Textures New and Old

In the wake of the pandemic consumers are looking for more from their purchases, we now see certain textures being crossed over from loungewear to activewear

Embrace #thegreatoutdoors as a sense of escapism and a back-to-nature sentiment

Representation creates a sense of nostalgia, from those sunny beach days people are longing for. With velvet being the earth’s sea moss whilst pleats show of the true beauty of shells

Use different shapes and textures to portray ocean depth and elevate their characteristics

Use layering amongst this to show off harmonising patterning yet act as double-duty for warmth

Interests in these textures can be spotted on the runway from past and present

Embracing a Natural World

Sustainability remains at the forefront as a way for brands to better themselves, meet consumer demands and think towards for the future of fashion

Sustainability is no longer just found in luxury brands, it is integrated across all categories and tied into many brands ethos.

Charities play a huge role in enabling such materials, collaborations with these such as Take 3 who work with ocean projects to provide a cleaner environment can help boost sales and drive consumer relationships.

More wants for wellbeing and natural products are in high demand across all industries. Clothing is being made to represent these aspects and incorporate eco resources.

Using recycled materials helps lower the brands carbon footprint and reduce its direct carbon emissions

Respect for green consumerism is prominent globally, but highly on social media.

Activewear Silhouettes

Sketches made on photoshop show the development of how activewear is becoming more lifestyle focused. Designs are now made to be multi-functional (soft, stretchy, breathable and long lasting whilst also stylish for everyday wear).

The colours link back into our trend research and apply predicted colour samples to the mock design garments. This helps to give an idea of how the colours would work on this specific design of top.

The Gardens of Eden

After a year in lockdown we have found a way to allow your consumers reconnect with the natural world with help from our wholesale strategy

The Gardens of Eden is a pop up shop concept which will immerse your consumers in a new shopping experience that they will never forget.

The pop up igloos are good because they can be moved to different locations at ease, this will enable you to increase Free People’s exposure within department stores worldwide.

To help Free People further in becoming a more sustainable brand our igloos will be sustainably made out of econyl. This is a material made of discarded fishing nets and ‘ghost’ materials.