C O M M U N I C AT I N G YO U R NSX LISTING TO THE AUSTRALIAN MARKET A C O M PA N Y ’ S R E P U TAT I O N I S O N E O F I T S M O S T D E C I S I V E AT T R I B U T E S . P R O M O T I N G , P R O T E C T I N G A N D M A I N TA I N I N G T H AT R E P U TAT I O N I S AT T H E V E R Y C O R E O F O U R C O R P O R AT E C O M M U N I C AT I O N S O F F E R I N G . Honner is a specialist communications firm. We recognise how important it is for companies to develop a strong corporate narrative, particularly as you prepare to list on the NSX. We can assist in creating, managing and obtaining the desired profile and reputation. This is crucial to ensuring the business is sustainable and profitable over time. The NSX listing process is designed to appeal to innovative, early stage growth companies and currently offers companies the choice of three main listing routes: • Compliance listing (no capital raising) • Information Memorandum (with capital raising) • Prospectus (with capital raising) Honner is your partner of choice to help you through the listing process.
HOW WE WILL WORK W I T H YO U We work with clients on a retainer or project basis. We assess an organisation’s needs and resources to achieve their communications goals. When listing on the NSX, we offer two options: 1. Basic listing support project; and 2. Listing and ongoing support
Listing and ongoing support We also understand that preparing and lodging a prospectus with ASIC can present a complex and time consuming process. At every stage of the process communications should seek to create a positive environment for a successful listing, ensuring at all times that messages are consistent with the IPO strategy, creating a strong sense of demand for the listing. Fees will be determined by the level of support required.
Basic listing project Distributing an announcement on the day of the NSX listing to Australian business media can assist you in establishing your reputation in the Australian market. We can help you with a basic communications package including: • Initial briefing • Preparation of the listing announcement • Distribution of the listing announcement to Australian business media • Monitoring and distribution of media coverage Fee: AUD$2,000 plus GST and 5% disbursements
PLANNING AND PREPARATION
PHASE 1: PRE-PROSPECTUS
DEVELOP PROTOCOLS FOR SUCCESS
PHASE 1: PROSPECTUS LODGEMENT
• NSX/ASX/media announcements: advice on disclosure obligations, draft and dissemination of announcement, media follow up and facilitation of interviews • Financial calendar results/AGM support: announcement, speech and presentation development, securing media attendance, facilitation of interviews • Communications collateral: investor fact sheets, quarterly newsletters • Roadshow support and post-meeting investor feedback surveys • Facilitation of analyst days • Perception studies • Presentation coaching • Risks and issues management • Transaction, listing and IPO support
ADDRESS EMERGING ISSUES
MAINTAIN MOMENTUM DRIVE DEMAND
PHASE 5: AFTERMARKET
Honner offers the full range of financial PR services to listed and private companies, advising clients on how to maximise engagement with investors, shareholders and specialist financial and business media.
PROACTIVELY POSITION
BUILD INVESTMENT CASE
PHASE 3: OFFER PERIOD
PHASE 4: LISTING
HONNER’S FINANCIAL C O M M U N I C AT I O N S O F F E R I N G
DEVELOP COMPELLING STORY
SUPPORT PRICE
MAINTAIN VALUE COMMENCE INVESTOR RELATIONS
ABOUT HONNER Honner is full-service agency that specialises in financial and corporate communications in Australia. We partner with you to provide guidance and an expert perspective on building your reputation across all stakeholders. To do this we strive to be a simple extension of your team, developing a deep understanding of your business objectives and your brand. We are well equipped to help you integrate your communications strategy with your broader marketing campaigns to drive revenue growth, and to partner with advertising agencies to support campaigns where appropriate. Given our global client base, we regularly partner with agencies around the world to drive global or regional programs.
Rebecca Piercy | Phone: +61 2 8248 3740 / 0422 916 422 | Email: rebecca@honner.com.au | www.honner.com.au