED MA-1 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/67886/page/11 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/67886/page/11 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/67886/page/11 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/67886/page/11 LOUNGEWAR https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/68062/page/8 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/68062/page/8 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/68062/page/8 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/68062/page/8 LOUNGE HOOIDE https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/68062/page/13 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/68062/page/13 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/68062/page/13 TROUSERS AND SHORTS DEEP CUFF JEANS https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/68285/page/4 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/68285/page/4 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/68285/page/4 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/68285/page/4 MILITARY PLAYSUIT https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/68285/page/2 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/68285/page/2 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/68285/page/2 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/68285/page/2 PYJAMA PANTS https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/68285/page/8 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/68285/page/8 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/68285/page/8 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/68285/page/8

WESTERN SHIRT https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/68004/page/8 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/68004/page/8 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/?lang=en#/68004/page/8 ROCK STUDD SANDAL https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/#/71998/page/6 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/#/71998/page/6 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/#/71998/page/6 SUMMER CLOG https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/#/71998/page/4 ACCESSORIES https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/#/71999/page/3 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/#/71999/page/3 Accessories this season https://uk.pinterest.com/pin/413979390732965345/ https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/#/71998/page/3 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/#/71998/page/3 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/#/71998/page/3 https://0-www.wgsn.com.wam.leeds.ac.uk/content/board_viewer/#/71998/page/3