VIETNAM CASHEW BRAND

TheExecutiveMembers'BoardofVINACASpaysgreatattention to promoting the Vietnam cashew brand. Thereby, the Vietnam cashew brandnotonlyspreadsstronglydomesticallybutalsointheworld.

VINACAS has successfully organized many customer conferences, international cashew conferences and cashew value forums to promote the Vietnam cashew brand, interested and highly appreciated by domestic and internationalenterprises.

VINACAS also participates, supports funds and coordinates with the Global Cashew Council and the International Nut & Dried Fruit Council to research the nutritional value of cashew and promote it to the world.InordertoprotecttheVietnam cashew brand, VINACAS also supports the handling of a number of commercial disputes between domestic and foreign enterprises in the business of raw cashew nuts and cashewkernels.

Especially, cashew kernels is one of the commodity groups with export strength that has participated in the Program on Building Brand StrategyforVietnam'sfoodindustry- a component of Vietnam National Branding Strategy - is a long-term national trade promotion program aimed at building and promoting product labels (goods and services), trade names, geographical indications and appellations of origin of goods, bearing the logo of of the National Brand in the domestic and foreign markets. The logo of the National Brand with English title "Vietnam Value" is affixed to a private label product that meets the criteriaasspecifiedbytheProgram.

Cashewkernelsisone of the commodity groups with export strength that has participated in the Program on Building Brand Strategy for Vietnam's food industry - a component of Vietnam National Branding Strategyis a long-term national trade promotion program aimed at building and promoting product labels (goods and services), trade names, geographical indications and appellationsoforiginofgoods, bearing the logo of of the National Brand in the domesticandforeignmarkets.

The cashew industry has had a number of companies with products and services bearing Vietnam National Brand logo, such as Tanimex-LA Company, Vinacontrol Company, Hapro Company... Enterprises with products bearing the

Vietnam National Brand logo are supported with advice on product trademark registration, trade name, domestic and foreign geographical indication, allowed to use the National Brand logo and National Brand identification system in business administration and brand communication, may participate in domestic and foreign fairs and exhibitions, participate in national trade promotion programs proposed by the National Brand Council...

Cashew has been selected to participate Kernels in the Program on Building Brand Strategy for Vietnam's food industry, also a component of the Vietnam National Branding Strategy with the support of the Import Promotion Organization from developing countries of the Netherlands (CBI) and the European Trade and Investment Policy Support Program (EU-MUTRAP).

Participating in the EU-MUTRAP program, the Vietnam cashew industry has advantages such as support for providing advince on product trademark registration, trade name, geographical indications of domestic and foreign products, and being allowed to use logo and identification system of Vietnam Food Brand in business administration and brand communication, participating in domesticandforeignfairsandexhibitions,participatingin national trade promotion programs proposed by the NationalBrandCouncil.

According to the VINACAS Office, the promotionoftheVietnamCashewValueProgramhashad a positive impact on the cashew industry, and cashew nut export turnover is increasing. For many consecutive years, Vietnam cashew industry has maintained No. 1 position in the world in terms of processing and exporting cashew kernels. In particular, enterprises in the industry are more aware of the registration and protection of intellectualpropertyforbrandsandcashewproducts.

In addition, to support brand promotion, VINACAS always updates activity information of members on the Website, publishes prestigious export brandsannuallychairedandrecognizedbytheMinistryof IndustryandTrade.