CFW by Phylicia Ellis

2010 Media Kit

Born November 14, 1988, her love for fashion began at a very early age. As the youngest of three, she benefitted because her two older siblings were enrolled in a sewing program for children; not to be left out, she wanted to sew as well. In 1994, her parents established a fabric store, which allowed her to experiment, without restriction, with every possible type of fabric and texture. She also worked in the store, dealing with the sale of fabric, and by the age of 9, began to sew clothes for herself. While in high school, Phylicia dabbled in all things artistic, excelling in art classes and participating in an annual summer art workshop and exhibition held in Nassau. During her last three years in high school, she became well known for her recreation of the classic t-shirt, worn at school functions (when uniform was not required) or for other special functions. In a short matter of time, she found herself inundated with orders from school mates to re-design their t-shirts in the various styles that she conceptualized. This became such a trend at her high school and word spread to other schools in Nassau. As a result, she found herself designing for numerous students from other high schools throughout Nassau. When she made the decision to further her studies, she wanted to pursue a career which would allow her to continuously contribute to the fashion industry, one that she was completely in tune with. This led her in 2010 to complete her tertiary studies at Albright College in Reading, Pennsylvania, where she obtained a BA in Fashion Design. During this time, Phylicia ensured that she was well-versed in all things fashion, working tirelessly in Reading with former industry professionals to perfect her technique and skills. She also shadowed a Bahamian designer and worked in luxury retail sales, while at home on breaks in the Bahamas. As she continues to grow in her fashionable life, Phylicia Ellis hopes to promote fashion as a lifestyle and use her work as an outlet for expression of this sentiment.

Phylicia Ellis’ fashion philosophy revolves around the concept of having fun and creating stylish pieces, whether the look is classic, modern, or edgy. Inspired by the natural curves of island women, she concentrates on complimenting these by creating pieces that are simply and stylishly flattering, yet comfortable and easy to wear. Having coined the phrase, “Fashion has no rules once there is style”, Phylicia Ellis feels that fashion is one’s true voice of expression, where there can be no right or wrong. As trends emerge and fashion evolves, she continues to experiment with vibrant colors, smooth textures, and unusual fabrics in an effort to create designs that challenge the status quo.

After designing and sewing for a number of years for a small client base, Phylicia Ellis quickly introduced herself to the local and international fashion industry, leaving a lasting impression. Recognized as one of the youngest participants at 20, Phylicia Ellis officially launched her self-titled nd line and first collection at the 2 Annual Islands of the World Fashion Week, held November 2009, in Nassau Bahamas. The designer has been featured in international shows, such as the Fashion Group International Fashion Show, and other publications, such as th Seventh on 13 , the Albright College Fashion Department newsletter. Since the official launch, the designer and her Brand have been highly sought and recognized. She has been featured in international publications, such as Factio and Ocean Style magazines. Factio Magazine has also recognized Ms. Ellis in a video interview and recap of the Islands of the World Fashion Week presentation, which is available via the website. In addition to this international recognition, she has been featured in online publications such as the Caribbean Fashion Style Journal, which dubs itself the “Voice of Caribbean Fashion”, and the CS Perspective, a blog whose mission is “to keep the world abreast of the latest in music, technology, lifestyle and fashion. Known for her feminine silhouettes and trendy fascinators, she has also been featured in local events and publications, such as the Bahamas Gems 2010 Calendar Launch event, thebahamasweekly.com and the Nassau Guardian. She was the feature and cover story of the 2010 Winter/Spring issue of the NuWoman magazine.

L i f e . Fashion.

· Garment Design · Garment Construction · Alterations · Patternmaking · Personal Styling · Wardrobe Consultation ·

P. O. Box CB-11517, Nassau, Bahamas P1: (242) 325-0096 · P2: (607) 821-1512 phyliciaellis@gmail.com

Profile Summary Award winning fashion design student with a BA degree in Fashion Design prepared to excel in the field of Fashion Known for innovative designs, forward thinking and creatively inspired collections. Possesses excellent illustration and artwork skills; proficient in AutoCAD and the Adobe CreativeSuite Known to transform client ideas into classic and creatively executed designs

Education Albright College, Reading, Pennsylvania BFA Degree Candidate, Major in Fashion Design & Merchandising (May 2010) Technical Training: Visual Literacy for Fashion Visual Merchandising Pattern Making Retailing Drawing

Fashion Fundamentals Fashion Illustration CAD Technology Lifestyle Marketing Costuming

Textile Fundamentals Draping Fashion Concept Development Fashion Merchandising Construction Techniques

