Branding Style Guide 2015
ZERO
Table of contents 1. Introduction
p2
2. Logograph
p3
3. Logo
p4
4. Typographyp
p5
5. Color
p6-8
6. What not to do
p9-10
7. Application
p11-12
ZERO
Introduction ZERO is a fashion company which specialize in producing and designing T-shirt in high quality. Mainly focus on modern design with the concept of freedom in creation.
Meaning The meaning of ZERO is infinity. According to the Yin-Yang theory, ZERO is the source of all life, the trees and it symbolizes the infinite, boundless magic to improve the world.
Logo concept Because the meaning of zero is infinity so infinity symbol in mathematics is the best suitable to express this meaning. In fact, the ocean is a represent for infinity and secretly because until now no one has fully explored the ocean. Based on that, seahorse is the best choice to present the mysterious ocean,sense of style logo is infinite creativity and freedom
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2. Logograph 5.6 cm
9.7 cm
ZERO
45 pt
Inspiration
Seahorse
Tattoo
Infinity
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3.Logo
Primary logo
Logo without typogarphy
Logo with typogarphy
Secondary logo
Branding name:
Only Word Mark
ZERO
ZERO
The endless beginning
The endless beginning
Slogan:
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4. Typography Our company uses Arnold Boecklin font for all text, headlines, headlines, subheads, body copy, branding name’s company and sologan. Arnold Boeckliln font just has one family (Regular).
ABCDEFGHI JKLMNOPQR STUVWXYZ abcdefghi jklmnopqr stuvwxyz 123456789 0? !@#$%^ &*()-+_={} []\|;“‘:<>,. /`~
Because the style of Arnold Boeckln font is bold and curve like vines . Therefore, this font should be used in 18pt and over 18pt.
The Endless Beginning
14pt
The Endless Beginning
18pt
The Endless Beginning
The Endless Beginning
21pt
24pt 5
5.Color Color web
Black
White
C: 75% M:68% Y: 67% K: 90%
C: 75% M:68% Y: 67% K: 90%
#000000
#000000
C: 0% M:0% Y: 0% K: 0%
C: 0% M:0% Y: 0% K: 0%
#FFFFFF
#FFFFFF
C: 100% M: 91% Y: 6% K: 1% Blue
Color print
#003399
C: 100% M: 98% Y: 82% K: 82%
#000099
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Color variation - Primary logo Full color variation
Full color variation on background
Black #000000
Black & White
White #FFFFFF
White & Black
Blue #003399
Blue & White
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Color variaton - Secondary logo Full color variation
The Endless Beginning
The Endless Beginning
Black #000000
White #FFFFFF
The Endless Beginning Blue #003399
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7. What not do to
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The Endless Beginning
10 E
TH
DL ES
EN
S
BE
IN G GI NN
7. Application
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