Portfolio
Sultanmuratova Almira
Creative Project Manager
Portfolio «Chisto.Serdechno» social initiative — p.3 «Budet» Young Arts Festival — p.4 #WeCreate party/presentation — p.5 «Sbudetsya» winter events series — p.6 «Kafedra» educational program — p.7
Project: «Chisto.Serdechno» (CleanHard) social initiative Date: May 25th, 2014; August 30th, 2014 Participation: creating concept, program, visual style, including outdoor decoration, communicating with representatives in other Russian cities and in Finland, copywriting, naming, participation in creating SMM and PR strategies.
Description: «Chisto.Serdechno» social initiative was invented by the event department of Flacon Design Factory. Its prototype named Cleaning Day was born in Finland. As opposed to the Finnish analogue, «Chisto.Serdechno» has become not only the event where people can exchange, sell and give away their old stuff (clothes, accessories, interior items,vinylrecords and so on), but the event also unites the most important aspects of life of a citizen of a megapolis — art, education, ecology and charity. The second «Chisto.Serdechno» went beyond Flacon Design Factory and Moscow as well - , extending to the two most popular platforms of Moscow and to creative spaces in five cities. Program: There were free-market points, where people could donate clothes, shoes and other stuff to charity.The program also included lectures of artists, collectors and authors of ecological and social projects concerning conscious consumption, ecology, recycling. The events were supported by young popular music bands, which played concerts during the day; art objects were made exclusively for the event, and there were parties with alternatives bands and DJs ending both events.
Audience: The first «Chisto.Serdechno» was visited by about 4000 people, the second — by over 3000 people, which doesn’t include the visitors in other cities. Pages:
Project: «Budet» (Will Be) Young Arts Festival Date: September 4th, 2014 Participation: creating concept, organizing the working process of all theFestival participants – musicians, dancers, video artists; creating of the visual style including outdoor decoration, copywriting, naming, participation in creating SMM and PR strategies.
Description: «Budet»Young Arts Festival combined classical and modern aspects of arts in four spheres — music, theatre, dance and cinema. The idea of content was based on collaboration which was the key theme for Flacon Design Factory. Thanks to immersive techniques, interactive installations, multi-instrumental entertainment, each visitor had an opportunity to become a citizen enjoying his or her full rights within analternative city for a time.
Program: a unique program had been prepared for the Festival — the headliner, Mujuice, performed with string orchestra, punk group Sonic Death played blues program with saxophone, music projects Foresteppe and Amur Tiger Arkestra presented new versions of their compositions. In an open-air cinema cult silent movies were showed soundtracked by DJs. There were works made by video and street artists projected onto the brick walls of Flacon. Dancers of Poema Theatre had prepared the play in which classical and modern dance forms were mixed.
Audience: about 5000 people. «Budet» Young Arts Festival has attracted the key audience of Flacon Design Factory — young active people, representatives of the most popular mass-media, opinionmakers and experts in street art, dance, theatre, performances, cinema and art. Pages:
Project: #WeCreate party/presentation Date: December 4th, 2014 Participation: creating concept, organization of the working process of the event’s participants — musicians, photographers, video artists; copywriting, participation in creating SMM and PR strategies.
Description: #WeCreate was a multiformat event, which combined such spheres of arts as music, video and photography, and was supposed to demonstrate the guests all the abilities of the new Alcatel One Touch Hero 2 smartphone, which was used for creating all the content of the event.
Program: on three levels of the Cube space there were parallel activities demonstrating the multifunctionality of the smartphone. On the first level live sets of leading modern electronic musicians took place in the evening — by OMMA, Lee and headliner, Philipp Gorbachev (Berlin). On the second level the photo series shot by popular photographers of Moscow on Smartphone’s camera were exhibited. Video projections on the third level were also made with the smartphone and represented the theme of synthesis of ideas and technologies.
Audience: the party/presentation was visited by about 400 people — opinion leaders, editors of life style and cityguide magazines, musicians, photographers, etc. Page:
Project: «Sbudetsya» (Will come true) pre-New-Year events series Date: December 2014 Participation: creating«Sbudetsya» visual style, idea and control of realization of design objects, participation in working on event programs, communication with organizers, curators, musicians, directors, etc. Participation in creating SMM and PR strategies.
Description: for December events prior to the New Year the concept «Sbudetsya» was created at Flacon Design Factory. It included a unique visual style, outdoor design objects and series of different events.
Program: each weekend there were events in evening format on Flacon — pop-up exhibition of Rodchenko School of Photography students named Disturbers of Tranquility, Dolby techno party, organized in collaboration with leading Moscow promoters, Street Fire street art festival, independent films screenings and modern theatres stagings. Interactive design objects corresponding to the concept of«Sbudetsya» were created for the outdoor spaces.
Audience: all pre-New-Year events have attracted the key audience of Flacon — creative, talented, smart people with an active attitude to life and an interest in cultural life of Moscow. Page:
Project: Educational Platform «Kafedra»
Date: 2014-2015
Participation: creating the list of educational projects, communicating with their organizes about collaboration, working on creating unique educational programs with leading institutions of Moscow.
Description: In April 2014 a new space named Kafedra was opened at Flacon Design Factory — an educational platform for lectures, workshops and public talks, organized by popular urban projects and institutions. The concept, the program, the visual style and the timetable were made by the team of Flacon Design Factory. In addition to educational events there were also art house film screenings, parties and exhibitions.
Audience: events at Kafedra are popular among people interested in self-education, with an active attitude to life, people, studying design, photography, cinematography, urbaninitiatives, etc.
Portfolio Контакты: as@flacon.ru +7 916 267 76 97