RUNWAY/COLLECTIONS June 2010 May 2010 November 2009 May 2009 May 2008

Caribbean Fashion Week Albright College Fashion Showcase Islands of the World Fashion Week Fashion Group International (FGI) Albright College Fashion Showcase

Kingston, Jamaica Reading, Pennsylvania Nassau, Bahamas Philadelphia, Pennsylvania Reading, Pennsylvania

FEATURED/COMMISSIONED WORK th

Featured Designer and Fashion Senior, Seventh on 13 : Albright College Fashion Department Newsletter, Spring 2010 CFW 2010 Featured Designer, The Jamaica Observer, April 2010 Cover Story & Featured Designer, NuWoman Magazine, Spring/Summer 2010 issue Featured Designer, The Nassau Guardian, “Fascinated with Fascinators: Tyrina talks Fashion”, March 2010 Featured Designer, Bahama GEMS Calendar Launch event, December 2009 Islands of the World Fashion Week, Factio Magazine, November 2009 th FGI Red Carpet Fashion Show, Seventh on 13 : Albright College Fashion Department Newsletter, Fall 2009

Career Highlights COLES OF NASSAU, Nassau, Bahamas (featured in TLC’s “What Not to Wear”) Customer Service and Sales – Summer 2008 · Client sales of garments, shoes, jewelry and accessories at a luxury regional womenswear boutique catering to upscale clients · Trends, color, style, fabric choices and body types while providing quality service. JOSEPHINE’S TREASURES & ART GALLERY, Nassau, Bahamas Salesperson – Summers 2004 – 2005 · Show room sales and customer service · Expert advice on paintings and other local handicraft · Product organization and display

Key Competencies · · · · ·

Garment design and the manufacturing process, from conceptualization to garment assembly Strong fashion and color sense Ability to create and adapt designs to emerging trends Knowledge of fabrics/textiles Ability to choose the best match between garment design and fabric

Nassau, Bahamas ÂŠ Farreno Ferguson Photography

Reading, Pennsylvania ÂŠ Source: Seventh on 13th, Albright College Fashion Dept. Newsletter

May 3, 2010

Albright College Fashion Department Presents Annual Fashion Showcase Student designs from swimwear to Red Carpet wear to be featured Reading, Pa. – Albright’s Fashion Department, in collaboration with Club Vogue, will present its annual spring fashion showcase on Saturday, May 8, 2010. The student exhibit, which will open at 5 p.m., will be located in the Campus Center South Lounge. The runway show will take place in the Campus Center Main Lounge at 6:30 p.m. Both events are free and open to the public. This “Absolutely Fabulous” fashion runway show will feature student designs ranging from swimwear – both men and women – to elegant Red Carpet designs. Included in the show will be designs by Albright senior Phylicia Ellis, who participated in Islands of the World Fashion Week held in the Bahamas, her homeland, in the fall. Ellis exhibited nine of her designs along with professional fashion designers from around the world. She is currently working on a line to be shown at Caribbean Fashion Week, which will be held in June 2010, in Kingston, Jamaica. South Lounge and the Campus Center are located on the Albright College campus at 13th & Bern Streets, Reading, Pa. For more information or disabled assistance, please call the College Relations Office at 610-921-7526. Founded in 1856, Albright College is a nationally ranked, private college with a rigorous liberal arts curriculum with an interdisciplinary focus. The College’s hallmarks are connecting fields of learning, collaborative teaching and learning, and a flexible curriculum that allows students to create an individualized education. Two-thirds of students graduate with dual/individualized majors in more than 200 different combinations. Albright enrolls about 1,625 undergraduates in traditional programs, another 500 adult students in accelerated degree programs, and 100 students in the master’s program in education. Albright College is located in Reading, Pennsylvania, about 60 miles west of Philadelphia.

Albright College. A Different Way of Thinking

Source: Seventh on 13th, ÂŠ Farreno Ferguson Photography

Reading, Pennsylvania; Source: Seventh on 13th, Albright College Fashion Dept. Newsletter ÂŠ Farreno Ferguson Photography

Nassau, Bahamas ÂŠ NuWoman Magazine

Nassau, Bahamas ÂŠ Lyndah Wells Photography

Nassau, Bahamas ÂŠ The Nassau Guardian

Phylicia Ellis P.O. Box CB11517 Nassau, Bahamas P1 607.821.1512 P2 242.325.0096 M 607.643.9183 E phyliciaellis@gmail.com www.phyliciaellis.com (Fall 2010) Nassau, Bahamas ÂŠ Farreno Ferguson Photography