Next Steps

Free people should explore our trend of the natural world, by incorporating Harvest Yellows and Parisian Blues with ocean like textures and sustainable materials in order to stay relevant in the upcoming AW 21/22 season.

Looking at textures, shaping and silhouettes, we can see the activewear industry becoming more adventurous with the availability to different styles and designs for consumers. Branching away from the classic two strap sports bra and being more crafty in their development of products. FP Movement are already working towards a sustainable future, trend forecasting shows this to only become a more relevant theme in our stores. Using inspiration from our report and the topics we have presented, this would be a great way for FP Movement to push the boundaries and create a more sustainable and adventurous brand for all. The pop up stores will give Free People the global exposure they are aiming to achieve, in a fun and immersive way.