Selling Your Home I N TO D AY ’ S R E A L E S TAT E M A R K E T P rem i u m m a rke ting & lo c a l e x p e r t i s e del i ver excep tio na l re sults!
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Our Discussion Today Key M a r ket D y n a m ic s Yo u r Pr icin g St rategy Yo u r M a r ket An a lysis O u r M a r ket in g 3
Three Kinds of Real Estate Markets B uyer ’s M a r k et Low demand, high inventory, prices are falling
Stab l e M a r k e t Prices and inventory are stable
S el l er ’s M a r k e t High demand, low inventory, prices are rising
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Three Keys to Your Selling Success Prep a rat io n Pr ice Pro m o t io n
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H o m es in To p Co n d it io n
Always Sell for More It really pays to deep clean, paint, de-clutter and de-personalize your home
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Some Buyers are Waiting for “New” Listings They’re ready and able to buy now They’ve already seen every other home You want your home perfect on day one
This is why the first offer you receive is often the best one you ever get 7
How Buyers Search for Homes Most buyers today start their search online or with a real estate app They can very quickly compare every home on the market
They want the best property they can find for the lowest possible price 8
Today, We Have Virtual Showings
Many “showings” now only happen online Buyers want to see the best homes first
If your home is not competitive online, no one will come to see it in person 9
How to Prepare for Showings Tidy up Fresh s ce nt s K itch en & bat hs cle a ne d Put pets away Vacuum Lights on Drap es open M us ic on Skedadd le The goal is fresh, clean and no distractions
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The Five Factors that will Sell Your Home 1 | Price
4 | Fin a n c in g
2 | Condition
5 | Em o t i o n a l Appea l
3 | Loc atio n
You control factors 1, 2 & 5
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Wh at is
Market Value? It’s what a buyer thinks your home is worth in comparison to the other homes on the market right now
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The Essential Elements of a Pricing Strategy M ar ket R ese a rch Identify comparable properties
D ef in e Define the “value range”
M ar ket Type Price for the market type
Eval uate Market activity and showing feedback
Adjus t Adjust the price as needed 13
What is a Market “Value Range”? H OM ES SU P ER I OR TO YO URS
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HO M E S LIK E YO UR S
H OM ES I N F ER I OR TO YO URS
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Market research will find listed, pending and sold properties like yours and identify the “value range” for your home.
Your home will most likely sell in this range
An Appraiser will Certify the Sales Price The Buyer’s lender will order an appraisal of your home The appraiser will check that the contract price is in the “value range” for your home
Your buyer can terminate the contract with a low appraisal
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How Much is Your Home Really Worth? Only as much as a Buyer is willing to pay 16
The Window of Opportunity NUM BE R OF SHOWIN GS
Showings can decrease over time and our best chance to sell might be in the first several weeks
TI M E ON M A R KET 17
The Impact of Overpricing Many Buyer’s wont make an offer Your home helps sell other homes Your home can get “stale” quickly Offers that you do receive are usually low The additional payments made will add up fast
Overpricing often results in a lower sold price
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If Your Home is Competitive You should receive one offer about every 10 showings You should have some interest from buyers within 30 days If not, a price adjustment may be needed to sell your home
Price adjustments should be at least 3% or more to reach new market segments 19
Your Agent is Your Key to Success M ar ket k nowle dg e Local expe r ie nce M ar ket ing pla n Negotiat io n a ssista nce Net wor k of ot he r indu st r y p ro fessio n a ls Choosing the right agent really makes a difference in your results 20
The Role of Marketing in the Process Marketing will attract buyers to your home, it doesn’t sell it Great images really matter online
Professional imagery is essential today 21
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Our Next Steps R eview t he ma r ket a n a lysis Choo se a list p r ice D o the pa pe r wo r k Proper t y pre p Co mplete th e d igit a l im a ger y Pre pa re a ll p r int & web m a r ket in g m ater ia ls St a r t the showin gs fo r yo u r h o m e 23
We are committed to helping you get where you want to be, on time 24
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Broker Associates | Kentwood Real Estate DTC Clients describe the Buckley Team as being enjoyable to work with and always delivering on their promises. Whether their client is buying or selling a luxury or starter home, the dynamic team regularly exceeds expectations with their innovative and aggressive approach to marketing, their knowledge of the Denver metro market and their sharp negotiating skills.
Jim Buckley 303.916.2500 JBuckley@Kentwood.com
Buckley-Team.com 26
They are tirelessly committed to providing the highest level of personal service, which means constantly communicating, respecting people’s time, and being hyper-focused on delivering a smooth and successful experience. This certainly explains why they consistently rank as one of Denver’s top real estate teams and one of Kentwood’s star performers.
Helena Buckley 303.916.1699 Helena@Kentwood.com
Dan Buckley 720.951.4976 Dan@Kentwood.com
About Jim With metro Denver’s population and associated transplants booming, it’s not every day you meet a fourth-generation Coloradan like Jim Buckley. For 35+ years, Jim has consistently ranked as one of Denver’s top-producing residential real estate agents, earning a reputation for honesty, hard work, and exceptional follow-through. Wanting to remain a trusted representative for his clients, Jim has received some of the highest credentials awarded in the real estate industry. He is also dedicated to his own personal growth by reading books daily, attending seminars, listening to podcasts;
you name it so he can serve his clients at the highest level. Learning has become a past-time and a hobby for Jim. In this everchanging world he knows how important it is to be on top of his game by being the best he can be and also being on top of new technology and marketing strategies. Jim enjoys gardening and tinkering around his yard, making craft cocktails including his famous margaritas, skiing, golf, fishing and watching football.
About Helena Helena’s path to real estate is unique. After a career as a Compensation and Benefits Facilitator at St. Anthony’s Hospital/Centura Health where she managed the well-being of 6,000 employees, she had the great task and pleasure of raising their three children. In 2008 Helena received her real estate license to support Jim and his career. She was excited to jump back into the professional world. With her considerate and caring nature, it’s not surprising she plays an integral role in making each transaction go seamlessly. Helena also brings to the table her creativity as a certified stager, her impeccable eye for style and character and
she knows how to showcase the best features of a home. Behind the scenes Helena is the ghost writer who makes sure the Buckley Team’s listings are presented well online and the marketing pieces and strategies are top notch. Helena is a natural helper serving on many committees and supporting many organizations. The senior community is also near and dear to her heart. In Helena’s spare time you will find her on the golf course, taking a marathon walk, spending time with her girlfriends or entertaining her family with a great home cooked meal.
About Dan Dan Buckley is a proud 5th generation Colorado native with a deep understanding of our state’s culture, traditions, and history. He knows firsthand how Colorado has become one of the most desirable places in America to call home. With a bachelor’s degree from The University of Oklahoma in Entrepreneurship and Venture Management coupled with growing up in a highly successful real estate family Dan is focused on building his business by providing exceptional unparalleled service to his clients and using new technologies and strategies in this rapidly changing world.
Dan has many accomplishments and realworld experience under his belt. He was a competitive lacrosse player in high school. He wrapped up his college career taking first place in The Loves Cup Entrepreneurship competition and $20,000 cash prize. After college he had 3 years in medical sales. His love of Colorado and close knit family ultimately lead him to his career in real estate. In his spare time Dan enjoys golfing, skiing and watching college and NFL football.
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Jim Buckley 303.916.2500 JBuckley@Kentwood.com Helena Buckley 303.916.1699 Helena@Kentwood.com Dan Buckley 720.951.4976 Dan@Kentwood.com Buckley-Team.com
All information deemed reliable but not guaranteed and should be independently verified. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) nor Kentwood Real Estate shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless.